📌 Core Information
🔹 Job Title: Marketing Associate, SMS
🔹 Company: Launch Potato
🔹 Location: Lake Worth (on-site)
🔹 Job Type: Full-time, On-site with potential Hybrid
🔹 Category: Marketing
🔹 Date Posted: August 8, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site for the first 6-12 months, with potential for Hybrid
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing SMS and push messaging campaigns across high-impact brands
- Driving measurable results through performance-focused experimentation
- Collaborating with a highly collaborative team and supporting peers
- Continuously improving messaging strategies and contributing to knowledge-sharing
ASSUMPTION: This role requires a strong understanding of direct response metrics and a data-driven mindset to succeed.
📋 Key Responsibilities
✅ Own end-to-end execution of SMS and push messaging campaigns across BlissXO, SmarterAuto, and Prizes & Games, ensuring flawless QA and on-time delivery
✅ Audit and enhance onboarding flows to improve user engagement and conversion across SMS brands
✅ Grow performance metrics across all managed channels through data-backed experimentation and iteration
✅ Deliver clear, actionable performance reporting for campaigns and flows, including CTR, revenue, unsubscribe rate, and margin
✅ Contribute to knowledge-sharing and documentation of best practices across the Messaging team
ASSUMPTION: This role requires strong attention to detail, a sense of urgency, and the ability to work quickly without sacrificing accuracy.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum 1-2 years of experience in digital marketing, lifecycle marketing, or SMS campaign execution in a performance-driven or eCommerce setting
Required Skills:
- Proven ability to build, deploy, and optimize SMS campaigns using platforms such as Attentive, Postscript, or Klaviyo
- Understanding of key direct response metrics: CTR, conversion rate, ROI/margin
- Detail-oriented with strong execution and QA skills across multiple messages, offers, and flows
- Creative thinker with the ability to test, iterate, and learn from results quickly
- Strong verbal and written communication skills
Preferred Skills:
- Experience with push notification platforms
- Familiarity with A/B testing and audience segmentation
ASSUMPTION: Candidates with experience in eCommerce or performance marketing agencies may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $45,000 - $60,000 per year (based on market rates for the nearest major metro and Launch Potato’s Levels Framework)
Benefits:
- Profit-sharing bonus
- Competitive benefits package
Working Hours: Full-time, 40 hours per week. On-site for the first 6-12 months, with the potential to transition to a hybrid schedule based on individual performance.
ASSUMPTION: Salary range is an estimate based on market rates and may vary depending on the candidate's experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees. This size allows for a more intimate work environment and the opportunity to make a significant impact on the company's growth.
Founded: 2014. Launch Potato has been growing steadily and expanding its portfolio of brands and technologies since its inception.
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- As The Discovery and Conversion Company, Launch Potato connects advertisers to customers at all parts of the consumer journey
- The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- Paid search
Company Website: http://launchpotato.com
ASSUMPTION: Launch Potato's diverse and energetic culture, along with its high-performing and entrepreneurial team, contributes to its success in the industry.
📊 Role Analysis
Career Level: Entry-level to Mid-level. This role offers opportunities for growth and development within the marketing team.
Reporting Structure: This role reports directly to the Messaging Team Lead and collaborates closely with other marketing teams and stakeholders.
Work Arrangement: On-site for the first 6-12 months, with the potential to transition to a hybrid schedule based on individual performance. This arrangement allows for better collaboration and integration with the team during the initial period.
Growth Opportunities:
- Learning and mastering SMS and push messaging strategies
- Expanding knowledge of other marketing channels and tactics
- Developing leadership and management skills within the marketing team
- Potential career progression into senior marketing roles or team leadership positions
ASSUMPTION: Success in this role may lead to increased responsibilities and opportunities for career advancement within the company.
🌍 Location & Work Environment
Office Type: On-site with potential Hybrid. The first 6-12 months require on-site work at the company's headquarters in Delray Beach, FL, with the possibility of transitioning to a hybrid schedule.
