📌 Core Information
🔹 Job Title: Marketing Associate
🔹 Company: Aviva
🔹 Location: Norwich, Norfolk, United Kingdom
🔹 Job Type: Hybrid (3 office days per week)
🔹 Category: Marketing
🔹 Date Posted: May 23, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Supporting marketing campaigns, communications, and events for Aviva's broker marketing consultancy proposition
- Collaborating with internal stakeholders to ensure clear, consistent messaging across multiple channels
- Analyzing campaign performance and optimizing future activities
- Gaining hands-on experience in campaign activity execution, stakeholder management, and performance tracking
ASSUMPTION: This role is ideal for someone passionate about marketing and looking to grow their career in a dynamic, fast-paced environment, with a focus on B2B marketing within financial services or insurance.
📋 Key Responsibilities
✅ Supporting the delivery of marketing campaigns, communications, and events
✅ Aligning activities with business priorities and crafting engaging content
✅ Ensuring compliance with regulations and brand guidelines
✅ Liaising with internal stakeholders to maintain clear, consistent messaging
✅ Tracking and analyzing campaign performance to optimize future activities
ASSUMPTION: The role requires strong organizational skills, attention to detail, and the ability to manage multiple projects and meet tight deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven marketing experience, preferably in a B2B environment within insurance or financial services
Required Skills:
- Excellent copywriting and editing skills with keen attention to detail
- Ability to manage multiple projects and meet tight deadlines
- Strong communication and collaboration skills to engage with stakeholders
- Knowledge of marketing metrics and the ability to analyze campaign performance
Preferred Skills:
- Experience with marketing automation tools
- Familiarity with CRM systems
ASSUMPTION: While not explicitly stated, having experience with marketing automation tools and CRM systems would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: Up to £35,000 per year (depending on skills, experience, and qualifications)
Benefits:
- Bonus opportunity - up to 8% of annual salary
- Generous pension scheme - Aviva will contribute up to 14%
- 29 days holiday plus bank holidays, with the option to buy or sell up to 5 days
- Up to 40% discount on Aviva products and other retailer discounts
- Up to £1,200 of free Aviva shares per year through the Matching Share Plan and share in the success of Aviva with the Save As You Earn scheme
- Brilliantly supportive policies, including parental and carer's leave
- Flexible benefits to suit individual needs, including sustainability options such as cycle to work
- Make a difference, be part of Aviva Communities and use 3 paid volunteering days to help others
- We take your wellbeing seriously with lots of support and tools
Working Hours: Full-time, 40 hours per week, with flexible working options
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Associate role with 0-2 years of experience in the UK.
📌 Applicant Insights
🔍 Company Context
Industry: Aviva is a leading Insurance, Wealth & Retirement business with a focus on providing customers with the right products and services to meet their needs.
Company Size: Aviva has 10,001+ employees, providing a large and diverse work environment.
Founded: Aviva was founded in 1696 and has since grown into a global organization with a rich history.
Company Description:
- Aviva is committed to being a place where people can be themselves and wants its workforce to reflect the customers and communities it serves.
- The company offers market-leading benefits and challenges itself to do more to build a workplace – and society – that works for all.
- Aviva is nothing without its people, and it values the contributions of each employee in achieving its purpose to be with customers today for a better tomorrow.
Company Specialties:
- Retirement
- Investments
- Insurance
- Health
- Insurtech
- Protection
- and Wealth
Company Website: http://www.aviva.com
ASSUMPTION: Aviva's commitment to diversity, equity, and inclusion is evident in its company description and specialties, which focus on providing products and services that meet the needs of a diverse customer base.
📊 Role Analysis
Career Level: This role is suitable for an early-career marketing professional looking to gain experience in campaign activity execution, stakeholder management, and performance tracking.
Reporting Structure: The Marketing Associate will report directly to the Marketing Manager and work closely with internal stakeholders across the business.
Work Arrangement: This role is a hybrid position, with employees spending around 50% of their time in the office and the rest working remotely.
Growth Opportunities:
- Aviva offers opportunities for professional development and career progression within the marketing department and the wider organization.
- The company encourages employees to take on new challenges and seek out learning opportunities to grow their skills and advance their careers.
ASSUMPTION: While not explicitly stated, Aviva's commitment to employee development and growth is evident in its company culture and benefits package.
