📌 Core Information
🔹 Job Title: Marketing Associate
🔹 Company: Royal Bank of Canada (RBC)
🔹 Location: Vancouver, British Columbia, Canada
🔹 Job Type: Contract (Fixed Term)
🔹 Category: Marketing
🔹 Date Posted: June 4, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the development and execution of marketing campaigns
- Managing online properties and tracking campaign performance
- Assisting in the creation and distribution of marketing collateral
- Providing reporting on marketing initiatives across various channels
- Staying current on industry trends and competitor activities
ASSUMPTION: This role requires a high level of organization, time management, and project management skills. The ideal candidate will be a team player with a willingness to learn and take initiative.
📋 Key Responsibilities
✅ Supporting the execution of integrated marketing strategies and campaigns
✅ Managing end-to-end process for recurring distributions (content creation, compliance, translation, coordination with digital messaging team)
✅ Maintaining recurring updates on website (thought leadership, personnel changes, data updates)
✅ Providing reporting on marketing initiatives across different marketing channels to help monitor overall success of projects
✅ Staying current on industry trends and competitor activities to support a test and learn approach to drive continuous improvement
ASSUMPTION: The role may require working on multiple projects simultaneously, requiring strong prioritization and time management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 1-2 years of related experience in marketing or the investment industry
Required Skills:
- Strong organizational, time management, and project management skills
- Team player with demonstrated ability to work collaboratively with cross-functional teams to meet tight timelines and handle multiple deliverables
- Interest and willingness to learn, take initiative, and support the Canadian institutional marketing team
Preferred Skills:
- Strong investment product knowledge of mutual funds and industry-related support experience
- Experience with marketing platforms such as dotCMS and Marketing Cloud
ASSUMPTION: While a background in marketing or the investment industry is preferred, candidates from other related fields with transferable skills may also be considered.
💰 Compensation & Benefits
Salary Range: CAD 55,000 - 65,000 per year (based on industry standards for entry-level marketing roles in Vancouver)
Benefits:
- Competitive compensation
- Leaders who support your development through coaching and managing opportunities
- Flexible work/life balance options
- Opportunities to do challenging work
- Opportunities to take on progressively greater accountabilities
- Access to a variety of job opportunities across business and geographies
Working Hours: 37.5 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in Vancouver. Actual compensation may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Banking
Company Size: 10,001+ employees (Global financial institution with a presence in Canada, the U.S., and 27 other countries)
Founded: 1864 (as a small merchant bank in Toronto)
Company Description:
- Royal Bank of Canada (RBC) is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance.
- RBC has a diversified business model with a focus on innovation and providing exceptional experiences to its clients.
- The company supports a broad range of community initiatives through donations, community investments, and employee volunteer activities.
Company Specialties:
- finance
- banking
- investing
- insurance
- financial planning
- wealth management
- capital markets
Company Website: http://www.rbc.com
ASSUMPTION: RBC's large size and global presence offer opportunities for career growth and development within the organization.
📊 Role Analysis
Career Level: Entry-level (0-2 years of experience)
Reporting Structure: The Marketing Associate will report directly to the Manager, Institutional Marketing.
Work Arrangement: On-site, full-time (37.5 hours per week)
Growth Opportunities:
- Potential to take on progressively greater accountabilities within the marketing team
- Opportunities to learn and develop skills in various aspects of marketing, including campaign management, digital marketing, and content creation
- Potential to transition into a full-time role upon completion of the 14-month contract
ASSUMPTION: The Marketing Associate role offers a unique opportunity to gain valuable experience in institutional marketing and contribute to the success of PH&N Institutional business objectives.
