📌 Core Information
🔹 Job Title: Marketing Associate, SMS
🔹 Company: Launch Potato
🔹 Location: West Palm Beach, FL (on-site)
🔹 Job Type: Hybrid (On-site for first 6-12 months, then potential for hybrid)
🔹 Category: Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 1-2 years
🔹 Remote Status: On-site for first 6-12 months, then potential for hybrid
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing SMS and push messaging campaigns across high-impact brands
- Driving measurable results through performance-focused experimentation
- Ensuring flawless execution and on-time delivery of campaigns
- Collaborating with a highly collaborative team and supporting peers
ASSUMPTION: This role requires a strong understanding of SMS marketing platforms and direct response metrics. It is ideal for a detail-oriented, data-driven individual with a creative mindset and a sense of urgency.
📋 Key Responsibilities
✅ Own end-to-end execution of SMS and push messaging campaigns across BlissXO, SmarterAuto, and Prizes & Games, ensuring flawless QA and on-time delivery
✅ Audit and enhance onboarding flows to improve user engagement and conversion across SMS brands
✅ Grow performance metrics across all managed channels through data-backed experimentation and iteration
✅ Deliver clear, actionable performance reporting for campaigns and flows, including CTR, revenue, unsubscribe rate, and margin
✅ Contribute to knowledge-sharing and documentation of best practices across the Messaging team
ASSUMPTION: This role requires a high level of attention to detail, strong communication skills, and the ability to work quickly without sacrificing accuracy.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum 1-2 years of experience in digital marketing, lifecycle marketing, or SMS campaign execution in a performance-driven or eCommerce setting
Required Skills:
- Experience in SMS marketing platforms such as Attentive, Postscript, or Klaviyo
- Understanding of key direct response metrics: CTR, conversion rate, ROI/margin
- Detail-oriented with strong execution and QA skills
- Creative thinker with the ability to test, iterate, and learn from results quickly
- Strong verbal and written communication skills
Preferred Skills:
- Experience with push notification platforms
- Familiarity with A/B testing and optimization strategies
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role.
💰 Compensation & Benefits
Salary Range: $55,000 - $75,000 per year (based on market rates for the nearest major metro and Launch Potato’s Levels Framework)
Benefits:
- Profit-Sharing Bonus
- Competitive Benefits
Working Hours: Full-time (40 hours per week), with the potential for a hybrid schedule after the initial on-site period
ASSUMPTION: The salary range provided is an estimate based on market rates for similar roles in the nearest major metro area. Actual compensation may vary based on individual performance and company growth.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees
Founded: 2014
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- As The Discovery and Conversion Company, Launch Potato's mission is to connect consumers to the world's leading brands
- The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- Paid search
Company Website: launchpotato.com
ASSUMPTION: Launch Potato's diverse, energetic culture and high-performing, entrepreneurial team contribute to its success in the advertising services industry.
📊 Role Analysis
Career Level: Early to mid-career level, with opportunities for growth and development
Reporting Structure: This role reports directly to the Messaging Manager
Work Arrangement: Hybrid (On-site for first 6-12 months, then potential for hybrid)
Growth Opportunities:
- Potential to transition to a hybrid schedule based on individual performance
- Opportunities to contribute to knowledge-sharing and documentation of best practices
- Potential for career growth within the Messaging team or across other departments within Launch Potato
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and innovative company.
