📌 Core Information
🔹 Job Title: Marketing Associate, SMS
🔹 Company: Launch Potato
🔹 Location: Miami, FL (on-site)
🔹 Job Type: On-site (first 6-12 months, then hybrid)
🔹 Category: Marketing
🔹 Date Posted: August 8, 2025
🔹 Experience Level: 1-2 years
🔹 Remote Status: On-site (first 6-12 months, then hybrid)
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing SMS and push messaging campaigns across high-impact brands
- Driving measurable results through performance-focused experimentation
- Ensuring flawless execution and enhancing user engagement through data-backed experimentation
- Contributing to knowledge-sharing and documentation of best practices across the Messaging team
ASSUMPTION: This role requires a strong focus on execution, data analysis, and collaboration to succeed in a fast-paced, performance-driven environment.
📋 Key Responsibilities
✅ Own end-to-end execution of SMS and push messaging campaigns across BlissXO, SmarterAuto, and Prizes & Games, ensuring flawless QA and on-time delivery
✅ Audit and enhance onboarding flows to improve user engagement and conversion across SMS brands
✅ Grow performance metrics across all managed channels through data-backed experimentation and iteration
✅ Deliver clear, actionable performance reporting for campaigns and flows, including CTR, revenue, unsubscribe rate, and margin
✅ Contribute to knowledge-sharing and documentation of best practices across the Messaging team
ASSUMPTION: This role requires strong attention to detail, a data-driven mindset, and the ability to work collaboratively with team members to achieve results.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum 1-2 years of experience in digital marketing, lifecycle marketing, or SMS campaign execution in a performance-driven or eCommerce setting
Required Skills:
- Experience in SMS marketing platforms such as Attentive, Postscript, or Klaviyo
- Understanding of key direct response metrics: CTR, conversion rate, ROI/margin
- Detail-oriented with strong execution and QA skills across multiple messages, offers, and flows
- Creative thinker with the ability to test, iterate, and learn from results quickly
- Strong verbal and written communication skills
Preferred Skills:
- Experience with push notification platforms
- Familiarity with A/B testing and optimization strategies
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role, given the communication and collaboration aspects of the position.
💰 Compensation & Benefits
Salary Range: $55,000 - $75,000 per year (based on market rates for the nearest major metro and Launch Potato’s Levels Framework)
Benefits:
- Profit-sharing bonus
- Competitive benefits package
Working Hours: Full-time (40 hours per week), with the potential for a hybrid schedule based on individual performance
ASSUMPTION: The salary range provided is an estimate based on market rates for similar roles in the nearest major metro area. The actual salary may vary based on individual performance and company growth.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees
Founded: 2014
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- The company connects advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase
- Launch Potato is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- Paid search
Company Website: launchpotato.com
ASSUMPTION: Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team, which may contribute to a fast-paced and innovative work environment.
📊 Role Analysis
Career Level: Mid-level (1-2 years of experience)
Reporting Structure: This role reports directly to the Messaging Team Lead
Work Arrangement: On-site for the first 6-12 months, with the potential to transition to a hybrid schedule based on individual performance
Growth Opportunities:
- Potential to transition to a hybrid work schedule based on individual performance
- Opportunities to contribute to knowledge-sharing and documentation of best practices across the Messaging team
- Potential for career growth within the Marketing department or the broader organization
ASSUMPTION: Given the company's focus on performance and growth, there may be opportunities for career advancement based on individual achievements and the company's success.
🌍 Location & Work Environment
Office Type: On-site (first 6-12 months, then hybrid)
Office Location(s): 111 E Atlantic Ave, Delray Beach, Florida 33444, US
Geographic Context:
- Delray Beach is a vibrant, coastal city in South Florida, known for its arts, culture, and beaches
- The office is located in downtown Delray Beach, offering easy access to various amenities and attractions
- The area has a subtropical climate, with mild winters and hot, humid summers
Work Schedule: Full-time (40 hours per week), with the potential for a hybrid schedule based on individual performance
ASSUMPTION: The on-site requirement for the first 6-12 months may be to facilitate collaboration, training, and integration into the team and company culture.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen
- In-person or virtual interview with the hiring manager
- Final interview with the team
Key Assessment Areas:
- Technical skills in SMS marketing and data analysis
- Communication and collaboration skills
- Problem-solving and critical thinking
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in SMS marketing and data-driven decision-making
- Tailor your resume and cover letter to emphasize your fit for this role and the company's culture
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to work collaboratively
ATS Keywords: SMS marketing, direct response metrics, data-driven mindset, execution excellence, analytical thinking, collaboration, curiosity, growth, sense of urgency
ASSUMPTION: The interview process may include assessments or case studies to evaluate the candidate's technical skills and problem-solving abilities.
🛠️ Tools & Technologies
- SMS marketing platforms (e.g., Attentive, Postscript, Klaviyo)
- Push notification platforms (e.g., Urban Airship, VWO Engage)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Project management and collaboration tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's current tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Performance-driven
- Collaborative
- Innovative
- Data-driven
- Customer-focused
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, performance-driven environment?
- Are you comfortable working collaboratively and seeking input from team members?
- Do you have a strong data-driven mindset and a willingness to learn and adapt?
ASSUMPTION: Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team, which may contribute to a fast-paced and innovative work environment.
⚠️ Potential Challenges
- Managing multiple campaigns and ensuring flawless execution across different brands
- Keeping up with the fast-paced, performance-driven nature of the role
- Adapting to a hybrid work schedule and maintaining productivity outside of the office environment
- Navigating a diverse, international team and collaborating effectively across time zones
ASSUMPTION: These challenges may be mitigated by strong communication, time management, and adaptability skills.
📈 Similar Roles Comparison
- This role is focused on SMS and push messaging campaigns, while related positions may have a broader scope, such as Email Marketing Specialist or Omnichannel Marketing Coordinator
- Industry-specific context: Launch Potato's focus on direct response metrics and performance-driven marketing may require a stronger emphasis on data analysis and optimization than in other marketing roles
- Career path comparison: This role may serve as a stepping stone to more senior marketing positions within the company or the broader advertising industry
ASSUMPTION: The specific comparison points may vary depending on the candidate's background and the company's organizational structure.
📝 Sample Projects
- Optimizing onboarding flows for BlissXO to improve user engagement and conversion
- Analyzing push notification performance for SmarterAuto and identifying opportunities for improvement
- Developing and executing A/B tests to optimize SMS campaign performance across multiple brands
ASSUMPTION: These sample projects are based on the core responsibilities outlined in the job description and may vary depending on the candidate's specific role and the company's priorities.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader Marketing department?
- How does the company support the professional growth and development of its employees?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does the company foster a collaborative and innovative work environment?
- What are the next steps for this role, and how can I set myself up for success in the first 90 days?
ASSUMPTION: These questions are designed to assess the company's culture, growth opportunities, and expectations for the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview by researching the company, reviewing the job description, and practicing common interview questions
- Follow up with the hiring manager within 24 hours after the interview to express your appreciation and reiterate your interest in the position
- If selected for the final round, be prepared to present a portfolio or examples of your work, if applicable
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
