📌 Core Information
🔹 Job Title: Marketing Associate, SMS
🔹 Company: Launch Potato
🔹 Location: Boca Raton (on-site)
🔹 Job Type: On-site for the first 6–12 months, with the potential to transition to a hybrid schedule based on individual performance
🔹 Category: Marketing
🔹 Date Posted: 2025-08-08
🔹 Experience Level: 1-2 years
🔹 Remote Status: On-site with potential for hybrid
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing SMS and push messaging campaigns across high-impact brands
- Driving measurable results through performance-focused experimentation
- Collaborating with a highly collaborative team in a fast-paced environment
- Continuously improving messaging strategies based on digital marketing trends and data-driven insights
ASSUMPTION: This role requires a strong understanding of direct response metrics and a data-driven mindset to succeed in a performance-driven environment.
📋 Key Responsibilities
✅ Own end-to-end execution of SMS and push messaging campaigns across BlissXO, SmarterAuto, and Prizes & Games, ensuring flawless QA and on-time delivery
✅ Audit and enhance onboarding flows to improve user engagement and conversion across SMS brands
✅ Grow performance metrics across all managed channels through data-backed experimentation and iteration
✅ Deliver clear, actionable performance reporting for campaigns and flows, including CTR, revenue, unsubscribe rate, and margin
✅ Contribute to knowledge-sharing and documentation of best practices across the Messaging team
ASSUMPTION: This role involves a high degree of detail-oriented work and requires strong execution and QA skills across multiple messages, offers, and flows.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum 1-2 years of experience in digital marketing, lifecycle marketing, or SMS campaign execution in a performance-driven or eCommerce setting
Required Skills:
- Experience in SMS marketing platforms such as Attentive, Postscript, or Klaviyo
- Understanding of key direct response metrics: CTR, conversion rate, ROI/margin
- Strong verbal and written communication skills
- Collaborative, coachable, and ready to work on-site at our HQ in Delray Beach, FL
Preferred Skills:
- Experience with additional marketing channels (email, social media, etc.)
- Familiarity with A/B testing and audience segmentation
- Proficiency in data analysis tools (e.g., Google Analytics)
ASSUMPTION: While not explicitly stated, proficiency in using marketing automation tools and familiarity with eCommerce platforms may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $55,000 - $75,000 per year (based on market rates for the nearest major metro and Launch Potato’s Levels Framework)
Benefits:
- Profit-Sharing Bonus
- Competitive Benefits
Working Hours: Full-time (40 hours per week) with a flexible schedule based on individual performance
ASSUMPTION: The salary range provided is an estimate based on market rates for similar roles in the nearest major metro area. Actual compensation may vary based on individual performance and company growth.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees
Founded: 2014
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- The company connects advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase
- Launch Potato’s brands and technologies help customers discover new products and services that make their lives better
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- Paid search
Company Website: http://launchpotato.com
ASSUMPTION: Launch Potato's success is driven by its diverse, energetic culture and high-performing, entrepreneurial team, which values collaboration and continuous improvement.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role with opportunities for growth and development
Reporting Structure: This role reports directly to the Messaging Team Lead and collaborates with cross-functional teams across the organization
Work Arrangement: On-site for the first 6-12 months, with the potential to transition to a hybrid schedule based on individual performance
Growth Opportunities:
- Expanding responsibilities based on performance and company growth
- Cross-training and skill development in other marketing channels and platforms
- Career progression within the Marketing department or related functions
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and fast-paced environment.
