📌 Core Information
🔹 Job Title: Marketing Associate, Optum Now
🔹 Company: RVO Health
🔹 Location: Charlotte, North Carolina, United States
🔹 Job Type: Hybrid (On-site 3 days/week)
🔹 Category: Marketing
🔹 Date Posted: May 8, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: Hybrid (Remote 2 days/week)
🚀 Job Overview
Key aspects of this role include:
- Supporting the Optum Now business through engagement tactics and lifecycle marketing
- Managing social media content and comment moderation
- Collaborating with cross-functional teams to optimize user experiences
- Analyzing performance data to inform strategy and growth
ASSUMPTION: This role requires a strong understanding of digital marketing channels and consumer behavior. The ideal candidate will be comfortable working in a dynamic, fast-paced environment and balancing multiple priorities.
📋 Key Responsibilities
✅ Define engagement tactics for new product features and launches
✅ Monitor lifecycle and social media performance, recording learnings and suggesting new ideas
✅ Assist in writing briefs, defining offerings, and personalizing emails
✅ Work closely with email operations and site experience on A/B testing roadmaps
✅ Manage Optum Now’s social media calendar and content, staying abreast of trends and developing moderation approaches
✅ Use data and consumer understanding to personalize user experiences and optimize engagement
✅ Collaborate with leadership to determine appropriate key metrics, performance goals, and long-term growth plans
✅ Collaborate across email, creative, legal, business operations, engineering, and additional teams
✅ Work within various programs such as Meta Business Suite, Iterable, Looker, Canva, and Sprout
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and creative problem-solving. The ideal candidate will be comfortable working with data and tools to inform their decisions.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 1+ years of experience in a marketing or business discipline involving technical analysis and consumer understanding
Required Skills:
- Knowledge of standard methodologies for core digital channels
- Experience working within email service platforms and/or social media business suites
- Demonstrated strong ability to build relevant reports, dashboards, and visualizations
- Experience with A/B test strategies, multivariate test strategies, and test planning
- Strong analytical and problem-solving skills
- Excellent communication and presentation skills
Preferred Skills:
- Experience with Tableau or Looker
- Familiarity with healthcare industry trends
ASSUMPTION: While a degree in Marketing or Business is preferred, relevant experience and a strong portfolio can also be considered.
💰 Compensation & Benefits
Salary Range: $58,000 - $75,000 per year (Based on company-provided information)
Benefits:
- Health Insurance Coverage (medical, dental, and vision)
- Life Insurance
- Short and Long-Term Disability Insurance
- Flexible Spending Accounts
- Paid Time Off
- Holiday Pay
- 401(k) with match
- Employee Assistance Program
- Paid Parental Bonding Benefit Program
- Pharmacy Benefits
- Income Protection Plans
- Pet Services Plans
- Mental Health Support
- Wellness Coaching
- HSA- Health Savings Account
- Commuter Benefits
- Gym & Fitness Center Discount Program
Working Hours: Full-time (40 hours/week) with flexible remote work options
ASSUMPTION: The salary range provided is based on the company's information. However, it is subject to change and may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Healthcare and Wellness
Company Size: 1,001-5,000 employees (Mid-sized)
Founded: 2022 (Less than 3 years ago)
Company Description:
- RVO Health is a new healthcare platform focused on building relationships with people throughout their health and wellness journey
- The company offers a range of digital media brands, services, and technologies, including Healthline Media, Healthgrades, FindCare, and PlateJoy
- RVO Health was created by joining teams from Red Ventures and UnitedHealth Group’s Optum Health
Company Specialties:
- Digital Health
- Health Information
- Healthcare Services
- Marketing
Company Website: rvohealth.com
ASSUMPTION: RVO Health is a relatively new company, so there may be opportunities for growth and career advancement as the company expands.
📊 Role Analysis
Career Level: Entry-level to Mid-level (Based on experience requirements)
Reporting Structure: This role reports directly to the Relationship Marketing Manager within the Optum Now business
Work Arrangement: Hybrid (On-site 3 days/week, Remote 2 days/week)
Growth Opportunities:
- Potential career progression to Senior Marketing Associate or similar roles
- Expanding responsibilities and leadership opportunities as the company grows
ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and the broader company.
