📌 Core Information
🔹 Job Title: Marketing Associate, SMS
🔹 Company: Launch Potato
🔹 Location: Boca Raton (on-site)
🔹 Job Type: On-site with potential hybrid transition
🔹 Category: Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 1-2 years
🔹 Remote Status: On-site for the first 6-12 months, with potential hybrid transition
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing SMS and push messaging campaigns across high-impact brands
- Driving measurable results through performance-focused experimentation
- Collaborating with a highly collaborative team
- Working on-site at the company's headquarters in Delray Beach, FL
ASSUMPTION: This role requires a strong understanding of direct response metrics and a data-driven mindset to succeed in the fast-paced, performance-driven environment at Launch Potato.
📋 Key Responsibilities
✅ Own end-to-end execution of SMS and push messaging campaigns across BlissXO, SmarterAuto, and Prizes & Games, ensuring flawless QA and on-time delivery
✅ Audit and enhance onboarding flows to improve user engagement and conversion across SMS brands
✅ Grow performance metrics across all managed channels through data-backed experimentation and iteration
✅ Deliver clear, actionable performance reporting for campaigns and flows, including CTR, revenue, unsubscribe rate, and margin
✅ Contribute to knowledge-sharing and documentation of best practices across the Messaging team
ASSUMPTION: This role requires strong attention to detail, a bias toward action, and the ability to work quickly without sacrificing accuracy.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum 1-2 years of experience in digital marketing, lifecycle marketing, or SMS campaign execution in a performance-driven or eCommerce setting
Required Skills:
- Proven ability to build, deploy, and optimize SMS campaigns using platforms such as Attentive, Postscript, or Klaviyo
- Strong understanding of key direct response metrics: CTR, conversion rate, ROI/margin
- Detail-oriented with strong execution and QA skills across multiple messages, offers, and flows
- Creative thinker with the ability to test, iterate, and learn from results quickly
- Strong verbal and written communication skills
Preferred Skills:
- Experience with push notification platforms
- Familiarity with A/B testing and optimization tools
ASSUMPTION: Candidates should have a proven track record of driving results through SMS marketing and a strong understanding of direct response metrics to be successful in this role.
💰 Compensation & Benefits
Salary Range: $60,000 to $70,000 per year, paid semi-monthly
Benefits:
- Profit-sharing bonus
- Competitive benefits package
Working Hours: Full-time position with standard business hours, Monday through Friday
ASSUMPTION: The salary range provided is based on market rates for the nearest major metro area and may vary based on Launch Potato’s Levels Framework.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees
Founded: 2014
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- As The Discovery and Conversion Company, Launch Potato connects advertisers to customers at all parts of the consumer journey
- The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- Paid search
Company Website: launchpotato.com
ASSUMPTION: Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team, which makes it an attractive place for like-minded teammates and partners.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role with opportunities for growth and development
Reporting Structure: This role reports directly to the Messaging Team Lead and works closely with cross-functional teams, including Brand, Creative, and Data teams
Work Arrangement: On-site for the first 6-12 months, with the potential to transition to a hybrid schedule based on individual performance
Growth Opportunities:
- Learning and developing skills in SMS marketing, push notifications, and performance-driven marketing
- Collaborating with cross-functional teams to gain a holistic understanding of the business
- Potential for career progression within the Messaging team or other departments at Launch Potato
ASSUMPTION: This role offers a unique opportunity to work in a fast-paced, performance-driven environment and gain valuable experience in SMS marketing and direct response metrics.