🌍 Location & Work Environment
Office Type: On-site with potential for hybrid work arrangement
Office Location(s): 111 E Atlantic Ave, Delray Beach, Florida 33444, US
Geographic Context:
- Delray Beach is a vibrant and growing city in South Florida, offering a mix of urban and suburban living
- The area is known for its beaches, cultural attractions, and diverse dining scene
- Delray Beach is conveniently located near major highways and offers easy access to nearby cities such as Boca Raton, West Palm Beach, and Fort Lauderdale
Work Schedule: Full-time (40 hours per week) with a flexible schedule based on individual performance
ASSUMPTION: The on-site work arrangement for the first 6-12 months is designed to facilitate collaboration, knowledge-sharing, and integration into the team and company culture.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth behavioral and technical interview with the Messaging Team Lead and/or other team members
- Final interview with the Marketing Director or another senior leader to discuss the role and company fit
- Background check and reference check (if applicable)
Key Assessment Areas:
- Understanding of SMS marketing and direct response metrics
- Problem-solving and analytical skills
- Communication and collaboration skills
- Cultural fit and alignment with Launch Potato's values
Application Tips:
- Highlight relevant experience and achievements in SMS marketing or related fields
- Demonstrate a strong understanding of direct response metrics and data-driven decision-making
- Tailor your resume and cover letter to emphasize your fit for this specific role and company
- Prepare thoughtful questions about the role, team, and company to ask during the interview
ATS Keywords: SMS marketing, direct response, CTR, conversion rate, ROI, margin, data-driven, execution, QA, collaboration, performance-focused experimentation
ASSUMPTION: Launch Potato's application process is designed to assess both technical skills and cultural fit, with a focus on finding the best match for the role and the team.
🛠️ Tools & Technologies
- SMS marketing platforms: Attentive, Postscript, or Klaviyo
- Data analysis tools: Google Analytics
- Project management tools: Asana, Trello, or similar
- Communication tools: Slack, Microsoft Teams, or similar
ASSUMPTION: The specific tools and technologies used may vary based on the team's preferences and the company's standards.
👔 Cultural Fit Considerations
Company Values:
- Performance-driven
- Collaborative
- Innovative
- Customer-focused
- Entrepreneurial
Work Style:
- Fast-paced and dynamic
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you thrive in a fast-paced, performance-driven environment?
- Are you comfortable working collaboratively and taking feedback from team members?
- Do you have a strong understanding of direct response metrics and a data-driven mindset?
- Are you eager to learn and grow within a dynamic and innovative company?
ASSUMPTION: Launch Potato values candidates who are a strong cultural fit and align with the company's values and work style.
⚠️ Potential Challenges
- The role requires a high degree of detail-oriented work and strong execution and QA skills across multiple messages, offers, and flows
- The on-site work arrangement for the first 6-12 months may require adjustments for candidates who prefer remote or hybrid work
- The role involves managing and optimizing campaigns across multiple brands, which may require juggling multiple priorities and deadlines
- The company's fast-paced and dynamic environment may present challenges for candidates who prefer a more structured or slower-paced work environment
ASSUMPTION: These potential challenges are outweighed by the opportunities for growth, development, and success within a dynamic and innovative company.
📈 Similar Roles Comparison
- This role is focused on SMS and push messaging campaigns, while related roles may focus on other marketing channels such as email, social media, or paid advertising
- Launch Potato's performance-driven and data-focused approach sets it apart from other companies in the advertising services industry
- Career progression in this role may involve expanding responsibilities, cross-training, or moving into related functions within the Marketing department or the company
ASSUMPTION: This role offers unique opportunities for growth and development within a dynamic and innovative company.
📝 Sample Projects
- Optimizing onboarding flows for BlissXO, SmarterAuto, and Prizes & Games to improve user engagement and conversion
- Conducting A/B tests to improve CTR, conversion rate, and ROI for SMS campaigns across multiple brands
- Analyzing campaign performance data to identify trends, insights, and opportunities for optimization and improvement
ASSUMPTION: These sample projects are designed to illustrate the types of tasks and responsibilities associated with this role, but the specific projects may vary based on the team's priorities and the company's needs.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Messaging team and the broader Marketing department?
- How does Launch Potato support the professional growth and development of its employees, particularly in this role?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Launch Potato measure the success of its marketing campaigns, and how will my performance be evaluated in this role?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: These key questions are designed to help candidates better understand the role, the team, and the company, and to demonstrate their interest and engagement in the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role and company
- Prepare for the interview by researching Launch Potato's brands, technologies, and industry presence
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest and reiterate your qualifications
- Prepare thoughtful questions about the role, team, and company to ask during the interview
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
