📌 Core Information
🔹 Job Title: Marketing Associate
🔹 Company: Allied Global Marketing
🔹 Location: Chicago, Illinois, United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 25, 2025
🔹 Experience Level: Entry-level to 2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting Client Solutions and Media teams in managing marketing processes and projects
- Media trafficking and campaign management across various advertising channels
- Client support and coordination, including localization of materials and tracking results
- Financial and administrative support, including billing processes and record-keeping
- Promotions and partnerships, including building relationships with organizations and vendors
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to thrive in a fast-paced agency environment. Previous marketing experience is preferred but not required.
📋 Key Responsibilities
✅ Maintain and traffic ad plans, including updating templates, building insertion orders, and providing traffic instructions
✅ Ensure proper placement of advertisements across all advertising mediums (TV, print, OOH, radio)
✅ Work with vendors to track advertisement placements, build billing statements, and collect affidavits for campaign settlements
✅ Secure client approval of ad campaigns and traffic ads for placement
✅ Maintain updated rates and media kits through direct communication with media representatives
✅ Take detailed notes during meetings and transmit recaps through active listening, research, and organization
✅ Coordinate localization of print ads, radio and TV spots, and promotional materials
✅ Work with client ticketing departments to build discount offers and qualifier codes
✅ Track results for client reporting
✅ Assist Account Strategists/Media Buying team with scheduling and coordinating intern duties
✅ Support billing processes including invoice processing and reconciliation
✅ Manage design order requests and coordinate with creative teams
✅ Maintain accurate financial records for client campaigns
✅ Create and update ad plan templates and systems for trafficking
✅ Handle general administrative tasks including filing, copying, shipping/mailing
✅ Build and manage promotional partnerships with organizations and vendors
✅ Negotiate trade and promotional opportunities as well as grassroots efforts
✅ Coordinate and track trade/promotional tickets and set up discount offers with promotional partners
✅ Assist in coordination of promotional appearances
✅ Provide on-site support for clients and events as needed
ASSUMPTION: This role involves a high degree of multitasking and requires strong organizational skills to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree required
Experience: Previous marketing experience preferred but not required
Required Skills:
- Proficiency in Microsoft Office Programs in a Mac environment
- Experience with Google Drive and Google Docs
- Knowledge of Adobe Creative Suite (recommended but not required)
- Ability to learn new digital software quickly
- Experience with digital and online/social media applications
- Excellent interpersonal, customer service, and organizational skills
- Ability to make swift decisions and solve problems quickly under pressure
- Creative thinking and problem-solving capabilities
- Strong team orientation and collaborative mindset
- Detail-oriented with the ability to manage multiple projects simultaneously
Preferred Skills:
- Previous marketing experience
ASSUMPTION: While previous marketing experience is preferred, the company is willing to consider candidates with strong transferable skills from other industries.
💰 Compensation & Benefits
Salary Range: $45,000 - $55,000 per year (Estimated, based on industry standards for entry-level marketing roles in Chicago)
Benefits:
- Medical, dental, and vision insurance
- Short-term and long-term disability insurance
- Life insurance
- 401k plan
- Paid parental leave
- Flexible Time Off (Flex PTO)
- 10 company-paid holidays
Working Hours: Full-time, 40 hours per week. Flexible hours may be required to meet project deadlines.
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in Chicago. The actual salary may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Allied Global Marketing is a leading full-service entertainment, culture, and lifestyle marketing agency. They specialize in building strategic campaigns for a diverse range of clients, connecting audiences with experiences they love.
Company Size: Allied Global Marketing has 201-500 employees globally, with offices in 23 locations worldwide. This mid-sized company offers a collaborative and dynamic work environment.
Founded: In 1986, Allied Global Marketing was founded with a focus on film advertising and publicity. Over the years, they have expanded their services to become a global leader in entertainment, culture, and lifestyle marketing.
Company Description:
- Allied Global Marketing is a full-service integrated marketing agency working with the world's largest entertainment, consumer, and lifestyle brands.
- Their award-winning team of specialists creates campaigns that drive conversion for clients in film, TV, sports, gaming, live entertainment, cultural institutions, hospitality, and consumer brands.
