📌 Core Information
🔹 Job Title: Marketing Associate - Lifecycle, Partnerships, and Operations
🔹 Company: Galaxy
🔹 Location: Remote
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-30
🔹 Experience Level: 5-8 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving the full end-to-end client journey, from acquisition to activation to long-term growth and retention
- Leading lifecycle marketing efforts across email, push, and in-app channels to deepen engagement and drive account growth
- Managing referral, affiliate, and co-marketing campaigns to scale the growth engine and brand presence
- Executing content development and campaign execution end-to-end, collaborating cross-functionally to deliver targeted, on-brand content
- Partnering with product and data teams to understand performance, uncover insights, and run A/B tests to improve acquisition and retention
ASSUMPTION: This role requires a proactive marketer with an ownership mindset who can be laser-focused on delivery and scalability, with a strong background in retail fintech or high-growth consumer tech startups.
📋 Key Responsibilities
✅ Own the client journey across lifecycle marketing channels, building and optimizing flows to deepen engagement and drive account growth
✅ Manage referral, affiliate, and co-marketing campaigns, with oversight from the Marketing Lead, to scale the growth engine and brand presence
✅ Own content development and campaign execution end-to-end, collaborating cross-functionally to deliver targeted, on-brand content that meets business goals and drives performance
✅ Partner with product and data teams to understand performance, uncover insights, and run A/B tests to improve acquisition and retention
ASSUMPTION: This role requires strong analytical and communication skills, as well as the ability to work collaboratively in a remote-first startup environment.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field
Experience: 5-8 years of marketing experience in retail fintech or high-growth consumer tech startups
Required Skills:
- Hands-on experience with lifecycle marketing, referral/acquisition, and campaign ops using tools like Braze, Segment, Hubspot, and Google Analytics
- Operationally excellent, with a strong ability to bring process, structure, and calm to fast-moving campaigns
- Strong copy instincts and an eye for brand, with a focus on precision, pacing, and user experience
- Comfortable with data, relying on metrics to prioritize, test, and scale
- Collaborative, clear communicator, and confident working cross-functionally in a remote-first startup environment
Preferred Skills:
- Experience managing referral programs or partner marketing initiatives
- Familiarity with compliance/regulatory reviews in a fintech context
- Interest or previous experience in crypto, wealth management, and/or emerging technologies
ASSUMPTION: While not explicitly stated, it's assumed that candidates should have a strong understanding of marketing principles and be comfortable working with marketing technology tools.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Marketing Associate with 5-8 years of experience in a similar role and location)
Benefits:
- Competitive base salary and discretionary bonus
- Flexible Time Off (unlimited paid vacation days)
- Company-paid Holidays (11)
- Company-paid sick leave
- Company-paid health and protective benefits for employees, partners, and other dependents
- 3% 401(k) company contribution
- Generous paid Parental Leave
- Free virtual coaching and counseling sessions through Headspace
- Opportunities to learn about the Crypto industry
- Smart, entrepreneurial, and fun colleagues
- Employee Resource Groups
Working Hours: Full-time, with a flexible schedule and the ability to work remotely
ASSUMPTION: The salary range is an estimate based on industry standards for a Marketing Associate with 5-8 years of experience in a similar role and location. The actual salary may vary depending on factors such as the candidate's specific experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically focused on digital assets and data center infrastructure
Company Size: 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration
Founded: 2018, with a history of rapid growth and expansion in the digital assets and data center infrastructure space
Company Description:
- Galaxy is a global leader in digital assets and data center infrastructure, delivering solutions that accelerate progress in finance and artificial intelligence
- The company offers an institutional digital assets platform spanning trading, investment banking, asset management, staking, self-custody, and tokenization technology
- Galaxy also invests in and operates cutting-edge data center infrastructure to power AI and high-performance computing, addressing the growing demand for scalable energy and compute solutions in the U.S.
Company Specialties:
- Crypto, Digital Assets, and Blockchain Technology
Company Website: galaxy.com
ASSUMPTION: Galaxy's focus on digital assets and data center infrastructure provides opportunities for candidates interested in the crypto and fintech industries.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the marketing department and the company as a whole
Reporting Structure: This role reports directly to the Marketing Lead and may have oversight of junior marketing team members or contractors
Work Arrangement: Remote OK, with the ability to work remotely full-time or in a hybrid arrangement
Growth Opportunities:
- Advancement within the marketing department, such as a promotion to Senior Marketing Associate or Marketing Manager
- Expansion into other areas of the business, such as product management or business development
- Opportunities to work on special projects or initiatives, gaining exposure to different aspects of the business
ASSUMPTION: Given Galaxy's rapid growth and expansion, there may be opportunities for career progression and advancement within the company.
