📌 Core Information
🔹 Job Title: Marketing Associate
🔹 Company: Kyndryl
🔹 Location: Courbevoie, Hauts-de-Seine, France
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 9, 2025
🔹 Experience Level: Entry to Mid-Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Accelerating progress through storytelling and growing alliance opportunities
- Collaborating with sales teams to design tailored marketing plans for new logos
- Implementing account-based marketing strategies to build relationships and drive revenue
- Maintaining relationships and revenue levels with existing accounts
ASSUMPTION: This role requires a strong understanding of marketing principles and a proactive approach to working with sales teams to achieve common goals.
📋 Key Responsibilities
✅ Develop and execute marketing plans in collaboration with sales teams to drive new logos and new scope within existing accounts
✅ Implement account-based marketing strategies to build relationships, reputation, and revenue with key accounts
✅ Maintain and grow relationships and revenue with existing accounts through tailored marketing strategies
✅ Provide market, social, and account insights to account teams and embed these insights into account roadmaps
✅ Define and execute marketing strategies that address customer needs and deliver on the 3Rs (Reputation, Relationship, and Revenue)
ASSUMPTION: This role requires strong communication skills, both written and verbal, to effectively collaborate with sales teams and develop marketing strategies.
🎯 Required Qualifications
Education: Master's in Business Administration or Marketing Degree
Experience: 0-2 years of relevant marketing experience
Required Skills:
- Strong communication skills (verbal and written)
- Proactive and entrepreneurial spirit
- Team player with a collaborative mindset
- Fluency in French and English (mandatory)
Preferred Skills:
- Experience with account-based marketing strategies
- Knowledge of marketing automation tools
- Understanding of the IT services industry
ASSUMPTION: While not explicitly stated, having experience with CRM systems and marketing automation tools would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (Estimated based on industry standards for entry to mid-level marketing roles in France)
Benefits:
- Employee Learning Programs (including certifications from Microsoft, Google, Amazon, and more)
- Volunteering and giving platform for donating, fundraising, and volunteering
- Diversity support through Kyndryl Inclusion Networks
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in France. Actual salary may vary depending on factors such as experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Kyndryl operates in the IT Services and IT Consulting industry, focusing on cloud services, enterprise data services, security, and infrastructure management.
Company Size: Kyndryl has 10,001+ employees globally, providing a large and diverse work environment.
Founded: Kyndryl was founded in 2021, making it a relatively new company with a strong focus on growth and innovation.
Company Description:
- Kyndryl designs, builds, manages, and modernizes mission-critical technology systems for Fortune 100 companies
- The company focuses on creating healthy digital ecosystems that support continuous growth and progress
- Kyndryl has a strong commitment to diversity, inclusion, and employee well-being
Company Specialties:
- Cloud Services (public cloud and private cloud)
- Enterprise Data Services
- Security & Resiliency Services
- Enterprise Infrastructure Services
- Digital Workplace Services
- Infrastructure Management for Applications
Company Website: kyndryl.com
ASSUMPTION: Kyndryl's focus on diversity and inclusion creates an environment where employees can bring their whole selves to work and support an equitable culture.
📊 Role Analysis
Career Level: Entry to Mid-Level (0-2 years of experience)
Reporting Structure: This role reports directly to the Marketing Manager or a similar position within the marketing department.
Work Arrangement: On-site, with the possibility of hybrid or remote work arrangements in the future.
