Marketing Associate

📌 Core Information

🔹 Job Title: Marketing Associate

🔹 Company: Rain

🔹 Location: New York, United States

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: July 14, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (3 office days per week)

🚀 Job Overview

Key aspects of this role include:

• Supporting multi-channel campaign execution
• Managing Rain’s content calendar
• Community management across X and LinkedIn
• Planning and executing Rain’s presence at key industry events
• Collaborating with BD to craft partner-facing materials
• Monitoring campaign performance and preparing insights
• Contributing ideas for new experiments and growth tactics

ASSUMPTION: This role requires a high degree of self-driven execution, creativity, and cross-functional collaboration. It's ideal for someone who thrives in a fast-paced, dynamic environment and can balance multiple projects simultaneously.

📋 Key Responsibilities

✅ Supporting the execution of multi-channel campaigns, including content, email, events, and partner activations

✅ Helping manage Rain’s content calendar, producing or coordinating thought leadership content, social content, blog posts, and press releases

✅ Owning ongoing community management across X and LinkedIn

✅ Assisting with planning and executing Rain’s presence at key industry events, including exhibitor booths, messaging and content for on-stage keynotes and panels, and pre/post-event communications

✅ Collaborating with BD to craft decks, one-pagers, and other partner-facing materials

✅ Monitoring campaign performance across key metrics and preparing insights and reports for the team

✅ Contributing ideas for new experiments and growth tactics to test

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and analytical reporting. Strong project management skills are essential to succeed in this position.

🎯 Required Qualifications

Education: Bachelor’s degree in Psychology, Sociology, Anthropology, Marketing, Journalism, or related field

Experience: 1-4 years of B2B Marketing or Communications experience with a speciality in one of the following areas: Content Marketing; Event Marketing; or PR/communications

Required Skills:

• Demonstrated bias for action and high standard of self-driven execution
• Creative, experimental mindset able to generate new ideas for campaigns, content, and formats
• Strong cross-functional collaboration skills
• AI-native, with the judgment to know when a human touch is better

Preferred Skills:

• Experience at fintech, SaaS, or startup environments
• Familiarity with leading B2B marketing tools such as HubSpot, Muck Rack, ChatGPT/Perplexity/Claude, Figma, Canva, Ahrefs, and more

ASSUMPTION: While specific industry experience is not required, a strong understanding of the fintech ecosystem and its trends would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $50,000 - $130,000 per year (based on experience)

Benefits:

• Top-tier coverage (Medical, Dental, Vision)
• 401(k) with matching
• Ownership that matters (equity)
• Work your way (flexible hybrid setup)
• Unlimited PTO
• Product-first perks (monthly budget to test Rain cards and features)
• Wellness support (monthly stipend for fitness, therapy, or other wellness activities)
• Home office setup (one-time stipend)
• Team connection (frequent company events, team dinners, and offsites)

ASSUMPTION: The salary range provided is an estimate based on the company's size and the role's requirements. Actual compensation may vary based on individual qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services (Fintech)

Company Size: Small (11-50 employees) - This means the company is agile and decisions can be made quickly, but resources may be limited compared to larger organizations.

Founded: 2021 - Rain is a relatively new company, which can present both opportunities and challenges. It's an exciting time to join as the company is still shaping its culture and processes.

Company Description:

• Rain develops and operates cutting-edge digital asset authorization and settlement infrastructure.
• It connects blockchain settlement with traditional financial systems like the Visa network to drive adoption and utility for digital assets in enterprise and consumer use cases.
• Rain is rebuilding the global financial pipes money flows through, making stablecoins usable in the real world.

Company Specialties:

• Stablecoin infrastructure
• Cross-border payments
• Credit card transactions
• B2B purchases
• Remittances

Company Website: www.raincards.xyz

ASSUMPTION: Rain is a fast-growing fintech company focused on making stablecoins more accessible and usable in the real world. Its success relies on its ability to innovate and adapt to the rapidly evolving fintech landscape.

📊 Role Analysis

Career Level: Mid-level - This role requires a balance of strategic thinking and tactical execution, making it suitable for someone with 2-5 years of experience in B2B marketing or communications.

Reporting Structure: The Marketing Associate will report to the Marketing Lead and work cross-functionally with BD, Ops, Engineering, and Legal teams.

Work Arrangement: Hybrid (3 office days per week) - This arrangement allows for flexibility while ensuring team members remain connected and engaged with the company culture.

Growth Opportunities:

• As Rain grows, there will be opportunities for the Marketing Associate to take on more responsibilities and advance their career within the marketing team or explore other areas of the business.
• The company's fast-paced environment provides ample opportunities to learn and gain experience in various aspects of marketing and fintech.

ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally in a dynamic and innovative fintech environment.

🌍 Location & Work Environment

Office Type: Prime SoHo office - Rain's office is located in the vibrant SoHo neighborhood of New York City, providing a dynamic and inspiring work environment.

