📌 Core Information
🔹 Job Title: Marketing Associate - Portfolio, Sentinel, Optimism, and Thesis (Hybrid)
🔹 Company: Penguin Random House LLC
🔹 Location: New York, New York, United States
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing social media brand strategy for Portfolio and Thesis imprints
- Leading 5-7 author-facing marketing campaigns per year
- Collaborating with authors, agents, and internal stakeholders
- Monitoring analytics and optimizing performance based on platform trends and KPIs
- Providing administrative support to meet seasonal sales deadlines
ASSUMPTION: This role requires a strong understanding of social media platforms, content creation, and campaign management. Familiarity with the publishing industry is a plus but not required.
📋 Key Responsibilities
✅ Own and execute social media brand strategy across platforms (Instagram, YouTube, TikTok, LinkedIn, X, Facebook) for Portfolio and Thesis imprints
✅ Plan, create, and manage organic social media content that drives awareness and engagement
✅ Monitor analytics and optimize performance based on platform trends, algorithm changes, and campaign KPIs
✅ Help manage influencer outreach and content creator partnerships
✅ Develop and lead 5-7 full-scale marketing campaigns per year, working directly with authors and agents throughout each campaign cycle
✅ Maintain strong author and agent relationships, delivering timely communication, creative strategy, and reporting
✅ Provide administrative support to meet seasonal sales deadlines, create sales-facing presentations, update key databases, process invoices, and track inventory and bulk orders
ASSUMPTION: This role requires excellent communication skills, strong project management skills, and the ability to work collaboratively with various stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 2-4 years of experience in a marketing or social media role (in publishing, media, or adjacent industries)
Required Skills:
- Proven experience leading marketing or social campaigns from strategy through execution
- Demonstrated expertise in managing social media accounts and developing engaging content
- Skilled at platform-specific storytelling, especially on LinkedIn, Instagram, and TikTok
- Strong writing, communication, and visual storytelling skills
- Experience with design/video tools such as Canva, CapCut, Adobe Creative Suite, or similar
- Highly organized with excellent project management skills
- Comfortable presenting campaign plans and results to both internal teams and external stakeholders
Preferred Skills:
- Publishing experience or familiarity with the book industry
- Experience working directly with high-profile talent, authors, or public figures
- Influencer marketing or creator outreach background
- Familiarity with SEO, newsletters, or podcast promotion
- Advanced video editing or multimedia production skills
- Awareness of political and cultural discourse across social platforms
ASSUMPTION: Candidates with relevant experience in marketing, social media, or related fields are encouraged to apply. Previous experience in the publishing industry is a plus but not required.
💰 Compensation & Benefits
Salary Range: $56,000 per year (This is the provided salary range, and no assumptions are made here)
Benefits:
- Medical/Prescription drug insurance
- Dental
- Vision
- Health Care/Dependent Care Flexible Spending Account
- Health Savings Account
- Pre-Tax and Roth 401(k)
- Short and Long-Term Disability Insurance
- Life/AD&D Insurance
- Commuter Benefits
- Student Loan Repayment Program
- Educational Assistance
- Generous paid time off
Working Hours: 40 hours per week (with an in-office presence expected approximately two days per week)
ASSUMPTION: The salary range provided is specific to this particular open position and takes into account various factors including the specifics of the individual role and candidate's relevant experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Penguin Random House is a leading adult and children's publishing house in North America, the United Kingdom, and many other regions around the world. They are committed to quality, excellence in execution, and innovation throughout the entire publishing process.
Company Size: Penguin Random House is a large company with a diverse international community of nearly 300 publishing brands and imprints. This means there are many opportunities for growth and collaboration across various teams and divisions.
Founded: Penguin Random House was founded in 1939 as Penguin Books in the United Kingdom and has since grown into a global publishing powerhouse.
Company Description:
- Penguin Random House is dedicated to publishing the best books in every genre and subject for all ages
- They are committed to quality, excellence in execution, and innovation throughout the entire publishing process: editorial, design, marketing, publicity, sales, production, and distribution
- Some of their notable publishing brands and imprints include Ballantine Bantam Dell, Berkley, Clarkson Potter, Crown, DK, Doubleday, Dutton, Grosset & Dunlap, Little Golden Books, Knopf, Modern Library, Pantheon, Penguin Books, Penguin Press, Penguin Random House Audio, Penguin Young Readers, Portfolio, Puffin, Putnam, Random House, Random House Children's Books, Riverhead, Ten Speed Press, Viking, and Vintage
Company Specialties:
- Publishing
- Book publishing
- Literary agent representation
- Book marketing and publicity
- Book sales and distribution
Company Website: http://www.penguinrandomhouse.com/
ASSUMPTION: Penguin Random House is a well-established and respected publishing company with a strong global presence. They offer a comprehensive benefits package and opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience in marketing or social media roles. The ideal candidate will have a strong foundation in social media management, content creation, and campaign strategy.
Reporting Structure: The Marketing Associate will report directly to the Director of Marketing and collaborate closely with authors, agents, and internal stakeholders across marketing, publicity, and editorial teams.
Work Arrangement: This is a hybrid position based out of the New York City headquarters at 1745 Broadway, with an in-office presence expected approximately two days per week.
Growth Opportunities:
- Potential to work on high-profile nonfiction titles and collaborate with internationally recognized authors, professors, CEOs, journalists, and movement builders
- Opportunity to develop and lead marketing campaigns from strategy through execution
- Chance to gain experience in influencer outreach and content creator partnerships
- Possibility to grow within the company and take on more responsibilities as skills and experience develop
ASSUMPTION: This role offers a unique opportunity to work on a variety of high-profile nonfiction titles and collaborate with prominent authors and industry professionals. The ideal candidate will be passionate about nonfiction storytelling, audience building, and innovative content creation.
