📌 Core Information
🔹 Job Title: Marketing Associate – Demand Gen & Digital Engagement
🔹 Company: NucleusTeq
🔹 Location: Indore, Madhya Pradesh, India (overlap with US hours)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 27, 2025
🔹 Experience Level: Mid-entry (4-6 years)
🔹 Remote Status: On-site (with overlap with US hours)
🚀 Job Overview
Key aspects of this role include:
- Driving brand awareness and generating demand for NucleusTeq and NuoData across global markets
- Executing high-impact campaigns across paid media, email, social, and content marketing
- Optimizing lead generation strategies and supporting multi-channel marketing initiatives
- Collaborating with cross-functional teams to drive growth and accelerate digital transformation
ASSUMPTION: This role requires a strong focus on digital marketing and campaign management, with a data-driven approach to optimize performance and maximize ROI.
📋 Key Responsibilities
✅ Demand Generation & Campaigns: Plan and execute multi-channel marketing campaigns, optimize paid media, and maximize ROI and pipeline growth
✅ Website & Digital Optimization: Maintain and optimize websites for brand alignment, user experience, and SEO best practices; use analytics and testing to improve traffic and lead generation
✅ Social Media & Community Engagement: Manage content and engagement across platforms to drive brand presence and increase audience interaction
✅ Marketing Automation & Lead Nurturing: Assist with CRM workflows, email nurture sequences, and landing page optimization to improve conversion rates and streamline lead generation
✅ Event & Partner Marketing: Collaborate on virtual and in-person events and co-marketing efforts to drive awareness and engagement with key audiences
✅ Analytics & Optimization: Track and report on campaign performance, website traffic, and lead conversion metrics; refine strategies based on data insights to maximize marketing impact
✅ Marketing Operations: Manage marketing databases, schedules, budgets, and records to ensure operational efficiency and seamless execution
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple priorities in a fast-paced, dynamic environment.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, or a related field
Experience: 4-6 years of marketing experience, preferably with exposure to digital campaigns, website optimization, social and content development
Required Skills:
- Familiarity with HubSpot or similar marketing automation platforms
- Strong written and verbal communication skills
- Creative thinker with a passion for innovation
- Basic understanding of marketing principles and performance analytics
- Strong organizational skills and attention to detail
Preferred Skills:
- Fluency in English and proficiency in additional languages
- Experience with Google Analytics, heatmaps, and conversion tracking
- Knowledge of SEO best practices and content marketing strategies
ASSUMPTION: Candidates with experience in B2B marketing, particularly in the tech industry, may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: INR 8-12 lakhs per annum (based on experience and industry standards for mid-level marketing roles in India)
Benefits:
- Competitive salary
- Opportunities for career growth and development
- Health and wellness benefits
- Friendly and collaborative work environment
- Training and mentorship programs
Working Hours: Full-time, with overlap with US hours (likely 9:00 AM to 6:00 PM IST)
ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing roles in India. Actual compensation may vary based on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: IT Services and IT Consulting, with a focus on Generative AI, Machine Learning, Data Modernization, Cloud Computing, and Enterprise Automation
Company Size: Medium (201-500 employees), offering a dynamic and collaborative work environment with opportunities for growth and development
Founded: 2018, with headquarters in Phoenix, Arizona, USA, and offices in India, Canada, and the UK
Company Description:
- NucleusTeq empowers Fortune 100 enterprises with AI-driven innovation, scalable architectures, and end-to-end data transformation
- The company specializes in Generative AI, Machine Learning, Data Modernization, Cloud Computing, and Enterprise Automation
- NucleusTeq offers a range of services, including Generative AI & Machine Learning, Data Modernization, End-to-End Data Strategy & Implementation, Big Data & Cloud Solutions, Enterprise Automation & Blockchain, and Enterprise Product Development & Support
Company Specialties:
- Big-Data
- Analytics
- Cloud
- Automation
- Mobility
- DevOps
- Product Development
- Agile
- Training
- Advisory
- Staffing
- Generative AI
- Machine Learning
- Data Management
- Data Engineering
- and Data Science
Company Website: http://www.nucleusteq.com
ASSUMPTION: NucleusTeq's focus on innovation, scalability, and strategic alignment enables enterprises to harness AI, optimize data ecosystems, and accelerate digital transformation.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and development within the marketing department and the broader organization
Reporting Structure: This role reports directly to the Marketing Manager and collaborates with cross-functional teams, including Sales, Product, and Operations
Work Arrangement: On-site, with overlap with US hours, allowing for collaboration with global teams
Growth Opportunities:
- Advancement to senior marketing roles, such as Marketing Manager or Marketing Director
- Expansion into related fields, such as Product Marketing or Demand Generation Management
- Opportunities to work on strategic projects and initiatives, driving growth and innovation
ASSUMPTION: This role offers a clear path for career progression within the marketing department and the broader organization, with opportunities to work on high-impact projects and initiatives.
