📌 Core Information
🔹 Job Title: Marketing Associate - Northern Europe
🔹 Company: Appian Corporation
🔹 Location: London, United Kingdom
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-04-30
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site (5 days a week)
🚀 Job Overview
Key aspects of this role include:
- Supporting integrated marketing campaigns across multiple channels and functions
- Assisting in event planning, coordination, and logistics
- Tracking and analyzing campaign performance
- Collaborating with cross-functional teams to align marketing efforts with business objectives
- Contributing to content creation and communication efforts
- Managing marketing calendars, timelines, and project deadlines
- Assisting with data management and CRM systems
ASSUMPTION: This role is ideal for recent graduates eager to gain hands-on experience and contribute to a variety of marketing activities across multiple functions.
📋 Key Responsibilities
✅ Support the execution of integrated marketing campaigns across multiple channels and functions
✅ Assist in the planning, coordination, and logistics of events, whether virtual or in-person
✅ Help track and analyze campaign performance, providing valuable insights and reporting to refine future marketing strategies
✅ Collaborate with cross-functional teams, including sales, product, and customer success, to ensure alignment of marketing efforts with business objectives
✅ Contribute to content creation, design, and communication efforts for various marketing materials and initiatives
✅ Manage and maintain marketing calendars, timelines, and project deadlines to ensure timely execution of activities
✅ Assist with data management and CRM systems, ensuring accurate reporting and tracking of marketing activities and outcomes
✅ Support day-to-day marketing operations and provide assistance on ad-hoc projects as needed
ASSUMPTION: The role requires strong communication skills, attention to detail, and the ability to work effectively in a fast-paced, team-oriented environment while managing multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, Communications, or a related field
Experience: None specified (entry-level role)
Required Skills:
- Strong enthusiasm for Marketing with a desire to develop a broad skill set across various marketing functions
- Excellent communication skills, both written and verbal, with a keen attention to detail
- Ability to work effectively in a fast-paced, team-oriented environment, managing multiple projects simultaneously
- Proficiency in Google Workspace
- A proactive attitude with a willingness to learn and take on new challenges
Preferred Skills:
- Previous internship or relevant experience in marketing, event management, or operations
ASSUMPTION: While previous experience is not required, it would be beneficial for candidates to have some understanding of marketing principles and a genuine interest in the field.
💰 Compensation & Benefits
Salary Range: £25,000 - £35,000 per annum (based on industry standards for entry-level marketing roles in London)
Benefits:
- Training and Development: During onboarding, new hires receive department-specific training, and continuous learning is encouraged through mentorship and the First-Friend program.
- Growth Opportunities: Appian provides various growth and development opportunities, including a leadership program for new and aspiring managers, specialized department training through Appian University, skills-based training, and tuition reimbursement.
- Community: Appian fosters inclusivity through eight employee-led affinity groups, which help employees build stronger internal and external networks by planning social, educational, and outreach activities.
Working Hours: Full-time (40 hours per week), Monday to Friday, with the expectation of being in the office 5 days a week
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in London. Actual compensation may vary based on factors such as skills, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Business Process Management (BPM) and Low-Code Application Development
Company Size: Medium (1,001-5,000 employees), which offers a balance between a large corporation and a startup, providing opportunities for growth and development while maintaining a collaborative work environment.
Founded: 1999, with over two decades of experience in the industry, Appian has established itself as a leader in process automation and intelligent automation solutions.
Company Description:
- Appian is The Process Company, delivering a software platform that helps organizations run better processes to reduce costs, improve customer experiences, and gain a strategic edge.
- Appian serves many of the world’s largest companies across various industries, committed to client success.
- The company is headquartered in McLean, Virginia, with offices in London, Sydney, Paris, Melbourne, and Tokyo.
Company Specialties:
- Digital Transformation
- Low-Code Application Development
- Business Process Management (BPM)
- Application Platform-as-a-Service
- Intelligent Automation
- Process Automation
- Process Mining
- Enperise AI
- Business Orchestration and Automation Technology
- Case Management
- Data Fabric
- and Robotic Process Automation (RPA)
Company Website: appian.com
ASSUMPTION: Appian's focus on process improvement and automation makes it an attractive employer for individuals interested in driving business growth and innovation through technology.
📊 Role Analysis
Career Level: Entry-level, with opportunities for growth and development within the marketing department and the company as a whole.
Reporting Structure: The Marketing Associate will report directly to the Marketing Manager or similar role, working closely with various cross-functional teams to ensure alignment of marketing efforts with business objectives.
Work Arrangement: On-site, with the expectation of being in the office 5 days a week to foster a collaborative work environment and ensure opportunities for shared ideas and teamwork.
Growth Opportunities:
- Appian provides a comprehensive library of specialized department training through Appian University, skills-based training, and tuition reimbursement for those aiming to advance their education.
- The company's leadership program is tailored for new and aspiring managers, offering a clear path for career progression.
- Appian's commitment to continuous learning and development ensures that employees have access to a holistic range of growth opportunities.
ASSUMPTION: The entry-level nature of this role provides an excellent opportunity for recent graduates to gain hands-on experience and contribute to various marketing activities, fostering career growth and development within the company.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace in the iconic 20 Fenchurch Street (The Walkie-Talkie Building!) in London.
