📌 Core Information
🔹 Job Title: Marketing Associate, SMS
🔹 Company: Launch Potato
🔹 Location: Coral Springs (on-site)
🔹 Job Type: Full-time, On-site with potential Hybrid
🔹 Category: Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 1-2 years
🔹 Remote Status: On-site for the first 6-12 months, with the potential to transition to a hybrid schedule
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing SMS and push messaging campaigns across high-impact brands
- Driving measurable results through performance-focused experimentation
- Collaborating with a highly collaborative team
- Working on-site at the company's headquarters in Delray Beach, FL
ASSUMPTION: This role requires a strong understanding of SMS marketing platforms and direct response metrics, as well as excellent communication and collaboration skills.
📋 Key Responsibilities
✅ Own end-to-end execution of SMS and push messaging campaigns across BlissXO, SmarterAuto, and Prizes & Games, ensuring flawless QA and on-time delivery
✅ Audit and enhance onboarding flows to improve user engagement and conversion across SMS brands
✅ Grow performance metrics across all managed channels through data-backed experimentation and iteration
✅ Deliver clear, actionable performance reporting for campaigns and flows, including CTR, revenue, unsubscribe rate, and margin
✅ Contribute to knowledge-sharing and documentation of best practices across the Messaging team
ASSUMPTION: This role involves a high degree of detail-oriented work and requires a strong sense of urgency to meet campaign deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum 1-2 years of experience in digital marketing, lifecycle marketing, or SMS campaign execution in a performance-driven or eCommerce setting
Required Skills:
- Experience in SMS marketing platforms such as Attentive, Postscript, or Klaviyo
- Understanding of key direct response metrics: CTR, conversion rate, ROI/margin
- Strong verbal and written communication skills
- Detail-oriented with strong execution and QA skills
- Creative thinker with the ability to test, iterate, and learn from results quickly
Preferred Skills:
- Experience with push notification platforms
- Familiarity with eCommerce platforms (e.g., Shopify, Magento)
ASSUMPTION: While not explicitly stated, proficiency in using data analysis tools (e.g., Google Analytics) and familiarity with A/B testing best practices would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $60,000 to $70,000 per year, paid semi-monthly
Benefits:
- Profit-sharing bonus
- Competitive benefits package
Working Hours: Full-time, 40 hours per week. On-site for the first 6-12 months, with the potential to transition to a hybrid schedule based on individual performance.
ASSUMPTION: The salary range provided is based on market rates for the nearest major metro area and varies based on Launch Potato’s Levels Framework. Future increases will be based on company and personal performance, not annual cost of living adjustments.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees
Founded: 2014
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- As The Discovery and Conversion Company, Launch Potato connects advertisers to customers at all parts of the consumer journey
- The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- And paid search
Company Website: launchpotato.com
ASSUMPTION: Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team, which is reflected in their unique international team and wide range of specialties.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role, with opportunities for growth and career advancement within the company
Reporting Structure: This role reports directly to the Messaging Manager and works closely with the Messaging team and other departments within the company
Work Arrangement: On-site for the first 6-12 months, with the potential to transition to a hybrid schedule based on individual performance
Growth Opportunities:
- Learning and developing skills in SMS marketing, push notifications, and other marketing channels
- Contributing to knowledge-sharing and documentation of best practices across the Messaging team
- Potential career advancement within the company, as Launch Potato is a high-growth company
ASSUMPTION: This role offers opportunities for professional growth and development, as well as the chance to work in a dynamic and collaborative team environment.
🌍 Location & Work Environment
Office Type: On-site, with the potential to transition to a hybrid schedule based on individual performance
Office Location(s): 111 E Atlantic Ave, Delray Beach, Florida 33444, US
Geographic Context:
- Delray Beach is a vibrant and growing city in South Florida, with a diverse population and a thriving arts and culture scene
- The company's headquarters is located in downtown Delray Beach, within walking distance of shops, restaurants, and beaches
- Delray Beach offers a subtropical climate, with mild winters and hot, humid summers
Work Schedule: Full-time, 40 hours per week. On-site for the first 6-12 months, with the potential to transition to a hybrid schedule based on individual performance.