🌍 Location & Work Environment
Office Type: The New York City headquarters is a modern, collaborative workspace designed to facilitate creativity and productivity.
Office Location(s): 1745 Broadway, New York, NY 10019, United States
Geographic Context:
- New York City is a major global hub for publishing, media, and entertainment
- The office is located in the heart of Midtown Manhattan, close to public transportation and numerous amenities
- The city offers a vibrant cultural scene, diverse neighborhoods, and a wide range of dining and entertainment options
Work Schedule: The work schedule is flexible, with an in-office presence expected approximately two days per week. The remaining workdays can be completed remotely.
ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote flexibility. The New York City office provides a dynamic and engaging work environment that fosters creativity and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screening with the hiring manager or HR representative
- In-person or virtual interview with the Director of Marketing and other team members
- Final interview or assessment with senior leadership
- Job offer and onboarding
Key Assessment Areas:
- Social media management and content creation skills
- Campaign strategy and execution abilities
- Communication and collaboration skills
- Project management and organizational skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing and social media experience
- Include specific examples of successful social media campaigns you have led or contributed to
- Demonstrate your understanding of the publishing industry and the role's responsibilities
- Showcase your creativity and strategic thinking through your application materials
ATS Keywords: Marketing, Social Media, Content Creation, Campaign Management, Author Collaboration, Influencer Outreach, Analytics, Project Management, Publishing Industry
ASSUMPTION: The application process for this role is competitive, and candidates should tailor their application materials to highlight their relevant experience and skills. Familiarity with the publishing industry and a strong portfolio of social media campaigns are essential for success.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
- Design and video editing tools (e.g., Canva, CapCut, Adobe Creative Suite)
- Analytics tools (e.g., Google Analytics, social media platform analytics)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Communication and collaboration tools (e.g., Microsoft Office, Google Workspace, Slack)
ASSUMPTION: The ideal candidate will have experience with a variety of social media management, design, and project management tools. Familiarity with industry-specific tools and platforms is a plus but not required.
👔 Cultural Fit Considerations
Company Values:
- Quality: Penguin Random House is committed to publishing the best books in every genre and subject for all ages
- Excellence in Execution: They strive for excellence in all aspects of the publishing process, from editorial to distribution
- Innovation: They embrace new ideas and approaches to publishing, marketing, and storytelling
Work Style:
- Collaborative: The Marketing Associate will work closely with authors, agents, and internal stakeholders across various teams
- Creative: The role requires a high level of creativity in content creation, campaign strategy, and storytelling
- Strategic: The ideal candidate will have a strong strategic mindset and the ability to develop and execute impactful marketing campaigns
Self-Assessment Questions:
- Do you share Penguin Random House's mission of amplifying powerful ideas and helping authors grow their platforms and connect with readers across channels?
- Are you comfortable working in a fast-paced, collaborative environment with tight deadlines and multiple stakeholders?
- Do you have a strategic mindset and the ability to develop and execute impactful marketing campaigns?
ASSUMPTION: The ideal candidate will be passionate about nonfiction storytelling, audience building, and innovative content creation. They will also be a strong communicator, excellent project manager, and strategic thinker with a collaborative work style.
⚠️ Potential Challenges
- The role requires managing multiple social media platforms and creating engaging content on a daily basis
- Campaign planning and execution can be time-consuming and demanding, with tight deadlines and high expectations
- The hybrid work arrangement may present challenges in maintaining a consistent work-life balance
- The publishing industry can be competitive and fast-paced, with a high volume of content and tight deadlines
ASSUMPTION: The ideal candidate will be organized, proactive, and able to manage their time effectively to balance multiple responsibilities and deadlines. They will also be comfortable working in a fast-paced, collaborative environment and adaptable to change.
📈 Similar Roles Comparison
- This role is unique in its focus on nonfiction titles and high-profile authors, requiring a strong understanding of the publishing industry and a passion for nonfiction storytelling
- Compared to other marketing roles in the publishing industry, this position offers a high level of responsibility and autonomy in campaign strategy and execution
- Career path opportunities may include advancing to a senior marketing role or specializing in a specific area of publishing (e.g., nonfiction, fiction, children's books)
ASSUMPTION: This role offers a unique opportunity to work on high-profile nonfiction titles and collaborate with prominent authors and industry professionals. The ideal candidate will be passionate about nonfiction storytelling, audience building, and innovative content creation.
📝 Sample Projects
- Developing and executing a social media campaign for a high-profile nonfiction title, including platform-specific content, influencer outreach, and analytics tracking
- Collaborating with an author to create engaging content for their social media channels, tailored to their unique voice and brand
- Managing a marketing campaign for a book launch, including event planning, promotional materials, and press outreach
ASSUMPTION: These sample projects illustrate the variety of responsibilities and skills required for this role. The ideal candidate will have experience in social media management, content creation, and campaign strategy, as well as strong communication and project management skills.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing campaign process for a nonfiction title, from strategy through execution?
- How does the marketing team collaborate with authors, agents, and internal stakeholders to develop and execute marketing campaigns?
- What are the most successful social media campaigns you've seen for nonfiction titles, and what made them stand out?
- How does Penguin Random House support the growth and development of its marketing team members?
- What are the most challenging aspects of working in a hybrid environment, and how does the company support its employees in maintaining a healthy work-life balance?
ASSUMPTION: These interview questions are designed to provide insight into the role's responsibilities, the company's culture, and the team's dynamics. The ideal candidate will be proactive, inquisitive, and eager to learn about the publishing industry and the company's unique approach to marketing.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant marketing and social media experience
- Include specific examples of successful social media campaigns you have led or contributed to
- Prepare a portfolio or examples of your work, showcasing your creativity and strategic thinking
- Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
