Marketing Associate

BetterLesson

Full-time

Remote

Worldwide

🌐 Digital Marketing

📌 Core Information

🔹 Job Title: Marketing Associate

🔹 Company: BetterLesson

🔹 Location: Remote (United States)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 12, 2025

🔹 Experience Level: Entry-Level (0-2 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

Creative production management for recurring marketing projects
Events management support for in-person and virtual events
Email copywriting for campaigns and nurtures
Sales-enablement asset creation and maintenance
Website and landing page management using WordPress and HubSpot
Content syndication and social media management
Cross-team communications and internal marketing site management

ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to manage multiple projects simultaneously. The ideal candidate will be comfortable working remotely and collaborating with various teams.

📋 Key Responsibilities

✅ Serve as creative production manager for recurring marketing projects, such as conferences, email campaigns, branded swag, whitepapers, and case studies

✅ Provide events management support for planning and production of in-person and virtual events, including conferences, workshops, webinars, and dinners or cocktail receptions

✅ Draft email copy to support campaigns and nurtures, including monthly newsletters and lead nurtures

✅ Produce sales-enablement assets to support go-to-market, sales, strategic partnerships, and customer experience teams

✅ Maintain and improve website and landing pages using WordPress and HubSpot, ensuring alignment with projects, campaigns, positioning, and product updates

✅ Maximize visibility of marketing content through content syndication, turning long content into bite-sized pieces across multiple channels and media types

✅ Own key cross-team communications, including internal marketing site updates, marketing requests triage, and individual and team-level communications

✅ Implement and maintain BetterLesson's social media presence, drafting and publishing content to various channels and analyzing audience engagement

ASSUMPTION: This role involves a mix of creative and administrative tasks, requiring strong organizational skills and attention to detail. The ideal candidate will be proactive, collaborative, and comfortable working in a fast-paced, startup environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 0-2 years of experience in marketing, communications, or a related role

Required Skills:

Exceptional organization and communication skills
Proficient in project management tools (e.g., Asana)
Strong creative production and event management skills
Excellent email copywriting skills
Familiarity with WordPress, HubSpot, and Canva
Basic understanding of social media management and content syndication

Preferred Skills:

Experience with marketing automation tools (e.g., HubSpot)
Familiarity with the education industry or EdTech sector
Strong analytical skills and data-driven mindset

ASSUMPTION: The ideal candidate will have a proven track record in marketing or a related field, with a strong portfolio or examples of their work. They will be comfortable working remotely and collaborating with various teams to achieve common goals.

💰 Compensation & Benefits

Salary Range: $60,000 - $75,000 / year

Benefits:

Health and other employee benefits
Equity in the business
Flexible schedule and vacation policy
Opportunity to work on meaningful projects that improve outcomes for teachers and students

Working Hours: Full-time (40 hours/week), flexible schedule

ASSUMPTION: The salary range for this role is competitive and based on industry standards for entry-level marketing positions. Benefits are designed to support the well-being and growth of employees.

📌 Applicant Insights 🔍 Company Context

🔍 Company Context

Industry: BetterLesson operates in the professional training and coaching sector, focusing on education and EdTech. The company aims to provide personalized professional development for K-12 educators, helping them create learner-centered classrooms and improve student outcomes.

Company Size: BetterLesson is a mid-sized company with 51-200 employees, providing a supportive and collaborative work environment where individual contributions can make a significant impact.

Founded: BetterLesson was founded in 2008, with a mission to support teachers and create meaningful change for all students. The company has since grown to offer a range of professional development services and resources.

Company Description:

BetterLesson wants to see all students—and teachers—succeed by providing flexible, scalable professional development for K-12 schools and districts.
The company offers a professional learning plan with differentiated learning experiences paced throughout the school year, supporting teachers and creating meaningful change for all students.
BetterLesson focuses on achieving academic or behavioral goals while supporting teachers and creating meaningful change for all students.

Company Specialties:

Education
EdTech
Personalized Professional Development for Educators
Teacher Development
Instructional Coaching
Learner-centered Classrooms
Professional Learning
Customized Workshops
Teacher & School Leader Coaching
Professional Learning Community
Lesson Plans
Teaching Strategies
PD for Educators
Personal Learning for Educators
Blended Learning
Culturally Responsive Learning
Social-Emotional Learning
Professional Development for Teachers
Professional Development for Principals

Company Website: betterlesson.com

ASSUMPTION: BetterLesson's mission and values are centered around supporting educators and improving student outcomes. The company's culture emphasizes collaboration, continuous learning, and a commitment to making a positive impact in the education sector.

📊 Role Analysis

Career Level: Entry-level to mid-level marketing role with opportunities for growth and development

Reporting Structure: The Marketing Associate will report directly to the Marketing Manager and collaborate with various teams, including go-to-market, design, product, and sales teams

Work Arrangement: Fully remote, with a flexible schedule and the opportunity to work from anywhere in the United States

Growth Opportunities:

Develop expertise in various aspects of marketing, including creative production, events management, and content creation
Gain experience working with a diverse range of teams and stakeholders
Contribute to the growth and success of a mission-driven organization in the education sector
Potential for career advancement as the company continues to grow and expand its offerings

ASSUMPTION: This role offers a unique opportunity for an entry-level marketing professional to gain experience in a variety of marketing disciplines and make a significant impact on the company's growth and success.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office location

Office Location(s): N/A (remote work only)

Geographic Context:

The United States, with a focus on supporting K-12 educators and schools nationwide
Opportunity to work with and learn from educators and other professionals across the country
Flexibility to work from any location within the United States

Work Schedule: Full-time (40 hours/week), with a flexible schedule and the ability to work remotely

ASSUMPTION: The fully remote work environment provides the opportunity for a better work-life balance and the ability to work from any location within the United States. However, it also requires strong self-motivation, time management, and communication skills to succeed in a remote setting.

