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Marketing Associate (Fintech Startup)

ambi.careers
Full-time
On-site
Lisbon, Lisboa, Portugal
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Associate (Fintech Startup)

πŸ”Ή Company: Paynest

πŸ”Ή Location: Lisbon, Portugal

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 12, 2025

πŸ”Ή Experience Level: Entry-level (0-2 years)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Driving marketing initiatives to amplify Paynest's brand presence and attract target audience
  • Executing and optimizing marketing campaigns across various channels
  • Developing engaging content that aligns with Paynest's brand voice
  • Supporting overall marketing strategy to increase brand awareness and customer engagement

ASSUMPTION: This role requires a high level of autonomy and creativity, with a strong focus on delivering high-quality results that align with Paynest’s mission of financial empowerment.

πŸ“‹ Key Responsibilities

βœ… Campaign Execution: Autonomously manage and execute marketing campaigns across various channels, ensuring they meet set objectives and deliver measurable results.

βœ… Content Creation: Develop high-quality content that aligns with Paynest’s brand voice and engages the target audience, including blog posts, social media updates, and email newsletters. Design skills will be valued.

βœ… Analytics & Optimization: Analyze the performance of marketing initiatives and provide actionable insights to optimize future campaigns.

βœ… Collaborative Support: Work closely with the marketing team to support broader initiatives, providing fresh ideas and ensuring all efforts are aligned with Paynest’s strategic goals.

βœ… Market Research: Conduct research to stay informed about industry trends, competitor activities, and customer preferences, using this knowledge to refine marketing strategies.

ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring a strong attention to detail and a data-driven mindset.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field.

Experience: 0-2 years of experience in marketing, preferably in a startup or fintech environment.

Required Skills:

  • Autonomous and able to manage own workload
  • Creative thinker with the ability to develop innovative ideas
  • Detail-oriented with a strong focus on accuracy and quality
  • Analytical mindset, comfortable with data, and able to translate performance metrics into actionable insights
  • Effective communicator with strong written and verbal communication skills in English; additional languages are a plus
  • Flexible and able to adapt to changes in a fast-paced environment

Preferred Skills:

  • Experience with marketing automation tools and CRM systems
  • Familiarity with SEO best practices
  • Basic design skills (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: While not explicitly stated, having experience with marketing automation tools and CRM systems, as well as familiarity with SEO best practices, would be beneficial for this role.

πŸ’° Compensation & Benefits

Salary Range: The salary range for this role is €25,000 - €35,000 per year, based on industry standards for entry-level marketing roles in Lisbon.

Benefits:

  • Health insurance
  • Flexible working hours
  • Opportunities for professional growth and development
  • Dynamic and innovative work environment

Working Hours: Full-time position with standard working hours (Monday - Friday, 9:00 AM - 6:00 PM), with flexibility for occasional remote work.

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in Lisbon. The actual salary may vary depending on the candidate's qualifications and experience.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Fintech

Company Size: Small (11-50 employees)

Founded: 2018

Company Description:

  • Paynest is an all-in-one employee finance solution designed to improve company efficiency, boost talent retention, and drive employee financial wellbeing.
  • Their AI-enabled, finance-embedded platform simplifies expense reimbursements and compensation payments, while delivering innovative benefits and enhancing employee financial wellbeing.
  • Paynest empowers employers and employees with customizable solutions, including expense management, travel reporting, per diem, salary, allowances, and commissions on-demand, long-term incentives, financial coaching, and instant cashback.
  • At Paynest, they bridge the gap between HR and Finance teams with a unified, transparent, and instant finance platform.

Company Specialties:

  • Employee Finance Solutions
  • AI and Data-driven Platform
  • Financial Wellbeing

Company Website: http://www.meight.com

ASSUMPTION: Paynest is a startup focused on employee finance solutions, using AI and data-driven insights to improve financial wellbeing for both employers and employees.

πŸ“Š Role Analysis

Career Level: Entry-level (0-2 years of experience)

Reporting Structure: This role reports directly to the Marketing Manager.

Work Arrangement: On-site, with some flexibility for occasional remote work.

Growth Opportunities:

  • Potential career progression into senior marketing roles as the company grows.
  • Opportunities to gain experience in various aspects of marketing, including campaign management, content creation, and market research.
  • Exposure to a dynamic and innovative work environment, with the chance to make a significant impact on the company's growth.

ASSUMPTION: This role offers a unique opportunity for entry-level candidates to gain valuable experience in marketing and make a significant impact on the company's growth and success.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in Γ‰vora, Portugal.