- Their services include integrated paid, owned, and earned media, creative solutions, and strategic consulting.
Company Specialties:
- Integrated marketing
- Marketing strategy and execution
- Media (paid, owned, and earned)
- Digital marketing
- Promotions and grassroots efforts
- Multicultural marketing
- Publicity and creative services
- Research and strategic consulting
Company Website: http://www.alliedglobalmarketing.com
ASSUMPTION: Allied Global Marketing's extensive experience and global presence provide a strong foundation for their clients' success. Their diverse range of services allows them to offer comprehensive marketing solutions tailored to each client's unique needs.
📊 Role Analysis
Career Level: The Marketing Associate role is an entry-level to mid-level position. It serves as a vital support role for both the Client Solutions and Media teams, providing an excellent opportunity for career growth within the marketing industry.
Reporting Structure: The Marketing Associate reports directly to the Account Strategists and Media Buying team, working closely with both teams to manage marketing processes and projects for high-profile entertainment clients.
Work Arrangement: This is an on-site position, with the possibility of hybrid or remote work arrangements depending on the client's needs and the company's policies.
Growth Opportunities:
- Proven success in this role may lead to advancement opportunities within the Client Solutions or Media teams.
- The diverse range of clients and projects at Allied Global Marketing provides ample opportunities for professional development and skill-building.
- The company's global presence offers opportunities for international assignments or transfers.
ASSUMPTION: Allied Global Marketing's commitment to employee growth and development, combined with their diverse range of clients and projects, creates an ideal environment for career advancement.
🌍 Location & Work Environment
Office Type: Allied Global Marketing's Chicago office is a collaborative and dynamic workspace, fostering creativity and innovation.
Office Location(s): 55 Cambridge Parkway, Suite 200, Cambridge, MA 02142, United States
Geographic Context:
- Chicago is a major hub for entertainment, culture, and lifestyle industries, providing ample opportunities for networking and professional growth.
- The city's vibrant arts and culture scene offers a rich environment for marketing professionals.
- Chicago's central location and time zone make it an ideal base for working with clients and partners across the United States and internationally.
Work Schedule: Full-time, 40 hours per week. Flexible hours may be required to meet project deadlines. The work schedule may vary depending on the client's needs and the company's policies.
ASSUMPTION: Allied Global Marketing's Chicago office provides a stimulating and collaborative work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the Human Resources department
- In-depth interview with the hiring manager and team members
- Final interview with the department head or director
- Background check and onboarding
Key Assessment Areas:
- Problem-solving skills and ability to think critically
- Strong organizational skills and attention to detail
- Excellent communication and interpersonal skills
- Adaptability and ability to thrive in a fast-paced environment
- Cultural fit and alignment with Allied Global Marketing's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of the entertainment, culture, and lifestyle marketing industries in your application materials
- Prepare examples of your previous marketing campaigns or projects to discuss during the interview
- Research Allied Global Marketing's clients and projects to show your enthusiasm for the role and the company
ATS Keywords: Marketing Associate, Marketing Campaigns, Media Trafficking, Client Support, Promotions, Partnerships, Marketing Software, Digital Marketing, Social Media, Adobe Creative Suite, Microsoft Office, Google Drive, Google Docs
ASSUMPTION: Allied Global Marketing's interview process is designed to assess candidates' skills, cultural fit, and potential for growth within the company. Successful candidates will demonstrate strong problem-solving skills, excellent communication, and a passion for entertainment, culture, and lifestyle marketing.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Drive and Google Docs
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Media trafficking and campaign management software (e.g., Strata, Mediaocean)
- Social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Allied Global Marketing uses a variety of tools and technologies to streamline workflows and improve collaboration. Candidates should be comfortable learning and adapting to new software as needed.
👔 Cultural Fit Considerations
Company Values:
- Collaboration: Allied Global Marketing fosters a collaborative work environment, encouraging team members to support and learn from one another.
- Creativity: The company values innovative thinking and encourages team members to approach challenges with a creative mindset.
