📌 Core Information
🔹 Job Title: Marketing Associate, SMS
🔹 Company: Launch Potato
🔹 Location: Deerfield Beach (on-site)
🔹 Job Type: On-site (Hybrid after 6-12 months)
🔹 Category: Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 1-2 years
🔹 Remote Status: On-site for the first 6-12 months, then Hybrid
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing SMS and push messaging campaigns across high-impact brands
- Driving measurable results through performance-focused experimentation
- Ensuring flawless execution and enhancing user engagement through data-backed experimentation
- Contributing to knowledge-sharing and documentation of best practices across the Messaging team
ASSUMPTION: This role requires a strong focus on execution, data analysis, and continuous learning to succeed in a fast-paced, performance-driven environment.
📋 Key Responsibilities
✅ Own end-to-end execution of SMS and push messaging campaigns across BlissXO, SmarterAuto, and Prizes & Games, ensuring flawless QA and on-time delivery
✅ Audit and enhance onboarding flows to improve user engagement and conversion across SMS brands
✅ Grow performance metrics across all managed channels through data-backed experimentation and iteration
✅ Deliver clear, actionable performance reporting for campaigns and flows, including CTR, revenue, unsubscribe rate, and margin
✅ Contribute to knowledge-sharing and documentation of best practices across the Messaging team
ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills to balance multiple campaigns and projects.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum 1-2 years of experience in digital marketing, lifecycle marketing, or SMS campaign execution in a performance-driven or eCommerce setting
Required Skills:
- Proven experience in SMS marketing platforms such as Attentive, Postscript, or Klaviyo
- Strong understanding of key direct response metrics: CTR, conversion rate, ROI/margin
- Detail-oriented with strong execution and QA skills across multiple messages, offers, and flows
- Creative thinker with the ability to test, iterate, and learn from results quickly
- Strong verbal and written communication skills
Preferred Skills:
- Experience with push notification platforms
- Familiarity with A/B testing and optimization tools
ASSUMPTION: While a Bachelor's degree is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: $60,000 to $70,000 per year, paid semi-monthly
Benefits:
- Profit-Sharing Bonus
- Competitive Benefits
Working Hours: Full-time (40 hours/week), with the potential for a hybrid schedule after the initial on-site period
ASSUMPTION: The salary range provided is based on market rates for the nearest major metro area and may vary based on Launch Potato’s Levels Framework.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees
Founded: 2014
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- As The Discovery and Conversion Company, Launch Potato connects advertisers to customers at all parts of the consumer journey
- The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- And paid search
Company Website: http://launchpotato.com
ASSUMPTION: Launch Potato's diverse team and international presence foster a unique and dynamic work environment.
📊 Role Analysis
Career Level: Entry to Mid-level
Reporting Structure: This role reports directly to the Messaging Manager
Work Arrangement: On-site for the first 6-12 months, then Hybrid (3 days on-site, 2 days remote)
Growth Opportunities:
- Potential to transition to a hybrid schedule based on individual performance
- Opportunities for professional development and career advancement within the company
- Exposure to various brands and technologies within Launch Potato's portfolio
ASSUMPTION: This role offers a clear path for growth and development within the company, with opportunities to take on more responsibilities and advance one's career.
