Marketing Associate Director (P4 - P4-2)

📌 Core Information

🔹 Job Title: Marketing Associate Director (P4 - P4-2)

🔹 Company: Lilly

🔹 Location: Indianapolis, IN

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 11, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (up to 20% domestic travel required)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing omnichannel marketing strategies for pharmaceutical products
• Optimizing marketing channel execution and analyzing channel mix performance
• Creating customer segmentation, targeted dialogue, and content for key customer segments
• Developing customer insights, marketing strategy, and execution plans
• Fostering relationships with agency and third-party vendor partners

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams and external partners.

📋 Key Responsibilities

✅ Develop and implement omnichannel marketing strategies to accelerate marketing reach and scale

✅ Analyze channel mix performance and make optimization decisions across all channels

✅ Develop customer segmentation, alignment to brand strategy, implementation, and measurement plans

✅ Create individualized, targeted dialogue and content for key customer segments

✅ Develop customer insights and marketing strategy, tactics, and execution plans

✅ Foster agency and third-party vendor partner relationships

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple priorities and deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business Analytics, or a related field

Experience: 1 year of experience in developing marketing strategies and driving optimization of pharmaceutical marketing channel execution, including:

• 1 year of experience with brand management
• 1 year of experience with tracking effectiveness of data-driven marketing strategies
• 1 year of experience with brand planning and analyzing customer insights
• 1 year of experience working with external vendor partners

Required Skills:

• Proven ability to develop and execute marketing strategies
• Strong analytical skills and data-driven decision-making
• Excellent communication and presentation skills
• Ability to work effectively with cross-functional teams and external partners
• Proficient in Microsoft Office Suite and marketing analytics tools

Preferred Skills:

• Experience with pharmaceutical marketing or a related industry
• Fluency in a second language
• Certification in marketing or a related field (e.g., Certified Marketing Executive, Digital Marketing Institute certifications)

ASSUMPTION: While not explicitly stated, a master's degree in a related field or relevant certifications may be beneficial for this role.

💰 Compensation & Benefits

Salary Range: The anticipated wage for this position is $132,398 per year. Actual compensation will depend on a candidate’s education, experience, skills, and geographic location.

Benefits:

• 401(k) and pension plans
• Vacation benefits
• Medical, dental, vision, and prescription drug benefits
• Flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts)
• Life insurance and death benefits
• Time off and leave of absence benefits
• Well-being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities)

Working Hours: Full-time (40 hours per week) with up to 20% domestic travel required

ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing associate director role with 2-5 years of experience in the pharmaceutical industry.

📌 Applicant Insights

🔍 Company Context

Industry: Lilly operates in the pharmaceutical manufacturing industry, with a focus on developing and marketing life-changing medicines for people around the world.

Company Size: Lilly is a large company with over 10,000 employees, providing ample opportunities for collaboration and growth.

Founded: Eli Lilly and Company was founded in 1876 by Colonel Eli Lilly, with a mission to create medicines that help people live longer, healthier, and more active lives.

Company Description:

• Lilly is a global healthcare leader headquartered in Indianapolis, Indiana
• The company unites caring with discovery to make life better for people around the world
• Lilly's employees work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to communities through philanthropy and volunteerism

Company Specialties:

• Pharmaceutical development
• Pharmaceuticals
• Biotech and biopharmaceuticals

Company Website: www.lilly.com

ASSUMPTION: Lilly's focus on innovation, collaboration, and community involvement creates a dynamic work environment that values diversity and inclusion.

📊 Role Analysis

Career Level: This role is at the mid-level management level, with opportunities for growth and advancement within the marketing department and the broader organization.

Reporting Structure: The Marketing Associate Director reports directly to the Marketing Director and oversees a team of marketing professionals.

Work Arrangement: This role is a hybrid position, requiring up to 20% domestic travel. The remaining work can be done remotely or on-site at the Lilly Corporate Center in Indianapolis, Indiana.

Growth Opportunities:

• Advancement to a senior-level marketing role within the organization
• Expansion of responsibilities to include additional brands or product lines
• Opportunities to work on cross-functional projects and gain exposure to other areas of the business

ASSUMPTION: Given Lilly's size and global presence, there are numerous opportunities for professional growth and development within the company.

