Marketing Associate - Hybrid (Newton, MA)

🔹 Job Title: Marketing Associate - Hybrid

🔹 Company: Bright Horizons Family Solutions (EdAssist division)

🔹 Location: Newton, Massachusetts, United States

🔹 Job Type: Full-time

🔹 Category: Marketing

🚀 Job Overview

This is an entrepreneurial marketing role within EdAssist by Bright Horizons, a division focused on workforce education solutions for employee-centric organizations. You'll join a growing team of B2E and B2B marketers to develop and execute marketing campaigns that drive customer engagement. This position combines creative marketing with operational excellence, as you'll help define new processes to create efficiencies as the division scales.

ASSUMPTION: The job category is Marketing based on the job title and responsibilities, though not explicitly stated in the original listing.

📋 Key Responsibilities

• ✅ Develop and implement marketing strategies and plans
• ✅ Create and maintain a marketing library of creative assets, campaigns, research, and presentations
• ✅ Develop and manage organic social media strategies to increase brand awareness and engagement
• ✅ Monitor and analyze metrics to track campaign success and social media performance
• ✅ Collaborate with internal and external teams to produce marketing materials
• ✅ Manage content marketing and video development projects from kick-off to completion
• ✅ Communicate campaign objectives, deliverables, and timelines to the team
• ✅ Maintain a comprehensive marketing calendar for timely execution of all activities
• ✅ Develop marketing presentations
• ✅ Partner with media agency on paid media support, including managing internal reviews and event tracking
• ✅ Assist in managing the marketing budget with procurement and finance

🎯 Required Qualifications

Education: Bachelor's Degree in Marketing or related field (OR 3+ years of additional relevant experience in lieu of degree)

Experience: Not specifically stated in years, but previous marketing experience is implied

Skills:

• Entrepreneurial spirit with passion for customer engagement
• Knowledge of traditional and digital marketing tools
• Strong organizational and project management skills
• Creative thinking and problem-solving abilities
• Collaborative team work abilities
• Attention to detail and multitasking capability
• Proficiency with social media platforms and tools
• Financial acumen and budget management skills
• Excellent communication and presentation skills
• Familiarity with MS Office, web analytics, and Google Ad platforms

💰 Compensation & Benefits

Salary Range: $55,000 - $61,000 annually

Benefits:

• Medical, dental, and vision insurance
• 401(k) retirement plan
• Life insurance
• Long-term and short-term disability insurance

Industry Comparison: This salary range is competitive for a Marketing Associate position in the Newton, MA area, aligning with typical ranges for similar roles in the education technology sector.

ASSUMPTION: The industry comparison is based on typical marketing associate salaries in the Boston metro area for similar roles in education technology or B2B services.

🔍 Company Context

Industry Position: Bright Horizons is an established company with EdAssist being a growth division focused on workforce education solutions. They partner with organizations to provide education benefits that drive recruitment, retention, and talent development.

Company Size: Large, established company with multiple divisions

Company Stage: Mature company with growth-stage division (EdAssist)

ASSUMPTION: The company size and stage are inferred from the listing's mention of "an already established company" and "a growth division," suggesting Bright Horizons is a mature organization with EdAssist being a newer division experiencing growth.

📊 Role Analysis

Career Level: Early to mid-career

Reporting Structure: Not specified, likely reports to a Marketing Manager or Director

Team Size/Composition: Part of a "growing and passionate team of B2E and B2B Marketers"

Growth Opportunities: Potential for advancement within a growing division, ability to help shape processes and contribute to scaling operations

ASSUMPTION: The career level is inferred from the job title (Associate) and salary range. Reporting structure is assumed based on typical marketing department hierarchies. Growth opportunities are based on the mention of a "growing division" where process development is part of the role.

🌍 Location & Work Environment

Office Type: Hybrid (requires in-person work at Newton, MA headquarters)

Geographic Context: Newton is part of the Greater Boston metropolitan area, known for education, healthcare, and technology sectors. It offers suburban living with proximity to a major city.

Work Schedule: Not specified, likely standard business hours with some flexibility given the hybrid arrangement

Regional Considerations: Boston area has a high cost of living but strong job market for marketing professionals. The area experiences all four seasons with snowy winters that may occasionally impact commuting.