Growth Opportunities:
- Learning and development opportunities through employee learning programs
- Potential career progression within the marketing department or other areas of the company
- Gaining experience working with Fortune 100 clients and global teams
ASSUMPTION: As Kyndryl is a growing company, there may be opportunities for career growth and advancement as the company expands.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): Courbevoie, Hauts-de-Seine, France
Geographic Context:
- Courbevoie is located in the western suburbs of Paris, offering a mix of urban and suburban living
- The area has good public transportation connections to central Paris
- Courbevoie is home to many multinational corporations, providing a diverse and international work environment
Work Schedule: Standard business hours (9:00 AM - 6:00 PM, Monday - Friday)
ASSUMPTION: While the work arrangement is currently on-site, there may be opportunities for flexible or hybrid work arrangements in the future.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR department
- In-person or video interview with the hiring manager and/or team members
- Final interview with senior leadership or the marketing director
Key Assessment Areas:
- Communication skills (verbal and written)
- Problem-solving and analytical skills
- Cultural fit and alignment with Kyndryl's values
- Marketing knowledge and understanding of account-based marketing strategies
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Demonstrate your understanding of account-based marketing strategies and how you've applied them in previous roles
- Showcase your communication skills by providing clear and concise examples of your marketing efforts
- Follow up with the hiring manager or HR department after your interview to express your interest in the role
ATS Keywords: Marketing, Account-Based Marketing, Sales Collaboration, Marketing Plans, Customer Relationships, Revenue Growth, Market Insights, Account Roadmaps, Marketing Strategies
ASSUMPTION: As Kyndryl is a large company, the application process may involve multiple interviews and assessments to ensure the best fit for the role and the organization.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot, HubSpot)
- CRM systems (e.g., Salesforce, Microsoft Dynamics)
- Project management tools (e.g., Asana, Trello, Jira)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: The specific tools and technologies used may vary depending on the team and the projects at hand.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Inclusive and diverse
- Collaborative and innovative
- Resilient and adaptable
Work Style:
- Collaborative and team-oriented
- Proactive and entrepreneurial
- Adaptable and resilient
- Focused on continuous learning and growth
Self-Assessment Questions:
- Do you thrive in a collaborative and team-oriented environment?
- Are you proactive and entrepreneurial, with a strong desire to learn and grow?
- Do you have a customer-centric mindset and a passion for building relationships?
ASSUMPTION: Kyndryl's focus on diversity, inclusion, and collaboration creates an environment where employees can thrive and contribute to the company's success.
⚠️ Potential Challenges
- Working with multiple stakeholders, including sales teams and clients, may require strong communication and project management skills
- The role may involve tight deadlines and a fast-paced work environment, requiring strong time management and organizational skills
- As a growing company, there may be periods of uncertainty or change, requiring adaptability and resilience
- The role may require occasional travel to meet with clients or attend industry events
ASSUMPTION: These challenges can be overcome with strong communication, time management, and adaptability skills, as well as a willingness to learn and grow in the role.
📈 Similar Roles Comparison
- Marketing Coordinator - Responsible for supporting the marketing team in the execution of marketing campaigns and events
- Marketing Manager - Oversees the marketing team and develops marketing strategies to drive revenue growth and customer engagement
- Business Development Manager - Focuses on growing new business opportunities and maintaining relationships with existing clients
ASSUMPTION: This role is similar to a Marketing Coordinator or Marketing Specialist, with a focus on account-based marketing strategies and collaboration with sales teams.
📝 Sample Projects
- Developing a marketing plan for a new logo account, including market research, customer segmentation, and tailored messaging
- Implementing an account-based marketing strategy for an existing account, including customer profiling, content creation, and event planning
- Conducting market research and analysis to identify trends and opportunities in the IT services industry
ASSUMPTION: These sample projects demonstrate the range of responsibilities and tasks associated with the Marketing Associate role at Kyndryl.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does the marketing team collaborate with sales teams to drive revenue growth?
- What opportunities are there for professional development and growth within the marketing department?
- How does Kyndryl support work-life balance for its employees?
- What is the company's approach to diversity, inclusion, and employee well-being?
ASSUMPTION: Asking these questions can help you better understand the role, the team, and the company culture, allowing you to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience and skills, with a focus on account-based marketing strategies
- Prepare examples of your marketing efforts and their outcomes to demonstrate your communication and problem-solving skills
- Follow up with the hiring manager or HR department after your interview to express your interest in the role
- If you know someone who works at Kyndryl, ask them for a referral to improve your chances of being noticed by the hiring team
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