🌍 Location & Work Environment
Office Type: On-site, with the potential for a hybrid schedule
Office Location(s): 111 E Atlantic Ave, Delray Beach, Florida 33444, US
Geographic Context:
- Delray Beach is a vibrant, coastal city in South Florida with a growing tech industry and a diverse population
- The office is located in downtown Delray Beach, within walking distance of restaurants, shops, and beaches
- The area offers a mix of urban and suburban living, with easy access to major highways and public transportation
Work Schedule: Standard business hours, Monday through Friday, with the potential for flexible hours based on individual performance
ASSUMPTION: The on-site requirement for the first 6-12 months allows for better collaboration, training, and integration into the team and company culture.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the Messaging Team Lead to discuss responsibilities, expectations, and career growth opportunities
- Final interview with the Marketing Director or another senior leader to evaluate fit within the broader marketing organization
Key Assessment Areas:
- Understanding of direct response metrics and data-driven mindset
- Attention to detail and ability to execute campaigns flawlessly
- Creative problem-solving skills and ability to iterate quickly
- Communication skills and ability to collaborate effectively with cross-functional teams
Application Tips:
- Highlight relevant experience in SMS marketing, digital marketing, or lifecycle marketing
- Demonstrate a strong understanding of direct response metrics and data-driven decision-making
- Showcase your ability to work quickly and accurately under tight deadlines
- Tailor your resume and cover letter to emphasize your fit with Launch Potato's company culture and values
ATS Keywords: SMS marketing, direct response metrics, CTR, conversion rate, ROI, margin, data-driven, execution, QA, collaboration, communication, performance-driven, experimentation, A/B testing
ASSUMPTION: The interview process at Launch Potato is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role and the company.
🛠️ Tools & Technologies
- SMS marketing platforms: Attentive, Postscript, Klaviyo
- Push notification platforms (if applicable)
- Analytics and reporting tools: Google Analytics, Tableau, or similar
- Project management tools: Asana, Trello, or similar
ASSUMPTION: The specific tools and technologies used may vary based on the candidate's experience and the team's needs.
👔 Cultural Fit Considerations
Company Values:
- Performance-driven
- Collaborative
- Entrepreneurial
- Data-driven
- Inclusive
Work Style:
- Fast-paced and performance-driven
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you thrive in a fast-paced, performance-driven environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a strong attention to detail and the ability to work quickly and accurately under tight deadlines?
- Are you open to feedback and willing to adapt your approach based on data and results?
ASSUMPTION: Launch Potato values candidates who are a strong cultural fit and align with the company's values and work style.
⚠️ Potential Challenges
- Managing multiple campaigns and deadlines simultaneously
- Working in a fast-paced, performance-driven environment with tight deadlines
- Collaborating effectively with cross-functional teams, including Brand, Creative, and Data teams
- Adapting to a hybrid work arrangement after the initial on-site period
ASSUMPTION: These challenges can be overcome with strong time management skills, effective communication, and a data-driven, results-focused mindset.
📈 Similar Roles Comparison
- This role differs from other marketing positions in its focus on SMS and push messaging campaigns, as well as its emphasis on direct response metrics and data-driven decision-making
- Launch Potato's unique international team and diverse company culture set it apart from other digital media companies
- Career progression opportunities at Launch Potato may differ from those at other companies, as the company values internal mobility and growth from within
ASSUMPTION: Candidates should research Launch Potato's company culture and values to ensure a good fit with their own career goals and work style.
📝 Sample Projects
- Optimizing SMS onboarding flows to improve user engagement and conversion
- Conducting A/B tests to evaluate the performance of different messaging strategies and offers
- Analyzing campaign performance data to identify trends and opportunities for improvement
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but the specific projects may vary based on the candidate's experience and the team's needs.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for managing SMS and push messaging campaigns?
- How does the Messaging team collaborate with other departments, such as Brand and Creative?
- What opportunities are there for career growth and development within the Messaging team and the broader marketing organization?
- How does Launch Potato support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion, and how does that manifest in the day-to-day work environment?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture, and to assess whether Launch Potato is the right fit for their career goals and work style.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in SMS marketing, digital marketing, or lifecycle marketing, and your strong understanding of direct response metrics and data-driven decision-making
- Prepare for the interview by researching Launch Potato's company culture and values, and practicing your responses to common interview questions
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
