π Core Information
πΉ Job Title: Marketing Associate (Fintech Startup)
πΉ Company: Paynest
πΉ Location: Lisbon, Portugal
πΉ Job Type: Full-time
πΉ Category: Marketing
πΉ Date Posted: May 12, 2025
πΉ Experience Level: Entry-level (0-2 years)
πΉ Remote Status: On-site
π Job Overview
Key aspects of this role include:
- Driving marketing initiatives to amplify Paynest's brand presence and attract target audience
- Executing and optimizing marketing campaigns across various channels
- Developing engaging content that aligns with Paynest's brand voice
- Supporting overall marketing strategy to increase brand awareness and customer engagement
ASSUMPTION: This role requires a high level of autonomy and creativity, with a strong focus on delivering high-quality results that align with Paynestβs mission of financial empowerment.
π Key Responsibilities
β
Campaign Execution: Autonomously manage and execute marketing campaigns across various channels, ensuring they meet set objectives and deliver measurable results.
β
Content Creation: Develop high-quality content that aligns with Paynestβs brand voice and engages the target audience, including blog posts, social media updates, and email newsletters. Design skills will be valued.
β
Analytics & Optimization: Analyze the performance of marketing initiatives and provide actionable insights to optimize future campaigns.
β
Collaborative Support: Work closely with the marketing team to support broader initiatives, providing fresh ideas and ensuring all efforts are aligned with Paynestβs strategic goals.
β
Market Research: Conduct research to stay informed about industry trends, competitor activities, and customer preferences, using this knowledge to refine marketing strategies.
ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring a strong attention to detail and a data-driven mindset.
π― Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field.
Experience: 0-2 years of experience in marketing, preferably in a startup or fintech environment.
Required Skills:
- Autonomous and able to manage own workload
- Creative thinker with the ability to develop innovative ideas
- Detail-oriented with a strong focus on accuracy and quality
- Analytical mindset, comfortable with data, and able to translate performance metrics into actionable insights
- Effective communicator with strong written and verbal communication skills in English; additional languages are a plus
- Flexible and able to adapt to changes in a fast-paced environment
Preferred Skills:
- Experience with marketing automation tools and CRM systems
- Familiarity with SEO best practices
- Basic design skills (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: While not explicitly stated, having experience with marketing automation tools and CRM systems, as well as familiarity with SEO best practices, would be beneficial for this role.
π° Compensation & Benefits
Salary Range: The salary range for this role is β¬25,000 - β¬35,000 per year, based on industry standards for entry-level marketing roles in Lisbon.
Benefits:
- Health insurance
- Flexible working hours
- Opportunities for professional growth and development
- Dynamic and innovative work environment
Working Hours: Full-time position with standard working hours (Monday - Friday, 9:00 AM - 6:00 PM), with flexibility for occasional remote work.
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in Lisbon. The actual salary may vary depending on the candidate's qualifications and experience.
π Applicant Insights
π Company Context
Industry: Fintech
Company Size: Small (11-50 employees)
Founded: 2018
Company Description:
- Paynest is an all-in-one employee finance solution designed to improve company efficiency, boost talent retention, and drive employee financial wellbeing.
- Their AI-enabled, finance-embedded platform simplifies expense reimbursements and compensation payments, while delivering innovative benefits and enhancing employee financial wellbeing.
- Paynest empowers employers and employees with customizable solutions, including expense management, travel reporting, per diem, salary, allowances, and commissions on-demand, long-term incentives, financial coaching, and instant cashback.
- At Paynest, they bridge the gap between HR and Finance teams with a unified, transparent, and instant finance platform.
Company Specialties:
- Employee Finance Solutions
- AI and Data-driven Platform
- Financial Wellbeing
Company Website: http://www.meight.com
ASSUMPTION: Paynest is a startup focused on employee finance solutions, using AI and data-driven insights to improve financial wellbeing for both employers and employees.
π Role Analysis
Career Level: Entry-level (0-2 years of experience)
Reporting Structure: This role reports directly to the Marketing Manager.
Work Arrangement: On-site, with some flexibility for occasional remote work.
Growth Opportunities:
- Potential career progression into senior marketing roles as the company grows.
- Opportunities to gain experience in various aspects of marketing, including campaign management, content creation, and market research.
- Exposure to a dynamic and innovative work environment, with the chance to make a significant impact on the company's growth.
ASSUMPTION: This role offers a unique opportunity for entry-level candidates to gain valuable experience in marketing and make a significant impact on the company's growth and success.
π Location & Work Environment
Office Type: Modern, collaborative office space in Γvora, Portugal.
