Marketing Associate, IVS

📌 Core Information

🔹 Job Title: Marketing Associate, IVS

🔹 Company: Stryker

🔹 Location: Portage, Michigan

🔹 Job Type: Full-Time, Hybrid (50% travel)

🔹 Category: Marketing

🔹 Date Posted: July 17, 2025

🔹 Experience Level: Entry-Level (0-2 years)

🔹 Remote Status: On-site with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Supporting product launches and sales enablement for Stryker’s Interventional Spine team.
• Driving strategic marketing initiatives to improve patient outcomes.
• Collaborating cross-functionally with internal teams and engaging with field sales and customers.
• Contributing to commercialization strategies that elevate product visibility and adoption.

ASSUMPTION: This role offers a strong foundation for career growth in marketing or sales within one of Stryker’s fastest-growing businesses.

📋 Key Responsibilities

✅ Providing sales support by answering and resolving customer questions and issues via telephone, email, and sometimes in person.

✅ Developing and/or initiating the development and production of marketing support material (e.g., product brochures, surgical technique videos, etc.).

✅ Assisting in the marketing of products through exhibits, trade shows, and medical educational lab execution.

✅ Developing and executing strategies for communicating product-related updates to sales representatives.

✅ Developing and delivering education material for sales representatives.

✅ Working with sales representatives and engineering teams to identify and implement improvements to existing products.

✅ Supporting key product trials, presentations, or installations as directed by the Marketing Manager.

✅ Analyzing sales trends and submitting periodic reports on assigned topics.

ASSUMPTION: This role requires strong communication, problem-solving, teamwork, and analytical skills to excel in a dynamic, collaborative environment.

🎯 Required Qualifications

Education: Bachelor’s degree

Experience: 0+ years of work experience

Required Skills:

• Strong communication and interpersonal skills
• Excellent organizational skills and attention to detail
• Proficient in Microsoft Office Suite
• Ability to work independently and in a team environment
• Proven problem-solving skills
• Basic knowledge of marketing principles

Preferred Skills:

• Internship experience related to marketing, sales, and/or healthcare

ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the nature of the job and the industry.

💰 Compensation & Benefits

Salary Range: $55,000 - $65,000 per year (Estimated based on industry standards for entry-level marketing roles in Michigan)

Benefits:

• Medical, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Tuition reimbursement and professional development opportunities
• Employee discounts on Stryker products

Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for meetings and project deadlines

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in Michigan. Actual compensation may vary based on factors such as skills, experience, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Medical Equipment Manufacturing

Company Size: 10,001+ employees (Global leader in medical technologies)

Founded: 1941, in Kalamazoo, Michigan

Company Description:

• Stryker is a global leader in medical technologies, driven to make healthcare better.
• The company offers innovative products and services in MedSurg, Neurotechnology, and Orthopaedics.
• Stryker impacts more than 150 million patients annually and has operations in over 75 countries.

Company Specialties:

• Medical Instruments & Supplies
• Medical Devices
• Medical Technology
• Surgical Instruments

Company Website: http://www.stryker.com

ASSUMPTION: Stryker’s large size and global presence offer numerous opportunities for career growth and development.

📊 Role Analysis

Career Level: Entry-Level

Reporting Structure: This role reports directly to the Marketing Manager for the Interventional Spine team.

Work Arrangement: Hybrid, with approximately 50% travel required for exhibits, trade shows, and customer interactions.

Growth Opportunities:

• Potential career growth in marketing or sales within Stryker’s fastest-growing businesses.
• Opportunities to work on innovative, minimally invasive spine and pain solutions.
• Chance to collaborate with cross-functional teams and engage with field sales and customers.

ASSUMPTION: This role provides a strong foundation for career growth in marketing or sales, with opportunities to learn and develop skills in a dynamic and collaborative environment.

🌍 Location & Work Environment

Office Type: Corporate office with a hybrid work arrangement

Office Location(s): 750 Trade Centre Way, Portage, MI 49002, US

Geographic Context:

• Portage, Michigan, is a suburb of Kalamazoo, offering a mix of urban and rural living.
• The area is known for its outdoor recreation, cultural attractions, and a vibrant food scene.
• Stryker’s Portage campus is conveniently located near major highways and offers on-site amenities.

