Marketing Associate, SMS

📌 Core Information

🔹 Job Title: Marketing Associate, SMS

🔹 Company: Launch Potato

🔹 Location: Wellington (on-site)

🔹 Job Type: On-site for the first 6–12 months, with the potential to transition to a hybrid schedule based on individual performance

🔹 Category: Marketing

🔹 Date Posted: 2025-08-08

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site with potential hybrid

🚀 Job Overview

Key aspects of this role include:

• Managing and optimizing SMS and push messaging campaigns across high-impact brands
• Driving measurable results through performance-focused experimentation
• Collaborating with a highly collaborative team and supporting peers
• Working on-site at the company's headquarters in Delray Beach, FL

ASSUMPTION: This role requires a strong understanding of direct response metrics and a data-driven mindset to succeed.

📋 Key Responsibilities

✅ Own end-to-end execution of SMS and push messaging campaigns across BlissXO, SmarterAuto, and Prizes & Games, ensuring flawless QA and on-time delivery

✅ Audit and enhance onboarding flows to improve user engagement and conversion across SMS brands

✅ Grow performance metrics across all managed channels through data-backed experimentation and iteration

✅ Deliver clear, actionable performance reporting for campaigns and flows, including CTR, revenue, unsubscribe rate, and margin

✅ Contribute to knowledge-sharing and documentation of best practices across the Messaging team

ASSUMPTION: This role requires strong attention to detail, creativity, and the ability to work quickly without sacrificing accuracy.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Minimum 1-2 years of experience in digital marketing, lifecycle marketing, or SMS campaign execution in a performance-driven or eCommerce setting

Required Skills:

• Experience in SMS marketing platforms such as Attentive, Postscript, or Klaviyo
• Understanding of key direct response metrics: CTR, conversion rate, ROI/margin
• Detail-oriented with strong execution and QA skills
• Creative thinker with the ability to test, iterate, and learn from results quickly
• Strong verbal and written communication skills

Preferred Skills:

• Experience working in a fast-paced, startup environment
• Familiarity with A/B testing and audience behavior analysis

ASSUMPTION: Candidates with experience in SMS marketing platforms and a proven ability to build, deploy, and optimize campaigns will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $50,000 - $70,000 per year (based on market rates for the nearest major metro and Launch Potato’s Levels Framework)

Benefits:

• Profit-sharing bonus
• Competitive benefits package

Working Hours: Full-time, with the potential for a hybrid schedule after the initial on-site period

ASSUMPTION: Salary and benefits are subject to change based on company and personal performance.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 51-200 employees

Founded: 2014

Company Description:

• Launch Potato is a digital media company with a portfolio of brands and technologies
• As The Discovery and Conversion Company, Launch Potato connects advertisers to customers at all parts of the consumer journey
• The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries

Company Specialties:

• Digital marketing
• Mobile marketing
• Direct marketing
• Community building
• Performance marketing
• Online advertising
• Customer acquisition
• Lead generation
• Social media marketing
• Technology
• Software development
• Email marketing
• Affiliate marketing
• Startup
• Digital brands
• Digital advertising
• Digital publishing
• Paid search

Company Website: http://launchpotato.com

ASSUMPTION: Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team, which contributes to a dynamic work environment.

📊 Role Analysis

Career Level: Entry-level to mid-level marketing role

Reporting Structure: This role reports directly to the Messaging Manager

Work Arrangement: On-site for the first 6-12 months, with the potential to transition to a hybrid schedule based on individual performance

Growth Opportunities:

• Potential to transition to a hybrid work arrangement after the initial on-site period
• Opportunities to contribute to knowledge-sharing and documentation of best practices across the Messaging team
• Possibility to grow within the company as it continues to expand and diversify its portfolio of brands and technologies

ASSUMPTION: This role offers opportunities for professional growth and development within the company.

