📌 Core Information
🔹 Job Title: Marketing Associate
🔹 Company: Charlie Health
🔹 Location: New York, NY
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: July 17, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Executing impactful marketing initiatives to connect people to life-saving mental health treatment
- Maintaining meticulous brand standards across various channels
- Collaborating with cross-functional teams to coordinate projects and ensure brand consistency
- Managing and updating website content to ensure it's current, accurate, and engaging
- Generating marketing assets and collateral for internal and external use
ASSUMPTION: This role requires a high level of organization, attention to detail, and strong communication skills. The ideal candidate will be comfortable working in a fast-paced environment and collaborating with multiple stakeholders.
📋 Key Responsibilities
✅ Assist in planning and executing marketing campaigns, tracking project timelines, and sending deliverables
✅ Coordinate tasks and projects with team members across various departments
✅ Collaborate with the Marketing Team to gather, organize, and distribute marketing assets
✅ Ensure all marketing materials align with brand guidelines and project objectives
✅ Maintain an organized brand library for easy access and retrieval by team members
✅ Manage and update website content to ensure information is current, accurate, and engaging
✅ Coordinate the generation of marketing assets, including video shoots, photo shoots, deck creation, animation, website content, and more
✅ Oversee the maintenance of various internal Marketing Team trackers, tools, and reporting
✅ As needed, directly generate marketing assets and other collateral for use across internal and external use cases
ASSUMPTION: This role involves a high degree of multitasking and requires the ability to handle multiple projects with quick turnaround deadlines.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Business, or a related field
Experience: 2+ years of experience in project management, marketing, or a related role
Required Skills:
- Impeccable project management skills with the ability to handle multiple tasks and quick turnaround deadlines
- Flawless written and verbal communication skills
- Detail-obsessed with a strong understanding of the importance of brand management and consistency
- Experience with video, photo, and other multimedia content production
- Proficiency in project management tools and software (e.g., Jira, Monday, or similar)
- Exceptionally organized and able to manage multiple tasks efficiently
- Creative mindset with a passion for marketing and branding
- Innovative problem solver with an eye for driving efficiency and using data to inform best practices
- Energized by the prospect of collaborating with multiple stakeholders and teams in a fast-paced environment
Preferred Skills:
- Experience with mental health or related industries
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, experience in mental health or related industries may be beneficial for understanding the nuances of the role and the company's mission.
💰 Compensation & Benefits
Salary Range: $85,000 - $105,000 per year
Benefits:
- Comprehensive benefits package for full-time, exempt employees
- Additional information about benefits can be found here
Working Hours: 40 hours per week, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Associate role with 2-5 years of experience in the New York area.
📌 Applicant Insights
🔍 Company Context
Industry: Mental Health Care
Company Size: 1,001-5,000 employees
Founded: 2020
Company Description:
- Charlie Health is a virtual behavioral health provider delivering high acuity, evidence-based care that drives life-saving outcomes
- The company’s programs provide personalized, intensive treatment for adolescents and adults facing serious mental health conditions, substance use disorders, and eating disorders
- Charlie Health focuses on clinical expertise, human connection, and measurement-based care to support long-term healing
Company Specialties:
- Mental Health Treatment
- Substance Use Disorder Treatment
- Eating Disorder Treatment
Company Website: Charlie Health
ASSUMPTION: Charlie Health is a rapidly growing organization focused on expanding access to mental health treatment and driving better outcomes for its clients.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports to the Content Marketing Director and collaborates with various departments, including Clinical Outreach, Research and Clinical Outcomes, Clinical, Partnerships, Growth Strategy, and Commercial Strategy
Work Arrangement: Hybrid (on-site and remote work)
Growth Opportunities:
- Potential to grow within the Marketing department or explore other opportunities within the company as it expands
- Chance to work on high-impact projects that directly influence the company's mission and growth
- Opportunity to learn from and collaborate with experienced professionals in the mental health industry
ASSUMPTION: As a growing organization, Charlie Health offers opportunities for professional development and career growth.
