📌 Core Information
🔹 Job Title: Marketing Associate
🔹 Company: Fidelity Investments
🔹 Location: Boston, MA
🔹 Job Type: Full-Time, Hybrid (On-site every other week)
🔹 Category: Marketing
🔹 Date Posted: July 28, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Supporting multi-channel campaigns to generate leads and sales pipeline
- Managing social media accounts, website content, and email marketing
- Collaborating cross-functionally in a fast-paced startup environment
- Gaining exposure to various marketing facets, including marketing automation, content creation, and performance reporting
ASSUMPTION: This role is ideal for recent graduates or early-career marketing professionals seeking to gain diverse experience in a dynamic, startup-like environment within a large financial institution.
📋 Key Responsibilities
✅ Supporting Account-Based Marketing (ABM) program, including content strategy, email writing, and ad editing for top target accounts
✅ Assisting with email marketing campaigns to cultivate prospective customers through the buyer journey
✅ Contributing to webinar strategy, planning, and execution for lead generation
✅ Managing company social media accounts, including social posts, interactions, reporting, and strategy optimization
✅ Managing website content and strategy, including SEO standard methodologies and user journey evolution
✅ Reporting on traffic, engagement, lead generation, and other metrics to support data-driven decision-making
✅ Supporting marketing operations, including event list uploads, CRM hygiene, automation flows, and vendor management
✅ Proofreading marketing content and editing collateral for grammar, clarity, and brand consistency
✅ Supporting short-form, thought-leadership content creation, as needed
✅ Drafting press releases and researching industry awards to build brand awareness and credibility
✅ Developing and maintaining sales and partner enablement materials, such as presentations and product data sheets
ASSUMPTION: The role requires strong written and verbal communication skills, as well as a basic understanding of digital marketing principles, SEO, email marketing, and social media.
🎯 Required Qualifications
Education: Bachelor’s degree or equivalent experience
Experience: 1-3 years of work experience (willing to review talent with 0-1 years experience and prior marketing internship experience)
Required Skills:
- Strong written and verbal communication skills
- Basic understanding of digital marketing principles (SEO, email marketing, social media)
- Experience using marketing automation tools (e.g., HubSpot, Marketo) preferred
- Ability to analyze data and generate basic marketing performance reports
- Some experience with content creation (e.g., social posts, blogs) preferred
- Ability to work collaboratively in a cross-functional and fast-paced startup environment
Preferred Skills:
- Prior experience with content creation and thought leadership
- Experience with public relations and industry awards
- Familiarity with the financial services industry
ASSUMPTION: While not explicitly stated, having a customer-first focus and a growth mindset is highly desirable for this role.
💰 Compensation & Benefits
Salary Range: $55,000 - $75,000 per year (Estimated based on industry standards for entry-level marketing roles in Boston)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Tuition assistance and professional development opportunities
- Employee discounts on Fidelity products and services
Working Hours: Full-time, typically 40 hours per week, with flexible work arrangements available
ASSUMPTION: The salary range is an estimate based on industry standards for entry-level marketing roles in Boston. Actual compensation may vary based on factors such as experience, skills, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 10,001+ employees
Founded: 1946
Company Description:
- Fidelity Investments is a leading provider of investment management, retirement planning, and wealth management services
- Fidelity Labs is the in-house software incubator and digital studio of Fidelity Investments, focusing on driving growth and innovation for the firm
- Fidelity Labs is a dynamic workplace that combines startup life with the scale and stability of an industry leader
Company Specialties:
- Retirement
- Investments
- Online trading
- Asset management
- Mutual funds
- Stocks
- ETFs
- Bonds
- Brokerage
- Cash management
- HSA
- 529 plans
- Annuities
- Life insurance
- Benefits consulting
- Stock plan services
- Business news
- Wealth management
Company Website: http://www.fidelity.com
ASSUMPTION: Fidelity Investments is a well-established financial services company with a strong reputation and extensive resources to support employee growth and development.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role
Reporting Structure: The Marketing Associate will report to the Marketing Manager within the Saifr team at Fidelity Labs
Work Arrangement: Hybrid, with on-site work required every other week
Growth Opportunities:
- Exposure to various marketing facets and channels
- Potential to work on high-impact projects and campaigns
- Opportunities for professional development and career advancement within Fidelity Labs or the broader Fidelity organization
ASSUMPTION: This role offers a unique opportunity for recent graduates or early-career marketing professionals to gain diverse experience and grow within a dynamic, startup-like environment within a large financial institution.
