📌 Core Information
🔹 Job Title: Marketing Associate
🔹 Company: Stryker
🔹 Location: Tennessee (Virtual Address) with potential travel to Kalamazoo, Michigan; Detroit, Michigan; Chicago, Illinois; Lansing, Michigan; Grand Rapids, Michigan
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 1, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: Remote (50% travel required)
🚀 Job Overview
Key aspects of this role include:
- Supporting sales training initiatives and programs throughout the year
- Ensuring on-label use and promotion of all products
- Collaborating with multiple teams to execute programs and lead key customer engagements
- Demonstrating ownership and integrity of work
ASSUMPTION: This role requires strong organizational skills, the ability to prioritize multiple deliverables, and adaptability to a fast-paced, demanding environment.
📋 Key Responsibilities
✅ Supporting sales training initiatives and programs throughout the year
✅ Supporting the on-label use and promotion of all products
✅ Supporting medical educational labs
✅ Acting as a Subject Matter Expert for Orthopedic Instruments applicable products/product lines and able to field technical questions
✅ Collaborating with product marketing, field marketing, marketing communications, and sales teams to ensure flawless execution of programs
✅ Developing metrics to demonstrate ROI
✅ Providing examples of business measurements used in own area
✅ Supporting presentations to leaders, sales, and customers
✅ Leading the execution of key customer engagements and events that support critical business needs, including ensuring compliance requirements are understood and observed
ASSUMPTION: This role involves a high degree of collaboration and requires strong communication skills, both written and verbal.
🎯 Required Qualifications
Education: Bachelor’s degree required, MBA preferred
Experience: 0+ years of work experience required
Required Skills:
- Ability to take initiative, learn new concepts/processes, and improve current processes
- Ability to prioritize multiple simultaneous deliverables and work in a demanding environment
- Understand basic budget management principles
- Understand the various types of communications objectives and channels
- Identify the various types and formats of communication that are commonly used outside of the organization
- Use appropriate scorecards to track results
- Demonstrate ownership and integrity of work
Preferred Skills:
- Familiarity with the field sales structure and the role of sales in the overall marketing mix
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and CRM software is likely expected for this role.
💰 Compensation & Benefits
Salary Range: $58,700 - $106,200 plus bonus eligible + benefits. Actual minimum and maximum may vary based on location. Individual pay is based on skills, experience, and other relevant factors.*
Benefits:
- Competitive benefits package
Working Hours: Full-time (40 hours/week) with approximately 50% travel required
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in the United States. The actual salary may vary based on the candidate's skills, experience, and location.
📌 Applicant Insights
🔍 Company Context
Industry: Medical Equipment Manufacturing. Stryker is a global leader in medical technologies, driven to make healthcare better by offering innovative products and services in MedSurg, Neurotechnology, and Orthopaedics.
Company Size: 10,001+ employees. As a large organization, Stryker offers numerous opportunities for growth and collaboration.
Founded: 1941. Stryker has a rich history and extensive experience in the medical equipment manufacturing industry.
Company Description:
- Stryker is a global leader in medical technologies, driven to make healthcare better.
- The company offers innovative products and services in MedSurg, Neurotechnology, and Orthopaedics.
- Stryker impacts more than 150 million patients annually, with products sold in approximately 75 countries.
Company Specialties:
- Medical Instruments & Supplies
- Medical devices
- Medical technology
- Surgical Instruments
Company Website: http://www.stryker.com
ASSUMPTION: Stryker's extensive global presence and large employee base provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Entry-level. This role is an excellent starting point for a career in marketing within the medical equipment manufacturing industry.
Reporting Structure: The Marketing Associate will report to the Marketing Manager and collaborate with various teams, including product marketing, field marketing, marketing communications, and sales.
Work Arrangement: Remote with approximately 50% travel required. This arrangement offers flexibility while allowing for in-person collaboration and customer engagement.
Growth Opportunities:
- Progression to more senior marketing roles within Stryker
- Expansion of responsibilities based on performance and company needs
- Potential to work on diverse projects and gain experience in various aspects of marketing
ASSUMPTION: The remote work arrangement with travel opportunities allows for a good work-life balance while providing ample opportunities for professional growth.
🌍 Location & Work Environment
Office Type: Virtual (remote) with potential travel to various office locations and customer sites
Office Location(s): Kalamazoo, Michigan; Detroit, Michigan; Chicago, Illinois; Lansing, Michigan; Grand Rapids, Michigan
Geographic Context:
- Kalamazoo, Michigan: Home to Stryker's headquarters, offering a mix of urban and suburban living with a relatively low cost of living
- Detroit, Michigan: A major metropolitan area with diverse cultural attractions and a rich history
- Chicago, Illinois: A bustling city with numerous professional opportunities and cultural experiences
- Lansing, Michigan: The state capital, offering a blend of urban and rural living with a lower cost of living compared to larger cities
- Grand Rapids, Michigan: A vibrant city with a strong arts scene, numerous parks, and a relatively low cost of living
Work Schedule: Full-time (40 hours/week) with approximately 50% travel required. The work schedule may vary based on project demands and customer needs.
