Marketing Associate (Fintech Startup)

📌 Core Information

🔹 Job Title: Marketing Associate (Fintech Startup)

🔹 Company: Paynest

🔹 Location: Lisbon, Portugal

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 12, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving marketing initiatives to amplify Paynest's brand presence and attract target audience
• Executing and optimizing marketing campaigns across various channels
• Developing engaging content that aligns with Paynest's brand voice
• Supporting overall marketing strategy to increase brand awareness and customer engagement

ASSUMPTION: This role requires a high level of autonomy and creativity, with a strong focus on delivering high-quality results that align with Paynest’s mission of financial empowerment.

📋 Key Responsibilities

✅ Campaign Execution: Autonomously manage and execute marketing campaigns across various channels, ensuring they meet set objectives and deliver measurable results.

✅ Content Creation: Develop high-quality content that aligns with Paynest’s brand voice and engages the target audience, including blog posts, social media updates, and email newsletters. Design skills will be valued.

✅ Analytics & Optimization: Analyze the performance of marketing initiatives and provide actionable insights to optimize future campaigns.

✅ Collaborative Support: Work closely with the marketing team to support broader initiatives, providing fresh ideas and ensuring all efforts are aligned with Paynest’s strategic goals.

✅ Market Research: Conduct research to stay informed about industry trends, competitor activities, and customer preferences, using this knowledge to refine marketing strategies.

ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring a strong attention to detail and a data-driven mindset.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field.

Experience: 0-2 years of experience in marketing, preferably in a startup or fintech environment.

Required Skills:

• Autonomous and able to manage own workload
• Creative thinker with the ability to develop innovative ideas
• Detail-oriented with a strong focus on accuracy and quality
• Analytical mindset, comfortable with data, and able to translate performance metrics into actionable insights
• Effective communicator with strong written and verbal communication skills in English; additional languages are a plus
• Flexible and able to adapt to changes in a fast-paced environment

Preferred Skills:

• Experience with marketing automation tools and CRM systems
• Familiarity with SEO best practices
• Basic design skills (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: While not explicitly stated, having experience with marketing automation tools and CRM systems, as well as familiarity with SEO best practices, would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is €25,000 - €35,000 per year, based on industry standards for entry-level marketing roles in Lisbon.

Benefits:

• Health insurance
• Flexible working hours
• Opportunities for professional growth and development
• Dynamic and innovative work environment

Working Hours: Full-time position with standard working hours (Monday - Friday, 9:00 AM - 6:00 PM), with flexibility for occasional remote work.

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in Lisbon. The actual salary may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Fintech

Company Size: Small (11-50 employees)

Founded: 2018

Company Description:

• Paynest is an all-in-one employee finance solution designed to improve company efficiency, boost talent retention, and drive employee financial wellbeing.
• Their AI-enabled, finance-embedded platform simplifies expense reimbursements and compensation payments, while delivering innovative benefits and enhancing employee financial wellbeing.
• Paynest empowers employers and employees with customizable solutions, including expense management, travel reporting, per diem, salary, allowances, and commissions on-demand, long-term incentives, financial coaching, and instant cashback.
• At Paynest, they bridge the gap between HR and Finance teams with a unified, transparent, and instant finance platform.

Company Specialties:

• Employee Finance Solutions
• AI and Data-driven Platform
• Financial Wellbeing

Company Website: http://www.meight.com

ASSUMPTION: Paynest is a startup focused on employee finance solutions, using AI and data-driven insights to improve financial wellbeing for both employers and employees.

📊 Role Analysis

Career Level: Entry-level (0-2 years of experience)

Reporting Structure: This role reports directly to the Marketing Manager.

Work Arrangement: On-site, with some flexibility for occasional remote work.

Growth Opportunities:

• Potential career progression into senior marketing roles as the company grows.
• Opportunities to gain experience in various aspects of marketing, including campaign management, content creation, and market research.
• Exposure to a dynamic and innovative work environment, with the chance to make a significant impact on the company's growth.

ASSUMPTION: This role offers a unique opportunity for entry-level candidates to gain valuable experience in marketing and make a significant impact on the company's growth and success.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in Évora, Portugal.