ASSUMPTION: While this role is initially on-site, there is potential for a hybrid work arrangement based on individual performance, offering some flexibility in work location.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen
- On-site interview with the Messaging Manager and other team members
- Final interview with the hiring manager
Key Assessment Areas:
- SMS marketing experience and knowledge
- Understanding of direct response metrics
- Communication and collaboration skills
- Attention to detail and execution skills
- Cultural fit with the company's values and team dynamics
Application Tips:
- Highlight relevant experience and achievements in SMS marketing and other marketing channels
- Demonstrate a strong understanding of direct response metrics and data-driven decision-making
- Showcase excellent communication and collaboration skills in your resume and cover letter
- Prepare for behavioral interview questions that assess your problem-solving skills, attention to detail, and ability to work under pressure
ATS Keywords: SMS marketing, direct response metrics, CTR, conversion rate, ROI, margin, data-driven mindset, detail-oriented, execution skills, collaboration, A/B testing, performance-focused experimentation
ASSUMPTION: Launch Potato uses an Applicant Tracking System (ATS) to manage and review job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.
🛠️ Tools & Technologies
- SMS marketing platforms (e.g., Attentive, Postscript, Klaviyo)
- Push notification platforms (e.g., VWO Engage, Leanplum)
- eCommerce platforms (e.g., Shopify, Magento)
- Data analysis tools (e.g., Google Analytics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: While not explicitly stated, proficiency in using these tools and technologies is expected for this role.
👔 Cultural Fit Considerations
Company Values:
- Performance-driven
- Collaborative
- Innovative
- Diverse and inclusive
Work Style:
- Highly collaborative, with a strong emphasis on teamwork and communication
- Performance-focused, with a bias toward action and a strong sense of urgency
- Data-driven, with a commitment to continuous improvement and experimentation
Self-Assessment Questions:
- Do you thrive in a collaborative, team-based environment?
- Are you comfortable working in a fast-paced, performance-driven setting?
- Do you have a strong attention to detail and a commitment to quality and accuracy?
- Are you comfortable working with data and using it to inform decision-making?
ASSUMPTION: Launch Potato values a diverse, inclusive, and collaborative work environment. Candidates who are a strong cultural fit will thrive in this dynamic and entrepreneurial team.
⚠️ Potential Challenges
- Working on-site for the first 6-12 months may require relocation or commuting for candidates who do not live in the Delray Beach area
- The role requires a high degree of detail-oriented work and a strong sense of urgency to meet campaign deadlines
- Candidates may face competition from other highly qualified applicants, as Launch Potato is a high-growth company with a strong reputation in the industry
- There may be a need to work outside of regular business hours to ensure campaign delivery and performance
ASSUMPTION: While these challenges exist, they can be mitigated by strong communication, collaboration, and time management skills, as well as a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is similar to other SMS marketing or lifecycle marketing positions, but with a focus on managing and optimizing campaigns across multiple high-impact brands
- Unlike some other marketing roles, this position requires a strong understanding of direct response metrics and a data-driven mindset
- Career progression in this role may involve moving into a management or specialist position within the Messaging team or other departments within the company
ASSUMPTION: While this role shares similarities with other marketing positions, its focus on managing and optimizing campaigns across multiple brands makes it unique within the industry.
📝 Sample Projects
- Optimizing onboarding flows to improve user engagement and conversion for BlissXO, SmarterAuto, and Prizes & Games
- Conducting A/B tests to improve CTR, conversion rate, and ROI for SMS campaigns across multiple brands
- Developing and implementing a performance reporting framework to track and analyze campaign performance for the Messaging team
ASSUMPTION: These sample projects demonstrate the types of tasks and responsibilities that candidates can expect in this role, as well as the opportunity to make a significant impact on campaign performance and user engagement.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Messaging team?
- How does Launch Potato support the professional growth and development of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Launch Potato measure and track the performance of its SMS campaigns, and how can I contribute to this process?
- What is the company's approach to work-life balance, and how does this role fit into that framework?
ASSUMPTION: Asking these questions can help candidates better understand the role, the team, and the company culture, as well as demonstrate their interest and engagement in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in SMS marketing, direct response metrics, and data-driven decision-making
- Prepare for interview questions that assess your knowledge of SMS marketing, understanding of direct response metrics, and communication and collaboration skills
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