🌍 Location & Work Environment

Office Type: Lilly's corporate headquarters is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): Lilly Corporate Center, Indianapolis, Indiana 46285, US

Geographic Context:

• Indianapolis is the capital and most populous city in Indiana, with a population of over 875,000
• The city is known for its vibrant arts and cultural scene, as well as its professional sports teams
• Indianapolis has a humid continental climate, with warm summers and cold, snowy winters

Work Schedule: Full-time (40 hours per week) with flexible work arrangements to accommodate remote work and domestic travel requirements

ASSUMPTION: Indianapolis offers a high quality of life, with affordable housing, a strong job market, and numerous cultural attractions.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the marketing team
• Final interview with the marketing director or another senior leader

Key Assessment Areas:

• Marketing strategy and execution skills
• Analytical and problem-solving abilities
• Communication and presentation skills
• Leadership and team management capabilities

Application Tips:

• Tailor your resume and cover letter to highlight your marketing strategy and execution experience, as well as your analytical and leadership skills
• Prepare examples of your marketing campaigns and their outcomes to discuss during the interview
• Research Lilly's marketing strategies and be prepared to discuss how you can contribute to their success

ATS Keywords: Omnichannel marketing, brand management, data-driven marketing, customer insights, marketing strategy, execution plans, vendor management, customer segmentation

ASSUMPTION: Lilly's application process is designed to assess your marketing skills and cultural fit within the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing analytics tools (e.g., Google Analytics, Tableau, or similar)
• Customer relationship management (CRM) software (e.g., Salesforce, Microsoft Dynamics, or similar)
• Project management tools (e.g., Asana, Trello, or similar)

ASSUMPTION: Familiarity with industry-standard marketing tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellent
• Patient-centered
• Innovative
• One Lilly

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change
• Results-focused and action-oriented

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented environment?
• Are you comfortable working with data and using it to drive decision-making?
• Can you adapt to changes in priorities and work arrangements?
• Do you have a proven track record of achieving results in a marketing role?

ASSUMPTION: Lilly values employees who embody their core values and work style, and who are committed to making a positive impact on the lives of patients.

⚠️ Potential Challenges

• The role may require frequent travel, which could be challenging for those who prefer a more stationary work arrangement
• The marketing landscape is constantly evolving, requiring continuous learning and adaptation to new tools and technologies
• The role involves managing external vendor partners, which can present unique challenges and require strong communication and negotiation skills
• The Indianapolis area can experience harsh winters, which may be a challenge for some applicants

ASSUMPTION: These challenges can be mitigated by effective time management, continuous learning, strong communication, and careful consideration of the work arrangement and location.

📈 Similar Roles Comparison

• This role is similar to a Senior Marketing Manager or Marketing Manager role in other pharmaceutical companies, but may have additional responsibilities and require more strategic thinking
• In comparison to marketing roles in other industries, this role requires a strong understanding of the pharmaceutical industry and its regulatory environment
• Career progression in this role could lead to a Marketing Director or other senior-level marketing positions within Lilly or another pharmaceutical company

ASSUMPTION: While this role shares similarities with other marketing roles, its unique context within the pharmaceutical industry and Lilly's corporate culture sets it apart.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to launch a new pharmaceutical product
• Analyzing customer data to identify segmentation opportunities and optimize marketing spend
• Managing external vendor relationships to deliver on-time and on-budget marketing projects

ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the role, as well as the importance of data-driven decision-making and effective vendor management.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within it?
• How does Lilly support the professional development and growth of its marketing employees?
• What are the most significant challenges facing the marketing department in the next 1-2 years, and how can this role help address them?
• How does Lilly measure the success of its marketing campaigns, and how will my performance be evaluated in this role?
• What is the work-life balance like for this role, and how does Lilly support its employees' well-being?

ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into Lilly's marketing department and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing strategy and execution experience, as well as your analytical and leadership skills
• Prepare examples of your marketing campaigns and their outcomes to discuss during the interview
• Research Lilly's marketing strategies and be prepared to discuss how you can contribute to their success
• Follow up with the hiring manager, Matthew Tenaglio, within 7-10 business days after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.