🌍 Location & Work Environment
Office Type: In-office work schedule with remote work options
Office Location(s): 1101 Red Ventures Dr, Fort Mill, SC 29707
Geographic Context:
- Charlotte, North Carolina, is the largest city in the state and the 17th most populous city in the United States
- The city is known for its diverse economy, with major industries including finance, energy, and healthcare
- Charlotte has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: Full-time (40 hours/week) with flexible remote work options
ASSUMPTION: The hybrid work arrangement allows for a balance between in-office collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with key stakeholders
- Background check and offer
Key Assessment Areas:
- Problem-solving skills
- Data analysis and interpretation
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your work, such as marketing campaigns or data analysis projects, to showcase your skills
- Research RVO Health and the Optum Now business to demonstrate your understanding of the company and its products
- Prepare questions to ask the interviewer about the role, team, and company
ATS Keywords: Marketing, Associate, Optum Now, Lifecycle Marketing, Social Media, Engagement, Data Analysis, A/B Testing, Collaboration, Consumer Understanding, Digital Marketing
ASSUMPTION: The application process for this role may vary based on the specific needs of the hiring manager and the company.
🛠️ Tools & Technologies
- Meta Business Suite
- Iterable
- Looker
- Canva
- Sprout
- Excel
- Tableau or Looker (preferred)
ASSUMPTION: The required tools and technologies for this role may change or expand based on the company's evolving needs and priorities.
👔 Cultural Fit Considerations
Company Values:
- Put People First
- Act with Integrity
- Embrace Change
- Collaborate to Win
- Pursue Excellence
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and resilient
- Focused on continuous learning and improvement
Self-Assessment Questions:
- How do you prioritize and manage multiple projects simultaneously?
- How do you approach data analysis and interpretation to inform decision-making?
- How do you collaborate with cross-functional teams to achieve common goals?
- How do you adapt to change and uncertainty in a fast-paced environment?
ASSUMPTION: RVO Health values candidates who are adaptable, data-driven, and collaborative, with a strong focus on continuous learning and improvement.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment may require strong adaptability and resilience
- Balancing multiple priorities and project types may be challenging for some candidates
- The role may require occasional work on weekends or evenings to support campaign launches or other time-sensitive projects
- Charlotte, North Carolina, may have a competitive job market, making it potentially more challenging to find housing or other resources
ASSUMPTION: The potential challenges listed above are not exhaustive and may vary based on the individual candidate's experiences and preferences.
📈 Similar Roles Comparison
- This role is similar to a Marketing Coordinator or Associate role in a digital marketing agency or a similar in-house marketing department
- However, this role is unique in its focus on the healthcare and wellness industry and the specific products and services offered by RVO Health and Optum Now
- Career progression in this role may lead to similar roles in other departments or industries, or to more senior marketing roles within the company
ASSUMPTION: The comparison provided is not exhaustive, and the specific responsibilities and requirements of similar roles may vary based on the company and industry.
📝 Sample Projects
- Developing and executing a marketing campaign for a new product launch, including email and social media content creation and distribution
- Analyzing customer data to identify trends and opportunities for engagement optimization
- Managing a social media calendar and content strategy for a specific brand or product
ASSUMPTION: The sample projects listed above are not exhaustive and may vary based on the specific needs and priorities of the company and the role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing strategy for Optum Now and RVO Health?
- What are the most significant challenges facing the team or the company currently, and how can this role help address them?
- What opportunities are there for professional growth and development within this role and the company?
- How does the company support work-life balance for its employees?
ASSUMPTION: The key questions listed above are not exhaustive, and candidates should prepare additional questions based on their specific interests and concerns.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your work, such as marketing campaigns or data analysis projects, to showcase your skills
- Research RVO Health and the Optum Now business to demonstrate your understanding of the company and its products
- Prepare questions to ask the interviewer about the role, team, and company
- Follow up with the hiring manager or recruiter within one week of your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
