📌 Core Information
🔹 Job Title: Marketing Associate, SMS
🔹 Company: Launch Potato
🔹 Location: Delray Beach, FL (on-site for the first 6-12 months, then hybrid)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-08-08
🔹 Experience Level: 1-2 years
🔹 Remote Status: On-site for the first 6-12 months, then hybrid
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing SMS and push messaging campaigns across high-impact brands
- Driving measurable results through performance-focused experimentation
- Collaborating with a highly collaborative team and supporting peers
- Working on-site at the company's headquarters in Delray Beach, FL
ASSUMPTION: This role requires a balance of creative thinking and analytical skills, with a strong focus on data-driven decision making and continuous improvement.
📋 Key Responsibilities
✅ Own end-to-end execution of SMS and push messaging campaigns across BlissXO, SmarterAuto, and Prizes & Games, ensuring flawless QA and on-time delivery
✅ Audit and enhance onboarding flows to improve user engagement and conversion across SMS brands
✅ Grow performance metrics across all managed channels through data-backed experimentation and iteration
✅ Deliver clear, actionable performance reporting for campaigns and flows, including CTR, revenue, unsubscribe rate, and margin
✅ Contribute to knowledge-sharing and documentation of best practices across the Messaging team
ASSUMPTION: This role involves a high degree of detail-oriented work and requires strong execution and QA skills across multiple messages, offers, and flows.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum 1-2 years of experience in digital marketing, lifecycle marketing, or SMS campaign execution in a performance-driven or eCommerce setting
Required Skills:
- Experience in SMS marketing platforms such as Attentive, Postscript, or Klaviyo
- Understanding of key direct response metrics: CTR, conversion rate, ROI/margin
- Detail-oriented with strong execution and QA skills
- Creative thinker with the ability to test, iterate, and learn from results quickly
- Strong verbal and written communication skills
Preferred Skills:
- Experience with push notification platforms
- Familiarity with A/B testing and optimization strategies
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role.
💰 Compensation & Benefits
Salary Range: $55,000 - $70,000 per year (based on market rates for the nearest major metro and Launch Potato’s Levels Framework)
Benefits:
- Profit-sharing bonus
- Competitive benefits package
Working Hours: Full-time (40 hours per week), with flexible hours for hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on market rates for similar roles in the nearest major metro area and the company's Levels Framework.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees
Founded: 2014
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- As The Discovery and Conversion Company, Launch Potato connects advertisers to customers at all parts of the consumer journey
- The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- Paid search
Company Website: launchpotato.com
ASSUMPTION: Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team, which may contribute to a fast-paced and dynamic work environment.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role with opportunities for growth and development
Reporting Structure: This role reports directly to the Messaging Team Lead
Work Arrangement: On-site for the first 6-12 months, then hybrid (flexible hours)
Growth Opportunities:
- Potential to transition to a hybrid schedule based on individual performance
- Opportunities to contribute to knowledge-sharing and documentation of best practices
- Potential for career advancement within the company's growing portfolio of brands and technologies
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and innovative company.
🌍 Location & Work Environment
Office Type: On-site for the first 6-12 months, then hybrid (flexible hours)
Office Location(s): 111 E Atlantic Ave, Delray Beach, Florida 33444, US
Geographic Context:
- Delray Beach is a vibrant and growing city in South Florida, known for its arts, culture, and beaches
- The company's headquarters is located in the heart of downtown Delray Beach, offering easy access to amenities and public transportation
- The area has a subtropical climate, with mild winters and hot, humid summers
Work Schedule: Full-time (40 hours per week), with flexible hours for hybrid work arrangement
ASSUMPTION: The on-site requirement for the first 6-12 months allows for better integration into the team and company culture, while the hybrid arrangement offers flexibility for a better work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interview with the Messaging Team Lead
- Final interview with the Marketing Director
Key Assessment Areas:
- SMS marketing platform experience
- Understanding of direct response metrics
- Detail-oriented execution and QA skills
- Creative thinking and problem-solving abilities
- Communication and collaboration skills
Application Tips:
- Highlight relevant experience with SMS marketing platforms and direct response metrics
- Tailor your resume and cover letter to emphasize your detail-oriented skills and creative thinking
- Prepare examples of successful SMS campaigns or projects you've worked on
- Follow up after the interview to express your interest in the role
ATS Keywords: SMS marketing, direct response metrics, campaign execution, QA, A/B testing, performance optimization
ASSUMPTION: The interview process may include assessments of your technical skills, as well as your cultural fit with the company's energetic and collaborative team.
🛠️ Tools & Technologies
- SMS marketing platforms (Attentive, Postscript, Klaviyo)
- Push notification platforms (if applicable)
- Analytics tools (Google Analytics, Mixpanel)
- Project management tools (Asana, Trello)
- Communication tools (Slack, Google Workspace)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's current tech stack and the needs of the role.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Continuous improvement
- Collaboration and teamwork
- Innovation and creativity
- Performance and results-oriented
Work Style:
- Fast-paced and dynamic
- Highly collaborative and supportive
- Focused on execution and results
- Data-driven and analytical
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working collaboratively and supporting your team members?
- Do you have a strong attention to detail and a commitment to quality assurance?
- Are you able to analyze data and make data-driven decisions?
ASSUMPTION: Launch Potato values a diverse, inclusive team and culture, and encourages applicants from all backgrounds to apply.
⚠️ Potential Challenges
- On-site requirement for the first 6-12 months may be challenging for those who prefer a fully remote or hybrid work arrangement
- The role requires a high degree of detail-oriented work, which may be challenging for those who prefer more strategic or big-picture tasks
- The fast-paced and dynamic work environment may be overwhelming for those who prefer a more structured or stable work environment
- The company's success is dependent on its ability to adapt to changes in the digital marketing landscape, which may require continuous learning and adjustment
ASSUMPTION: These potential challenges should be carefully considered when deciding whether this role is the right fit for you.
📈 Similar Roles Comparison
- This role is similar to other SMS marketing or lifecycle marketing positions, but may have a stronger focus on campaign execution and quality assurance
- The role may require more on-site work than similar positions at other companies, but offers a hybrid arrangement after the initial on-site period
- Career paths in this role may include advancement to senior marketing roles or management positions within the company's portfolio of brands and technologies
ASSUMPTION: This role offers unique opportunities for growth and development within a dynamic and innovative company.
📝 Sample Projects
- Optimizing SMS onboarding flows to improve user engagement and conversion
- Analyzing campaign performance data to identify trends and opportunities for improvement
- Collaborating with cross-functional teams to launch new SMS campaigns or features
ASSUMPTION: These sample projects are intended to give applicants a sense of the types of tasks and responsibilities they may encounter in this role.
❓ Key Questions to Ask During Interview
- What are the most important priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing strategy for the company's portfolio of brands and technologies?
- What opportunities are there for professional growth and development within the company?
- How does the company support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion?
ASSUMPTION: These key questions are intended to help applicants better understand the role, the company, and the work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience with SMS marketing platforms and direct response metrics
- Prepare examples of successful SMS campaigns or projects you've worked on
- Follow up after the interview to express your interest in the role
- If selected for the final interview, be prepared to discuss your approach to data-driven decision making and continuous improvement
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