Office Location(s): 20 Fenchurch Street, London, England, EC3M 3BY
Geographic Context:
- London is a major global city with a thriving tech industry, offering ample networking opportunities and professional growth.
- The office is located in the heart of the City of London, providing easy access to public transportation, restaurants, and cultural attractions.
- The office's iconic design fosters a creative and innovative work environment.
Work Schedule: Full-time (40 hours per week), Monday to Friday, with the expectation of being in the office 5 days a week to encourage collaboration and teamwork.
ASSUMPTION: The on-site work arrangement and central London location provide an ideal environment for recent graduates to build professional networks and gain valuable experience in a dynamic and innovative company.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the hiring manager or a panel of interviewers, focusing on behavioral and situational questions
- Final round interview with senior leadership, focusing on cultural fit and long-term potential
- Job offer and onboarding
Key Assessment Areas:
- Communication skills and ability to work effectively in a team-oriented environment
- Problem-solving skills and ability to manage multiple projects simultaneously
- Enthusiasm for marketing and willingness to learn and take on new challenges
- Alignment with Appian's core values and company culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences that match the required qualifications for this role.
- Demonstrate your enthusiasm for marketing and eagerness to learn and contribute to various marketing activities.
- Prepare examples of your past experiences that showcase your ability to work effectively in a fast-paced, team-oriented environment and manage multiple projects simultaneously.
- Research Appian's company culture and values to ensure a strong fit and alignment with your personal goals and work style.
ATS Keywords: Marketing, Event Coordination, Analytics, Communication, Data Management, CRM Systems, Project Management, Content Creation, Team Collaboration, Attention to Detail, Proactive Attitude, Google Workspace, Marketing Associate, Entry-level, On-site, London
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on communication skills, enthusiasm for marketing, and alignment with Appian's core values and company culture.
🛠️ Tools & Technologies
- Google Workspace (G Suite)
- CRM systems (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Event management platforms (e.g., Eventbrite, Cvent)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools and technologies is not required but would be beneficial for candidates with previous marketing or relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Respect: Appian values diversity and inclusion, fostering a collaborative and supportive work environment.
- Work to Impact: Appian encourages employees to take ownership of their work and strive for excellence in everything they do.
- Ambition: Appian seeks individuals who are passionate about driving business growth and innovation through technology.
- Constructive Dissent & Resolution: Appian values open and honest communication, encouraging employees to challenge the status quo and work together to find the best solutions.
Work Style:
- Collaborative: Appian fosters a team-oriented work environment, encouraging employees to work together to achieve common goals.
- Dynamic: Appian's fast-paced and ever-evolving industry requires employees to be adaptable and proactive in their approach to work.
- Innovative: Appian values creativity and encourages employees to think outside the box and challenge conventional wisdom.
Self-Assessment Questions:
- Do you align with Appian's core values, particularly in your approach to work and collaboration with others?
- Are you comfortable working in a fast-paced, dynamic environment that requires adaptability and a proactive approach to your work?
- Do you have a genuine interest in marketing and a strong desire to learn and contribute to various marketing activities?
ASSUMPTION: Appian's core values and work style require candidates to be strong communicators, team players, and proactive individuals with a genuine interest in marketing and a passion for driving business growth and innovation through technology.
⚠️ Potential Challenges
- The on-site work arrangement may present challenges for candidates who prefer a more flexible or remote work environment.
- The fast-paced and dynamic nature of the role may be overwhelming for candidates who prefer a more structured or predictable work environment.
- The entry-level nature of the role may require candidates to adapt to new responsibilities and learn quickly in a fast-paced environment.
- The competitive nature of the London job market may present challenges for candidates seeking to enter the marketing industry.
ASSUMPTION: These potential challenges should be carefully considered by candidates when evaluating their fit for this role and the company's work environment.
📈 Similar Roles Comparison
- Marketing Coordinator: This role may have more focus on day-to-day marketing operations and less emphasis on event coordination and analytics.
- Event Manager: This role may have a more specialized focus on event planning, coordination, and logistics, with less emphasis on marketing campaign execution and analytics.
- Marketing Analyst: This role may have a more specialized focus on campaign performance analysis and reporting, with less emphasis on event coordination and marketing campaign execution.
ASSUMPTION: The Marketing Associate role offers a unique opportunity to gain hands-on experience and contribute to various marketing activities across multiple functions, providing a well-rounded skill set and a strong foundation for career growth and development within the marketing industry.
📝 Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role contribute to the overall marketing strategy and business objectives of the company?
- What opportunities are there for professional development and growth within the marketing department and the company as a whole?
- How does Appian support work-life balance for its employees, particularly for those working on-site 5 days a week?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to these initiatives?
ASSUMPTION: Asking these questions will help candidates better understand the role's expectations, the company's culture, and the opportunities for professional growth and development within the marketing department and the company as a whole.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: Appian Careers - Marketing Associate - Northern Europe
- Tailor your resume and cover letter to highlight relevant skills and experiences that match the required qualifications for this role, demonstrating your enthusiasm for marketing and eagerness to learn and contribute to various marketing activities.
- Prepare examples of your past experiences that showcase your ability to work effectively in a fast-paced, team-oriented environment and manage multiple projects simultaneously.
- Research Appian's company culture and values to ensure a strong fit and alignment with your personal goals and work style.
- Follow up with the hiring manager or HR department one week after submitting your application to inquire about the status of your application and express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