ASSUMPTION: The virtual work environment with travel opportunities allows for flexibility while providing ample opportunities for collaboration and customer engagement.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the director or vice president of marketing
Key Assessment Areas:
- Problem-solving skills and ability to prioritize multiple deliverables
- Communication skills, both written and verbal
- Collaboration and teamwork skills
- Adaptability and willingness to learn new concepts/processes
- Alignment with Stryker's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of the medical equipment manufacturing industry and Stryker's products and services
- Prepare examples of your ability to take initiative, learn new concepts/processes, and improve current processes
- Showcase your ability to prioritize multiple simultaneous deliverables and work in a demanding environment
ATS Keywords: Sales Training, Product Promotion, Medical Education, Subject Matter Expert, Technical Knowledge, Collaboration, Metrics Development, Initiative, Process Improvement, Budget Management, Communication, Event Execution, Compliance, Ownership, Integrity
ASSUMPTION: The interview process will focus on assessing the candidate's skills, experiences, and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Marketing automation tools (e.g., Marketo, Pardot)
ASSUMPTION: Proficiency in Microsoft Office Suite and CRM software is likely expected for this role. Familiarity with other tools and technologies may be beneficial but not required.
👔 Cultural Fit Considerations
Company Values:
- Putting People First
- Innovation
- Quality
- Customer Focus
- Collaboration
- Accountability
Work Style:
- Collaborative and team-oriented
- Adaptable and willing to learn new concepts/processes
- Results-driven and focused on delivering high-quality work
- Strong communication skills, both written and verbal
Self-Assessment Questions:
- Do you have a strong desire to learn and adapt to new concepts/processes?
- Are you able to prioritize multiple simultaneous deliverables and work in a demanding environment?
- Do you have strong communication skills, both written and verbal?
- Are you a collaborative team player who thrives in a dynamic, fast-paced environment?
ASSUMPTION: Stryker values candidates who align with their company values and demonstrate a strong work ethic, adaptability, and a customer-focused mindset.
⚠️ Potential Challenges
- High degree of collaboration and communication required, which may be challenging for individuals who prefer working independently
- Demanding work environment with multiple simultaneous deliverables, which may be stressful for individuals who prefer a slower-paced work environment
- Travel requirements may be challenging for individuals who prefer a fully remote work arrangement
- Working in a highly regulated industry may present unique challenges and compliance requirements
ASSUMPTION: The potential challenges associated with this role are outweighed by the opportunities for professional growth and development within a large, global organization.
📈 Similar Roles Comparison
- Marketing Coordinator: Typically focuses on day-to-day marketing tasks and may have less strategic responsibility compared to the Marketing Associate role
- Marketing Manager: Typically oversees a team of marketing professionals and has more strategic responsibility compared to the Marketing Associate role
- Product Marketing Manager: Typically focuses on the go-to-market strategy for specific products or product lines, whereas the Marketing Associate role has a broader focus on sales training initiatives and programs
ASSUMPTION: The Marketing Associate role offers a unique blend of strategic and tactical responsibilities, providing an excellent starting point for a career in marketing within the medical equipment manufacturing industry.
📝 Sample Projects
- Developing and executing a sales training program for a new product launch
- Collaborating with the sales team to create targeted marketing materials for specific customer segments
- Supporting a medical educational lab focused on a specific medical condition or treatment
- Acting as a Subject Matter Expert for Orthopedic Instruments applicable products/product lines and fielding technical questions from sales representatives and customers
ASSUMPTION: The sample projects listed are representative of the types of initiatives the Marketing Associate may be involved in, but the specific projects will vary based on the organization's needs and priorities.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy for the organization?
- What opportunities are there for professional growth and development within the marketing department and the organization as a whole?
- How does the company support work-life balance for employees, particularly those in remote or hybrid roles?
- What is the company's approach to diversity, equity, and inclusion, and how does that manifest in the day-to-day work environment?
ASSUMPTION: Asking thoughtful, well-researched questions demonstrates your interest in the role and the organization, and provides valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role, emphasizing your ability to take initiative, learn new concepts/processes, and improve current processes
- Prepare examples of your ability to prioritize multiple simultaneous deliverables and work in a demanding environment
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