Office Location(s): 111 E Atlantic Ave, Delray Beach, Florida 33444, US
Geographic Context:
- Delray Beach is a vibrant city in South Florida with a growing tech industry and a high quality of life
- The company's headquarters is located in the heart of downtown Delray Beach, offering easy access to amenities and public transportation
- Florida has no state income tax, which may impact take-home pay for employees
Work Schedule: Full-time, 40 hours per week. The work schedule may vary depending on the candidate's role and responsibilities.
ASSUMPTION: The on-site requirement for the first 6-12 months allows for better integration with the team and a smoother onboarding process.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Technical assessment or case study presentation
- In-person or video interview with the hiring manager and team members
- Final decision and offer
Key Assessment Areas:
- Technical skills and knowledge of SMS marketing platforms
- Problem-solving and analytical thinking abilities
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in digital marketing or SMS campaign execution
- Tailor your resume and cover letter to emphasize your understanding of direct response metrics and data-driven mindset
- Prepare for the technical assessment or case study presentation by brushing up on your SMS marketing knowledge and skills
- Research Launch Potato's company culture and values to demonstrate your cultural fit during the interview
ATS Keywords: SMS marketing, Attentive, Postscript, Klaviyo, CTR, conversion rate, ROI, margin, data-driven, execution, QA, creative thinking, communication, collaboration
ASSUMPTION: The interview process may vary depending on the candidate's experience and the specific needs of the role.
🛠️ Tools & Technologies
- SMS marketing platforms: Attentive, Postscript, Klaviyo
- Push notification platforms (if applicable)
- Analytics and reporting tools: Google Analytics, Tableau, or similar
- Project management tools: Asana, Trello, or similar
- Communication and collaboration tools: Slack, Microsoft Teams, or similar
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Performance-driven
- Collaborative
- Innovative
- Adaptable
- Diverse and inclusive
Work Style:
- Data-driven and results-oriented
- Collaborative and supportive of team members
- Adaptable and open to feedback and continuous learning
- Proactive and solution-oriented
Self-Assessment Questions:
- Do you have a proven track record of building, deploying, and optimizing SMS campaigns using platforms such as Attentive, Postscript, or Klaviyo?
- Are you comfortable working in a fast-paced, collaborative environment and able to adapt to feedback and changing priorities?
- Do you have strong verbal and written communication skills and the ability to work effectively with a diverse team?
ASSUMPTION: Candidates who align with Launch Potato's company values and work style are more likely to succeed in this role and contribute to the company's growth.
⚠️ Potential Challenges
- Meeting tight deadlines and maintaining high-quality standards while managing multiple campaigns
- Adapting to a fast-paced, ever-changing work environment
- Working on-site for the first 6-12 months, which may require relocation or commuting for some candidates
- Managing multiple messages, offers, and flows simultaneously, requiring strong organizational skills and attention to detail
ASSUMPTION: These challenges can be overcome with strong time management skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role focuses specifically on SMS and push messaging campaigns, whereas similar roles in digital marketing may encompass a broader range of channels and tactics
- Launch Potato's unique international team and diverse culture may offer opportunities for growth and development not typically found in larger, more traditional advertising agencies
- Career progression in this role may lead to senior marketing roles or team leadership positions within the company, rather than seeking external opportunities
ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their desired career path when comparing it to similar positions in the industry.
📝 Sample Projects
- Optimizing SMS onboarding flows to improve user engagement and conversion for BlissXO
- Developing and executing a push notification campaign to drive app installs and in-app purchases for SmarterAuto
- Analyzing campaign performance data to identify trends and opportunities for improvement across all managed channels
ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities the candidate can expect in this role, but the specific projects may vary depending on the company's needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing organization?
- How does Launch Potato support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does Launch Potato foster a diverse, inclusive, and collaborative work environment?
- What are the next steps for career growth and advancement within the marketing team or the company as a whole?
ASSUMPTION: Asking these questions demonstrates the candidate's interest in the role, the company, and their long-term career goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, emphasizing your understanding of direct response metrics and data-driven mindset
- Prepare for the technical assessment or case study presentation by brushing up on your SMS marketing knowledge and skills
- Research Launch Potato's company culture and values to demonstrate your cultural fit during the interview
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
