📌 Core Information
🔹 Job Title: Marketing Associate - CLM
🔹 Company: Skidos Ltd
🔹 Location: Delhi, Noida, India
🔹 Job Type: On-site
🔹 Category: E-Learning Providers
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting product marketing campaigns to drive brand awareness and engagement
- Executing Customer Lifecycle Management (CLM) strategies to optimize customer engagement and retention
- Collaborating with cross-functional teams to gain a deep understanding of the product and customer journey
- Assisting in product operations activities and executing projects to drive growth
ASSUMPTION: This role is ideal for a motivated individual eager to learn and grow in a collaborative and fast-paced environment. The ideal candidate will have a problem-solving mindset, be self-driven, and responsible.
📋 Key Responsibilities
✅ Supporting the development and implementation of product marketing campaigns to drive brand awareness and engagement
✅ Collaborating with the product and operations teams to gain a deep understanding of the product and customer journey
✅ Executing Customer Lifecycle Management (CLM) strategies to optimize customer engagement and retention
✅ Assisting in product operations activities
✅ Assisting product marketing teams to execute on different projects to drive growth
ASSUMPTION: The role requires a proactive approach, strong communication skills, and the ability to work effectively in a team environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Min 1+ year of experience in product marketing or a similar role
Required Skills:
- Proven track record in product marketing function or a similar role
- Knowledge of CLM tools like Webengage (Preferred), Clevertap, etc.
- Basic understanding of design tools (Canva) for creating promotional materials
Preferred Skills:
- Experience working in the edtech domain
- Proficiency in English (speaking and writing)
ASSUMPTION: The ideal candidate will have a strong foundation in marketing principles, be comfortable with data-driven decision-making, and have a growth mindset.
💰 Compensation & Benefits
Salary Range: INR 400,000 - 600,000 per annum (Estimated based on industry standards for the role, experience level, and location)
Benefits:
- Employee-Centric Vacation Policy
- Paid Maternity Leave
- Paid Paternity Leave
- Continuous Training
- Upskilling Opportunities
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary based on the candidate's qualifications and the company's internal policies.
📌 Applicant Insights
🔍 Company Context
Industry: Skidos Ltd operates in the E-Learning Providers industry, focusing on creating and providing a world of edutainment for young minds that are playful, creative, and physically engaging.
Company Size: Skidos Ltd is a small company with 11-50 employees, which allows for a more intimate work environment and closer collaboration among team members.
Founded: Skidos Ltd was founded in 2015, with its headquarters in Copenhagen, Denmark, and an office in New Delhi, India.
Company Description:
- Skidos Ltd aims to transform passive screen time into active learning by creating and providing a world of edutainment for young minds.
- The company believes in promoting healthy habits by keeping kids actively engaged and boosting their confidence through fun games.
- Skidos Ltd offers diverse learning paths, an emotional wellbeing module, a personalized math module, tracing adventures, and one-app access to all games.
Company Specialties:
Company Website: http://www.skidos.com
ASSUMPTION: Working at Skidos Ltd offers an opportunity to be part of a mission-driven company focused on making a positive impact on how children learn now and in the future.
📊 Role Analysis
Career Level: This role is an entry-level to mid-level position in the marketing field, offering an excellent opportunity for growth and development.
Reporting Structure: The Marketing Associate - CLM will report directly to the Marketing Manager or a similar role within the organization.
Work Arrangement: This role is on-site, requiring the candidate to work from the company's office in Noida, India.
Growth Opportunities:
- Learning and developing expertise in various aspects of marketing, including CLM, product marketing, operations, YouTube channel growth strategy, brand and social media marketing, subscriber acquisition, and web and performance marketing.
- Potential career progression into senior marketing roles within the company.
ASSUMPTION: The role offers a unique opportunity to develop expertise in various aspects of marketing and grow within the company.
🌍 Location & Work Environment
Office Type: Skidos Ltd's office in Noida, India, is a collaborative and dynamic workspace that fosters teamwork and innovation.
Office Location(s): Titangade 11, Copenhagen, N 2200, DK, and Sarita Vihar, New Delhi, New Delhi 110076, IN
Geographic Context:
- Noida, India, is a well-planned city with a mix of residential and commercial areas, offering a comfortable living environment.
