📌 Core Information
🔹 Job Title: Marketing Associate
🔹 Company: Greystar
🔹 Location: Raleigh-Durham, NC (with flexibility for Wilmington, NC)
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: Hybrid (residency required in Raleigh-Durham or Wilmington region)
🚀 Job Overview
Key aspects of this role include:
- Collaborating with cross-functional teams to create and implement marketing strategies
- Analyzing marketing performance data to drive business goals
- Providing ongoing marketing support to community teams and clients
- Managing marketing budgets and vendor relationships
- Contributing to new business development efforts
ASSUMPTION: This role requires a proactive, detail-oriented individual with strong communication skills and a solid understanding of digital marketing tactics.
📋 Key Responsibilities
✅ Serve as the primary marketing contact for onsite and operations teams for an assigned portfolio of sites
✅ Develop and implement tactical marketing campaigns and individual asset marketing strategies
✅ Assist onsite teams with social media strategy, email marketing, advertising, website content, and overall customer experience
✅ Analyze marketing performance data and present findings to internal and external clients
✅ Communicate marketing initiatives through various channels, including webinars, live presentations, and social media
✅ Recommend preferred design agencies and project manage property branding initiatives
✅ Manage and organize marketing assets and maintain digital assets
✅ Manage advertising and marketing partners, monitor service performance, and fine-tune services as needed
✅ Manage onboarding and offboarding of communities within the assigned portfolio
✅ Support new business development regionally
✅ Contribute to marketing budget recommendations and monitor spend to align with ROI benchmarks
✅ Provide technical guidance and support to onsite and corporate teams
✅ Collaborate with national, innovation, and in-house creative service teams to implement national initiatives and marketing technology at the site level
ASSUMPTION: This role may require occasional travel to attend industry events or meet with clients.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 0-2 years of experience in marketing, preferably in real estate or a related industry
Required Skills:
- Proven experience in digital marketing and client engagement
- Strong analytical skills and data-driven mindset
- Excellent communication and presentation skills
- Proficient in Microsoft Office Suite and marketing software tools
- Ability to work independently and manage multiple projects simultaneously
Preferred Skills:
- Experience with CRM software (e.g., Salesforce, HubSpot)
- Fluency in Spanish or another foreign language
- Experience with Adobe Creative Suite or similar design tools
ASSUMPTION: While not required, experience in the real estate industry or a related field would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $65,000 - $72,000 per year
Benefits:
- Robust benefits package, including medical, dental, and vision insurance
- Generous paid time off, including vacation, personal days, sick days, and holidays
- 6-week paid sabbatical after 10 years of service
- 401(k) with company match up to 6% of pay after 6 months of service
- Paid parental leave and lifetime fertility benefit reimbursement
- Employee assistance program, critical illness, accident, hospital indemnity, pet insurance, and legal plans
- Charitable giving program
Working Hours: Full-time, hybrid schedule with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing associate role with the given experience level and location. Actual compensation may vary based on individual qualifications and company discretion.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate
Company Size: 10,001+ employees
Founded: 1993
Company Description:
- Greystar is a leading, fully integrated global real estate company offering expertise in property management, investment management, development, and construction services
- Headquartered in Charleston, South Carolina, Greystar manages and operates more than $315 billion of real estate in 250 markets globally
- Greystar was founded by Bob Faith in 1993 to become a provider of world-class service in the rental residential real estate business
Company Specialties:
- Property Management Services
- Investment Management Services
- Development and Construction Services
Company Website: greystar.com
ASSUMPTION: Greystar's extensive global presence and integrated business model enable it to provide comprehensive real estate services to its clients.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role with opportunities for growth and advancement
Reporting Structure: The Marketing Associate reports directly to the Regional Marketing Manager
Work Arrangement: Hybrid schedule with flexibility for remote work, requiring residency in the Raleigh-Durham or Wilmington region
Growth Opportunities:
- Progression to senior marketing roles within the company
- Expansion into other areas of the business, such as property management or investment management
- Potential to work on international projects and gain global experience
ASSUMPTION: Greystar's large size and diverse business lines provide numerous opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: Hybrid work environment with a mix of on-site and remote work
Office Location(s): Raleigh-Durham, NC (with flexibility for Wilmington, NC)
Geographic Context:
