📌 Core Information
🔹 Job Title: Marketing Associate, SMS
🔹 Company: Launch Potato
🔹 Location: Boynton Beach (on-site)
🔹 Job Type: Full-time, On-site with potential hybrid
🔹 Category: Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 1-2 years
🔹 Remote Status: On-site for the first 6-12 months, with potential for hybrid
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing SMS and push messaging campaigns across high-impact brands
- Driving measurable results through performance-focused experimentation
- Collaborating with a highly collaborative team
- Working in a fast-paced, performance-driven environment
ASSUMPTION: This role requires a strong understanding of direct response metrics and a data-driven mindset to succeed.
📋 Key Responsibilities
✅ Own end-to-end execution of SMS and push messaging campaigns, ensuring flawless QA and on-time delivery
✅ Audit and enhance onboarding flows to improve user engagement and conversion across SMS brands
✅ Grow performance metrics across all managed channels through data-backed experimentation and iteration
✅ Deliver clear, actionable performance reporting for campaigns and flows, including CTR, revenue, unsubscribe rate, and margin
✅ Contribute to knowledge-sharing and documentation of best practices across the Messaging team
ASSUMPTION: This role requires strong attention to detail, a bias toward action, and the ability to work quickly without sacrificing accuracy.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum 1-2 years of experience in digital marketing, lifecycle marketing, or SMS campaign execution in a performance-driven or eCommerce setting
Required Skills:
- Experience in SMS marketing platforms such as Attentive, Postscript, or Klaviyo
- Understanding of key direct response metrics: CTR, conversion rate, ROI/margin
- Detail-oriented with strong execution and QA skills
- Creative thinker with the ability to test, iterate, and learn from results quickly
- Strong verbal and written communication skills
Preferred Skills:
- Experience with push notification platforms
- Familiarity with A/B testing and audience segmentation
ASSUMPTION: Candidates with experience in eCommerce or performance-driven environments will likely have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $60,000 to $70,000 per year, paid semi-monthly
Benefits:
- Profit-sharing bonus
- Competitive benefits package
Working Hours: Full-time, with a sense of urgency required due to the time-sensitive nature of direct response marketing
ASSUMPTION: The salary range provided is based on market rates for the nearest major metro area and varies based on Launch Potato’s Levels Framework.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees
Founded: 2014
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- As The Discovery and Conversion Company, Launch Potato connects advertisers to customers at all parts of the consumer journey
- The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- Paid search
Company Website: launchpotato.com
ASSUMPTION: Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team, which may contribute to a fast-paced and dynamic work environment.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role, with opportunities for growth and development
Reporting Structure: This role reports directly to the Messaging Team Lead
Work Arrangement: On-site for the first 6-12 months, with the potential to transition to a hybrid schedule based on individual performance
Growth Opportunities:
- Learning and developing skills in SMS marketing and direct response metrics
- Potential to transition to a hybrid work arrangement
- Opportunities to contribute to knowledge-sharing and best practice documentation
ASSUMPTION: This role offers opportunities for career growth and development within the marketing team at Launch Potato.
🌍 Location & Work Environment
Office Type: On-site, with the potential for hybrid work
Office Location(s): 111 E Atlantic Ave, Delray Beach, Florida 33444, US
Geographic Context:
- Delray Beach is a vibrant, coastal city in South Florida, offering a mix of urban and beach living
- The office is located in downtown Delray Beach, providing easy access to restaurants, shops, and cultural attractions
- Florida has a subtropical climate, with mild winters and hot, humid summers
Work Schedule: Full-time, with a sense of urgency required due to the time-sensitive nature of direct response marketing
ASSUMPTION: The on-site requirement for the first 6-12 months allows for better collaboration and integration with the team, while the potential for hybrid work offers flexibility for the right candidate.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen
- On-site interview with the Messaging Team Lead and other team members
- Final interview with the hiring manager
Key Assessment Areas:
- Understanding of SMS marketing and direct response metrics
- Attention to detail and execution skills
- Creativity and problem-solving abilities
- Communication and collaboration skills
Application Tips:
- Highlight relevant experience in SMS marketing or direct response campaigns
- Demonstrate a strong understanding of key direct response metrics in your resume and cover letter
- Prepare examples of successful SMS campaigns or A/B tests you've executed
- Show enthusiasm for the role and the company's mission
ATS Keywords: SMS marketing, direct response, CTR, conversion rate, ROI, margin, A/B testing, campaign execution, QA
ASSUMPTION: Launch Potato's hiring process is designed to assess candidates' skills and cultural fit for the role and the company.
🛠️ Tools & Technologies
- SMS marketing platforms (e.g., Attentive, Postscript, Klaviyo)
- Push notification platforms (e.g., Urban Airship, VWO Engage)
- Analytics tools (e.g., Google Analytics, Mixpanel)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies required for this role may evolve as the company grows and adapts.
👔 Cultural Fit Considerations
Company Values:
- Performance-driven
- Collaborative
- Innovative
- Customer-focused
Work Style:
- Fast-paced and dynamic
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and entrepreneurial
Self-Assessment Questions:
- Do I have a strong understanding of direct response metrics and a data-driven mindset?
- Am I comfortable working in a fast-paced, performance-driven environment?
- Do I thrive in collaborative, team-focused settings?
ASSUMPTION: Launch Potato values a diverse, inclusive team and culture, and seeks candidates who align with their core values and work style.
⚠️ Potential Challenges
- Managing multiple campaigns and flows simultaneously, requiring strong organizational skills
- Working in a fast-paced environment with tight deadlines, necessitating a sense of urgency
- Adapting to changes in campaigns, strategies, or tools as the company grows and evolves
- Collaborating effectively with a remote, international team
ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and adaptability skills.
📈 Similar Roles Comparison
- This role focuses specifically on SMS and push messaging campaigns, unlike broader marketing roles
- Launch Potato's international team and remote work arrangements may offer unique opportunities for collaboration and learning
- Career growth opportunities may include transitioning to a hybrid work arrangement or taking on more responsibilities within the marketing team
ASSUMPTION: This role offers a unique blend of marketing and direct response experience, with opportunities for growth and development within the company.
📝 Sample Projects
- Optimizing SMS onboarding flows to improve user engagement and conversion
- Conducting A/B tests to compare the performance of different message content or send times
- Analyzing campaign performance data to identify trends and opportunities for improvement
ASSUMPTION: These sample projects demonstrate the data-driven, experimental nature of the role and the importance of continuous learning and iteration.
❓ Key Questions to Ask During Interview
- Can you describe a typical day or week in this role?
- How does the Messaging team collaborate and communicate with other departments within the company?
- What opportunities are there for professional development and growth within the marketing team?
- How does the company support work-life balance for employees?
- Can you provide an example of a successful SMS campaign executed by the team, and what made it successful?
ASSUMPTION: Asking thoughtful, relevant questions during the interview process can help demonstrate your interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in SMS marketing and direct response campaigns
- Prepare examples of successful SMS campaigns or A/B tests you've executed, and be ready to discuss them during the interview
- Follow up with the hiring manager within 48 hours of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