- The city is well-connected by road, rail, and metro networks, making it easily accessible from nearby regions.
- Noida is home to several multinational corporations and IT companies, providing ample opportunities for professional growth.
Work Schedule: The work schedule for this role is full-time, with standard office hours from Monday to Friday.
ASSUMPTION: Working at Skidos Ltd's Noida office offers a dynamic and collaborative work environment that encourages growth and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Final round interview with the team
- Background check and offer
Key Assessment Areas:
- Problem-solving skills
- Marketing knowledge and experience
- CLM tool proficiency
- Communication and teamwork skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Prepare for behavioral and situational interview questions that focus on your problem-solving mindset, teamwork, and adaptability.
- Research the company and its products to demonstrate your enthusiasm and understanding of the role and the company's mission.
ATS Keywords: Product Marketing, Customer Lifecycle Management, CLM, Marketing Associate, Brand Awareness, Engagement, Campaign Development, Operations, YouTube Marketing, Social Media Marketing, Web Marketing, Performance Marketing
ASSUMPTION: The interview process at Skidos Ltd is designed to assess the candidate's skills, experience, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- CLM tools: Webengage, Clevertap
- Design tools: Canva
- Marketing automation tools: Email marketing platforms, social media management tools
- Analytics tools: Google Analytics, social media analytics tools
- Project management tools: Asana, Trello, Jira
ASSUMPTION: The tools and technologies required for this role may vary based on the specific projects and campaigns the candidate works on.
👔 Cultural Fit Considerations
Company Values:
- Curiosity & Creativity
- Active Screen Time
- Confident Learners
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and open to learning new tools and technologies
- Problem-solving mindset
Self-Assessment Questions:
- How do you approach learning new tools and technologies to improve your work efficiency?
- Can you provide an example of a time when you had to adapt to a significant change in your work environment or processes?
- How do you prioritize and manage multiple projects and deadlines simultaneously?
ASSUMPTION: Skidos Ltd values candidates who are curious, creative, and adaptable, with a strong work ethic and a commitment to continuous learning and improvement.
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously, which can be challenging for candidates who struggle with multitasking or time management.
- The fast-paced and dynamic work environment may be overwhelming for candidates who prefer a more structured and predictable work environment.
- The role may require working with tight deadlines, which can be stressful for candidates who struggle with pressure or time constraints.
- The role may involve working with cross-functional teams, which can be challenging for candidates who struggle with communication or collaboration.
ASSUMPTION: The potential challenges associated with this role are outweighed by the opportunities for growth, learning, and development that it offers.
📈 Similar Roles Comparison
- This role is similar to a Marketing Coordinator or Marketing Specialist role, with a focus on product marketing and CLM strategies.
- Unlike other marketing roles, this position offers a unique opportunity to learn and develop expertise in various aspects of marketing, including CLM, product marketing, operations, YouTube channel growth strategy, brand and social media marketing, subscriber acquisition, and web and performance marketing.
- Career progression in this role may lead to senior marketing roles within the company, offering opportunities for growth and advancement.
ASSUMPTION: This role is ideal for candidates who are eager to learn and grow in a fast-paced and dynamic work environment, with a strong focus on marketing and customer engagement.
📝 Sample Projects
- Developing and executing a CLM strategy to optimize customer engagement and retention for a new product launch
- Collaborating with the product team to create and implement a marketing campaign that drives brand awareness and engagement for an existing product
- Assisting in the planning and execution of a YouTube channel growth strategy to increase subscriber engagement and acquisition
ASSUMPTION: The sample projects listed above are representative of the types of projects the Marketing Associate - CLM may work on, but the specific projects may vary based on the company's priorities and needs.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the overall marketing strategy and roadmap for the company?
- What opportunities are there for professional growth and development within the marketing team and the company as a whole?
- How does the company support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: Asking insightful questions during the interview demonstrates your interest in the role and the company, and helps you better understand the expectations and requirements of the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, with a focus on your problem-solving mindset, teamwork, and adaptability.
- Prepare for behavioral and situational interview questions that focus on your problem-solving mindset, teamwork, and adaptability.
- Research the company and its products to demonstrate your enthusiasm and understanding of the role and the company's mission.
- Follow up with the hiring manager within 48 hours after your interview to express your appreciation for the opportunity and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