🌍 Location & Work Environment
Office Type: Aviva's Norwich office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 3rd Floor, Rosso, Norwich
Geographic Context:
- Norwich is a vibrant city in the East of England, known for its rich history, beautiful architecture, and thriving cultural scene.
- The city is well-connected by road, rail, and air, making it an ideal location for commuters and those looking to explore the wider region.
- Norwich offers a high quality of life, with a range of housing options, excellent schools, and a diverse range of leisure and entertainment facilities.
Work Schedule: The Marketing Associate will work a standard full-time schedule, with flexible working options available.
ASSUMPTION: Aviva's Norwich office provides a modern, collaborative work environment that supports the needs of its employees and encourages productivity and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the marketing team
Key Assessment Areas:
- Marketing skills and experience
- Communication and collaboration skills
- Attention to detail and project management skills
- Cultural fit and alignment with Aviva's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Demonstrate your understanding of Aviva's business and the role of a Marketing Associate in supporting the company's goals
- Prepare examples of your marketing work, such as campaigns you've managed or content you've created, to showcase your skills and experience
ATS Keywords: Marketing Associate, Marketing Campaigns, Marketing Communications, Stakeholder Management, Marketing Metrics, Campaign Analysis, B2B Marketing, Financial Services, Insurance
ASSUMPTION: Aviva's application process is designed to assess candidates' marketing skills, experience, and cultural fit, with a focus on finding the best candidate for the role.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- CRM systems (e.g., Salesforce, Microsoft Dynamics)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: While not explicitly stated, having experience with marketing automation tools, CRM systems, and project management tools would be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer first
- One team
- Never settle
- Respect everyone
- Reimagine tomorrow
Work Style:
- Collaborative and inclusive
- Focused on delivering results and driving growth
- Committed to continuous learning and improvement
Self-Assessment Questions:
- How do you demonstrate Aviva's customer-first value in your approach to marketing?
- Can you provide an example of a time when you worked collaboratively with a team to achieve a marketing goal?
- How do you approach continuous learning and improvement in your marketing work?
ASSUMPTION: Aviva's company values and work style emphasize collaboration, customer focus, and continuous improvement, making it an ideal fit for a marketing professional with a strong work ethic and a commitment to delivering results.
⚠️ Potential Challenges
- Managing multiple projects and meeting tight deadlines
- Working with diverse internal stakeholders to ensure clear, consistent messaging
- Analyzing campaign performance and optimizing future activities
- Adapting to a hybrid work environment and balancing remote and on-site work
ASSUMPTION: The Marketing Associate role may present challenges related to project management, stakeholder communication, and campaign analysis, as well as adapting to a hybrid work environment.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on supporting Aviva's broker marketing consultancy proposition and effectively positioning the company's products and services with GI intermediaries.
- Aviva's marketing department operates within the broader context of the insurance industry, with a focus on providing customers with the right products and services to meet their needs.
- Career progression in this role may involve moving into more senior marketing positions within Aviva or exploring opportunities in related fields within the insurance industry.
ASSUMPTION: While this role shares similarities with other marketing positions, its focus on Aviva's broker marketing consultancy proposition and the company's commitment to providing customers with the right products and services set it apart from related roles.
📝 Sample Projects
- Developing and executing a marketing campaign to promote Aviva's GI intermediary products and services
- Creating engaging content for Aviva's marketing channels, such as the company website, social media, and email newsletters
- Analyzing the performance of Aviva's marketing campaigns and providing insights to optimize future activities
ASSUMPTION: These sample projects are designed to give candidates an understanding of the types of marketing work they may be expected to perform in this role, with a focus on campaign development, content creation, and performance analysis.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits into the broader organization?
- How does Aviva support the professional development and career growth of its marketing employees?
- Can you provide an example of a successful marketing campaign that Aviva has executed, and what made it effective?
- How does Aviva measure the success of its marketing campaigns, and what metrics does the company use to track performance?
- What is the company's approach to work-life balance, and how does it support employees in achieving a healthy work-life equilibrium?
ASSUMPTION: These interview questions are designed to help candidates better understand the marketing team's structure, Aviva's approach to professional development, the company's marketing strategies, and its commitment to work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of your marketing work, such as campaigns you've managed or content you've created, to showcase your skills and experience
- Follow up with Aviva's hiring manager, Anna Bui, within 7 days of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
