📌 Core Information
🔹 Job Title: Marketing Associate Director (P4 - P4-2)
🔹 Company: Eli Lilly and Company
🔹 Location: Indianapolis, IN
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 11, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (up to 20% domestic travel required)
🚀 Job Overview
Key aspects of this role include:
- Developing omnichannel marketing strategies for pharmaceutical products
- Driving continuous optimization of marketing execution across channels
- Analyzing channel mix performance and making optimization decisions
- Creating individualized, targeted dialogue and content for key customer segments
- Fostering agency and third-party vendor partner relationships
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to collaborate effectively with cross-functional teams and external partners.
📋 Key Responsibilities
✅ Developing and implementing omnichannel marketing strategies for pharmaceutical products
✅ Driving continuous optimization of marketing execution across channels to accelerate reach and scale
✅ Analyzing channel mix performance and making optimization decisions across all channels
✅ Developing customer segmentation, alignment to brand strategy, implementation, and measurement plans
✅ Creating individualized, targeted dialogue and content for key customer segments
✅ Developing customer insights and marketing strategy, tactics, and execution plans
✅ Fostering agency and third-party vendor partner relationships
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and stakeholder management, requiring strong organizational skills and the ability to balance multiple priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business Analytics, or a related field
Experience: 1 year of experience in developing marketing strategies and driving optimization of pharmaceutical marketing channel execution, including:
- 1 year of experience with brand management
- 1 year of experience with tracking effectiveness of data-driven marketing strategies
- 1 year of experience with brand planning and analyzing customer insights
- 1 year of experience working with external vendor partners
Required Skills:
- Proven ability to develop and implement marketing strategies
- Strong analytical skills and data-driven mindset
- Excellent communication and stakeholder management skills
- Ability to work effectively in a matrix organization
- Proficiency in marketing analytics tools and software
Preferred Skills:
- Experience in the pharmaceutical industry
- Fluency in a second language
- Certification in marketing (e.g., Certified Marketing Executive, Digital Marketing Institute)
ASSUMPTION: While not explicitly stated, experience in the pharmaceutical industry or a related field is likely to be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $132,398 (anticipated wage for this position)
Benefits:
- 401(k) and pension plans
- Vacation, medical, dental, vision, and prescription drug benefits
- Flexible spending accounts
- Life insurance and death benefits
- Time off and leave of absence benefits
- Well-being benefits (e.g., employee assistance program, fitness benefits, employee clubs and activities)
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an anticipated wage and may be subject to change based on the candidate's education, experience, skills, and geographic location.
📌 Applicant Insights
🔍 Company Context
Industry: Eli Lilly and Company operates in the pharmaceutical manufacturing industry, focusing on discovering and developing life-changing medicines for people around the world.
Company Size: With over 10,000 employees, Eli Lilly and Company is a large organization, offering opportunities for career growth and development.
Founded: Eli Lilly and Company was founded in 1876 by Colonel Eli Lilly, with a mission to create medicines that help people live longer, healthier, and more active lives.
Company Description:
- Eli Lilly and Company is a global healthcare leader headquartered in Indianapolis, Indiana
- The company unites caring with discovery to make life better for people around the world
- Eli Lilly and Company focuses on discovering and bringing life-changing medicines to those who need them, improving the understanding and management of disease, and giving back to communities through philanthropy and volunteerism
Company Specialties:
- Pharmaceutical development
- Pharmaceuticals
- Biotech and biopharmaceuticals
Company Website: www.lilly.com
ASSUMPTION: Eli Lilly and Company's focus on innovation, collaboration, and improving lives makes it an attractive employer for individuals passionate about making a difference in healthcare.
📊 Role Analysis
Career Level: This role is at the mid-level management stage, with opportunities for growth and development within the marketing function.
Reporting Structure: The Marketing Associate Director reports directly to the Marketing Director and may oversee a team of marketing professionals.
Work Arrangement: This role is a hybrid position, requiring up to 20% domestic travel.