- The Raleigh-Durham area is known for its vibrant tech industry, research institutions, and cultural attractions
- Wilmington, NC, offers a coastal lifestyle with a mix of urban and beachside living
- Both regions provide a range of housing options and a moderate cost of living compared to other major metropolitan areas
Work Schedule: Full-time, hybrid schedule with core hours of 9:00 AM - 5:00 PM EST
ASSUMPTION: The hybrid work arrangement allows for flexibility and a better work-life balance, while still fostering collaboration and team-building.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the regional marketing manager and a member of the marketing team
- Final interview with the regional vice president
- Background check and onboarding
Key Assessment Areas:
- Marketing strategy and campaign development
- Data analysis and reporting skills
- Communication and presentation skills
- Project management and organizational skills
- Cultural fit and alignment with Greystar's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Demonstrate your understanding of the real estate industry and Greystar's business model
- Prepare examples of marketing campaigns or projects you've worked on, highlighting your role and the outcomes achieved
- Showcase your ability to work independently and manage multiple projects simultaneously
ATS Keywords: Marketing strategy, digital marketing, client engagement, data analysis, campaign development, project management, real estate industry, Greystar
ASSUMPTION: Greystar's interview process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Marketing software tools (e.g., CRM, email marketing platforms, social media management tools)
- Design tools (e.g., Adobe Creative Suite)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Greystar provides the necessary tools and technologies for its marketing associates to perform their jobs effectively.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Accountability
- Teamwork
- Innovation
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and proactive
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working independently and managing multiple projects simultaneously?
- Do you have strong communication and presentation skills?
- Are you passionate about the real estate industry and eager to learn and grow within the field?
ASSUMPTION: Greystar's culture values collaboration, innovation, and a results-driven approach, with a strong emphasis on teamwork and accountability.
⚠️ Potential Challenges
- The hybrid work arrangement may require occasional on-site presence, which could be challenging for those who prefer fully remote work
- The role may require occasional travel to attend industry events or meet with clients
- The fast-paced nature of the real estate industry may present challenges in managing multiple projects and deadlines
- The competitive nature of the real estate industry may require continuous learning and adaptation to remain effective
ASSUMPTION: While Greystar offers a robust benefits package and opportunities for career growth, the role may present unique challenges that candidates should be prepared to navigate.
📈 Similar Roles Comparison
- Marketing Coordinator - Real Estate: This role focuses more on tactical execution and support, while the Marketing Associate role requires strategic planning and leadership
- Marketing Manager - Real Estate: This role has broader responsibilities and may oversee a team, while the Marketing Associate role is more focused on individual contributor tasks
- Marketing Specialist - Real Estate: This role may have a narrower focus on specific marketing channels or tactics, while the Marketing Associate role requires a broader skill set and strategic mindset
ASSUMPTION: While these roles share some similarities, the Marketing Associate role at Greystar offers a unique blend of strategic planning, tactical execution, and cross-functional collaboration.
📝 Sample Projects
- Developing and implementing a targeted social media campaign to increase lease-ups at a new apartment community
- Analyzing market data to identify trends and opportunities for a portfolio of assets and presenting findings to regional leadership
- Managing the rebranding of an existing apartment community to reflect a new ownership structure and reposition the property in the market
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Marketing Associate role at Greystar.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the region and the company as a whole?
- What are the key priorities for the first 30, 60, and 90 days in this role?
- How does Greystar support the professional development and growth of its marketing associates?
- What are the most challenging aspects of the role, and how can I best prepare to succeed in these areas?
- How does Greystar foster a culture of innovation and continuous learning within its marketing teams?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company's culture and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills, with a focus on real estate industry-specific examples
- Prepare examples of marketing campaigns or projects you've worked on, demonstrating your ability to develop and execute strategic marketing plans
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
- If selected for an interview, research Greystar's business model and industry trends to demonstrate your understanding of the real estate industry and the company's unique value proposition
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