Work Schedule: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for meetings and project deadlines

ASSUMPTION: The hybrid work arrangement and convenient office location offer a good balance between work and personal life for employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the marketing team
• Final interview with the marketing director

Key Assessment Areas:

• Communication and interpersonal skills
• Problem-solving and analytical skills
• Cultural fit and alignment with Stryker’s values

Application Tips:

• Highlight relevant coursework, internships, or previous work experience that demonstrates your skills in marketing, sales, or healthcare.
• Tailor your resume and cover letter to emphasize your fit for this specific role and Stryker’s company culture.
• Prepare for behavioral and situational interview questions that focus on your problem-solving, communication, and teamwork skills.

ATS Keywords: Marketing, Sales Support, Product Launch, Strategic Marketing, Cross-Functional Collaboration, Education Material Development, Sales Trend Analysis, Exhibits, Trade Shows, Medical Education, Product Trials, Communication, Problem Solving, Teamwork, Healthcare

ASSUMPTION: Stryker’s application process is designed to assess candidates’ skills, cultural fit, and potential for growth within the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Customer Relationship Management (CRM) software (e.g., Salesforce, Microsoft Dynamics)
• Marketing automation and analytics tools (e.g., Marketo, Google Analytics)
• Project management software (e.g., Asana, Trello)

ASSUMPTION: Proficiency in Microsoft Office Suite is required, while experience with other tools and technologies may be beneficial but not always necessary for this entry-level role.

👔 Cultural Fit Considerations

Company Values:

• Put People First
• Act with Integrity
• Grow Through Challenge
• Deliver Results

Work Style:

• Collaborative and team-oriented
• Adaptable and responsive to change
• Results-driven and focused on continuous improvement

Self-Assessment Questions:

• Do I align with Stryker’s core values, particularly ‘Put People First’ and ‘Act with Integrity’?
• Am I comfortable working in a dynamic, collaborative environment with a significant travel requirement?
• Do I have strong communication, problem-solving, and teamwork skills, and am I eager to learn and develop in a fast-paced setting?

ASSUMPTION: Stryker’s company culture emphasizes putting people first, acting with integrity, growing through challenge, and delivering results. Candidates who align with these values and work styles are more likely to succeed in the organization.

⚠️ Potential Challenges

• The role requires a significant travel requirement (50%), which may be challenging for candidates who prefer a more sedentary work environment.
• Stryker’s fast-paced and dynamic work environment may present challenges for candidates who prefer a more structured or predictable work setting.
• The role involves working with cross-functional teams and engaging with field sales and customers, which may require strong interpersonal and communication skills.
• Candidates may face competition for this role, given Stryker’s strong brand and reputation in the medical technology industry.

ASSUMPTION: While these challenges may present obstacles for some candidates, they also offer opportunities for growth, learning, and development in a dynamic and collaborative environment.

📈 Similar Roles Comparison

• This role differs from related marketing positions in that it focuses specifically on Stryker’s Interventional Spine team, requiring a strong understanding of minimally invasive spine and pain solutions.
• Compared to other marketing roles in the medical technology industry, this position offers a unique blend of sales support, product marketing, and strategic marketing initiatives.
• Career paths for this role may include progression into more senior marketing or sales positions within Stryker’s fastest-growing businesses, with opportunities to specialize in specific product lines or therapeutic areas.

ASSUMPTION: This role offers a unique blend of responsibilities and growth opportunities within Stryker’s Interventional Spine team, setting it apart from similar marketing positions in the medical technology industry.

📝 Sample Projects

• Developing and executing a marketing campaign for a new minimally invasive spine implant, including product brochures, surgical technique videos, and exhibit materials.
• Collaborating with field sales representatives to gather customer feedback and identify opportunities to improve existing products or develop new ones.
• Analyzing sales trends and submitting periodic reports on assigned topics to inform marketing strategies and improve product adoption.

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available to the Marketing Associate within Stryker’s Interventional Spine team.

❓ Key Questions to Ask During Interview

• Can you describe the typical career path for a Marketing Associate within Stryker’s Interventional Spine team?
• How does this role collaborate with other teams, such as sales, engineering, and product management, to drive commercialization strategies?
• What opportunities are there for professional development and growth within this role and the broader Interventional Spine team?
• How does Stryker support work-life balance for employees with significant travel requirements?
• Can you provide examples of how the company fosters a culture of innovation and continuous improvement within the marketing team?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize your relevant skills, experiences, and fit for this specific role and Stryker’s company culture.
• Prepare for interviews by researching Stryker’s company culture, values, and products, as well as the specific responsibilities and challenges of the Marketing Associate role.
• Follow up with the hiring manager or HR representative after your interview to express your interest in the position and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.