💼 Interview & Application Insights

Typical Process:

Online application submission
Phone or video screening with the HR team
Virtual interview with the Marketing Manager
Final interview with key team members or stakeholders
Decision and offer

Key Assessment Areas:

Communication and interpersonal skills
Project management and organizational skills
Creativity and problem-solving abilities
Adaptability and comfort with change
Alignment with BetterLesson's mission and values

Application Tips:

Tailor your resume and cover letter to highlight relevant skills and experiences for this role
Provide specific examples of your marketing experience and achievements
Demonstrate your understanding of BetterLesson's mission and how your skills and experiences align with the company's goals
Prepare thoughtful questions to ask during the interview process

ATS Keywords: Marketing Associate, Marketing Coordinator, Marketing Assistant, Event Planning, Creative Production, Email Marketing, Social Media Management, Content Syndication, WordPress, HubSpot, Canva, Marketing Automation, EdTech, Education

ASSUMPTION: The interview process for this role will focus on assessing the candidate's communication, organizational, and creative skills, as well as their alignment with BetterLesson's mission and values. The process may include phone or video screens, virtual interviews, and final interviews with key team members or stakeholders.

🛠️ Tools & Technologies

Asana (project management)
WordPress (website management)
HubSpot (marketing automation and CRM)
Canva (graphic design)
Social media platforms (e.g., LinkedIn, Twitter, Facebook)
Email marketing platforms (e.g., HubSpot, Mailchimp)
Event planning and management tools (e.g., Eventbrite, Zoom)

ASSUMPTION: The ideal candidate will have experience with or be willing to learn the tools and technologies listed above, as well as any additional tools or technologies required for the role.

👔 Cultural Fit Considerations

Company Values:

Mission-driven: Committed to supporting educators and improving student outcomes
Collaborative: Works well with others and values teamwork and open communication
Continuous learning: Embraces new challenges and opportunities for growth and development
Adaptable: Comfortable with change and able to pivot as needed
Inclusive: Welcomes and values diversity in all its forms

Work Style:

Self-motivated and able to work independently in a remote setting
Strong communication and collaboration skills
Proactive and willing to take initiative
Adaptable and comfortable with change
Committed to making a positive impact in the education sector

Self-Assessment Questions:

How do you stay organized and manage multiple projects simultaneously?
Can you provide an example of a time when you had to adapt to a significant change or challenge in a previous role?
How do you approach learning new tools or technologies, and how do you stay up-to-date with industry trends and best practices?
How do you prioritize and manage your time when working remotely?
How do you ensure that your work aligns with the company's mission and values, even when working independently?

ASSUMPTION: BetterLesson's culture values collaboration, continuous learning, and a commitment to making a positive impact in the education sector. The ideal candidate will be self-motivated, adaptable, and committed to the company's mission and values.

⚠️ Potential Challenges

Working remotely may require strong self-motivation and time management skills
Managing multiple projects simultaneously may be challenging for some candidates
The fast-paced, startup environment may require adaptability and comfort with change
Some aspects of the role may require working outside of standard business hours, particularly when planning and executing events

ASSUMPTION: The ideal candidate will be comfortable with the potential challenges of working remotely, managing multiple projects, and operating in a fast-paced, startup environment. They will also be able to prioritize their time effectively and manage their workload accordingly.

📈 Similar Roles Comparison

Marketing Coordinator: This role may have more focus on day-to-day marketing tasks and less emphasis on project management and event planning
Event Planner: This role may be more focused on event planning and logistics, with less emphasis on marketing and creative production
Marketing Specialist: This role may have more specialized marketing responsibilities, such as SEO, content marketing, or social media management, with less emphasis on project management and event planning

ASSUMPTION: The Marketing Associate role at BetterLesson offers a unique blend of marketing, project management, and event planning responsibilities, providing a well-rounded experience for an entry-level marketing professional.

📝 Sample Projects

Planning and executing a virtual conference for K-12 educators, including securing speakers, managing logistics, and promoting the event
Creating and distributing an email campaign to promote a new professional development resource or service offering
Developing and implementing a social media strategy to increase brand awareness and engagement among K-12 educators
Managing the production of a whitepaper or case study, including coordinating with internal and external stakeholders, editing content, and ensuring timely delivery

ASSUMPTION: The Marketing Associate role at BetterLesson offers a variety of projects and responsibilities, providing opportunities for growth and development in various aspects of marketing.

❓ Key Questions to Ask During Interview

Can you describe the team structure and how this role fits within the marketing department and the company as a whole?
How does BetterLesson support the professional development and growth of its employees?
What are the key priorities for this role in the first 30, 60, and 90 days?
How does BetterLesson measure the success of its marketing efforts, and how will my performance be evaluated in this role?
What are the biggest challenges facing the marketing department and the company as a whole, and how can this role contribute to addressing them?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company's culture, priorities, and expectations.

📌 Next Steps for Applicants

To apply for this position:

Submit your application through this link
Tailor your resume and cover letter to highlight relevant skills and experiences for this role
Prepare for your interview by researching BetterLesson's mission, values, and company culture
Prepare thoughtful questions to ask during the interview process
Follow up with the hiring manager within 24 hours after your interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

Apply now

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