📌 Core Information
🔹 Job Title: Marketing Associate
🔹 Company: Greystar
🔹 Location: Charlotte, NC (Greater Charlotte region)
🔹 Job Type: Hybrid
🔹 Category: Real Estate
🔹 Date Posted: 2025-06-18
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Collaborating with marketing teams, onsite teams, and regional leadership to create and implement tactical marketing strategies
- Analyzing marketing performance data and presenting insights to internal and external clients
- Supporting community teams in enhancing customer experience and brand promotion
- Managing and organizing marketing assets and digital assets
- Recommending preferred design agencies and managing creative service providers
ASSUMPTION: This role requires strong communication, analytical, and project management skills. Experience in marketing, preferably in real estate or a related field, is preferred.
📋 Key Responsibilities
✅ Serve as the primary marketing contact for onsite and operations teams for an assigned portfolio of sites
✅ Provide ongoing marketing support to community teams, business leaders, and clients on a dedicated portfolio of assets
✅ Assist onsite teams with establishing and implementing social media strategy, email marketing, advertising, websites, content, and overall customer experience
✅ Analyze reports and present marketing performance data to internal and external clients
✅ Communicate via webinars, live presentations, social media tools, website content, training manuals, and participation in major internal and external events
✅ Recommend preferred design agencies, consult on creative scope of work, distribute requests for proposals, and project manage property branding initiatives
✅ Manage and organize the storage of all marketing assets and maintain digital assets
✅ Manage onboarding and offboarding of communities within the assigned portfolio
✅ Support and collaborate on new business development regionally
✅ Support and contribute to marketing budget recommendations at each individual asset and monitor spend to align with ROI benchmarks
✅ Provide technical guidance and support to onsite and corporate teams as well as colleagues to include troubleshooting challenges discovered as onsite teams audit digital ad channels for accuracy
✅ Collaborate with national, innovation, and in-house creative service teams to implement national initiatives and marketing technology at the site level
ASSUMPTION: This role may require senior-level responsibilities based on experience and/or complexity of assigned responsibilities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 0-2 years of experience in marketing, preferably in real estate or a related field
Required Skills:
- Proven experience in marketing strategy development and execution
- Strong analytical and data interpretation skills
- Excellent communication and presentation skills
- Proficiency in Microsoft Office Suite and marketing software tools
- Ability to manage multiple projects and deadlines
- Strong attention to detail and organizational skills
Preferred Skills:
- Experience with CRM software (e.g., Salesforce, HubSpot)
- Familiarity with Adobe Creative Suite or similar design software
- Experience in real estate marketing or a related industry
ASSUMPTION: Candidates with relevant internship experience or a strong portfolio demonstrating marketing skills may be considered.
💰 Compensation & Benefits
Salary Range: $70,000 - $75,000 USD per year
Benefits:
- Robust benefits package including medical, dental, vision, and disability & life insurance
- Generous paid time off, including vacation, personal days, sick days, and holidays
- 6-week paid sabbatical after 10 years of service
- 401(k) with company match up to 6% of pay after 6 months of service
- Paid parental leave and lifetime fertility benefit reimbursement up to $10,000
- Employee assistance program, critical illness, accident, hospital indemnity, pet insurance, and legal plans
- Charitable giving program and benefits
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing associate role in the real estate industry in the Charlotte, NC area.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate
Company Size: 10,001+ employees
Founded: 1993
Company Description:
- Greystar is a leading, fully integrated global real estate company offering expertise in property management, investment management, development, and construction services in institutional-quality rental housing.
- The company manages and operates over $300 billion of real estate in nearly 250 markets globally with offices throughout North America, Europe, South America, and the Asia-Pacific region.
- Greystar was founded by Bob Faith in 1993 to become a provider of world-class service in the rental residential real estate business.
