📌 Core Information
🔹 Job Title: Marketing Associate, SMS
🔹 Company: Launch Potato
🔹 Location: Deerfield Beach (on-site)
🔹 Job Type: Full-time, On-site with potential hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-08-08
🔹 Experience Level: 1-2 years
🔹 Remote Status: On-site for the first 6-12 months, with potential for hybrid
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing SMS and push messaging campaigns across high-impact brands
- Driving measurable results through performance-focused experimentation
- Collaborating with a highly collaborative team and supporting peers
- Working in a fast-paced, performance-driven environment
ASSUMPTION: This role requires a strong understanding of direct response metrics and a data-driven mindset to succeed.
📋 Key Responsibilities
✅ Manage and optimize SMS and push messaging campaigns across BlissXO, SmarterAuto, and Prizes & Games
✅ Ensure flawless execution and on-time delivery of campaigns
✅ Audit and enhance onboarding flows to improve user engagement and conversion
✅ Grow performance metrics through data-backed experimentation and iteration
✅ Deliver clear, actionable performance reporting for campaigns and flows
✅ Contribute to knowledge-sharing and documentation of best practices across the Messaging team
ASSUMPTION: This role requires strong attention to detail, a sense of urgency, and the ability to work quickly without sacrificing accuracy.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum 1-2 years of experience in digital marketing, lifecycle marketing, or SMS campaign execution
Required Skills:
- Proven ability to build, deploy, and optimize SMS campaigns using platforms like Attentive, Postscript, or Klaviyo
- Strong understanding of key direct response metrics: CTR, conversion rate, ROI/margin
- Detail-oriented with strong execution and QA skills
- Creative thinker with the ability to test, iterate, and learn from results quickly
- Strong verbal and written communication skills
Preferred Skills:
- Experience with push notification platforms
- Familiarity with eCommerce platforms and marketing automation tools
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role.
💰 Compensation & Benefits
Salary Range: $50,000 - $70,000 per year (based on market rates for the nearest major metro and Launch Potato’s Levels Framework)
Benefits:
- Profit-sharing bonus
- Competitive benefits package
Working Hours: Full-time, 40 hours per week
ASSUMPTION: Salary range is estimated based on market rates for similar roles in the nearest major metro area and Launch Potato’s Levels Framework.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees
Founded: 2014
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- As The Discovery and Conversion Company, they connect advertisers to customers at all parts of the consumer journey
- The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- Paid search
Company Website: launchpotato.com
ASSUMPTION: Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role
Reporting Structure: This role reports directly to the Messaging Team Lead
Work Arrangement: On-site for the first 6-12 months, with the potential to transition to a hybrid schedule based on individual performance
Growth Opportunities:
- Potential to transition to a hybrid work schedule after the initial on-site period
- Opportunities for professional development and career growth within the company
ASSUMPTION: This role offers opportunities for growth and development within the company, as Launch Potato values internal promotions and career progression.
🌍 Location & Work Environment
Office Type: On-site with potential for hybrid
Office Location(s): 111 E Atlantic Ave, Delray Beach, Florida 33444, US
Geographic Context:
- Delray Beach is a vibrant city in South Florida with a mix of urban and suburban environments
- The company's headquarters is located in the downtown area, offering easy access to amenities and public transportation
- The city is known for its arts, culture, and outdoor activities, providing a pleasant work-life balance
Work Schedule: Full-time, 40 hours per week, with a flexible schedule that may allow for remote work after the initial on-site period
ASSUMPTION: The work environment is fast-paced and performance-driven, with a strong emphasis on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- On-site or virtual interview with the Messaging Team Lead and other team members
- Final interview with the Director of Messaging
- Job offer and onboarding
Key Assessment Areas:
- Understanding of SMS marketing and direct response metrics
- Problem-solving skills and ability to think critically
- Communication skills and ability to work collaboratively
- Adaptability and ability to learn quickly
Application Tips:
- Highlight relevant experience and achievements in SMS marketing or related fields
- Tailor your resume and cover letter to emphasize your understanding of direct response metrics and data-driven mindset
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to work collaboratively
ATS Keywords: SMS marketing, direct response metrics, CTR, conversion rate, ROI/margin, data-driven mindset, execution excellence, analytical thinking, collaboration, curiosity, growth, sense of urgency
ASSUMPTION: The application process may involve assessments or case studies to evaluate the candidate's skills and fit for the role.
🛠️ Tools & Technologies
- SMS marketing platforms: Attentive, Postscript, or Klaviyo
- Push notification platforms (if applicable)
- eCommerce platforms and marketing automation tools (if applicable)
ASSUMPTION: The specific tools and technologies used may vary depending on the brands and projects assigned to the candidate.
👔 Cultural Fit Considerations
Company Values:
- Performance-driven
- Collaborative
- Innovative
- Customer-focused
Work Style:
- Fast-paced and dynamic
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, performance-driven environment?
- Are you comfortable working collaboratively and supporting peers?
- Do you have a strong sense of urgency and the ability to work quickly without sacrificing accuracy?
ASSUMPTION: Launch Potato values a diverse, inclusive team and culture, and encourages applicants from all backgrounds to apply.
⚠️ Potential Challenges
- Working on-site for the first 6-12 months may require relocation or commuting for some candidates
- The role requires a strong understanding of direct response metrics and a data-driven mindset, which may be challenging for candidates without relevant experience
- The work environment is fast-paced and performance-driven, which may be stressful for candidates who prefer a slower pace or less pressure
- The role may require working with multiple brands and projects, which could be challenging for candidates who prefer a more focused or specialized role
ASSUMPTION: These challenges are specific to this role and may not apply to all candidates or other roles within the company.
📈 Similar Roles Comparison
- This role is similar to other marketing associate or specialist roles, but with a focus on SMS and push messaging campaigns
- Compared to other marketing roles, this position requires a strong understanding of direct response metrics and a data-driven mindset
- Career progression may involve transitioning to other marketing roles or specializations within the company
ASSUMPTION: This role may offer unique opportunities for growth and development within the company, as Launch Potato values internal promotions and career progression.
📝 Sample Projects
- Optimizing SMS onboarding flows to improve user engagement and conversion for BlissXO
- Analyzing push notification campaign performance and identifying opportunities for improvement for SmarterAuto
- Collaborating with the Messaging team to develop and implement A/B tests to improve campaign performance for Prizes & Games
ASSUMPTION: These sample projects are based on the core responsibilities outlined in the job description and may vary depending on the specific brands and projects assigned to the candidate.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for managing and optimizing SMS and push messaging campaigns?
- How does the Messaging team collaborate and support each other in this role?
- What opportunities are there for professional development and career growth within the company?
- How does the company support work-life balance for its employees?
- What are the key performance indicators (KPIs) for this role, and how are they tracked and reported?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture, as well as assess their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and understanding of direct response metrics and a data-driven mindset
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to work collaboratively
- Follow up with the Hiring Manager one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
