📌 Core Information
🔹 Job Title: Marketing Associate, ENT
🔹 Company: Stryker
🔹 Location: Portage, Michigan
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 22, 2025
🔹 Experience Level: Entry-Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting sales efforts through customer interactions and issue resolution
- Developing and producing marketing support materials
- Assisting in product marketing through exhibits, trade shows, and educational labs
- Collaborating with cross-functional teams to improve products and communicate updates
- Providing marketing or sales training to others as requested
ASSUMPTION: This role requires strong communication skills, both written and verbal, to effectively interact with customers, sales representatives, and other teams. The role also demands a proactive approach to problem-solving and a keen eye for detail in developing marketing materials.
📋 Key Responsibilities
✅ Provide sales support by answering and resolving customer questions and issues via telephone, email, and sometimes in person
✅ Develop and/or initiate the development and production of marketing support material (e.g., product brochures, apps, videos, etc.)
✅ Assist in the marketing of our products through exhibits, trade shows, and educational lab execution
✅ Provide marketing or sales training to others as requested
✅ Work with sales representatives and engineering teams to identify and implement improvements to existing products
✅ Develop and execute strategies for communicating product-related updates to sales representatives
✅ Support key product trials, presentations, or installations as directed
✅ Collaborate with supply, demand, and customer service teams to manage and communicate inventory needs
✅ Provide input on new product development
ASSUMPTION: This role involves a high level of travel (70%), requiring the incumbent to be comfortable with frequent business trips.
🎯 Required Qualifications
Education: Bachelor’s degree
Experience: 0 years of work experience
Required Skills:
- Strong communication skills, both written and verbal
- Proactive problem-solving approach
- Attention to detail in developing marketing materials
- Ability to work collaboratively with cross-functional teams
- Proficiency in using various marketing tools and software
Preferred Skills:
- Internship experience related to marketing, sales, and/or healthcare
- Professional experience in marketing, sales, or a related field
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and familiarity with CRM software are likely to be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $50,000 - $65,000 per year (Based on industry standards for entry-level marketing roles in the United States)
Benefits:
- Medical, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Tuition reimbursement and professional development opportunities
- Employee discounts on Stryker products
Working Hours: Full-time, typically Monday through Friday, 8:00 AM to 5:00 PM, with flexibility based on business needs
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in the United States. Actual compensation may vary based on factors such as skills, experience, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Medical Equipment Manufacturing
Company Size: 10,001+ employees (Large enterprise)
Founded: 1941
Company Description:
- Stryker is a global leader in medical technologies, driven to make healthcare better
- Offers innovative products and services in MedSurg, Neurotechnology, and Orthopaedics
- Impacts more than 150 million patients annually through its products and services
Company Specialties:
- Medical instruments and supplies
- Medical devices
- Medical technology
- Surgical instruments
Company Website: http://www.stryker.com
ASSUMPTION: Stryker's large size and global presence offer opportunities for career growth and exposure to diverse projects. However, applicants should be prepared for a structured and hierarchical work environment.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role with potential for growth in the marketing or sales departments
Reporting Structure: This role reports directly to the Marketing Manager for the ENT division
Work Arrangement: On-site, with a high level of travel (70%) required
Growth Opportunities:
- Progression to senior marketing roles within the ENT division or other departments
- Potential to move into sales or product management positions
- Access to professional development opportunities and training programs
ASSUMPTION: Given the high level of travel required, applicants should be comfortable with frequent business trips and be prepared to work in various office locations as needed.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, collaborative work environment
Office Location(s): Portage, Michigan
Geographic Context:
- Portage is a suburb of Kalamazoo, Michigan, with a population of approximately 56,000
- The area offers a mix of urban and rural living, with access to outdoor recreation and cultural attractions
- Kalamazoo is home to Western Michigan University and several healthcare facilities
Work Schedule: Full-time, typically Monday through Friday, 8:00 AM to 5:00 PM, with flexibility based on business needs
ASSUMPTION: Applicants should be comfortable working in a fast-paced, dynamic environment and be able to manage their time effectively to balance travel and office-based responsibilities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the marketing director or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Communication skills and ability to interact with customers
- Problem-solving abilities and attention to detail
- Cultural fit and alignment with Stryker's values
- Understanding of marketing principles and relevant industry knowledge
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Be prepared to discuss your experience with marketing materials development and customer interactions
- Demonstrate your understanding of the medical device industry and Stryker's products
- Prepare questions to ask the interviewer about the role, team, or company to show your interest and engagement
ATS Keywords: Marketing, Sales Support, Customer Service, Product Development, Training, Collaboration, Communication, Inventory Management, Medical Devices, Healthcare, Entry-Level
ASSUMPTION: Stryker uses an Applicant Tracking System (ATS) to manage job applications, so incorporating relevant keywords into your resume can help improve its visibility.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, Microsoft Dynamics)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Design software (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: Familiarity with these tools is not explicitly required but would be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Putting People First
- Integrity in All We Do
- Innovation Through Collaboration
- Customer Focused
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and responsive to change
- Customer-focused and committed to exceptional service
Self-Assessment Questions:
- Do you thrive in a collaborative, team-based environment?
- Are you comfortable with frequent travel and working in various office locations?
- Do you have a strong customer focus and commitment to exceptional service?
- Are you proactive, adaptable, and responsive to change?
ASSUMPTION: Applicants should assess their fit with Stryker's values and work style to ensure a successful and satisfying career with the company.
⚠️ Potential Challenges
- High level of travel (70%) may be demanding and disruptive to personal life
- Working in a large enterprise may present a more structured and hierarchical work environment
- The role may require working with a diverse range of teams and stakeholders, which can be both challenging and rewarding
- Applicants may face competition for roles and promotions within the marketing department and the broader organization
ASSUMPTION: Applicants should carefully consider these potential challenges and weigh them against the benefits and opportunities offered by the role and the company.
📈 Similar Roles Comparison
- This role is similar to entry-level marketing coordinator or associate positions in other medical device or healthcare companies
- However, Stryker's large size and global presence may offer more opportunities for career growth and exposure to diverse projects
- Compared to marketing roles in other industries, this position may require a stronger focus on customer service and sales support
ASSUMPTION: Applicants should research similar roles in other companies to better understand the market and competitive landscape for entry-level marketing positions in the medical device industry.
📝 Sample Projects
- Developing a marketing campaign for a new ENT product launch, including brochures, videos, and social media content
- Collaborating with sales representatives to create targeted customer communications and presentations
- Assisting in the planning and execution of educational labs and trade shows, including logistics and vendor management
ASSUMPTION: These sample projects illustrate the range of responsibilities and collaborative nature of the Marketing Associate role at Stryker.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role support the overall marketing strategy for the ENT division?
- What opportunities are there for professional development and growth within the marketing department and the broader organization?
- How does the marketing team collaborate with other departments, such as sales and product management?
- What is the company's approach to work-life balance, given the high level of travel required for this role?
ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into the company's culture, priorities, and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for your interview by researching Stryker's products, industry, and competitors
- Prepare questions to ask the interviewer about the role, team, or company to show your interest and engagement
- Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
