📌 Core Information
🔹 Job Title: Marketing Associate, SMS
🔹 Company: Launch Potato
🔹 Location: Jacksonville, FL (remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 8, 2025
🔹 Experience Level: 1-2 years
🔹 Remote Status: Remote (with on-site work required)
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing SMS and push messaging campaigns across high-impact brands
- Driving measurable results through performance-focused experimentation
- Collaborating with a highly collaborative team
- Working on-site at the company's headquarters in Delray Beach, FL
ASSUMPTION: This role requires a balance of independent work and team collaboration, with a strong emphasis on data-driven decision making and continuous learning.
📋 Key Responsibilities
✅ Own end-to-end execution of SMS and push messaging campaigns, ensuring flawless QA and on-time delivery
✅ Audit and enhance onboarding flows to improve user engagement and conversion across SMS brands
✅ Grow performance metrics across all managed channels through data-backed experimentation and iteration
✅ Deliver clear, actionable performance reporting for campaigns and flows
✅ Contribute to knowledge-sharing and documentation of best practices across the Messaging team
ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong attention to detail and a data-driven mindset.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum 1-2 years of experience in digital marketing, lifecycle marketing, or SMS campaign execution in a performance-driven or eCommerce setting
Required Skills:
- Proven experience in SMS marketing platforms such as Attentive, Postscript, or Klaviyo
- Strong understanding of key direct response metrics: CTR, conversion rate, ROI/margin
- Detail-oriented with strong execution and QA skills
- Creative thinker with the ability to test, iterate, and learn from results quickly
- Strong verbal and written communication skills
Preferred Skills:
- Experience with push notification platforms
- Familiarity with eCommerce platforms (e.g., Shopify, Magento)
ASSUMPTION: While not explicitly stated, having experience with eCommerce platforms and push notification platforms could be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $60,000 to $70,000 per year, paid semi-monthly
Benefits:
- Profit-sharing bonus
- Competitive benefits package
Working Hours: Full-time, with on-site work required at the company's headquarters in Delray Beach, FL
ASSUMPTION: The salary range provided is based on market rates for the nearest major metro area and may vary based on the company's Levels Framework.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees
Founded: 2014
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- As The Discovery and Conversion Company, they connect advertisers to customers at all parts of the consumer journey
- The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- Paid search
Company Website: launchpotato.com
ASSUMPTION: Launch Potato's diverse range of specialties and international team suggest a dynamic and innovative work environment.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and learning
Reporting Structure: This role reports directly to the Messaging Manager
Work Arrangement: Remote with on-site work required at the company's headquarters in Delray Beach, FL
Growth Opportunities:
- Potential to expand responsibilities based on performance and company growth
- Opportunities to learn and develop skills in various aspects of digital marketing
- Possibility to work on high-impact campaigns and drive measurable results
ASSUMPTION: This role offers opportunities for professional growth and development within the company's marketing team.
🌍 Location & Work Environment
Office Type: On-site work required at the company's headquarters in Delray Beach, FL, with remote work available
Office Location(s): 111 E Atlantic Ave, Delray Beach, Florida 33444, US
Geographic Context:
- Delray Beach is a vibrant city in South Florida, known for its arts, culture, and beaches
- The city offers a mix of urban and suburban living, with a variety of housing options and amenities
- Delray Beach is conveniently located near major highways and public transportation
Work Schedule: Full-time, with flexible hours and the opportunity for remote work
ASSUMPTION: The remote work option allows for flexibility, while the on-site work requirement fosters collaboration and team building.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the team
Key Assessment Areas:
- SMS marketing experience and expertise
- Data-driven mindset and analytical skills
- Attention to detail and execution skills
- Creativity and problem-solving abilities
- Communication and collaboration skills
Application Tips:
- Highlight your experience with SMS marketing platforms and direct response metrics in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare examples of successful SMS campaigns or projects you've worked on
- Research the company and its brands to show your enthusiasm and understanding of their mission
ATS Keywords: SMS marketing, direct response metrics, campaign management, data-driven, execution, QA, A/B testing, performance-focused
ASSUMPTION: The interview process will likely focus on assessing the candidate's technical skills, data-driven mindset, and cultural fit within the team.
🛠️ Tools & Technologies
- SMS marketing platforms (e.g., Attentive, Postscript, Klaviyo)
- Push notification platforms (e.g., Urban Airship, VWO Engage)
- eCommerce platforms (e.g., Shopify, Magento)
- Analytics tools (e.g., Google Analytics, Mixpanel)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary based on the company's current tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Continuous learning and improvement
- Collaboration and teamwork
- Performance-focused experimentation
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Creative and innovative
- Collaborative and team-oriented
Self-Assessment Questions:
- Do you thrive in a fast-paced, data-driven environment?
- Are you comfortable working independently and collaboratively?
- Do you have a strong attention to detail and a knack for execution?
- Are you eager to learn and continuously improve your skills?
ASSUMPTION: Launch Potato values candidates who are data-driven, collaborative, and eager to learn and grow within the company's dynamic work environment.
⚠️ Potential Challenges
- Managing multiple campaigns and deadlines simultaneously
- Working with large datasets and complex analytics tools
- Adapting to a fast-paced, ever-changing work environment
- Balancing remote work and on-site collaboration
ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and a data-driven mindset.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on SMS and push messaging campaigns
- This role requires a strong understanding of direct response metrics and a data-driven mindset
- Career paths may include advancing to a Messaging Manager or other senior marketing roles within the company
ASSUMPTION: This role offers a unique focus on SMS marketing and the opportunity to drive measurable results through performance-focused experimentation.
📝 Sample Projects
- Optimizing an SMS onboarding flow to improve user engagement and conversion rates
- Conducting A/B tests to determine the most effective messaging and offers for a push notification campaign
- Analyzing campaign performance data to identify trends and opportunities for improvement
ASSUMPTION: These sample projects demonstrate the data-driven, analytical, and creative aspects of the role.
❓ Key Questions to Ask During Interview
- Can you describe a typical day or week in this role?
- How does this role collaborate with other teams within the company?
- What are the most challenging aspects of this role, and how can I prepare for them?
- How does the company support the professional growth and development of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and provides valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Highlight your experience with SMS marketing platforms and direct response metrics in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare examples of successful SMS campaigns or projects you've worked on
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