🌍 Location & Work Environment
Office Type: Hybrid (On-site every other week)
Office Location(s): 245 Summer St, Boston, MA 02210
Geographic Context:
- Boston is a major hub for the financial services industry
- The office is located in the heart of Boston's Financial District, offering easy access to public transportation and various amenities
- Boston is a vibrant, multicultural city with a rich history and numerous cultural attractions
Work Schedule: Full-time, typically 40 hours per week, with flexible work arrangements available
ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote work, providing flexibility and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the Saifr team lead
Key Assessment Areas:
- Communication skills (written and verbal)
- Digital marketing knowledge and skills
- Collaboration and teamwork
- Problem-solving and analytical skills
- Cultural fit and alignment with Fidelity's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of digital marketing principles and SEO in your application materials
- Showcase your ability to work collaboratively in a fast-paced environment
- Prepare questions to ask the interviewer about the role, team, or company to demonstrate your interest and engagement
ATS Keywords: Marketing automation, content creation, email marketing, social media, SEO, data analysis, collaboration, proofreading, public relations, lead generation, web management, campaign management, presentation development, brand awareness, customer focus, growth mindset
ASSUMPTION: The application process may vary, and additional steps or assessments could be included based on the company's needs and the candidate's qualifications.
🛠️ Tools & Technologies
- HubSpot or other marketing automation tools
- SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
- Social media management tools (e.g., Hootsuite, Buffer)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- CRM software (e.g., Salesforce, HubSpot CRM)
- Web analytics tools (e.g., Google Analytics)
ASSUMPTION: The specific tools and technologies used may vary based on the company's preferences and the candidate's skills and experience.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Putting clients first
- Collaboration
- Innovation
- Performance
- Expertise
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Customer-focused
- Adaptable and growth-oriented
Self-Assessment Questions:
- Do you have strong written and verbal communication skills?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you have a customer-first focus and a growth mindset?
- Are you interested in gaining diverse experience in marketing and growing within a dynamic, startup-like environment within a large financial institution?
ASSUMPTION: Fidelity Investments values candidates who align with their core values and can thrive in a collaborative, fast-paced work environment.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced environment
- Adapting to changes in strategy or priorities
- Working with a diverse range of stakeholders and teams
- Balancing on-site and remote work in a hybrid environment
ASSUMPTION: The role may present challenges related to managing multiple priorities, adapting to changes, and balancing on-site and remote work. Successful candidates will be able to thrive in a dynamic, fast-paced environment and manage their time and priorities effectively.
📈 Similar Roles Comparison
- This role is similar to entry-level marketing coordinator or associate roles in other organizations, but offers unique exposure to a startup-like environment within a large financial institution
- Unlike other roles, this position focuses on supporting a specific startup (Saifr) within Fidelity Labs, offering a unique opportunity to gain diverse experience and grow within a dynamic environment
- Career paths for this role may include advancement to senior marketing roles within Fidelity Labs or the broader Fidelity organization, or transition to other marketing or business development roles within the financial services industry
ASSUMPTION: This role offers a unique opportunity for recent graduates or early-career marketing professionals to gain diverse experience and grow within a dynamic, startup-like environment within a large financial institution.
📝 Sample Projects
- Developing and executing an email marketing campaign to generate leads for a specific product or service
- Managing social media accounts and creating engaging content to build brand awareness and drive traffic to the company website
- Supporting the planning and execution of a webinar or event to generate leads and build relationships with prospective customers
- Creating and editing marketing collateral, such as blog posts, ebooks, or white papers, to support thought leadership and content marketing efforts
ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities the Marketing Associate may be expected to perform in this role.
❓ Key Questions to Ask During Interview
- Can you describe the day-to-day responsibilities and priorities for this role?
- How does this role fit into the broader marketing strategy for Saifr and Fidelity Labs?
- What are the most important qualities and skills for success in this role?
- How does Fidelity Labs support the growth and development of its employees?
- What are the next steps for career advancement within Fidelity Labs or the broader Fidelity organization?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, and to demonstrate their interest and engagement in the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Fidelity Investments careers portal
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare questions to ask the interviewer about the role, team, or company to demonstrate your interest and engagement
- Follow up with the hiring manager within one week of submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
