A

Marketing Associate, IN COOP

Amazon
Full-time
On-site
Bangalore, Karnātaka, India
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Associate, IN COOP

πŸ”Ή Company: Amazon

πŸ”Ή Location: Bangalore, Karnataka, India

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 27, 2025

πŸ”Ή Experience Level: 0-2 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Planning and executing on & off-site marketing properties/services
  • Leading operational functions for Strategic Brand Services
  • Cross-functional collaboration with teams across Amazon
  • Analyzing performance metrics and driving operational improvements

ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on data-driven decision making and operational excellence.

πŸ“‹ Key Responsibilities

βœ… Plan and execute best-in-class on & off site marketing properties/services

βœ… Lead operational functions for Strategic Brand Services

βœ… Coordinate with multiple teams to cover external & internal requirements for monetization initiatives

βœ… Own sections of marketing and email communications, marketing experiments setup & result analysis

βœ… Synthesize and analyze relevant content/traffic metrics and run proof of performance reports

βœ… Learn merchandising tools and widgets

βœ… Assist in the execution of the plan as per the site central events calendar and support the creation of emails, brand sponsorship ingresses, pitch decks

βœ… Create content for training sessions, summits, and pitch decks; manage data repositories and provide regular program updates

βœ… Coordinate cross-functional teams, manage stakeholder communications, and drive process improvements for Strategic Brand Services

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration, with a focus on driving operational excellence and improving customer & brand experience.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 0-2 years of relevant experience in marketing, operations, or a related field

Required Skills:

  • Strong analytical capabilities and operational management experience
  • Excellent cross-functional collaboration skills
  • Ability to think and act both strategically and tactically
  • Strong communication skills and experience in coordinating teams
  • Strong bias for action and ability to prioritize
  • Ability to use hard data and metrics to inform decisions
  • Proficient in PowerPoint and Excel, with a willingness to learn in-house tools quickly

Preferred Skills:

  • Experience with Amazon's in-house tools
  • Familiarity with e-commerce and retail environments
  • Knowledge of the Indian market and consumer behavior

ASSUMPTION: While a bachelor's degree is required, relevant experience and a strong skill set are more important for success in this role.

πŸ’° Compensation & Benefits

Salary Range: INR 4,00,000 - 8,00,000 per annum (Estimated based on industry standards for entry-level marketing roles in Bangalore)

Benefits:

  • Health, dental, and vision insurance
  • Retirement savings plan
  • Paid time off and holidays
  • Maternity and paternity leave
  • Employee discounts on Amazon products

Working Hours: Full-time (40 hours/week), with flexible work arrangements available

ASSUMPTION: The salary range is estimated based on industry standards for entry-level marketing roles in Bangalore. Actual compensation may vary based on experience and performance.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: E-commerce and Retail

Company Size: 10,001+ employees (Enterprise-level)

Founded: 1994 (Amazon India established in 2004)

Company Description:

  • Amazon is a global technology company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence
  • Amazon India offers a wide range of products and services, including e-commerce, Prime Video, Prime Music, and Amazon Pay
  • Amazon India is committed to innovation, operational excellence, and customer obsession

Company Specialties:

  • E-commerce platform development and management
  • Logistics and supply chain management
  • Digital content creation and distribution
  • Artificial intelligence and machine learning

Company Website: Amazon India

ASSUMPTION: Working at Amazon India offers opportunities to gain experience in a dynamic, fast-paced environment with a strong focus on innovation and customer-centricity.

πŸ“Š Role Analysis

Career Level: Entry-level to mid-level marketing role with opportunities for growth and advancement

Reporting Structure: This role reports directly to the Co-op program team lead and works closely with various teams across Amazon, such as Events, Homepage, Categories, Traffic, XCM, Design, etc.

Work Arrangement: On-site, with opportunities for hybrid or remote work based on team and project requirements

Growth Opportunities:

  • Rotation opportunities within the Co-op program
  • Career progression into specialized marketing roles or management positions
  • Exposure to various aspects of Amazon's business and operations

ASSUMPTION: This role offers a unique opportunity to gain experience in various aspects of marketing and operations, with potential for career growth and development within Amazon.

