📌 Core Information
🔹 Job Title: Marketing Associate, SMS
🔹 Company: Launch Potato
🔹 Location: Wellington (on-site)
🔹 Job Type: On-site with potential hybrid
🔹 Category: Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 1-2 years
🔹 Remote Status: On-site for the first 6-12 months, with potential for hybrid
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing SMS and push messaging campaigns across high-impact brands
- Driving measurable results through performance-focused experimentation
- Collaborating with a highly collaborative team
- Working on-site at the company's headquarters in Delray Beach, FL
ASSUMPTION: This role requires a strong understanding of SMS marketing platforms and direct response metrics to succeed.
📋 Key Responsibilities
✅ Own end-to-end execution of SMS and push messaging campaigns across multiple brands, ensuring flawless QA and on-time delivery
✅ Audit and enhance onboarding flows to improve user engagement and conversion across SMS brands
✅ Grow performance metrics across all managed channels through data-backed experimentation and iteration
✅ Deliver clear, actionable performance reporting for campaigns and flows, including CTR, revenue, unsubscribe rate, and margin
✅ Contribute to knowledge-sharing and documentation of best practices across the Messaging team
ASSUMPTION: This role involves a high degree of detail-oriented work and a strong sense of urgency to meet campaign deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum 1-2 years of experience in digital marketing, lifecycle marketing, or SMS campaign execution in a performance-driven or eCommerce setting
Required Skills:
- Proven ability to build, deploy, and optimize SMS campaigns using platforms such as Attentive, Postscript, or Klaviyo
- Strong understanding of key direct response metrics: CTR, conversion rate, ROI/margin
- Detail-oriented with strong execution and QA skills across multiple messages, offers, and flows
- Creative thinker with the ability to test, iterate, and learn from results quickly
- Strong verbal and written communication skills
Preferred Skills:
- Experience with push notification platforms
- Familiarity with eCommerce platforms and marketing automation tools
ASSUMPTION: While a degree is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: $60,000 to $70,000 per year, paid semi-monthly
Benefits:
- Profit-sharing bonus
- Competitive benefits package
Working Hours: Full-time, with a strong sense of urgency required to meet campaign deadlines
ASSUMPTION: The salary range provided is based on market rates for the nearest major metro area and varies based on Launch Potato’s Levels Framework.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees
Founded: 2014
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- As The Discovery and Conversion Company, Launch Potato connects advertisers to customers at all parts of the consumer journey
- The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- Paid search
Company Website: http://launchpotato.com
ASSUMPTION: Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team, which makes it an attractive place for like-minded teammates and partners.
📊 Role Analysis
Career Level: Entry to mid-level marketing role
Reporting Structure: Reports to the Messaging Team Lead
Work Arrangement: On-site for the first 6-12 months, with the potential to transition to a hybrid schedule based on individual performance
Growth Opportunities:
- Potential to transition to a hybrid work arrangement after the initial on-site period
- Opportunities to learn and grow within the Messaging team and the broader organization
- Potential to take on more responsibility and advance within the company as it continues to grow
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and expanding company.
🌍 Location & Work Environment
Office Type: On-site with potential for hybrid
Office Location(s): 111 E Atlantic Ave, Delray Beach, Florida 33444, US
Geographic Context:
- Delray Beach is a vibrant coastal city in South Florida, known for its arts, culture, and beaches
- The office is located in the heart of downtown Delray Beach, offering easy access to amenities and public transportation
- The company's international team spans over a dozen countries, fostering a diverse and global work environment
Work Schedule: Full-time, with a strong sense of urgency required to meet campaign deadlines
ASSUMPTION: The on-site requirement for the first 6-12 months allows for better integration into the team and company culture, while the potential for a hybrid schedule offers flexibility for the right candidate.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen
- On-site interview at the company's headquarters in Delray Beach, FL
- Final decision and offer
Key Assessment Areas:
- Technical skills in SMS marketing and direct response metrics
- Communication and collaboration skills
- Problem-solving and analytical thinking
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in SMS marketing and direct response campaigns
- Tailor your resume and cover letter to emphasize your fit for this specific role and company
- Prepare examples of your work and be ready to discuss your approach to campaign optimization and experimentation
- Research Launch Potato's company culture and values to demonstrate your alignment with the organization
ATS Keywords: SMS marketing, direct response, campaign optimization, A/B testing, performance metrics, CTR, conversion rate, ROI, margin, collaboration, execution, attention to detail
ASSUMPTION: The interview process is designed to assess both technical skills and cultural fit, with a focus on the candidate's ability to thrive in a collaborative and performance-driven environment.
🛠️ Tools & Technologies
- SMS marketing platforms: Attentive, Postscript, or Klaviyo
- Push notification platforms (if applicable)
- eCommerce platforms and marketing automation tools (if applicable)
ASSUMPTION: The specific tools and technologies used may vary depending on the brands and campaigns managed within this role.
👔 Cultural Fit Considerations
Company Values:
- Performance-driven
- Collaborative
- Innovative
- Diverse and inclusive
Work Style:
- Highly collaborative, with a strong emphasis on teamwork and communication
- Performance-driven, with a focus on measurable results and continuous improvement
- Fast-paced and dynamic, with a strong sense of urgency required to meet campaign deadlines
Self-Assessment Questions:
- Do you thrive in a collaborative, performance-driven environment?
- Are you detail-oriented and able to manage multiple campaigns simultaneously?
- Do you have a strong sense of urgency and the ability to work quickly without sacrificing accuracy?
- Are you comfortable working on-site at the company's headquarters in Delray Beach, FL, for the first 6-12 months?
ASSUMPTION: Launch Potato values a diverse, energetic culture and high-performing, entrepreneurial team, so candidates who align with these values are more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously, requiring strong organizational skills and attention to detail
- Meeting tight campaign deadlines, necessitating a strong sense of urgency and efficient workflow management
- Working on-site at the company's headquarters in Delray Beach, FL, for the first 6-12 months, which may require relocation or commuting for some candidates
- Keeping up with the latest trends and best practices in SMS marketing and direct response campaigns, demanding continuous learning and adaptation
ASSUMPTION: These challenges are inherent to the role and require a strong, motivated candidate to succeed.
📈 Similar Roles Comparison
- This role focuses specifically on SMS and push messaging campaigns, whereas similar roles may encompass a broader range of marketing channels
- Launch Potato's unique international team and diverse, energetic culture set it apart from other companies in the advertising services industry
- This role offers opportunities for professional growth and development within a dynamic and expanding company
ASSUMPTION: While this role shares similarities with other marketing positions, its focus on SMS and push messaging campaigns and Launch Potato's unique company culture make it a distinct opportunity.
📝 Sample Projects
- Optimizing onboarding flows for BlissXO, SmarterAuto, and Prizes & Games to improve user engagement and conversion
- Conducting A/B tests to compare the performance of different messaging strategies and offers
- Analyzing campaign performance data to identify trends and opportunities for improvement
ASSUMPTION: These sample projects illustrate the types of tasks and initiatives that may be undertaken within this role, but the specific projects may vary depending on the brands and campaigns managed.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for managing and optimizing SMS and push messaging campaigns?
- How does the Messaging team collaborate and support one another in achieving our goals?
- What opportunities are there for professional growth and development within the Messaging team and the broader organization?
- How does Launch Potato support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, enabling them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your fit for this specific role and company
- Prepare examples of your work and be ready to discuss your approach to campaign optimization and experimentation
- Research Launch Potato's company culture and values to demonstrate your alignment with the organization
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