Company Specialties:
- Property Management Services
- Investment Management Services
- Development and Construction Services
Company Website: greystar.com
ASSUMPTION: Greystar's extensive global presence and integrated business model provide employees with diverse career growth opportunities and exposure to various aspects of the real estate industry.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role with potential for growth
Reporting Structure: Reports directly to the Marketing Manager or similar role
Work Arrangement: Hybrid, with a mix of on-site and remote work
Growth Opportunities:
- Progression to senior marketing roles within the company
- Expansion into other areas of the real estate industry, such as investment management or development
- Potential to work on international projects and gain global experience
ASSUMPTION: Greystar's large size and global presence offer numerous growth opportunities for motivated employees.
🌍 Location & Work Environment
Office Type: Corporate office with on-site presence required
Office Location(s): 521 E Morehead St, Suite 400, Charlotte, NC 28202
Geographic Context:
- Charlotte, NC is the most populous city in North Carolina and the 33rd-most populous city in the United States
- The city is known for its vibrant cultural scene, diverse neighborhoods, and growing job market
- The cost of living in Charlotte is relatively affordable compared to other major metropolitan areas in the United States
Work Schedule: Full-time, typically 40 hours per week, with flexible hours and remote work options available
ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the hiring manager or HR representative
- In-depth behavioral and skills-based interview with the marketing team
- Final interview with the marketing director or similar role
Key Assessment Areas:
- Marketing strategy development and execution
- Data analysis and interpretation skills
- Communication and presentation skills
- Project management and organizational skills
- Cultural fit and alignment with Greystar's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of marketing campaigns or projects you've worked on and the results they achieved
- Research Greystar's company culture and be ready to discuss how your values align with the company's
ATS Keywords: Marketing strategy, data analysis, communication, project management, real estate marketing, CRM, marketing software
ASSUMPTION: Greystar's interview process is designed to assess candidates' skills and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Marketing software tools (e.g., CRM, email marketing, social media management)
- Adobe Creative Suite or similar design software (preferred)
ASSUMPTION: Proficiency in relevant marketing software tools is preferred, but not required, as Greystar provides training and support for employees.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Innovation
- Teamwork
- Accountability
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and proactive
Self-Assessment Questions:
- Do I thrive in a collaborative, team-oriented work environment?
- Am I comfortable working with data and using it to inform marketing strategies?
- Can I adapt to changes in the market and respond proactively?
- Do I have a proven track record of achieving results in my marketing efforts?
ASSUMPTION: Greystar's company culture values integrity, excellence, innovation, teamwork, and accountability. Candidates who demonstrate these values and align with the company's work style are more likely to succeed in the role and the company.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to changes in marketing strategies and priorities
- Working with diverse teams and stakeholders, both internal and external to the company
- Navigating a large, global organization with numerous departments and teams
ASSUMPTION: Greystar's large size and global presence can present unique challenges, but also offer numerous opportunities for growth and development.
📈 Similar Roles Comparison
- Marketing Coordinator - Real Estate
- Marketing Specialist - Real Estate
- Marketing Manager - Real Estate
ASSUMPTION: While these roles share similarities with the Marketing Associate role at Greystar, they may differ in terms of experience level, scope of responsibilities, and career growth opportunities.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new apartment community
- Analyzing and optimizing social media advertising performance for a portfolio of assets
- Collaborating with on-site teams to enhance customer experience and improve resident satisfaction scores
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Marketing Associate role at Greystar.
❓ Key Questions to Ask During Interview
- What are the most significant marketing challenges facing the company in the next 1-2 years, and how can this role contribute to addressing them?
- How does the marketing team collaborate with other departments, such as property management and investment management, to achieve company goals?
- What opportunities are there for professional development and growth within the marketing department and the company as a whole?
- How does the company support work-life balance for its employees, particularly in a hybrid work environment?
- What is the company's approach to diversity, equity, and inclusion, and how does this impact the marketing department and the role?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and the company, and provides an opportunity to assess the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of marketing campaigns or projects you've worked on and the results they achieved
- Research Greystar's company culture and be ready to discuss how your values align with the company's
- Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