🌍 Location & Work Environment
Office Type: On-site for the first 6-12 months, with the potential to transition to a hybrid schedule
Office Location(s): 111 E Atlantic Ave, Delray Beach, Florida 33444, US
Geographic Context:
- Delray Beach is a vibrant city in Palm Beach County, Florida, known for its beaches, arts, culture, and entertainment
- The city offers a high quality of life, with a mix of urban and suburban living options
- Delray Beach is located near other major cities in South Florida, including West Palm Beach, Boca Raton, and Fort Lauderdale
Work Schedule: Full-time (40 hours per week), with the potential for a hybrid schedule after the initial on-site period
ASSUMPTION: The on-site requirement for the first 6-12 months allows for better integration into the team and company culture, while the potential for a hybrid schedule offers flexibility for work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- On-site interview with the Messaging Manager and other team members
- Final interview with the Director of Messaging
Key Assessment Areas:
- Technical skills in SMS marketing and direct response metrics
- Communication and collaboration skills
- Problem-solving and analytical thinking
- Cultural fit and alignment with Launch Potato's values
Application Tips:
- Highlight relevant experience and achievements in SMS marketing and direct response metrics
- Tailor your resume and cover letter to emphasize your fit for this specific role and company
- Prepare examples of successful SMS campaigns or projects you've worked on
- Research Launch Potato's company culture and values to demonstrate your cultural fit
ATS Keywords: SMS marketing, direct response metrics, CTR, conversion rate, ROI, margin, data-driven mindset, detail-oriented, creative thinker, strong communication skills, collaboration, execution, QA, experimentation, performance reporting, knowledge-sharing, best practices
ASSUMPTION: Launch Potato uses an Applicant Tracking System (ATS) to manage and organize job applications. Including relevant keywords in your resume and cover letter can help your application stand out.
🛠️ Tools & Technologies
- SMS marketing platforms: Attentive, Postscript, or Klaviyo
- Push notification platforms (if applicable)
- Data analysis and reporting tools
- Project management and collaboration tools
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the brands and campaigns managed.
👔 Cultural Fit Considerations
Company Values:
- Performance-driven
- Collaborative
- Innovative
- Entrepreneurial
Work Style:
- Highly collaborative team environment
- Proactive communication and support for peers
- Data-driven decision-making and continuous improvement
Self-Assessment Questions:
- Do you have a proven ability to build, deploy, and optimize SMS campaigns using platforms such as Attentive, Postscript, or Klaviyo?
- Are you detail-oriented, with strong execution and QA skills across multiple messages, offers, and flows?
- Do you have a creative mindset and the ability to test, iterate, and learn from results quickly?
- Are you a strong verbal and written communicator, with the ability to work collaboratively in a team environment?
ASSUMPTION: Launch Potato values a strong cultural fit and alignment with its company values. Applicants should assess their fit with the company's values and work style before applying.
⚠️ Potential Challenges
- Meeting tight deadlines and maintaining high standards for campaign execution
- Managing multiple campaigns and flows simultaneously
- Adapting to a fast-paced, dynamic work environment
- Working on-site for the first 6-12 months, with the potential for a hybrid schedule
ASSUMPTION: These challenges are common in a performance-driven, fast-paced work environment and can be overcome with strong time management, prioritization, and communication skills.
📈 Similar Roles Comparison
- This role is similar to other SMS marketing or lifecycle marketing positions, but may have a stronger focus on direct response metrics and campaign optimization
- Compared to other marketing roles, this position requires a higher level of technical proficiency in SMS marketing platforms and direct response metrics
- Career progression may involve moving into a Messaging Manager or similar role, with opportunities for growth within the Messaging team or across other departments within Launch Potato
ASSUMPTION: This role offers unique opportunities for growth and development within a dynamic and innovative company in the advertising services industry.
📝 Sample Projects
- Optimizing SMS onboarding flows to improve user engagement and conversion
- Developing and executing A/B tests to improve campaign performance
- Collaborating with cross-functional teams to launch new campaigns or features
ASSUMPTION: These sample projects are intended to give applicants an idea of the types of tasks and responsibilities they may encounter in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for managing and optimizing SMS campaigns?
- How does the Messaging team collaborate and support each other in achieving our goals?
- What opportunities are there for professional growth and development within the Messaging team or across other departments within Launch Potato?
- How does Launch Potato support work-life balance for its employees?
- What are the most important qualities and skills for success in this role, according to the team?
ASSUMPTION: These questions are designed to help applicants better understand the role, the team, and the company culture, and to demonstrate their interest and engagement in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://launchpotato.com/careers-list?gh_jid=5587182004
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role and company
- Prepare examples of successful SMS campaigns or projects you've worked on
- Research Launch Potato's company culture and values to demonstrate your cultural fit
- Follow up with the Hiring Manager one week after your final interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