🌍 Location & Work Environment
Office Type: Modern, high-rise office building in downtown Vancouver
Office Location(s): WATERFRONT CENTRE, 200 BURRARD ST:VANCOUVER
Geographic Context:
- Vancouver is a coastal city in British Columbia, Canada, known for its mild climate, natural beauty, and outdoor recreation opportunities
- The city has a diverse and multicultural population, with a strong focus on sustainability and innovation
- Vancouver is a major hub for technology, film, and television production, as well as a significant center for research and development
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with a 30-minute lunch break)
ASSUMPTION: The Marketing Associate role may require occasional overtime or flexible scheduling to meet project deadlines.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the PH&N Institutional Marketing team lead
- Background check and reference check (if applicable)
Key Assessment Areas:
- Problem-solving skills and ability to work under tight deadlines
- Strong communication and collaboration skills
- Understanding of marketing principles and best practices
- Ability to learn and adapt to new tools and technologies
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of the role and RBC's institutional marketing team by researching the company and its products
- Prepare examples of your past marketing projects or campaigns to discuss during the interview
- Show enthusiasm for the role and a willingness to learn and grow within the organization
ATS Keywords: Marketing, Campaign Management, Digital Marketing, Content Creation, Project Management, Teamwork, Collaboration, Marketing Systems, Marketing Platforms, Marketing Cloud, dotCMS
ASSUMPTION: The application process for this role may take several weeks, depending on the volume of applicants and the hiring team's availability.
🛠️ Tools & Technologies
- dotCMS
- Marketing Cloud
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, JIRA)
- Social media platforms (e.g., LinkedIn, Twitter, Facebook)
ASSUMPTION: The Marketing Associate may be required to learn and use additional tools and technologies specific to the role and the marketing team's needs.
👔 Cultural Fit Considerations
Company Values:
- Service
- Trust
- Performance
- Respect
- Inclusion
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on delivering exceptional client experiences
- Adaptable and open to learning and growth
- Committed to diversity, equity, and inclusion
Self-Assessment Questions:
- How do you align with RBC's company values, particularly in the context of this role?
- How comfortable are you working in a fast-paced, collaborative environment with tight deadlines?
- How do you approach learning new tools and technologies, and how do you apply that learning to your work?
ASSUMPTION: Candidates who demonstrate a strong fit with RBC's company values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment with tight deadlines and multiple projects
- Managing multiple deliverables and coordinating with cross-functional teams
- Adapting to changes in priorities and project scope
- Navigating a large, global organization with a complex structure
ASSUMPTION: The Marketing Associate role may present unique challenges, but also offers significant opportunities for growth and development.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position offers a unique opportunity to gain experience in institutional marketing and contribute to the success of PH&N Institutional business objectives
- Institutional marketing differs from consumer marketing in its focus on B2B relationships and long-term client engagement
- Career path comparison: This role may serve as a stepping stone to more senior marketing positions within RBC or other financial institutions
ASSUMPTION: The Marketing Associate role offers a distinct set of experiences and opportunities compared to other marketing positions, particularly in the financial services industry.
📝 Sample Projects
- Managing the end-to-end process for recurring distributions, including content creation, compliance, translation, and coordination with the digital messaging team
- Creating and distributing marketing collateral, such as thought leadership pieces, ads, and presentations, to support integrated marketing strategies and campaigns
- Tracking and analyzing campaign performance across various marketing channels to inform future strategies and improve overall project success
ASSUMPTION: The Marketing Associate will have the opportunity to work on a variety of projects, each with its unique challenges and rewards.
❓ Key Questions to Ask During Interview
- What are the most pressing challenges facing the PH&N Institutional Marketing team, and how can this role contribute to addressing them?
- How does this role fit into the overall marketing strategy for PH&N Institutional, and how will my work impact the team's goals?
- What opportunities are there for professional development and growth within the marketing team and RBC more broadly?
- How does the marketing team collaborate with other departments, such as product, sales, and client services, to achieve overall business objectives?
- What is the team's approach to work-life balance, and how does the Marketing Associate role support that?
ASSUMPTION: Asking thoughtful, informed questions demonstrates your interest in the role and commitment to understanding the organization's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the RBC Careers portal
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your past marketing projects or campaigns to discuss during the interview
- Research RBC and its institutional marketing team to demonstrate your understanding of the organization and its products
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