Office Location(s): Γvora, Portugal
Geographic Context:
- Γvora is a historic city located in the Alentejo region of Portugal, known for its well-preserved Roman ruins and medieval city walls.
- The city offers a high quality of life, with a low cost of living compared to other major European cities.
- Γvora is well-connected by road and public transportation, with easy access to Lisbon and other major cities in Portugal.
Work Schedule: Standard working hours (Monday - Friday, 9:00 AM - 6:00 PM), with flexibility for occasional remote work.
ASSUMPTION: Working in Γvora offers a unique blend of historic charm and modern convenience, with a lower cost of living compared to other major European cities.
πΌ Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interview with the Marketing Manager
- Final interview with the CEO or another senior team member
Key Assessment Areas:
- Creativity and innovation in marketing ideas
- Analytical skills and data-driven mindset
- Communication skills and ability to work collaboratively
- Adaptability and flexibility in a fast-paced environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills.
- Prepare examples of marketing campaigns or content you've created in the past, demonstrating your creativity and analytical skills.
- Research Paynest and the fintech industry to show your understanding of the company and its mission.
ATS Keywords: Marketing, Campaign Management, Content Creation, Analytics, Optimization, Market Research, Autonomous, Creative Thinking, Detail Orientation, Analytical Mindset, Effective Communication, Flexibility, Fintech, Startup
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' creativity, analytical skills, and cultural fit with the company.
π οΈ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- CRM systems (e.g., Salesforce, HubSpot CRM)
- SEO tools (e.g., Google Search Console, SEMrush)
- Design tools (e.g., Adobe Creative Suite, Canva)
- Analytics tools (e.g., Google Analytics, Mixpanel)
ASSUMPTION: Familiarity with marketing automation tools, CRM systems, SEO tools, and analytics tools will be beneficial for this role, although specific training may be provided.
π Cultural Fit Considerations
Company Values:
- Innovation: Embracing new ideas and approaches to drive growth and success.
- Collaboration: Working together to achieve common goals and create a positive work environment.
- Integrity: Acting with honesty and transparency in all aspects of the business.
Work Style:
- Dynamic and fast-paced, with a focus on delivering high-quality results.
- Collaborative and supportive, with a strong emphasis on teamwork and communication.
- Adaptable and flexible, with a willingness to take on new challenges and learn from feedback.
Self-Assessment Questions:
- Do you thrive in a dynamic and fast-paced work environment?
- Are you able to work collaboratively and effectively with a team to achieve common goals?
- Do you have a strong attention to detail and a commitment to delivering high-quality results?
ASSUMPTION: Paynest values candidates who are innovative, collaborative, and adaptable, with a strong commitment to integrity and high-quality work.
β οΈ Potential Challenges
- Working in a fast-paced and dynamic environment may require adaptability and flexibility.
- The role may involve managing multiple projects and deadlines, requiring strong organizational skills and time management.
- As a small startup, Paynest may have limited resources and budget for marketing initiatives, requiring creativity and resourcefulness in campaign execution.
- Working in a fintech company may require a steep learning curve in understanding the industry and its unique challenges.
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning in a dynamic and innovative work environment.
π Similar Roles Comparison
- Marketing Coordinator: This role may have more administrative responsibilities and less autonomy in campaign management and content creation.
- Digital Marketing Specialist: This role may focus more specifically on digital marketing channels and less on market research and analytics.
- Marketing Manager: This role may involve more strategic decision-making and team management, with less hands-on campaign execution and content creation.
ASSUMPTION: This role offers a unique blend of creative and analytical responsibilities, with opportunities for growth and progression into more senior marketing roles.
π Sample Projects
- Developing and executing a social media campaign to increase brand awareness and engagement among target audiences.
- Conducting market research to identify trends and opportunities in the fintech industry and incorporating these insights into marketing strategies.
- Creating and optimizing marketing content, such as blog posts and email newsletters, to improve SEO and drive organic traffic to the company website.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from creative content development to data-driven analytics and optimization.
β Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this role fit into the overall marketing strategy for the company?
- What opportunities are there for professional growth and development within the marketing team?
- How does Paynest support work-life balance for its employees?
- What are the most challenging aspects of working in a fintech startup, and how does Paynest address these challenges?
ASSUMPTION: These questions demonstrate a strong interest in the role and the company, while also providing valuable insights into the work environment and cultural fit.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, using the ATS keywords provided.
- Prepare examples of marketing campaigns or content you've created in the past, demonstrating your creativity and analytical skills.
- Research Paynest and the fintech industry to show your understanding of the company and its mission.
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps.
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.