📌 Core Information
🔹 Job Title: Marketing Associate, SMS
🔹 Company: Launch Potato
🔹 Location: Delray Beach, FL (on-site)
🔹 Job Type: On-site for the first 6–12 months, with the potential to transition to a hybrid schedule based on individual performance
🔹 Category: Marketing
🔹 Date Posted: 2025-08-08
🔹 Experience Level: 1-2 years
🔹 Remote Status: On-site with potential for hybrid
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing SMS and push messaging campaigns across high-impact brands
- Driving measurable results through performance-focused experimentation
- Collaborating with a highly collaborative team
- Working on-site at the headquarters in Delray Beach, FL
ASSUMPTION: This role requires a high level of attention to detail and a strong sense of urgency to ensure flawless execution and on-time delivery of campaigns.
📋 Key Responsibilities
✅ Own end-to-end execution of SMS and push messaging campaigns across BlissXO, SmarterAuto, and Prizes & Games, ensuring flawless QA and on-time delivery
✅ Audit and enhance onboarding flows to improve user engagement and conversion across SMS brands
✅ Grow performance metrics across all managed channels through data-backed experimentation and iteration
✅ Deliver clear, actionable performance reporting for campaigns and flows, including CTR, revenue, unsubscribe rate, and margin
✅ Contribute to knowledge-sharing and documentation of best practices across the Messaging team
ASSUMPTION: This role involves a significant amount of testing, iteration, and learning from results quickly to improve campaign performance.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum 1-2 years of experience in digital marketing, lifecycle marketing, or SMS campaign execution in a performance-driven or eCommerce setting
Required Skills:
- Experience in SMS marketing platforms such as Attentive, Postscript, or Klaviyo
- Understanding of key direct response metrics: CTR, conversion rate, ROI/margin; data-driven mindset
- Detail-oriented with strong execution and QA skills across multiple messages, offers, and flows
- Creative thinker with the ability to test, iterate, and learn from results quickly
- Strong verbal and written communication skills
Preferred Skills:
- Experience working in a fast-paced, startup environment
- Familiarity with A/B testing and audience behavior analysis
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the communication-intensive nature of the position.
💰 Compensation & Benefits
Salary Range: $55,000 - $75,000 per year (based on market rates for the nearest major metro and Launch Potato’s Levels Framework)
Benefits:
- Profit-sharing Bonus
- Competitive Benefits
Working Hours: Full-time (40 hours per week) with the potential for a hybrid schedule after the initial on-site period
ASSUMPTION: The salary range provided is an estimate based on market rates and Launch Potato’s Levels Framework. Actual compensation may vary based on individual performance and company growth.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees
Founded: 2014
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- As The Discovery and Conversion Company, Launch Potato’s mission is to connect consumers to the world’s leading brands
- The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- Paid search
Company Website: launchpotato.com
ASSUMPTION: Launch Potato's success comes from a diverse, energetic culture and a high-performing, entrepreneurial team that values collaboration and innovation.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role with opportunities for growth and development
Reporting Structure: This role reports directly to the Messaging Team Lead and collaborates closely with cross-functional teams
Work Arrangement: On-site for the first 6-12 months, with the potential to transition to a hybrid schedule based on individual performance
Growth Opportunities:
- Learning and developing new skills in SMS marketing and campaign optimization
- Gaining experience working with high-impact brands and driving measurable results
- Potential for career advancement within the Messaging team or other departments at Launch Potato
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and innovative company.
🌍 Location & Work Environment
Office Type: On-site with potential for hybrid work arrangement
Office Location(s): 111 E Atlantic Ave, Delray Beach, Florida 33444, US
Geographic Context:
- Delray Beach is a vibrant, coastal city in South Florida with a growing tech industry
- The city offers a mix of urban and suburban living with easy access to beaches, parks, and cultural attractions
- Delray Beach is conveniently located between Miami and Palm Beach, providing ample opportunities for social and professional networking
Work Schedule: Full-time (40 hours per week) with the potential for a hybrid schedule after the initial on-site period
ASSUMPTION: The on-site work arrangement for the first 6-12 months is designed to facilitate collaboration, knowledge-sharing, and seamless integration into the team and company culture.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- Technical assessment or case study to evaluate problem-solving skills and campaign management abilities
- Final on-site or virtual interview with the Messaging Team Lead and other team members
Key Assessment Areas:
- Campaign management and optimization skills
- Data-driven mindset and analytical thinking
- Attention to detail and execution excellence
- Collaboration and communication skills
- Cultural fit and alignment with Launch Potato's values
Application Tips:
- Highlight relevant experience in SMS marketing, digital marketing, or campaign management
- Demonstrate a strong understanding of direct response metrics and data-driven decision-making
- Showcase your creativity and problem-solving skills through examples of successful campaigns or projects
- Tailor your resume and cover letter to emphasize your fit for the role and company culture
ATS Keywords: SMS marketing, campaign management, direct response metrics, data-driven, execution excellence, collaboration, communication, creativity, problem-solving
ASSUMPTION: Launch Potato uses an Applicant Tracking System (ATS) to manage and organize job applications, so including relevant keywords in your resume can help improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- SMS marketing platforms: Attentive, Postscript, or Klaviyo
- Analytics tools: Google Analytics, Mixpanel, or similar
- Project management tools: Asana, Trello, or similar
- Communication tools: Slack, Microsoft Teams, or similar
ASSUMPTION: The specific tools and technologies used may vary depending on the team's preferences and the company's evolving tech stack.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Performance-driven
- Entrepreneurial spirit
- Customer-centric
Work Style:
- Fast-paced and dynamic
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with data and using it to make informed decisions?
- Do you have a strong sense of urgency and attention to detail?
- Are you open to learning and adapting to new tools and technologies?
ASSUMPTION: Launch Potato values a strong cultural fit and looks for candidates who align with their core values and work style.
⚠️ Potential Challenges
- Managing multiple campaigns and messages simultaneously, requiring strong organizational skills and attention to detail
- Working in a fast-paced, performance-driven environment that may have tight deadlines and high expectations
- Adapting to a hybrid work arrangement after the initial on-site period, requiring strong communication and collaboration skills
- Navigating a diverse, international team with varying work styles and time zones
ASSUMPTION: These challenges can be overcome through strong communication, collaboration, and a willingness to adapt and learn in a dynamic work environment.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on SMS and push messaging campaigns, requiring a deep understanding of these channels and their unique characteristics
- Launch Potato's performance-driven culture emphasizes data-driven decision-making and continuous optimization, setting it apart from other companies in the industry
- This role offers opportunities for career growth and development within a dynamic and innovative company, with potential paths into other departments or leadership positions
ASSUMPTION: While this role shares similarities with other marketing positions, its focus on SMS and push messaging campaigns and Launch Potato's unique culture make it a distinct opportunity.
📝 Sample Projects
- Optimizing onboarding flows for improved user engagement and conversion across SMS brands
- Developing and executing A/B tests to improve campaign performance and drive measurable results
- Collaborating with cross-functional teams to create and implement targeted messaging campaigns
ASSUMPTION: These sample projects demonstrate the hands-on, data-driven nature of the role and the importance of collaboration and communication in campaign management.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader organization?
- How does Launch Potato support the growth and development of its employees, particularly in this role?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does Launch Potato foster a collaborative and inclusive work environment, particularly with a diverse, international team?
- What are the most significant challenges facing the Messaging team currently, and how can this role contribute to addressing them?
ASSUMPTION: Asking thoughtful, informed questions demonstrates your interest in the role and commitment to understanding the company and team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful SMS campaigns or projects to showcase your creativity and problem-solving skills
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