- Integrity: Allied Global Marketing is committed to maintaining the highest ethical standards in all aspects of its business operations.
- Expertise: The company values the expertise and experience of its team members, providing opportunities for professional development and growth.
- Client-centric: Allied Global Marketing is dedicated to delivering exceptional service to its clients, tailoring marketing solutions to meet their unique needs and goals.
Work Style:
- Fast-paced: Allied Global Marketing operates in a fast-paced environment, with tight deadlines and multiple projects running simultaneously.
- Dynamic: The company's diverse range of clients and projects creates a dynamic work environment, with new challenges and opportunities emerging regularly.
- Collaborative: Allied Global Marketing values collaboration and teamwork, with team members supporting one another to achieve common goals.
- Client-focused: The company prioritizes client needs and expectations, ensuring that all marketing campaigns and projects align with their objectives and brand guidelines.
Self-Assessment Questions:
- Do you thrive in fast-paced, dynamic environments?
- Are you comfortable working with tight deadlines and multiple projects simultaneously?
- Do you have strong organizational skills and attention to detail?
- Are you a creative thinker with a passion for entertainment, culture, and lifestyle marketing?
- Do you value collaboration and teamwork, and are you comfortable seeking support from colleagues when needed?
ASSUMPTION: Allied Global Marketing's company culture values collaboration, creativity, integrity, expertise, and client-centricity. Successful candidates will demonstrate strong problem-solving skills, excellent communication, and a passion for entertainment, culture, and lifestyle marketing.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously may be challenging for candidates new to the marketing industry or fast-paced agency environments.
- The diverse range of clients and projects at Allied Global Marketing may require candidates to quickly adapt to new industries, brands, and marketing strategies.
- Working with tight deadlines and high client expectations may be stressful for candidates who prefer a more structured or predictable work environment.
- The competitive nature of the entertainment, culture, and lifestyle marketing industries may present challenges in securing and retaining clients, as well as in standing out among industry peers.
ASSUMPTION: Allied Global Marketing's fast-paced, dynamic work environment may present challenges for candidates who prefer a more structured or predictable work environment. However, the company's commitment to employee growth and development, combined with its diverse range of clients and projects, creates an ideal environment for career advancement and professional development.
📈 Similar Roles Comparison
- Marketing Coordinator: This role focuses more on administrative tasks and may have less direct client interaction than the Marketing Associate role.
- Marketing Manager: This role involves more strategic decision-making and may have fewer day-to-day operational responsibilities than the Marketing Associate role.
- Account Executive: This role focuses more on client relationship management and business development, with less emphasis on day-to-day marketing campaign execution than the Marketing Associate role.
ASSUMPTION: The Marketing Associate role at Allied Global Marketing offers a unique blend of operational, strategic, and client-facing responsibilities, providing an excellent foundation for career growth within the marketing industry.
📝 Sample Projects
- Managing a comprehensive marketing campaign for a major film release, including media trafficking, client support, and promotions
- Coordinating a grassroots marketing effort for a cultural institution, including partnerships, events, and community engagement
- Supporting a live entertainment tour, including ticketing, promotions, and on-site event management
ASSUMPTION: Allied Global Marketing's diverse range of clients and projects offers ample opportunities for professional development and skill-building. Successful candidates will demonstrate strong problem-solving skills, excellent communication, and a passion for entertainment, culture, and lifestyle marketing.
❓ Key Questions to Ask During Interview
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- How does this role support the growth and development of the Client Solutions and Media teams?
- What opportunities are there for professional development and advancement within the company?
- How does Allied Global Marketing support work-life balance for its employees?
- What are the most rewarding aspects of working on marketing campaigns for entertainment clients?
ASSUMPTION: Allied Global Marketing's interview process is designed to assess candidates' skills, cultural fit, and potential for growth within the company. Successful candidates will demonstrate strong problem-solving skills, excellent communication, and a passion for entertainment, culture, and lifestyle marketing.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your previous marketing campaigns or projects to discuss during the interview
- Research Allied Global Marketing's clients and projects to show your enthusiasm for the role and the company
- Follow up with the hiring manager one week after submitting your application to express your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
