📌 Core Information
🔹 Job Title: Marketing Associate, SMS
🔹 Company: Launch Potato
🔹 Location: Fort Lauderdale, FL (on-site)
🔹 Job Type: On-site with potential hybrid schedule
🔹 Category: Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 1-2 years
🔹 Remote Status: On-site for the first 6-12 months, with potential hybrid schedule
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing SMS and push messaging campaigns across high-impact brands
- Driving measurable results through performance-focused experimentation
- Collaborating with a highly collaborative team
- Working on-site at the company's headquarters in Delray Beach, FL
ASSUMPTION: This role requires a strong understanding of SMS marketing platforms and direct response metrics, as well as creative problem-solving skills.
📋 Key Responsibilities
✅ Own end-to-end execution of SMS and push messaging campaigns across BlissXO, SmarterAuto, and Prizes & Games, ensuring flawless QA and on-time delivery
✅ Audit and enhance onboarding flows to improve user engagement and conversion across SMS brands
✅ Grow performance metrics across all managed channels through data-backed experimentation and iteration
✅ Deliver clear, actionable performance reporting for campaigns and flows, including CTR, revenue, unsubscribe rate, and margin
✅ Contribute to knowledge-sharing and documentation of best practices across the Messaging team
ASSUMPTION: This role requires a detail-oriented mindset and the ability to work quickly without sacrificing accuracy.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum 1-2 years of experience in digital marketing, lifecycle marketing, or SMS campaign execution in a performance-driven or eCommerce setting
Required Skills:
- Experience with SMS marketing platforms such as Attentive, Postscript, or Klaviyo
- Understanding of key direct response metrics: CTR, conversion rate, ROI/margin
- Detail-oriented with strong execution and QA skills
- Creative thinker with the ability to test, iterate, and learn from results quickly
- Strong verbal and written communication skills
Preferred Skills:
- Experience with push notification platforms
- Familiarity with eCommerce platforms and marketing automation tools
ASSUMPTION: Candidates with experience in SMS marketing and a proven track record of driving results through experimentation are strongly preferred.
💰 Compensation & Benefits
Salary Range: $55,000 - $70,000 per year (based on market rates for the nearest major metro and Launch Potato’s Levels Framework)
Benefits:
- Profit-sharing bonus
- Competitive benefits package
Working Hours: Full-time, with the potential for a hybrid schedule after the initial on-site period
ASSUMPTION: Salary and benefits are subject to change based on company and personal performance.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees
Founded: 2014
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- The company's mission is to be the most innovative, tech-enabled media company connecting consumers to the world's leading brands
- Launch Potato is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- Paid search
Company Website: launchpotato.com
ASSUMPTION: Launch Potato's diverse, energetic culture and high-performing, entrepreneurial team contribute to its success.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role with opportunities for growth
Reporting Structure: This role reports directly to the Messaging Manager
Work Arrangement: On-site for the first 6-12 months, with the potential to transition to a hybrid schedule based on individual performance
Growth Opportunities:
- Expanding responsibilities based on performance and company growth
- Cross-functional collaboration with other teams within the company
- Potential for career advancement within the marketing department or other departments
ASSUMPTION: This role offers opportunities for professional development and career growth within the company.
🌍 Location & Work Environment
Office Type: On-site at the company's headquarters in Delray Beach, FL
Office Location(s): 111 E Atlantic Ave, Delray Beach, Florida 33444, US
Geographic Context:
- Delray Beach is a vibrant, coastal city in South Florida with a mix of urban and suburban environments
- The city offers a variety of cultural attractions, including art galleries, museums, and festivals
- Delray Beach has a subtropical climate, with mild winters and hot, humid summers
Work Schedule: Full-time, with the potential for a hybrid schedule after the initial on-site period
ASSUMPTION: Candidates should be comfortable working in an on-site environment and have the flexibility to work on-site for the first 6-12 months.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the Messaging Manager to discuss the role and assess skills and experience
- Final interview with the Marketing Director to discuss career goals and fit within the team
Key Assessment Areas:
- Experience with SMS marketing platforms and direct response metrics
- Creative problem-solving skills and ability to test, iterate, and learn from results
- Communication skills and ability to work collaboratively with a team
- Alignment with Launch Potato's company culture and values
Application Tips:
- Highlight relevant experience with SMS marketing platforms and direct response metrics in your resume
- Tailor your cover letter to demonstrate your understanding of the role and your fit with Launch Potato's company culture
- Be prepared to discuss specific examples of your experience with SMS marketing and your approach to testing, iterating, and learning from results
ATS Keywords: SMS marketing, direct response metrics, CTR, conversion rate, ROI, margin, data-driven mindset, execution, QA, collaboration, experimentation
ASSUMPTION: Launch Potato's application process is designed to assess candidates' skills, experience, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- SMS marketing platforms: Attentive, Postscript, or Klaviyo
- eCommerce platforms and marketing automation tools
- Analytics tools for tracking performance metrics
ASSUMPTION: Candidates should have experience with at least one SMS marketing platform and be willing to learn and use other relevant tools and technologies.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Launch Potato values creativity, experimentation, and continuous learning
- Collaboration: The company fosters a highly collaborative team environment
- Performance-driven: Launch Potato prioritizes results and data-driven decision-making
Work Style:
- Fast-paced: The company operates in a dynamic, fast-paced environment
- Data-driven: Launch Potato makes decisions based on data and performance metrics
- Creative: The company values innovative, out-of-the-box thinking
Self-Assessment Questions:
- Do you have experience with SMS marketing platforms and direct response metrics?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you have a data-driven mindset and a creative approach to problem-solving?
ASSUMPTION: Candidates should assess their fit with Launch Potato's company culture and values before applying.
⚠️ Potential Challenges
- Working on-site for the first 6-12 months may require relocation or commuting for some candidates
- The role requires a strong understanding of direct response metrics and the ability to work quickly without sacrificing accuracy
- The company operates in a dynamic, fast-paced environment that may be challenging for candidates who prefer a slower pace
- The role requires collaboration with a highly collaborative team, which may be challenging for candidates who prefer to work independently
ASSUMPTION: Candidates should carefully consider these potential challenges and assess their fit with the role and the company before applying.
📈 Similar Roles Comparison
- This role is similar to other marketing associate roles, but with a specific focus on SMS and push messaging campaigns
- Launch Potato's company culture and values set it apart from other companies in the advertising services industry
- This role offers opportunities for professional development and career growth within the company
ASSUMPTION: Candidates should compare this role to similar roles at other companies and consider the unique aspects of Launch Potato's company culture and values.
📝 Sample Projects
- Managing and optimizing SMS and push messaging campaigns for BlissXO, SmarterAuto, and Prizes & Games
- Conducting A/B tests to improve user engagement and conversion across SMS brands
- Analyzing performance metrics and delivering clear, actionable performance reporting for campaigns and flows
ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities associated with this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for managing and optimizing SMS and push messaging campaigns?
- How does the Messaging team collaborate with other teams within the company?
- What are the key performance indicators (KPIs) for this role, and how are they tracked and reported?
- What opportunities are there for professional development and career growth within the company?
- How does Launch Potato support work-life balance for its employees?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company before making a decision to apply.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Highlight your relevant experience with SMS marketing platforms and direct response metrics in your resume
- Tailor your cover letter to demonstrate your understanding of the role and your fit with Launch Potato's company culture
- Prepare for your interview by reviewing the job description and practicing your responses to common interview questions
- Follow up with the hiring manager within 24 hours after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
