📌 Core Information
🔹 Job Title: Marketing Associate
🔹 Company: Dallas Area Rapid Transit (DART)
🔹 Location: Dallas, TX
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 29, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing strategic marketing plans to increase ridership
- Managing marketing projects from inception to execution
- Collaborating with cross-functional teams and external agencies
- Analyzing market data and campaign performance
ASSUMPTION: This role requires a balance of strategic thinking, project management, and analytical skills to drive marketing initiatives that boost ridership and engagement.
📋 Key Responsibilities
✅ Develop and implement strategic marketing plans, including detailed project plans, budgets, and timelines
✅ Guide projects from brainstorming to execution, keeping internal clients focused on their strategies while helping them explore new ideas
✅ Accountable for the execution and evaluation of specific marketing programs to increase ridership by targeting existing and potential customers
✅ Serve as project champion and team leader on cross-functional projects while working with other departments
✅ Work directly with the internal creative team and outside agency to meet project objectives
✅ Accountable for day-to-day marketing functions, including developing briefs, project-based budgeting, market analysis, data analysis, campaign tracking, and reporting
✅ Support marketing leadership on key marketing initiatives
✅ Manage all marketing expenditures to keep projects within budgetary guidelines
✅ Perform other related duties as assigned
ASSUMPTION: This role involves a mix of strategic planning, creative problem-solving, and data-driven decision-making to achieve marketing objectives.
🎯 Required Qualifications
Education: Bachelor's degree from an accredited college or university in Marketing, Communications, Business Administration, or a related field.
Experience: Two (2) years of progressively responsible experience in corporate marketing, advertising, promotions, or related fields.
Required Skills:
- Proficient in using PC and software applications, including Word, Excel, and PowerPoint
- Excellent communication skills (written and verbal)
- Ability to work independently while still being able to lead the efforts of a larger team
- Ability to manage complex and multi-faceted marketing plans with strong analytical, planning, and project management skills
- Ability to write clearly and succinctly in a variety of communication settings and styles
- Ability to pick up on technical things quickly and learn new skills and knowledge
- Ability to use rigorous logic and methods to solve complex problems with practical solutions
- Ability to make good decisions based upon a mixture of analysis, wisdom, experience, and judgment
- Ability to quickly find common ground and solve problems for the good of all
- Ability to demonstrate a fiduciary obligation to the organization in handling materials and information of a confidential nature
- Ability to be dedicated to meeting the expectations and requirements of internal and external customers
Preferred Skills:
- Experience in the public transportation industry
- Fluency in Spanish
ASSUMPTION: While the required skills are essential for this role, candidates with experience in the public transportation industry or fluency in Spanish may have an advantage.
💰 Compensation & Benefits
Salary Range: $50,822 - $83,855 per year
Benefits:
- Health, dental, and vision insurance
- Retirement plans (401k and pension)
- Paid time off (vacation, sick, and holidays)
- Employee discounts on DART services
- Professional development opportunities
Working Hours: Full-time position with a standard workweek of 40 hours, Monday through Friday, with some flexibility for project demands.
ASSUMPTION: The salary range is based on the provided information and is competitive for the marketing industry in the Dallas area. Benefits are typical for a government agency of this size.
📌 Applicant Insights
🔍 Company Context
Industry: Urban Transit Services. DART is responsible for providing public transportation services to the Dallas-Fort Worth area, moving over 220,000 passengers daily across a 700-square-mile service area.
Company Size: 1,001-5,000 employees. DART is a large organization with a significant impact on the region's mobility and economy.
Founded: DART was established in 1983 to provide coordinated, comprehensive, and efficient public transportation services to the Dallas-Fort Worth area.
Company Description:
- DART is a regional transportation company that serves as a trusted guide to discovering all that North Texas has to offer
- DART public transit services include DART Light Rail, Trinity Railway Express commuter rail, bus routes, and paratransit services
- DART offers corporate membership programs, such as the Annual Employer Pass (E-Pass), to attract top talent and provide employees with dependable and safe commuting options
Company Specialties:
- Recruitment and retention
- Employee benefits
- Work commute and parking management
- Development and transportation
Company Website: http://dart.org
ASSUMPTION: DART is a well-established organization with a strong focus on providing reliable and efficient public transportation services to the Dallas-Fort Worth area.
📊 Role Analysis
Career Level: Mid-level marketing professional with opportunities for growth and advancement within the organization.
Reporting Structure: The Marketing Associate reports directly to the Senior Manager of Marketing.
Work Arrangement: This is an on-site position with a standard workweek of 40 hours, Monday through Friday, with some flexibility for project demands.