Office Location(s): Évora, Portugal

Geographic Context:

• Évora is a historic city located in the Alentejo region of Portugal, known for its well-preserved Roman ruins and medieval city walls.
• The city offers a high quality of life, with a low cost of living compared to other major European cities.
• Évora is well-connected by road and public transportation, with easy access to Lisbon and other major cities in Portugal.

Work Schedule: Standard working hours (Monday - Friday, 9:00 AM - 6:00 PM), with flexibility for occasional remote work.

ASSUMPTION: Working in Évora offers a unique blend of historic charm and modern convenience, with a lower cost of living compared to other major European cities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-depth interview with the Marketing Manager
• Final interview with the CEO or another senior team member

Key Assessment Areas:

• Creativity and innovation in marketing ideas
• Analytical skills and data-driven mindset
• Communication skills and ability to work collaboratively
• Adaptability and flexibility in a fast-paced environment

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills.
• Prepare examples of marketing campaigns or content you've created in the past, demonstrating your creativity and analytical skills.
• Research Paynest and the fintech industry to show your understanding of the company and its mission.

ATS Keywords: Marketing, Campaign Management, Content Creation, Analytics, Optimization, Market Research, Autonomous, Creative Thinking, Detail Orientation, Analytical Mindset, Effective Communication, Flexibility, Fintech, Startup

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' creativity, analytical skills, and cultural fit with the company.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• CRM systems (e.g., Salesforce, HubSpot CRM)
• SEO tools (e.g., Google Search Console, SEMrush)
• Design tools (e.g., Adobe Creative Suite, Canva)
• Analytics tools (e.g., Google Analytics, Mixpanel)

ASSUMPTION: Familiarity with marketing automation tools, CRM systems, SEO tools, and analytics tools will be beneficial for this role, although specific training may be provided.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Embracing new ideas and approaches to drive growth and success.
• Collaboration: Working together to achieve common goals and create a positive work environment.
• Integrity: Acting with honesty and transparency in all aspects of the business.

Work Style:

• Dynamic and fast-paced, with a focus on delivering high-quality results.
• Collaborative and supportive, with a strong emphasis on teamwork and communication.
• Adaptable and flexible, with a willingness to take on new challenges and learn from feedback.

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced work environment?
• Are you able to work collaboratively and effectively with a team to achieve common goals?
• Do you have a strong attention to detail and a commitment to delivering high-quality results?

ASSUMPTION: Paynest values candidates who are innovative, collaborative, and adaptable, with a strong commitment to integrity and high-quality work.

⚠️ Potential Challenges

• Working in a fast-paced and dynamic environment may require adaptability and flexibility.
• The role may involve managing multiple projects and deadlines, requiring strong organizational skills and time management.
• As a small startup, Paynest may have limited resources and budget for marketing initiatives, requiring creativity and resourcefulness in campaign execution.
• Working in a fintech company may require a steep learning curve in understanding the industry and its unique challenges.

ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning in a dynamic and innovative work environment.

📈 Similar Roles Comparison

• Marketing Coordinator: This role may have more administrative responsibilities and less autonomy in campaign management and content creation.
• Digital Marketing Specialist: This role may focus more specifically on digital marketing channels and less on market research and analytics.
• Marketing Manager: This role may involve more strategic decision-making and team management, with less hands-on campaign execution and content creation.

ASSUMPTION: This role offers a unique blend of creative and analytical responsibilities, with opportunities for growth and progression into more senior marketing roles.

📝 Sample Projects

• Developing and executing a social media campaign to increase brand awareness and engagement among target audiences.
• Conducting market research to identify trends and opportunities in the fintech industry and incorporating these insights into marketing strategies.
• Creating and optimizing marketing content, such as blog posts and email newsletters, to improve SEO and drive organic traffic to the company website.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from creative content development to data-driven analytics and optimization.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does this role fit into the overall marketing strategy for the company?
• What opportunities are there for professional growth and development within the marketing team?
• How does Paynest support work-life balance for its employees?
• What are the most challenging aspects of working in a fintech startup, and how does Paynest address these challenges?

ASSUMPTION: These questions demonstrate a strong interest in the role and the company, while also providing valuable insights into the work environment and cultural fit.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, using the ATS keywords provided.
• Prepare examples of marketing campaigns or content you've created in the past, demonstrating your creativity and analytical skills.
• Research Paynest and the fintech industry to show your understanding of the company and its mission.
• Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.