🌍 Location & Work Environment
Office Type: On-site with the potential for a hybrid schedule
Office Location(s): 111 E Atlantic Ave, Delray Beach, Florida 33444, US
Geographic Context:
- Delray Beach is a vibrant, coastal city in South Florida with a mix of urban and suburban environments
- The city offers a variety of amenities, including beaches, parks, restaurants, and cultural attractions
- Delray Beach is conveniently located near major highways and public transportation options
Work Schedule: Full-time (40 hours/week), with flexible hours and the potential for a hybrid schedule
ASSUMPTION: The on-site requirement for the first 6-12 months allows for better integration into the team and company culture, while the potential for a hybrid schedule offers flexibility and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- Technical assessment or case study to evaluate problem-solving skills and campaign management abilities
- Final on-site or video interview with the hiring manager and/or team members to discuss the role and company in more detail
Key Assessment Areas:
- Campaign management and optimization skills
- Data analysis and interpretation abilities
- Communication and collaboration skills
- Cultural fit and alignment with Launch Potato's values
Application Tips:
- Highlight relevant experience and achievements in SMS marketing and campaign management
- Tailor your resume and cover letter to emphasize skills and experiences that match the required and preferred qualifications
- Prepare for the technical assessment or case study by reviewing relevant campaign management tools and strategies
- Research Launch Potato's company culture and values to demonstrate your fit and enthusiasm for the role
ATS Keywords: SMS marketing, campaign management, direct response metrics, data-driven mindset, execution skills, A/B testing, optimization, performance marketing
ASSUMPTION: Launch Potato's hiring process is designed to evaluate both technical skills and cultural fit, with a focus on finding the best candidate for the role and the company.
🛠️ Tools & Technologies
- SMS marketing platforms (e.g., Attentive, Postscript, Klaviyo)
- Push notification platforms (e.g., Urban Airship, VWO Engage)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Project management and collaboration tools (e.g., Asana, Trello, Slack)
ASSUMPTION: The specific tools and technologies used may vary depending on the brands and campaigns managed within this role.
👔 Cultural Fit Considerations
Company Values:
- Performance-driven
- Collaborative
- Innovative
- Data-driven
- Customer-focused
Work Style:
- Fast-paced and dynamic
- Performance-focused and results-oriented
- Collaborative and team-based
- Data-driven and analytical
Self-Assessment Questions:
- Do you thrive in a fast-paced, performance-driven environment?
- Are you comfortable working collaboratively and supporting your team members?
- Do you have a strong data-driven mindset and a passion for continuous learning?
ASSUMPTION: Launch Potato's company culture values performance, collaboration, and innovation, with a strong emphasis on data-driven decision-making and continuous improvement.
⚠️ Potential Challenges
- Managing multiple campaigns and projects simultaneously, requiring strong organizational skills and time management
- Working in a fast-paced, performance-driven environment that may require occasional overtime or flexible hours
- Adapting to a hybrid work arrangement after the initial on-site period, which may present unique communication and collaboration challenges
- Keeping up with the latest trends and best practices in SMS marketing and campaign management, requiring continuous learning and professional development
ASSUMPTION: These challenges can be overcome with strong self-management skills, a commitment to continuous learning, and a willingness to adapt to a dynamic work environment.
📈 Similar Roles Comparison
- This role is unique in its focus on SMS marketing and campaign management within Launch Potato's portfolio of brands and technologies
- Compared to similar roles in the industry, this position offers a unique opportunity to work with a diverse range of brands and campaigns within a single company
- Career progression in this role may involve taking on more responsibilities, managing a team, or transitioning to a different brand or technology within Launch Potato's portfolio
ASSUMPTION: This role offers a unique opportunity to gain experience in SMS marketing and campaign management within a dynamic and growing company.
📝 Sample Projects
- Optimizing SMS onboarding flows to improve user engagement and conversion for BlissXO
- Conducting A/B tests to evaluate the performance of different message content, timing, and offers for SmarterAuto
- Analyzing campaign performance data to identify trends and opportunities for optimization and growth across Prizes & Games
ASSUMPTION: These sample projects illustrate the types of initiatives and responsibilities that may be involved in this role, but the specific projects and campaigns may vary depending on the brands and technologies managed.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for managing and optimizing SMS campaigns within this role?
- How does this role collaborate with other teams and departments within Launch Potato?
- What opportunities are there for professional development and career advancement within the company?
- How does Launch Potato support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: These questions are designed to provide insight into the day-to-day responsibilities, company culture, and growth opportunities within this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in SMS marketing and campaign management
- Prepare for the technical assessment or case study by reviewing relevant campaign management tools and strategies
- Research Launch Potato's company culture and values to demonstrate your fit and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
