Marketing Associate

📌 Core Information

🔹 Job Title: Marketing Associate

🔹 Company: Neuberger Berman

🔹 Location: Hong Kong

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 22, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting regional marketing initiatives for intermediary and institutional business in Asia (ex Japan, ex Korea)
• Managing marketing literature, local digital initiatives, and coordinating with other regions
• Conducting market research to identify new business opportunities
• Collaborating with cross-functional teams and managing vendors

ASSUMPTION: This role requires a high level of organization, attention to detail, and strong communication skills. It also involves working with diverse teams across different regions and time zones.

📋 Key Responsibilities

✅ Supporting a range of global and local marketing campaigns, events, and product/fund manager roadshows/webinars

✅ Collaborating with the Digital Marketing team to maintain the content management system

✅ Managing and producing marketing literature and premiums for Asia clients

✅ Managing and/or supporting local digital/social media initiatives

✅ Managing vendors and service providers, conducting regular service reviews

✅ Co-ordinating with other regions and cross-leveraging marketing activities

✅ Conducting market research and utilizing market intelligence

✅ Coordinating the Chinese translation of marketing-related content

✅ Undertaking ad hoc projects as required

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and project management. It requires strong multitasking skills and the ability to work independently and in a team.

🎯 Required Qualifications

Education: Degree in a relevant discipline (e.g., business, marketing, communication, design)

Experience: Minimum 3 years of work experience in the finance industry, preferably in asset management or banking marketing

Required Skills:

• Excellent communication skills, including written and spoken English and Chinese (Cantonese and Mandarin will be a plus)
• Strong Microsoft Office skills
• Knowledge of the investment management process, investment management products, and their relevant sales/distribution channels (advantageous)

Preferred Skills:

• Experience with marketing automation tools
• Fluency in additional Asian languages

ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite, particularly Excel and PowerPoint, is highly likely to be required for this role.

💰 Compensation & Benefits

Salary Range: HK$450,000 - HK$600,000 per annum (Based on industry standards for a Marketing Associate with 2-5 years of experience in Hong Kong's finance industry)

Benefits:

• Competitive benefits package
• Opportunities for professional development and growth
• Dynamic and inclusive work environment

Working Hours: Full-time position, typically Monday to Friday, 9:00 AM to 6:00 PM (with flexibility for project needs)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Hong Kong's finance industry. Actual compensation may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically Investment Management

Company Size: 1,001-5,000 employees (Large enterprise with a global presence)

Founded: 1939 (Over 85 years of history and experience)

Company Description:

• Neuberger Berman is an employee-owned, private, independent investment manager
• Manages over US$515 billion in assets for global institutions, advisors, and individual investors
• Known for active management, fundamental research, and engaged ownership

Company Specialties:

• Investment Management and Asset Management
• Global and Local Marketing Campaigns
• Market Research and Intelligence

Company Website: www.nb.com

ASSUMPTION: Neuberger Berman's extensive experience and global presence provide a stable and established environment for employees, with opportunities for growth and development.

📊 Role Analysis

Career Level: Mid-level marketing professional, with opportunities for growth and advancement

Reporting Structure: Reports to the Regional Marketing Director for Asia (ex Japan, ex Korea)

Work Arrangement: On-site, with potential for hybrid or remote work in the future

Growth Opportunities:

• Progression to senior marketing roles within the company
• Expanding responsibilities and team leadership opportunities
• Potential to work on global projects and collaborate with international teams

ASSUMPTION: This role offers a clear career path for growth and development within the company, with opportunities to take on more responsibilities and advance to senior positions.

🌍 Location & Work Environment

Office Type: Modern, multi-national corporate office

Office Location(s): 1 Connaught Place, 20th Floor, Suites 2007 – 2020, Central, HK

Geographic Context:

• Hong Kong is a major global financial hub, with a vibrant and dynamic business environment
• The Central district is the city's primary business and financial center
• Neuberger Berman's office is conveniently located near public transportation and amenities

Work Schedule: Standard office hours, with flexibility for project needs and potential overtime

ASSUMPTION: The office environment is likely to be professional, collaborative, and multicultural, reflecting Neuberger Berman's global presence and diverse workforce.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• In-person or video call interview with the hiring manager and/or team members
• Final round interview with senior leadership

Key Assessment Areas:

• Communication and interpersonal skills
• Problem-solving and analytical skills
• Cultural fit and alignment with company values
• Technical skills and knowledge of marketing principles

Application Tips:

• Highlight relevant experience and achievements in your resume, focusing on transferable skills and accomplishments
• Tailor your cover letter to demonstrate your understanding of the role and your fit with Neuberger Berman's culture
• Prepare for behavioral and situational interview questions, focusing on examples that showcase your skills and experiences

ATS Keywords: Marketing, Campaign Management, Event Coordination, Market Research, Content Management, Vendor Management, Chinese Language Skills, Microsoft Office, Investment Management Knowledge

ASSUMPTION: Neuberger Berman's application process is likely to be competitive, with a focus on finding the best fit for the company's culture and the specific role's requirements.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation tools (e.g., Marketo, Pardot)
• Content management systems (e.g., Adobe Experience Manager, Sitecore)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary based on the team's and company's preferences, as well as the project's requirements.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Collaboration
• Expertise
• Innovation
• Client Focus

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven and focused on delivering high-quality work

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you a strong communicator, able to work effectively with diverse teams and stakeholders?
• Do you have a proven track record of delivering high-quality work and achieving results?

ASSUMPTION: Neuberger Berman values employees who are proactive, innovative, and committed to delivering exceptional results for their clients.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with diverse teams across different regions and time zones
• Adapting to a fast-paced and dynamic work environment
• Meeting high standards for quality and excellence in marketing campaigns and materials

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Compared to other marketing roles, this position places a stronger emphasis on regional marketing and collaboration with international teams
• It requires a higher level of attention to detail and project management skills
• Career progression may be faster in a larger company like Neuberger Berman, with more opportunities for growth and advancement

ASSUMPTION: This role offers a unique blend of regional marketing experience and international collaboration, with opportunities for growth and development within a large, established organization.

📝 Sample Projects

• Managing a regional marketing campaign for a new investment product launch
• Coordinating a series of fund manager roadshows and webinars across Asia
• Conducting market research to identify new business opportunities in the region

ASSUMPTION: These projects demonstrate the range of responsibilities and initiatives that a Marketing Associate might undertake in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role collaborate with other marketing teams and departments within the company?
• What opportunities are there for professional development and growth within the company?
• How does Neuberger Berman support work-life balance for its employees?
• What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: These questions demonstrate your interest in the role and your commitment to understanding the company's culture and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Neuberger Berman Careers portal
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for interviews by researching Neuberger Berman's company culture and values, as well as the specific requirements of this role
• Follow up with the HR department after submitting your application to confirm receipt and express your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.