Growth Opportunities:
- Progression to senior marketing roles within the organization
- Expanding skills and expertise in public transportation marketing
- Potential to work on high-impact projects that significantly influence ridership and engagement
ASSUMPTION: This role offers opportunities for professional growth and development within the organization, as well as the chance to make a significant impact on DART's marketing initiatives.
🌍 Location & Work Environment
Office Type: DART's headquarters is a modern, professional office environment with easy access to public transportation.
Office Location(s): 1401 Pacific Ave, Dallas, TX 75202
Geographic Context:
- The Dallas-Fort Worth area is the fourth most populous metropolitan area in the United States, with a diverse and vibrant culture
- The region offers a mix of urban and suburban living, with numerous attractions, entertainment options, and outdoor activities
- Dallas has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: The standard workweek is 40 hours, Monday through Friday, with some flexibility for project demands. Occasional overtime may be required to meet project deadlines.
ASSUMPTION: DART's headquarters offers a professional and collaborative work environment, with easy access to public transportation and numerous amenities in the surrounding area.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager and team members
- Background check and drug screen
- Final interview with senior leadership
Key Assessment Areas:
- Marketing strategy and planning
- Project management and execution
- Data analysis and interpretation
- Communication and collaboration skills
- Problem-solving and decision-making abilities
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Demonstrate your understanding of DART's mission and the role's responsibilities in your application materials
- Prepare examples of your marketing campaigns, projects, or initiatives that showcase your ability to develop and implement strategic marketing plans
ATS Keywords: Marketing strategy, project management, data analysis, customer acquisition, ridership growth, campaign execution, market research, team leadership, cross-functional collaboration
ASSUMPTION: DART's application process is designed to assess candidates' marketing skills, strategic thinking, and ability to work collaboratively within a large organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and analytics tools (e.g., Google Analytics, social media platforms)
- Project management software (e.g., Asana, Trello)
- Design and creative tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: The required tools and technologies for this role are standard for marketing professionals and can be learned or improved upon with relevant experience or training.
👔 Cultural Fit Considerations
Company Values:
- Safety
- Reliability
- Customer focus
- Integrity
- Innovation
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Customer-focused and service-oriented
Self-Assessment Questions:
- Do you have a strong commitment to safety and customer service?
- Are you comfortable working in a dynamic and changing environment?
- Do you thrive in a collaborative and team-oriented work environment?
- Are you able to analyze data and make data-driven decisions?
ASSUMPTION: DART values employees who are committed to safety, customer service, and collaboration, as well as those who are adaptable, data-driven, and customer-focused.
⚠️ Potential Challenges
- Working in a large, government agency with multiple departments and stakeholders
- Managing marketing projects with tight deadlines and limited resources
- Adapting to changes in ridership patterns, customer behavior, and market trends
- Balancing strategic planning with day-to-day marketing functions
ASSUMPTION: While this role offers numerous opportunities for professional growth and development, it also presents challenges that require strong project management, adaptability, and strategic thinking.
📈 Similar Roles Comparison
- Unlike marketing roles in the private sector, this role focuses on driving ridership and engagement for a public transportation service
- Marketing in the public transportation industry requires a strong understanding of customer behavior, market trends, and data analysis
- Career progression in this role may involve moving into senior marketing roles within the organization or transitioning to other public transportation agencies
ASSUMPTION: This role differs from marketing positions in the private sector, as it focuses on driving ridership and engagement for a public transportation service, requiring a strong understanding of customer behavior, market trends, and data analysis.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to increase ridership among young professionals
- Analyzing market data to identify trends and opportunities for marketing initiatives
- Managing a team to create and implement a comprehensive marketing plan for a new transit line or service
ASSUMPTION: These sample projects illustrate the strategic, analytical, and collaborative aspects of the Marketing Associate role at DART.
❓ Key Questions to Ask During Interview
- How does this role contribute to DART's overall mission and strategic goals?
- What are the most significant marketing challenges facing DART in the next 1-3 years, and how can this role address them?
- How does DART support the professional development and growth of its marketing team members?
- What is the typical career path for a Marketing Associate at DART, and what opportunities exist for advancement within the organization?
- How does DART foster a culture of collaboration and innovation among its marketing team members?
ASSUMPTION: These interview questions are designed to help candidates understand the role's strategic importance, career growth opportunities, and the organization's commitment to professional development and collaboration.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, emphasizing your ability to develop and implement strategic marketing plans
- Prepare examples of your marketing campaigns, projects, or initiatives that showcase your ability to drive ridership growth and engagement
- Follow up with DART's hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