Growth Opportunities:
- Progression to a senior marketing role within the organization
- Expansion into other therapeutic areas or brands within the company's portfolio
- Development of leadership and management skills through team supervision and mentoring
ASSUMPTION: With Eli Lilly and Company's commitment to employee development and growth, there are ample opportunities for career advancement within the organization.
🌍 Location & Work Environment
Office Type: The company's headquarters is a corporate center, offering a professional and collaborative work environment.
Office Location(s): Lilly Corporate Center, Indianapolis, Indiana 46285, US
Geographic Context:
- Indianapolis, Indiana, is the capital and most populous city in the state
- The city offers a diverse range of neighborhoods, cultural attractions, and recreational opportunities
- Indianapolis is home to a thriving healthcare industry, with several major pharmaceutical and biotechnology companies based in the area
Work Schedule: The work schedule for this role is Monday through Friday, with the possibility of occasional overtime or weekend work to meet project deadlines.
ASSUMPTION: The hybrid work arrangement and central location of the Lilly Corporate Center make this role accessible and convenient for a wide range of candidates.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the marketing director or another senior leader
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven mindset
- Communication and stakeholder management skills
- Cultural fit and alignment with Eli Lilly and Company's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Be prepared to discuss specific marketing campaigns or projects you've worked on and the results you achieved
- Demonstrate your understanding of the pharmaceutical industry and Eli Lilly and Company's mission and values
ATS Keywords: Marketing strategies, channel execution, customer segmentation, brand strategy, data-driven marketing, brand management, customer insights, agency relationships, optimization decisions, measurement plans, content creation, tactics development, vendor partnerships
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should emphasize their relevant marketing experience and skills to increase their chances of success.
🛠️ Tools & Technologies
- Marketing analytics tools (e.g., Google Analytics, Tableau, Power BI)
- Marketing automation platforms (e.g., Marketo, HubSpot, Pardot)
- Customer relationship management (CRM) software (e.g., Salesforce, Microsoft Dynamics 365)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
ASSUMPTION: Proficiency in marketing analytics tools and software is essential for success in this role, as is the ability to adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellent
- Patient-centered
- Innovative
- Quality
- Respect
- Collaboration
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and goal-oriented
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you comfortable working with data and using analytics to inform decision-making?
- Can you adapt to changing priorities and workloads in a dynamic work environment?
- Are you results-driven and focused on achieving goals and delivering outcomes?
ASSUMPTION: Candidates who align with Eli Lilly and Company's values and work style are likely to be the best fit for this role and the organization's culture.
⚠️ Potential Challenges
- Managing multiple priorities and projects simultaneously
- Working with cross-functional teams and external partners to align on marketing strategies and tactics
- Adapting to changes in the pharmaceutical industry and regulatory environment
- Travel requirements for up to 20% of the time
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication and collaboration, and a willingness to adapt and learn in a dynamic work environment.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Marketing Manager position in other pharmaceutical or healthcare companies
- However, the focus on omnichannel marketing strategies and continuous optimization sets it apart from related roles in other industries
- Career progression in this role may lead to senior marketing leadership positions within Eli Lilly and Company or other organizations
ASSUMPTION: While this role shares similarities with other marketing positions, its focus on pharmaceutical products and continuous optimization makes it unique within the industry.
📝 Sample Projects
- Developing and implementing a multi-channel marketing campaign to launch a new pharmaceutical product
- Analyzing customer data to segment the market and create targeted marketing strategies
- Optimizing marketing channel mix and allocation based on performance data and analytics
ASSUMPTION: These sample projects illustrate the strategic and analytical nature of the role, as well as the importance of data-driven decision-making and continuous optimization.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team structure and how this role fits within it?
- How does the company support the professional development and growth of its marketing employees?
- What are the key priorities for this role in the first 90 days?
- How does the company approach innovation and staying competitive in the pharmaceutical industry?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: These questions can help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for your interview by researching Eli Lilly and Company's mission, values, and recent news
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