🌍 Location & Work Environment
Office Type: Remote, with no physical office requirement
Office Location(s): Not applicable, as this is a remote position
Geographic Context:
- The role can be performed from anywhere, with a focus on results and delivery rather than physical presence
- Galaxy has offices across North America, Europe, the Middle East, and Asia, providing opportunities for collaboration and interaction with team members worldwide
Work Schedule: Full-time, with a flexible schedule and the ability to work remotely
ASSUMPTION: While this role is remote, candidates should be comfortable working independently and managing their time effectively in a remote work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager or a member of the Talent Acquisition team
- In-depth behavioral and skills-based interviews with cross-functional stakeholders
- Final interview with the Marketing Lead or another senior leader within the organization
- Background check and offer extension
Key Assessment Areas:
- Marketing expertise and experience, with a focus on lifecycle marketing, partnerships, and campaign operations
- Analytical and problem-solving skills, with an ability to prioritize and test initiatives to drive results
- Communication and collaboration skills, with an ability to work effectively with cross-functional stakeholders in a remote environment
- Cultural fit and alignment with Galaxy's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on lifecycle marketing, partnerships, and campaign operations
- Be prepared to discuss your approach to data-driven decision-making and A/B testing in your interview
- Demonstrate your ability to work collaboratively and effectively in a remote-first startup environment
ATS Keywords: Lifecycle Marketing, Partnerships, Campaign Operations, Marketing Strategy, A/B Testing, User Engagement, Referral Programs, Compliance, Marketing Technology, Cross-Functional Communication
ASSUMPTION: Galaxy's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best possible fit for the role and the organization.
🛠️ Tools & Technologies
- Braze
- Segment
- Hubspot
- Google Analytics
- Other marketing technology tools, as needed
ASSUMPTION: Candidates should have experience with marketing technology tools and be comfortable learning and utilizing new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Seek Excellence
- Be Selective To Be Effective
- Be Highly Aligned, Loosely Coupled
- Disagree Transparently
- Encourage Independent Decision-Making
- Build Dream Teams
Work Style:
- Proactive and ownership-oriented, with a focus on delivery and scalability
- Collaborative and clear communicator, with an ability to work effectively with cross-functional stakeholders in a remote environment
- Data-driven and analytical, with an ability to prioritize, test, and scale initiatives to drive results
Self-Assessment Questions:
- Do you have a proven track record of driving results in a marketing role, with a focus on lifecycle marketing, partnerships, and campaign operations?
- Are you comfortable working independently and managing your time effectively in a remote work environment?
- Do you thrive in a fast-paced, collaborative environment and enjoy working with cross-functional stakeholders to deliver on business goals?
ASSUMPTION: Candidates should assess their fit with Galaxy's values and work style, as well as their ability to thrive in a remote-first startup environment.
⚠️ Potential Challenges
- Managing multiple marketing channels and initiatives simultaneously, requiring strong organizational skills and time management
- Working remotely, which may require additional self-motivation and discipline to maintain productivity and engagement
- Navigating a fast-paced, rapidly growing organization, with evolving priorities and priorities
- Balancing the need for data-driven decision-making with the need for quick execution and iteration
ASSUMPTION: These challenges are common to marketing roles in fast-paced, rapidly growing organizations and can be overcome with strong organizational skills, effective time management, and a data-driven approach to decision-making.
📈 Similar Roles Comparison
- This role is unique in its focus on lifecycle marketing, partnerships, and campaign operations within the context of a digital assets and data center infrastructure company
- Similar roles in other industries may focus on different aspects of marketing, such as brand management, product marketing, or content marketing
- Career progression in this role may involve advancing to a Senior Marketing Associate or Marketing Manager position, with opportunities for further growth and advancement within the company
ASSUMPTION: While this role is unique in its focus on lifecycle marketing, partnerships, and campaign operations, it shares similarities with other marketing roles in terms of required skills, experience, and career progression opportunities.
📝 Sample Projects
- Developing and executing a comprehensive lifecycle marketing strategy, including onboarding flows, reactivation campaigns, and social media engagement initiatives
- Managing referral, affiliate, and co-marketing campaigns, including partner enablement, programmatic improvements, and performance tracking
- Collaborating cross-functionally to deliver targeted, on-brand content that meets business goals and drives performance, with a focus on precision, pacing, and user experience
ASSUMPTION: These sample projects are illustrative of the types of initiatives a Marketing Associate in this role might work on, but the specific projects and priorities may vary depending on the organization's needs and the individual's strengths.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing team structure and how this role fits within it?
- How does the company support remote work and collaboration, particularly for marketing team members?
- What are the most pressing priorities for this role in the first 30, 60, and 90 days?
- How does the company approach data-driven decision-making and A/B testing in marketing initiatives?
- What opportunities are there for growth and advancement within the marketing department and the company as a whole?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, as well as to assess their fit with the organization's values and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://jobs.lever.co/galaxy/5601493004-5601493004
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on lifecycle marketing, partnerships, and campaign operations
- Prepare for your interviews by researching Galaxy's business, values, and culture, as well as by practicing your responses to common interview questions
- Follow up with the Hiring Manager or a member of the Talent Acquisition team after your interviews to express your interest in the role and ask any remaining questions
- If you receive an offer, carefully review the terms and conditions, and negotiate as needed to ensure a fair and competitive compensation package
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
