📌 Core Information
🔹 Job Title: Marketing Associate, SMS
🔹 Company: Launch Potato
🔹 Location: Orlando, FL (remote)
🔹 Job Type: On-site (with remote option)
🔹 Category: Marketing
🔹 Date Posted: June 25, 2025
🔹 Experience Level: 1-2 years
🔹 Remote Status: Remote-friendly
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing SMS and push messaging campaigns across high-impact brands
- Driving measurable results through performance-focused experimentation
- Collaborating with a highly collaborative team in a fast-paced, dynamic environment
- Working on-site at the company's headquarters in Delray Beach, FL (with remote flexibility)
ASSUMPTION: This role requires a balance of creative thinking and data-driven decision making, with a strong focus on execution and collaboration.
📋 Key Responsibilities
✅ Own end-to-end execution of SMS and push messaging campaigns, ensuring flawless QA and on-time delivery
✅ Audit and enhance onboarding flows to improve user engagement and conversion across SMS brands
✅ Grow performance metrics across all managed channels through data-backed experimentation and iteration
✅ Deliver clear, actionable performance reporting for campaigns and flows, including CTR, revenue, unsubscribe rate, and margin
✅ Contribute to knowledge-sharing and documentation of best practices across the Messaging team
ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills to balance multiple campaigns and projects.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum 1-2 years of experience in digital marketing, lifecycle marketing, or SMS campaign execution in a performance-driven or eCommerce setting
Required Skills:
- Proven experience in SMS marketing platforms such as Attentive, Postscript, or Klaviyo
- Strong understanding of key direct response metrics: CTR, conversion rate, ROI/margin
- Detail-oriented with strong execution and QA skills across multiple messages, offers, and flows
- Creative thinker with the ability to test, iterate, and learn from results quickly
- Strong verbal and written communication skills
Preferred Skills:
- Experience with push notification platforms
- Familiarity with A/B testing and optimization tools
- Knowledge of eCommerce platforms and marketing automation tools
ASSUMPTION: While not explicitly stated, proficiency in using marketing automation tools and eCommerce platforms may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $60,000 to $70,000 per year, paid semi-monthly
Benefits:
- Profit-sharing bonus
- Competitive benefits package
Working Hours: Full-time, with a flexible work schedule and remote options available
ASSUMPTION: The salary range provided is based on market rates for the nearest major metro area and may vary based on the company's Levels Framework.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees
Founded: 2014
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- As The Discovery and Conversion Company, Launch Potato connects advertisers to customers at all parts of the consumer journey
- The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- And paid search
Company Website: launchpotato.com
ASSUMPTION: Launch Potato's diverse team and international presence may offer unique cultural insights and opportunities for global collaboration.
📊 Role Analysis
Career Level: Entry to mid-level marketing role
Reporting Structure: This role reports directly to the Messaging Team Lead
Work Arrangement: On-site with remote flexibility
Growth Opportunities:
- Potential to expand responsibilities based on performance and company growth
- Opportunities to learn and contribute to various aspects of digital marketing
- Possibility to work on high-impact campaigns and brands
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the company as a whole.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in downtown Delray Beach, FL
Office Location(s): 111 E Atlantic Ave, Delray Beach, Florida 33444, US
Geographic Context:
- Delray Beach is a vibrant, coastal city in South Florida with a mix of urban and beach lifestyle
- The city offers a variety of cultural attractions, dining, and entertainment options
- Delray Beach is conveniently located near major highways and airports, making it easily accessible
Work Schedule: Full-time, with a flexible work schedule and remote options available
ASSUMPTION: The remote-friendly work arrangement allows for a better work-life balance and may attract candidates who value flexibility.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen to assess communication skills and cultural fit
- Technical assessment to evaluate SMS marketing and data analysis skills
- On-site or video interview with the Messaging Team Lead and other team members
- Final interview with a senior leader or hiring manager
Key Assessment Areas:
- Technical skills in SMS marketing and data analysis
- Communication and collaboration skills
- Problem-solving and critical thinking abilities
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in SMS marketing and data-driven decision making
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare for the technical assessment by brushing up on your SMS marketing and data analysis skills
- Research the company and its brands to demonstrate your enthusiasm and understanding of their mission
ATS Keywords: SMS marketing, direct response metrics, data-driven mindset, execution, QA, A/B testing, optimization, collaboration, performance-focused experimentation
ASSUMPTION: The interview process may include assessments of both technical skills and cultural fit, with a focus on communication and collaboration.
🛠️ Tools & Technologies
- SMS marketing platforms: Attentive, Postscript, or Klaviyo
- Push notification platforms (if applicable)
- Marketing automation tools (e.g., HubSpot, Marketo, or similar)
- eCommerce platforms (e.g., Shopify, Magento, or similar)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau, or similar)
ASSUMPTION: Proficiency in using marketing automation tools and eCommerce platforms may be beneficial for this role, although not explicitly required.
👔 Cultural Fit Considerations
Company Values:
- Performance-driven
- Collaborative
- Innovative
- Customer-focused
Work Style:
- Fast-paced and dynamic
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable making data-driven decisions and iterating based on performance results?
- Do you enjoy working on a team and contributing to collective success?
ASSUMPTION: Launch Potato values a performance-driven, collaborative, and innovative work culture, with a strong focus on customer satisfaction.
⚠️ Potential Challenges
- Managing multiple campaigns and projects simultaneously, requiring strong organizational skills and time management
- Working in a fast-paced environment with tight deadlines, which may require adaptability and flexibility
- Potential exposure to sensitive customer data, requiring strict adherence to privacy and security protocols
- Navigating a remote-friendly work arrangement, which may require self-motivation and discipline
ASSUMPTION: These challenges can be overcome with strong self-management skills, adaptability, and a commitment to maintaining high-quality work standards.
📈 Similar Roles Comparison
- This role focuses specifically on SMS and push messaging campaigns, unlike broader marketing roles that may encompass various channels
- Launch Potato's unique international team and global presence offer opportunities for unique cultural insights and collaboration
- Career progression may involve expanding responsibilities based on performance and company growth, rather than following a traditional career path
ASSUMPTION: This role offers a unique focus on SMS marketing and the opportunity to work with a diverse, global team in a dynamic and growing industry.
📝 Sample Projects
- Optimizing SMS onboarding flows to improve user engagement and conversion for BlissXO, SmarterAuto, and Prizes & Games
- Conducting A/B tests to evaluate the performance of different message content, timing, and offers for SMS campaigns
- Analyzing campaign performance data to identify trends, make data-driven decisions, and optimize future campaigns
ASSUMPTION: These sample projects illustrate the data-driven, performance-focused nature of the role and the opportunity to make a significant impact on campaign success.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for managing and optimizing SMS campaigns at Launch Potato?
- How does the Messaging team collaborate with other departments, such as Product and Customer Success?
- What opportunities are there for professional growth and development within the marketing department and the company as a whole?
- How does Launch Potato support work-life balance for its employees, particularly for those working remotely?
- Can you provide an example of a successful SMS campaign that the Messaging team has executed, and what made it successful?
ASSUMPTION: These questions can help applicants better understand the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: Launch Potato Careers
- Tailor your resume and cover letter to highlight your relevant experience and skills, particularly in SMS marketing and data-driven decision making
- Prepare for the technical assessment by brushing up on your SMS marketing and data analysis skills
- Research the company and its brands to demonstrate your enthusiasm and understanding of their mission
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
