📌 Core Information
🔹 Job Title: Marketing Associate, SMS
🔹 Company: Launch Potato
🔹 Location: Lake Worth (on-site)
🔹 Job Type: Full-time, On-site (Hybrid after 6-12 months)
🔹 Category: Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 1-2 years
🔹 Remote Status: On-site for the first 6-12 months, then Hybrid
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing SMS and push messaging campaigns across high-impact brands
- Driving measurable results through performance-focused experimentation
- Collaborating with a highly collaborative team
- Working on-site at the company's headquarters in Delray Beach, FL
ASSUMPTION: This role requires a strong understanding of direct response metrics and a data-driven mindset to succeed.
📋 Key Responsibilities
✅ Own end-to-end execution of SMS and push messaging campaigns across multiple brands, ensuring flawless QA and on-time delivery
✅ Audit and enhance onboarding flows to improve user engagement and conversion across SMS brands
✅ Grow performance metrics across all managed channels through data-backed experimentation and iteration
✅ Deliver clear, actionable performance reporting for campaigns and flows, including CTR, revenue, unsubscribe rate, and margin
✅ Contribute to knowledge-sharing and documentation of best practices across the Messaging team
ASSUMPTION: This role requires strong attention to detail, a sense of urgency, and the ability to work quickly without sacrificing accuracy.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum 1-2 years of experience in digital marketing, lifecycle marketing, or SMS campaign execution in a performance-driven or eCommerce setting
Required Skills:
- Experience with SMS marketing platforms such as Attentive, Postscript, or Klaviyo
- Understanding of key direct response metrics: CTR, conversion rate, ROI/margin
- Detail-oriented with strong execution and QA skills
- Creative thinker with the ability to test, iterate, and learn from results quickly
- Strong verbal and written communication skills
Preferred Skills:
- Experience with push notification platforms
- Familiarity with A/B testing and audience segmentation
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role.
💰 Compensation & Benefits
Salary Range: $60,000 to $70,000 per year, paid semi-monthly
Benefits:
- Profit-sharing bonus
- Competitive benefits package
Working Hours: Full-time (40 hours per week), with a flexible hybrid schedule after the initial on-site period
ASSUMPTION: The salary range is based on market rates for the nearest major metro area and varies according to Launch Potato’s Levels Framework.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees
Founded: 2014
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- As The Discovery and Conversion Company, Launch Potato connects advertisers to customers at all parts of the consumer journey
- The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- Paid search
Company Website: launchpotato.com
ASSUMPTION: Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team.
📊 Role Analysis
Career Level: Early to Mid-level Marketing role
Reporting Structure: Reports to the Messaging Team Lead
Work Arrangement: Hybrid (On-site for the first 6-12 months, then flexible)
Growth Opportunities:
- Potential to transition to a hybrid schedule based on individual performance
- Opportunities to contribute to knowledge-sharing and best practice documentation
- Potential for career growth within the Marketing department or the company
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and collaborative team.
🌍 Location & Work Environment
Office Type: On-site (Hybrid after initial period)
Office Location(s): 111 E Atlantic Ave, Delray Beach, Florida 33444, US
Geographic Context:
- Delray Beach is a vibrant city in South Florida, known for its arts, culture, and beaches
- The company's headquarters is located in the heart of downtown Delray Beach
- The area offers a mix of urban and suburban living, with easy access to major cities like Miami and Fort Lauderdale
Work Schedule: Full-time (40 hours per week), with a flexible hybrid schedule after the initial on-site period
ASSUMPTION: The initial on-site period is designed to facilitate collaboration, training, and integration into the team.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening
- On-site or virtual interview with the hiring manager and/or team members
- Final interview with the Messaging Team Lead or another senior team member
Key Assessment Areas:
- Understanding of SMS marketing and direct response metrics
- Problem-solving and analytical skills
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in SMS marketing or related fields
- Demonstrate a strong understanding of direct response metrics and data-driven decision-making
- Showcase your ability to work collaboratively and adapt to a dynamic team environment
- Tailor your resume and cover letter to emphasize your fit for this specific role and company
ATS Keywords: SMS marketing, direct response metrics, CTR, conversion rate, ROI, data-driven, execution excellence, analytical thinking, collaboration, communication, performance-focused experimentation
ASSUMPTION: Launch Potato uses an Applicant Tracking System (ATS) to manage and screen applications, so including relevant keywords in your resume can improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- SMS marketing platforms: Attentive, Postscript, or Klaviyo
- Push notification platforms (if applicable)
- Data analysis and reporting tools
- Project management and collaboration tools
ASSUMPTION: The specific tools and technologies used may vary depending on the company's current tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Performance-driven
- Collaborative
- Innovative
- Customer-focused
Work Style:
- Dynamic and entrepreneurial
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and flexible
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with data and using it to drive decision-making?
- Do you have a strong sense of urgency and the ability to work quickly without sacrificing accuracy?
ASSUMPTION: Launch Potato values candidates who are a strong cultural fit and align with their performance-driven, collaborative, and innovative work environment.
⚠️ Potential Challenges
- Working on-site for the first 6-12 months may require relocation or commuting for some candidates
- The role requires a strong understanding of direct response metrics and a data-driven mindset
- The work schedule may be demanding, with a need to work quickly and accurately under tight deadlines
- The company's success depends on the candidate's ability to integrate quickly into the team and contribute to its growth
ASSUMPTION: These challenges are inherent to the role and the company's fast-paced, performance-driven environment.
📈 Similar Roles Comparison
- This role is similar to other Marketing Associate or SMS Marketing Specialist positions, but with a focus on managing and optimizing campaigns across multiple brands
- Unlike some other marketing roles, this position requires a strong understanding of direct response metrics and a data-driven mindset
- Career progression may involve moving into a more senior role within the Marketing department or the company
ASSUMPTION: While this role shares similarities with other marketing positions, its focus on SMS and push messaging campaigns and data-driven decision-making sets it apart.
📝 Sample Projects
- Optimizing onboarding flows to improve user engagement and conversion for BlissXO, SmarterAuto, and Prizes & Games
- Conducting A/B tests to evaluate the performance of different message content, offers, and flows
- Analyzing campaign performance data to identify trends, make data-driven decisions, and improve overall campaign effectiveness
ASSUMPTION: These sample projects are based on the core responsibilities outlined in the job description and may vary depending on the candidate's specific role and the company's needs.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader Messaging team?
- How does Launch Potato support the professional growth and development of its employees?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does Launch Potato foster a collaborative and innovative work environment?
- What are the next steps for career growth within the Marketing department or the company?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture, as well as assess their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your fit for this specific role and company
- Prepare examples of your past work or projects that demonstrate your experience with SMS marketing and data-driven decision-making
- Follow up with the hiring manager or HR within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