🌍 Location & Work Environment
Office Type: On-site, with a collaborative and friendly work environment
Office Location(s): Brilliant Titanium, Vijay Nagar, 108 A, Indore, Madhya Pradesh 452010, IN
Geographic Context:
- Indore is the largest and most populous city in the Indian state of Madhya Pradesh
- The city is known for its rich history, cultural heritage, and educational institutions
- Indore offers a mix of traditional and modern amenities, with a growing startup ecosystem
Work Schedule: Full-time, with overlap with US hours (likely 9:00 AM to 6:00 PM IST)
ASSUMPTION: The on-site work environment at NucleusTeq's Indore office fosters collaboration, innovation, and growth, with opportunities to work with global teams and stakeholders.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Technical assessment or case study presentation
- Final interview with the Marketing Manager or other stakeholders
- Background check and offer extension
Key Assessment Areas:
- Marketing skills and experience, with a focus on digital campaigns and lead generation
- Data-driven approach to marketing and campaign optimization
- Communication and presentation skills
- Problem-solving and analytical skills
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of NucleusTeq's mission and values
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and marketing expertise
- Research NucleusTeq's products, services, and industry to showcase your knowledge and enthusiasm
ATS Keywords: Marketing Associate, Demand Generation, Digital Engagement, Campaign Management, SEO, Google Analytics, Social Media Management, Content Development, Marketing Automation, Lead Nurturing, Event Marketing, Analytics, Marketing Operations, Communication Skills, Organizational Skills, Creative Thinking, Attention to Detail
ASSUMPTION: NucleusTeq's recruitment process is designed to assess candidates' marketing skills, experience, and cultural fit, with a focus on data-driven decision-making and innovation.
🛠️ Tools & Technologies
- HubSpot or similar marketing automation platforms
- Google Analytics, heatmaps, and conversion tracking
- SEO tools and content marketing platforms
- Social media management tools (e.g., Hootsuite, Buffer)
- CRM software (e.g., Salesforce, HubSpot CRM)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they enable effective campaign management, optimization, and collaboration.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer-centricity
- Integrity
- Accountability
Work Style:
- Dynamic and fast-paced
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced environment, and are you comfortable with change?
- Are you passionate about driving growth and innovation through data-driven marketing strategies?
- Do you enjoy working collaboratively with cross-functional teams to achieve shared goals?
ASSUMPTION: Candidates who align with NucleusTeq's values and work style are more likely to succeed in this role and contribute to the company's growth and success.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Adapting to changes in marketing strategies and priorities
- Collaborating effectively with global teams and stakeholders
- Maintaining a strong work-life balance while working with US hours
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to open communication and collaboration.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position places a stronger emphasis on demand generation, digital engagement, and campaign management
- In the tech industry, this role requires a solid understanding of marketing principles, data analytics, and digital marketing strategies
- Career progression in marketing may involve advancing to senior roles, such as Marketing Manager or Marketing Director, or expanding into related fields, such as Product Marketing or Demand Generation Management
ASSUMPTION: This role offers a unique blend of marketing responsibilities, with a focus on demand generation, digital engagement, and campaign management, providing a strong foundation for career growth and development.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to drive brand awareness and lead generation for a new product launch
- Optimizing website traffic and lead conversion rates through SEO best practices, A/B testing, and CRO strategies
- Managing social media content and engagement to increase brand presence and audience interaction, with a focus on LinkedIn and Glassdoor
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role, providing a clear understanding of the day-to-day tasks and expectations.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within it?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does NucleusTeq support the professional development and growth of its marketing team members?
- What are the most challenging aspects of working in a fast-paced, dynamic marketing environment, and how does NucleusTeq address them?
- How does NucleusTeq collaborate with global teams and stakeholders to drive growth and innovation?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and the marketing team's dynamics, while also providing valuable insights into the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://nucleusteq.breezy.hr/p/1fbd1c689273-marketing-associate-demand-gen-digital-engagement
- Tailor your resume to highlight relevant marketing experience and achievements, with a focus on digital campaigns, lead generation, and data-driven strategies
- Write a compelling cover letter that demonstrates your understanding of NucleusTeq's mission, values, and the role's requirements
- Prepare for the interview process by researching NucleusTeq's products, services, and industry, and practicing your responses to behavioral and situational interview questions
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