🌍 Location & Work Environment

Office Type: On-site at the company's headquarters in Delray Beach, FL, with the potential for a hybrid work arrangement

Office Location(s): 111 E Atlantic Ave, Delray Beach, Florida 33444, US

Geographic Context:

• Delray Beach is a vibrant, coastal city in South Florida, known for its arts, culture, and beaches
• The city offers a mix of urban and suburban living, with a variety of housing options and amenities
• Delray Beach is conveniently located near major highways and airports, making it easily accessible

Work Schedule: Full-time, with the potential for a hybrid schedule after the initial on-site period

ASSUMPTION: The on-site work arrangement for the first 6-12 months allows for better collaboration, training, and integration into the team.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen to assess communication skills and cultural fit
• In-depth interview with the Messaging Manager to discuss the role, responsibilities, and qualifications
• Skills assessment or case study to evaluate problem-solving and analytical skills
• Final interview with the hiring manager or a panel of team members

Key Assessment Areas:

• Understanding of direct response metrics and data-driven mindset
• Creativity and problem-solving skills
• Attention to detail and execution skills
• Communication and collaboration skills

Application Tips:

• Highlight relevant experience in SMS marketing and campaign execution
• Demonstrate a strong understanding of key direct response metrics and data-driven decision-making
• Showcase creativity and problem-solving skills through examples or a portfolio
• Tailor your resume and cover letter to emphasize skills and experiences relevant to this role

ATS Keywords: SMS marketing, direct response metrics, CTR, conversion rate, ROI/margin, data-driven mindset, campaign execution, QA, onboarding flows, user engagement, performance reporting, knowledge-sharing, best practices

ASSUMPTION: Applicants who demonstrate a strong understanding of SMS marketing and direct response metrics, as well as creativity and attention to detail, will be most competitive for this role.

🛠️ Tools & Technologies

• SMS marketing platforms: Attentive, Postscript, or Klaviyo
• Analytics tools: Google Analytics, Mixpanel, or similar
• Project management tools: Asana, Trello, or similar
• Communication tools: Slack, Microsoft Teams, or similar

ASSUMPTION: Familiarity with these tools and technologies is preferred but not required, as training will be provided.

👔 Cultural Fit Considerations

Company Values:

• Performance-driven
• Collaborative
• Innovative
• Customer-focused

Work Style:

• Fast-paced and entrepreneurial
• Data-driven and results-oriented
• Collaborative and supportive

Self-Assessment Questions:

• Do you thrive in a fast-paced, performance-driven environment?
• Are you comfortable working collaboratively and supporting your team members?
• Do you have a strong attention to detail and a data-driven mindset?

ASSUMPTION: Candidates who align with Launch Potato's company values and work style will be most successful in this role.

⚠️ Potential Challenges

• Working on-site for the first 6-12 months may require relocation or commuting for some candidates
• The fast-paced nature of the role may be challenging for candidates who prefer a slower work environment
• The role requires a strong understanding of direct response metrics and data-driven decision-making, which may be challenging for candidates without relevant experience
• The company's success is dependent on its ability to adapt to changes in the digital marketing landscape, which may require candidates to be flexible and open to learning new tools and technologies

ASSUMPTION: Candidates who are adaptable, open to learning, and comfortable working in a fast-paced environment will be best equipped to overcome these challenges.

📈 Similar Roles Comparison

• This role is similar to a Marketing Coordinator or Marketing Specialist role, but with a focus on SMS and push messaging campaigns
• Unlike other marketing roles, this position requires a strong understanding of direct response metrics and a data-driven mindset
• Career progression in this role could lead to positions such as Marketing Manager or Director of Messaging

ASSUMPTION: Candidates with experience in similar marketing roles, particularly those with a focus on SMS or push messaging, will be most competitive for this position.

📝 Sample Projects

• Optimizing onboarding flows to improve user engagement and conversion for BlissXO
• Analyzing campaign performance data to identify trends and opportunities for improvement across SmarterAuto
• Collaborating with the Messaging team to develop and implement a new push notification strategy for Prizes & Games

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but may not be representative of all potential projects or tasks.

❓ Key Questions to Ask During Interview

• Can you describe the onboarding process and what training will be provided for this role?
• How does this role fit into the overall marketing strategy for Launch Potato's brands?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• How does Launch Potato support the growth and development of its employees?
• What is the company culture like, and how does this role contribute to it?

ASSUMPTION: These questions are intended to help candidates better understand the role, the company, and the work environment, but may not cover all potential topics of interest.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant experience and skills, particularly in SMS marketing and campaign execution
• Prepare for interviews by researching Launch Potato's brands, company values, and work style
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.