ASSUMPTION: Work schedule is assumed to be standard business hours based on typical practices for marketing roles. Regional considerations are based on known factors about the Boston metro area.

💼 Interview & Application Insights

Typical Process: Initial application screening, phone/video interview, potential assignment or portfolio review, panel interview with marketing team and/or stakeholders

Key Assessment Areas: Marketing campaign experience, social media expertise, project management abilities, creative thinking, budget management experience, communication skills

Application Tips: Highlight examples that demonstrate entrepreneurial thinking, process improvement initiatives, and collaborative projects. Emphasize both creative marketing skills and operational/analytical abilities.

ATS Keywords: B2B marketing, B2E marketing, social media strategy, campaign management, content marketing, video development, budget management, project coordination, marketing analytics

ASSUMPTION: These insights are based on standard hiring practices for marketing roles in established companies. The actual interview process may vary.

🛠️ Tools & Technologies

Based on the job description, familiarity with these tools would be relevant:

• Microsoft Office Suite (explicitly mentioned)
• Google Ad platforms (explicitly mentioned)
• Web analytics tools (explicitly mentioned)
• Social media management platforms (implied by social media responsibilities)
• Content management systems
• Project management software
• Digital marketing analytics tools
• Video editing/production software

ASSUMPTION: Beyond the explicitly mentioned tools, others are included based on standard technologies used for the marketing responsibilities described in the job listing.

👔 Cultural Fit Considerations

Company Values: Entrepreneurial spirit, innovation, agility, collaboration, growth mindset

Work Style: Fast-paced, collaborative, requires both creativity and attention to detail, balance of strategic thinking and execution

Self-Assessment: Consider the following questions to assess your fit:

• Do you thrive in an entrepreneurial environment where processes may still be developing?
• Are you comfortable balancing creative marketing work with analytical and operational tasks?
• Do you enjoy collaborating across teams while also taking ownership of your projects?
• Are you energized by contributing to a growing business division?

ASSUMPTION: Company values and work style are inferred from language in the job posting, particularly phrases like "entrepreneurs," "innovative marketer," "atmosphere of agility and collaboration," and references to scaling operations.

⚠️ Potential Challenges

• Balancing diverse responsibilities across creative, analytical, and operational areas
• Navigating both established company structures and growth division needs
• Defining and implementing new processes while executing existing marketing activities
• Managing multiple stakeholders across internal and external teams
• Hybrid work arrangement requires commuting to Newton headquarters

ASSUMPTION: These challenges are inferred from the broad range of responsibilities listed and the description of the role as being part of a growth division in an established company.

📈 Similar Roles Comparison

This Marketing Associate role differs from similar positions in several ways:

• Marketing Coordinator: Similar level but this role has more strategic input and process development than typical coordinator positions
• Marketing Specialist: Comparable but with broader responsibilities across multiple marketing functions
• Social Media Coordinator: Overlaps in social media management but encompasses much wider marketing responsibilities
• Marketing Project Manager: Shares project management aspects but includes more hands-on marketing execution

ASSUMPTION: This comparison is based on standard industry role definitions and the specific mix of responsibilities described in this job posting.

📝 Sample Projects

Based on the responsibilities listed, you might work on projects such as:

• Developing a quarterly social media content calendar to boost engagement and awareness
• Creating case study videos showcasing successful client workforce education implementations
• Building a centralized digital asset management system for the marketing team's materials
• Coordinating a multi-channel campaign to promote a new education benefit solution
• Developing dashboard reports to track marketing KPIs across campaigns
• Streamlining the campaign approval process to improve efficiency and turnaround time

ASSUMPTION: These projects are illustrative examples based on the responsibilities in the job description and typical marketing activities in the education benefits sector.

❓ Key Questions to Ask During Interview

• How is the EdAssist division positioned within Bright Horizons' overall growth strategy?
• What are the primary goals for the marketing team over the next 12-18 months?
• How does the team measure success for marketing campaigns and initiatives?
• Can you describe the collaboration between marketing and other departments?
• What processes are currently being developed or improved within the marketing function?
• What's the typical balance between creative work and analytical/operational tasks in this role?

ASSUMPTION: These questions are suggested based on the role type and company context. They should be adapted to reflect your specific interests and priorities.