🌍 Location & Work Environment
Office Type: Hybrid (on-site and remote work)
Office Location(s): New York, NY
Geographic Context:
- New York City is a major hub for mental health services and innovation
- The city offers a diverse range of cultural, social, and professional opportunities
- Charlie Health's office is located in a vibrant and accessible area of New York
Work Schedule: Flexible, with a focus on results and productivity
ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Talent Acquisition team
- Behavioral interview with the hiring manager
- Final interview with the Content Marketing Director
Key Assessment Areas:
- Problem-solving skills and ability to handle multiple projects
- Communication and collaboration skills
- Understanding of brand management and marketing principles
- Alignment with Charlie Health's mission and values
Application Tips:
- Highlight relevant experience and skills in your resume, focusing on project management, marketing, and multimedia content production
- Tailor your cover letter to demonstrate your understanding of Charlie Health's mission and how your skills and experience make you a strong fit for the role
- Prepare examples of your work, such as marketing campaigns or projects you've managed, to discuss during the interview
ATS Keywords: Marketing, Project Management, Brand Management, Multimedia Content Production, Collaboration, Mental Health, Marketing Associate
ASSUMPTION: Charlie Health uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Project management tools (e.g., Jira, Monday)
- Marketing automation tools (e.g., HubSpot, Marketo)
- Design tools (e.g., Adobe Creative Suite, Canva)
- Video and photo editing software (e.g., Final Cut Pro, Adobe Premiere Pro, Adobe Photoshop)
ASSUMPTION: Familiarity with these tools is not required but may be beneficial for the role.
👔 Cultural Fit Considerations
Company Values:
- Connection: Care deeply and inspire hope
- Congruence: Stay curious and heed the evidence
- Commitment: Act with urgency and don’t give up
Work Style:
- Collaborative and team-oriented
- Fast-paced and results-driven
- Focused on continuous learning and improvement
Self-Assessment Questions:
- Do you align with Charlie Health's mission to connect people to life-saving mental health treatment?
- Are you comfortable working in a fast-paced, collaborative environment with multiple stakeholders?
- Do you have a strong attention to detail and a keen eye for brand management?
ASSUMPTION: Charlie Health values candidates who are passionate about their mission, collaborative, and detail-oriented.
⚠️ Potential Challenges
- The role may require working on multiple projects with tight deadlines
- The company is growing rapidly, which may present unique challenges and opportunities
- The role involves coordinating with various departments, which may require navigating different priorities and work styles
- The company's mission may be emotionally taxing at times, as it involves working with individuals facing serious mental health conditions
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a commitment to Charlie Health's mission.
📈 Similar Roles Comparison
- This role is similar to a Marketing Coordinator or Marketing Project Manager, but with a focus on brand management and coordination with multiple departments
- Unlike other marketing roles, this position is focused on the mental health industry and requires an understanding of its unique challenges and opportunities
- Career progression may involve moving into a Marketing Manager or similar role, with the opportunity to specialize in mental health marketing
ASSUMPTION: This role offers a unique opportunity to work in the mental health industry and gain experience in marketing and project management.
📝 Sample Projects
- Managing a marketing campaign to launch a new mental health treatment program
- Coordinating a video shoot to create engaging content for the company's website and social media channels
- Updating the company's website to reflect changes in its treatment offerings and target audience
ASSUMPTION: These projects demonstrate the range of responsibilities and the level of detail required for the role.
❓ Key Questions to Ask During Interview
- Can you describe a typical day or week in this role?
- How does this role collaborate with other departments, such as Clinical Outreach and Research and Clinical Outcomes?
- What are the most important qualities for success in this role, according to the Content Marketing Director?
- How does Charlie Health support the professional development and growth of its employees?
- What are the biggest challenges facing the Marketing department and the company as a whole, and how can this role help address them?
ASSUMPTION: These questions can help you better understand the role, the company culture, and the opportunities for growth and impact.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant experience and skills, focusing on project management, marketing, and multimedia content production
- Write a cover letter that demonstrates your understanding of Charlie Health's mission and how your skills and experience make you a strong fit for the role
- Prepare examples of your work, such as marketing campaigns or projects you've managed, to discuss during the interview
- Follow up with the Talent Acquisition team one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