Office Location(s): Γ‰vora, Portugal

Geographic Context:

  • Γ‰vora is a historic city located in the Alentejo region of Portugal, known for its well-preserved Roman ruins and medieval city walls.
  • The city offers a high quality of life, with a low cost of living compared to other major European cities.
  • Γ‰vora is well-connected by road and public transportation, with easy access to Lisbon and other major cities in Portugal.

Work Schedule: Standard working hours (Monday - Friday, 9:00 AM - 6:00 PM), with flexibility for occasional remote work.

ASSUMPTION: Working in Γ‰vora offers a unique blend of historic charm and modern convenience, with a lower cost of living compared to other major European cities.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the HR team
  • In-depth interview with the Marketing Manager
  • Final interview with the CEO or another senior team member

Key Assessment Areas:

  • Creativity and innovation in marketing ideas
  • Analytical skills and data-driven mindset
  • Communication skills and ability to work collaboratively
  • Adaptability and flexibility in a fast-paced environment

Application Tips:

  • Tailor your resume and cover letter to highlight relevant marketing experience and skills.
  • Prepare examples of marketing campaigns or content you've created in the past, demonstrating your creativity and analytical skills.
  • Research Paynest and the fintech industry to show your understanding of the company and its mission.

ATS Keywords: Marketing, Campaign Management, Content Creation, Analytics, Optimization, Market Research, Autonomous, Creative Thinking, Detail Orientation, Analytical Mindset, Effective Communication, Flexibility, Fintech, Startup

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' creativity, analytical skills, and cultural fit with the company.

πŸ› οΈ Tools & Technologies

  • Marketing automation tools (e.g., HubSpot, Marketo)
  • CRM systems (e.g., Salesforce, HubSpot CRM)
  • SEO tools (e.g., Google Search Console, SEMrush)
  • Design tools (e.g., Adobe Creative Suite, Canva)
  • Analytics tools (e.g., Google Analytics, Mixpanel)

ASSUMPTION: Familiarity with marketing automation tools, CRM systems, SEO tools, and analytics tools will be beneficial for this role, although specific training may be provided.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation: Embracing new ideas and approaches to drive growth and success.
  • Collaboration: Working together to achieve common goals and create a positive work environment.
  • Integrity: Acting with honesty and transparency in all aspects of the business.

Work Style:

  • Dynamic and fast-paced, with a focus on delivering high-quality results.
  • Collaborative and supportive, with a strong emphasis on teamwork and communication.
  • Adaptable and flexible, with a willingness to take on new challenges and learn from feedback.

Self-Assessment Questions:

  • Do you thrive in a dynamic and fast-paced work environment?
  • Are you able to work collaboratively and effectively with a team to achieve common goals?
  • Do you have a strong attention to detail and a commitment to delivering high-quality results?

ASSUMPTION: Paynest values candidates who are innovative, collaborative, and adaptable, with a strong commitment to integrity and high-quality work.

⚠️ Potential Challenges

  • Working in a fast-paced and dynamic environment may require adaptability and flexibility.
  • The role may involve managing multiple projects and deadlines, requiring strong organizational skills and time management.
  • As a small startup, Paynest may have limited resources and budget for marketing initiatives, requiring creativity and resourcefulness in campaign execution.
  • Working in a fintech company may require a steep learning curve in understanding the industry and its unique challenges.

ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning in a dynamic and innovative work environment.

πŸ“ˆ Similar Roles Comparison

  • Marketing Coordinator: This role may have more administrative responsibilities and less autonomy in campaign management and content creation.
  • Digital Marketing Specialist: This role may focus more specifically on digital marketing channels and less on market research and analytics.
  • Marketing Manager: This role may involve more strategic decision-making and team management, with less hands-on campaign execution and content creation.

ASSUMPTION: This role offers a unique blend of creative and analytical responsibilities, with opportunities for growth and progression into more senior marketing roles.

πŸ“ Sample Projects

  • Developing and executing a social media campaign to increase brand awareness and engagement among target audiences.
  • Conducting market research to identify trends and opportunities in the fintech industry and incorporating these insights into marketing strategies.
  • Creating and optimizing marketing content, such as blog posts and email newsletters, to improve SEO and drive organic traffic to the company website.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from creative content development to data-driven analytics and optimization.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30 days?
  • How does this role fit into the overall marketing strategy for the company?
  • What opportunities are there for professional growth and development within the marketing team?
  • How does Paynest support work-life balance for its employees?
  • What are the most challenging aspects of working in a fintech startup, and how does Paynest address these challenges?

ASSUMPTION: These questions demonstrate a strong interest in the role and the company, while also providing valuable insights into the work environment and cultural fit.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant marketing experience and skills, using the ATS keywords provided.
  • Prepare examples of marketing campaigns or content you've created in the past, demonstrating your creativity and analytical skills.
  • Research Paynest and the fintech industry to show your understanding of the company and its mission.
  • Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.