Office Location(s): New York, United States

Geographic Context:

• New York City is a global hub for finance, technology, and media, providing ample opportunities for networking and collaboration.
• The SoHo neighborhood is known for its art galleries, shopping, and dining options, offering a lively atmosphere for both work and leisure.

Work Schedule: Full-time (40 hours per week) - The Marketing Associate will work a standard full-time schedule, with the flexibility to work remotely for up to two days per week.

ASSUMPTION: The hybrid work arrangement allows for a healthy work-life balance while ensuring team members remain connected and engaged with the company culture.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the Hiring Manager
• On-site interview with the Marketing Lead and relevant team members
• Final interview with the CEO or another executive
• Background check and offer extension

Key Assessment Areas:

• Candidates' understanding of Rain's mission and the fintech landscape
• Candidates' ability to think strategically and creatively about marketing campaigns and content
• Candidates' communication and collaboration skills
• Candidates' analytical skills and ability to monitor and report on campaign performance

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of Rain's mission and the fintech landscape in your application materials.
• Prepare for behavioral interview questions that assess your problem-solving skills, creativity, and ability to work collaboratively.
• Research Rain's competitors and industry trends to show your knowledge and enthusiasm for the role.

ATS Keywords: B2B Marketing, Content Marketing, Event Marketing, PR, Collaboration, Creativity, Analytical Skills, Fintech, Stablecoins, Cross-border Payments

ASSUMPTION: Rain's interview process is designed to assess candidates' fit for the company's culture and the specific requirements of the Marketing Associate role.

🛠️ Tools & Technologies

• HubSpot (CRM and marketing automation)
• Muck Rack (media monitoring and outreach)
• ChatGPT/Perplexity/Claude (AI-powered content generation and research)
• Figma (design and prototyping)
• Canva (graphic design)
• Ahrefs (SEO and content research)

ASSUMPTION: Familiarity with these tools is not required but would be beneficial for the successful candidate.

👔 Cultural Fit Considerations

Company Values:

• Curiosity - Rain values employees who are curious and eager to learn about the ever-evolving fintech landscape.
• Boldness - Rain encourages its team members to take calculated risks and challenge the status quo.
• Excitement - Rain seeks employees who are passionate about their work and enthusiastic about the company's mission.

Work Style:

• Rain values employees who are self-driven and able to work independently.
• The company encourages a collaborative and inclusive work environment, with regular team meetings and events to foster connection and engagement.
• Rain's fast-paced environment requires employees to be adaptable and able to pivot quickly as needed.

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment where priorities can shift quickly?
• Are you comfortable working independently and taking ownership of projects?
• Do you enjoy collaborating with cross-functional teams and contributing to a shared vision?

ASSUMPTION: Rain's culture values curiosity, boldness, and excitement, and it seeks employees who are self-driven, adaptable, and collaborative.

⚠️ Potential Challenges

• The fast-paced nature of the fintech industry can lead to shifting priorities and tight deadlines.
• Rain's small team size may result in a high workload and the need for employees to wear multiple hats.
• The hybrid work arrangement may present challenges in maintaining team cohesion and communication.
• The competitive nature of the fintech landscape can make it difficult to stand out and attract partners and customers.

ASSUMPTION: These challenges are inherent to working in a fast-growing fintech company and can be mitigated through strong communication, collaboration, and adaptability.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong understanding of the fintech landscape and the ability to think strategically about stablecoin adoption and usage.
• While the role involves many aspects of traditional marketing, it also requires a deep understanding of the fintech ecosystem and its trends.
• Career progression in this role could lead to opportunities in fintech marketing, communications, or strategy, depending on the individual's interests and skills.

ASSUMPTION: This role offers a unique opportunity to gain experience in fintech marketing and contribute to the growth of a cutting-edge financial services infrastructure company.

📝 Sample Projects

• Developing a content marketing strategy to increase Rain's brand awareness and thought leadership in the fintech industry.
• Planning and executing a virtual event to showcase Rain's products and services to potential partners and customers.
• Creating a social media campaign to educate the public about the benefits of stablecoins and their real-world applications.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and the strategic, creative, and tactical nature of the Marketing Associate role.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for stablecoin adoption and usage, and how this role contributes to that vision?
• How does the Marketing team collaborate with other departments, such as BD, Ops, Engineering, and Legal, to achieve our goals?
• What are the most significant challenges facing the company in the next 12-24 months, and how can this role help address them?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how does the hybrid work arrangement support that?

ASSUMPTION: These questions demonstrate the candidate's interest in Rain's mission, culture, and long-term success, as well as their ability to think strategically and collaboratively about the role's responsibilities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for behavioral interview questions that assess your problem-solving skills, creativity, and ability to work collaboratively.
• Research Rain's competitors and industry trends to show your knowledge and enthusiasm for the role.
• Follow up with the Hiring Manager one week after submitting your application to express your continued interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.