🌍 Location & Work Environment

Office Type: Corporate office environment with open-plan workspaces and dedicated meeting rooms

Office Location(s): Bangalore, Karnataka, India

Geographic Context:

  • Bangalore is the capital of Karnataka and the fifth largest city in India
  • It is a major hub for technology, startups, and e-commerce companies
  • Bangalore offers a mix of urban and suburban living, with a moderate cost of living compared to other major Indian cities

Work Schedule: Standard office hours with flexibility for remote work or adjusted hours based on team and project requirements

ASSUMPTION: Working in Bangalore offers a dynamic and vibrant work environment, with access to a wide range of cultural, social, and professional opportunities.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the hiring manager
  • On-site or virtual interview with the Co-op program team and relevant stakeholders
  • Final decision and offer

Key Assessment Areas:

  • Analytical and problem-solving skills
  • Communication and collaboration skills
  • Cultural fit and alignment with Amazon's leadership principles
  • Strategic thinking and tactical execution

Application Tips:

  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Demonstrate your understanding of Amazon's business and the Indian market
  • Prepare examples of your analytical skills and problem-solving approach
  • Showcase your ability to work collaboratively and drive operational improvements

ATS Keywords: Marketing, Strategic Campaign Management, Analytics, Reporting, Program Operations, Cross-Functional Collaboration, Operational Management, Data Analysis, Communication Skills, Process Improvement, Performance Reporting, Merchandising, Email Marketing, Stakeholder Management, Dashboard Creation, Technical Proficiency, Problem Solving

ASSUMPTION: The application process for this role is competitive, and applicants should tailor their materials and prepare thoroughly to demonstrate their fit for the position.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (PowerPoint, Excel)
  • Amazon's in-house tools and platforms
  • Merchandising tools and widgets
  • Project management software (e.g., Asana, JIRA)

ASSUMPTION: Familiarity with Amazon's in-house tools and platforms is not required but may be an advantage. Successful candidates will be willing and able to learn new tools quickly.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer obsession
  • Passion for invention
  • Commitment to operational excellence
  • Long-term thinking

Work Style:

  • Fast-paced and dynamic environment
  • Collaborative and cross-functional teams
  • Data-driven decision making
  • Focus on innovation and continuous improvement

Self-Assessment Questions:

  • How do you prioritize and manage multiple projects and stakeholders simultaneously?
  • Can you provide an example of a time when you used data to inform a strategic decision?
  • How do you approach process improvement and operational excellence?

ASSUMPTION: Successful candidates will demonstrate a strong fit with Amazon's values and work style, with a focus on customer obsession, data-driven decision making, and continuous improvement.

⚠️ Potential Challenges

  • Working in a fast-paced, dynamic environment with tight deadlines
  • Managing multiple stakeholders and coordinating cross-functional teams
  • Adapting to changes in priorities and project requirements
  • Navigating a large organization with diverse teams and cultures

ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and adaptability skills, as well as a focus on customer-centricity and operational excellence.

πŸ“ˆ Similar Roles Comparison

  • This role is unique to Amazon's Co-op program and offers a mix of strategic planning, hands-on execution, and cross-functional collaboration
  • Compared to other marketing roles, this position offers a broader scope of responsibilities and opportunities for growth and development
  • Career progression may include specialized marketing roles or management positions within Amazon or other organizations

ASSUMPTION: This role offers a unique opportunity to gain experience in various aspects of marketing and operations, with potential for career growth and development within Amazon.

πŸ“ Sample Projects

  • Planning and executing a successful marketing campaign for a major brand event
  • Analyzing performance metrics and optimizing marketing strategies to improve customer engagement and brand experience
  • Developing and implementing process improvements to enhance operational efficiency and effectiveness

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role, with a focus on strategic planning, data-driven decision making, and operational excellence.

❓ Key Questions to Ask During Interview

  • How does this role fit into the broader Co-op program and Amazon's marketing strategy?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does this role collaborate with other teams across Amazon, such as Events, Homepage, Categories, Traffic, XCM, Design, etc.?
  • What opportunities are there for growth and development within the Co-op program and Amazon more broadly?
  • How does Amazon support work-life balance and employee well-being?

ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the work environment and career growth opportunities.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the Amazon Jobs portal
  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Prepare examples of your analytical skills and problem-solving approach
  • Demonstrate your understanding of Amazon's business and the Indian market
  • Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.