📌 Core Information
🔹 Job Title: Marketing Associate, SMS
🔹 Company: Launch Potato
🔹 Location: Delray Beach, FL (hybrid)
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-07-08
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing SMS and push messaging campaigns across high-impact brands
- Driving measurable results through performance-focused experimentation
- Collaborating with a highly collaborative team and supporting peers
- Working in a fast-paced, performance-driven environment
ASSUMPTION: This role requires a strong understanding of direct response metrics and a data-driven mindset to succeed.
📋 Key Responsibilities
✅ Own end-to-end execution of SMS and push messaging campaigns across BlissXO, SmarterAuto, and Prizes & Games, ensuring flawless QA and on-time delivery
✅ Audit and enhance onboarding flows to improve user engagement and conversion across SMS brands
✅ Grow performance metrics across all managed channels through data-backed experimentation and iteration
✅ Deliver clear, actionable performance reporting for campaigns and flows, including CTR, revenue, unsubscribe rate, and margin
✅ Contribute to knowledge-sharing and documentation of best practices across the Messaging team
ASSUMPTION: This role requires strong attention to detail, a bias toward action, and the ability to work quickly without sacrificing accuracy.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum 1-2 years of experience in digital marketing, lifecycle marketing, or SMS campaign execution in a performance-driven or eCommerce setting
Required Skills:
- Experience in SMS marketing platforms such as Attentive, Postscript, or Klaviyo
- Understanding of key direct response metrics: CTR, conversion rate, ROI/margin
- Detail-oriented with strong execution and QA skills
- Creative thinker with the ability to test, iterate, and learn from results quickly
- Strong verbal and written communication skills
Preferred Skills:
- Experience with push notification platforms
- Familiarity with eCommerce platforms (e.g., Shopify, BigCommerce)
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role.
💰 Compensation & Benefits
Salary Range: $60,000 to $70,000 per year, paid semi-monthly
Benefits:
- Profit-sharing bonus
- Competitive benefits package
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is based on market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees
Founded: 2014
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- As The Discovery and Conversion Company, Launch Potato connects advertisers to customers at all parts of the consumer journey
- The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- Paid search
Company Website: launchpotato.com
ASSUMPTION: Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team, which may contribute to a fast-paced and dynamic work environment.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role
Reporting Structure: This role reports directly to the Messaging Team Lead
Work Arrangement: Hybrid work arrangement, with on-site work required at the headquarters in Delray Beach, FL
Growth Opportunities:
- Potential to grow within the Messaging team or explore other opportunities within Launch Potato's portfolio of brands and technologies
- Chance to learn and develop skills in SMS marketing, push notifications, and eCommerce
ASSUMPTION: Given the company's growth and diverse portfolio, there may be opportunities for career progression and skill development.
🌍 Location & Work Environment
Office Type: Vibrant downtown office in Delray Beach, FL
Office Location(s): 111 E Atlantic Ave, Delray Beach, Florida 33444, US
Geographic Context:
- Delray Beach is a coastal city in Palm Beach County, Florida
- The city is known for its vibrant arts scene, beaches, and downtown area
- Delray Beach offers a mix of urban and suburban living, with a population of approximately 68,000
Work Schedule: Full-time, with a hybrid work arrangement (on-site and remote work)
ASSUMPTION: The hybrid work arrangement may allow for some flexibility in work hours and location, but on-site work is required for this role.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-person or virtual interview with the Messaging Team Lead and other team members
- Background check and offer extension
Key Assessment Areas:
- Understanding of SMS marketing and direct response metrics
- Problem-solving and analytical skills
- Communication and collaboration skills
- Cultural fit and alignment with Launch Potato's values
Application Tips:
- Highlight relevant experience and skills in your resume, with a focus on SMS marketing and direct response metrics
- Tailor your cover letter to demonstrate your understanding of the role and your fit with Launch Potato's culture
- Prepare examples of successful SMS campaigns or projects you've worked on, if applicable
ATS Keywords: SMS marketing, direct response metrics, CTR, conversion rate, ROI, margin, data-driven mindset, detail-oriented, creative thinking, collaboration, execution excellence, analytical thinking, curiosity, growth, sense of urgency
ASSUMPTION: The application process may involve assessments or tests to evaluate your skills and knowledge in SMS marketing and direct response metrics.
🛠️ Tools & Technologies
- SMS marketing platforms (e.g., Attentive, Postscript, Klaviyo)
- Push notification platforms (e.g., VWO Engage, Leanplum)
- eCommerce platforms (e.g., Shopify, BigCommerce)
- Analytics tools (e.g., Google Analytics, Mixpanel)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Proficiency in using these tools and technologies is required for this role, and training may be provided.
👔 Cultural Fit Considerations
Company Values:
- Performance-driven
- Collaborative
- Innovative
- Entrepreneurial
- Diverse and inclusive
Work Style:
- Fast-paced and dynamic
- Data-driven and results-oriented
- Collaborative and supportive
- Adaptable and flexible
Self-Assessment Questions:
- Do you thrive in a fast-paced, performance-driven environment?
- Are you comfortable working collaboratively and supporting your team members?
- Do you have a data-driven mindset and a strong attention to detail?
- Are you curious and eager to learn and grow in your role?
ASSUMPTION: Launch Potato values a diverse, energetic culture and high-performing, entrepreneurial team, so cultural fit is essential for success in this role.
⚠️ Potential Challenges
- Managing multiple campaigns and onboarding flows simultaneously
- Working quickly and accurately under tight deadlines
- Adapting to a fast-paced, dynamic work environment
- Collaborating effectively with a remote team
ASSUMPTION: These challenges can be overcome with strong time management skills, attention to detail, and effective communication.
📈 Similar Roles Comparison
- This role is similar to other SMS marketing or lifecycle marketing positions, but may have a stronger focus on direct response metrics and campaign optimization
- Compared to other marketing roles, this position requires a higher level of technical proficiency in SMS marketing platforms and direct response metrics
- Career progression may involve moving into a more senior marketing role or exploring other opportunities within Launch Potato's portfolio of brands and technologies
ASSUMPTION: This role may be more specialized than other marketing positions, but offers opportunities for growth and development within the company.
📝 Sample Projects
- Optimizing SMS onboarding flows to improve user engagement and conversion for BlissXO
- Analyzing campaign performance data to identify trends and opportunities for improvement across SmarterAuto and Prizes & Games
- Collaborating with the Messaging team to develop and implement A/B tests to improve campaign performance
ASSUMPTION: These sample projects demonstrate the data-driven, collaborative, and innovative approach required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for managing and optimizing SMS campaigns?
- How does the Messaging team collaborate and support each other in this role?
- What opportunities are there for growth and development within the Messaging team or Launch Potato as a whole?
- How does Launch Potato support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: Asking these questions can help you better understand the role, the team, and the company culture, and demonstrate your interest and preparation for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in SMS marketing and direct response metrics
- Prepare examples of successful SMS campaigns or projects you've worked on, if applicable
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
