📌 Core Information
🔹 Job Title: Marketing Associate, SMS
🔹 Company: Launch Potato
🔹 Location: Fort Lauderdale, FL (hybrid)
🔹 Job Type: On-site (Hybrid)
🔹 Category: Marketing
🔹 Date Posted: 2025-07-08
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing SMS and push messaging campaigns across high-impact brands
- Driving measurable results through performance-focused experimentation
- Collaborating with a highly collaborative team and supporting peers
- Contributing to knowledge-sharing and documentation of best practices across the Messaging team
ASSUMPTION: This role requires a strong focus on execution, data-driven decision making, and continuous learning to succeed in a fast-paced, performance-driven environment.
📋 Key Responsibilities
✅ Own end-to-end execution of SMS and push messaging campaigns across BlissXO, SmarterAuto, and Prizes & Games, ensuring flawless QA and on-time delivery
✅ Audit and enhance onboarding flows to improve user engagement and conversion across SMS brands
✅ Grow performance metrics across all managed channels through data-backed experimentation and iteration
✅ Deliver clear, actionable performance reporting for campaigns and flows, including CTR, revenue, unsubscribe rate, and margin
✅ Contribute to knowledge-sharing and documentation of best practices across the Messaging team
ASSUMPTION: This role requires a high level of attention to detail, strong organizational skills, and the ability to manage multiple campaigns simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum 1-2 years of experience in digital marketing, lifecycle marketing, or SMS campaign execution in a performance-driven or eCommerce setting
Required Skills:
- Proven experience in SMS marketing platforms such as Attentive, Postscript, or Klaviyo
- Strong understanding of key direct response metrics: CTR, conversion rate, ROI/margin
- Detail-oriented with strong execution and QA skills across multiple messages, offers, and flows
- Creative thinker with the ability to test, iterate, and learn from results quickly
- Strong verbal and written communication skills
Preferred Skills:
- Experience with push notification platforms
- Familiarity with A/B testing and multivariate testing
ASSUMPTION: Candidates with experience in eCommerce or performance marketing agencies may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $60,000 to $70,000 per year, paid semi-monthly (Based on market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework)
Benefits:
- Profit-sharing bonus
- Competitive benefits package
Working Hours: Full-time (40 hours/week) with a hybrid work arrangement (2-3 days on-site in Delray Beach, FL)
ASSUMPTION: Salary range is based on market rates for the nearest major metro and may vary based on the company's Levels Framework.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees
Founded: 2014
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- As The Discovery and Conversion Company, Launch Potato connects advertisers to customers at all parts of the consumer journey
- The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- Paid search
Company Website: launchpotato.com
ASSUMPTION: Launch Potato's diverse and international team contributes to a dynamic and innovative work environment.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role with opportunities for growth
Reporting Structure: This role reports directly to the Messaging Team Lead and collaborates closely with cross-functional teams
Work Arrangement: Hybrid work arrangement with 2-3 days on-site in Delray Beach, FL
Growth Opportunities:
- Expanding responsibilities based on performance and company growth
- Cross-training and skill development opportunities within the Messaging team and other departments
- Potential career progression into senior marketing roles or team leadership positions
ASSUMPTION: Success in this role may lead to increased responsibilities and career growth opportunities within the company.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in downtown Delray Beach, FL
Office Location(s): 111 E Atlantic Ave, Delray Beach, Florida 33444, US
Geographic Context:
- Delray Beach is a vibrant, coastal city in South Florida with a mix of urban and suburban environments
- The office is located in the heart of downtown Delray Beach, offering easy access to restaurants, shops, and cultural attractions
- Fort Lauderdale, where the hybrid work arrangement is based, is a large metropolitan area with a diverse range of neighborhoods and amenities
Work Schedule: Full-time (40 hours/week) with a hybrid work arrangement (2-3 days on-site, remainder remote)
ASSUMPTION: The hybrid work arrangement allows for flexibility while maintaining a strong connection to the on-site team and company culture.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth behavioral interview to discuss past experiences, problem-solving skills, and fit for the role
- Skills assessment or case study to evaluate practical skills and knowledge
- Final interview with the hiring manager or team to discuss career goals, expectations, and next steps
Key Assessment Areas:
- Understanding of SMS marketing and relevant platforms
- Data-driven mindset and analytical skills
- Attention to detail and execution skills
- Creativity and problem-solving abilities
- Communication and collaboration skills
Application Tips:
- Highlight relevant experience and achievements in SMS marketing or related fields
- Tailor your resume and cover letter to emphasize skills and experiences that match the required and preferred qualifications
- Prepare for behavioral interview questions using the STAR method (Situation, Task, Action, Result)
- Research Launch Potato's company culture and values to demonstrate a strong fit
ATS Keywords: SMS marketing, Attentive, Postscript, Klaviyo, direct response metrics, CTR, conversion rate, ROI, margin, data-driven, execution, QA, creative thinking, collaboration, performance marketing
ASSUMPTION: Applicants should tailor their application materials to emphasize relevant skills and experiences, and prepare for behavioral interview questions that focus on problem-solving and collaboration.
🛠️ Tools & Technologies
- SMS marketing platforms: Attentive, Postscript, Klaviyo
- Analytics tools: Google Analytics, Mixpanel, or similar
- Project management tools: Asana, Trello, or similar
- Communication tools: Slack, Microsoft Teams, or similar
ASSUMPTION: Familiarity with relevant marketing tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Performance-driven
- Collaborative
- Innovative
- Adaptable
- Customer-focused
Work Style:
- Fast-paced and dynamic
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, performance-driven environment?
- Are you comfortable working collaboratively and supporting peers?
- Do you have a strong attention to detail and a data-driven mindset?
- Are you open to learning and adapting to new tools and platforms?
ASSUMPTION: Applicants should assess their fit with Launch Potato's company values and work style to ensure a strong cultural fit.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously, requiring strong organizational skills and attention to detail
- Working in a fast-paced, performance-driven environment that may have tight deadlines and high expectations
- Adapting to new tools and platforms as the company grows and evolves
- Collaborating effectively with a diverse, international team across multiple time zones
ASSUMPTION: Applicants should be prepared to manage multiple priorities, work efficiently under pressure, and adapt to a dynamic work environment.
📈 Similar Roles Comparison
- This role focuses specifically on SMS and push messaging campaigns, whereas similar roles may have a broader focus on omnichannel marketing or customer engagement
- As a marketing associate, this role may have fewer strategic responsibilities compared to senior marketing roles, but offers opportunities for growth and skill development
- Career progression in this role may lead to senior marketing roles, team leadership positions, or specialized marketing tracks within the company
ASSUMPTION: Applicants should consider the specific focus of this role and how it aligns with their career goals and interests.
📝 Sample Projects
- Optimizing SMS onboarding flows to improve user engagement and conversion rates
- Conducting A/B tests to evaluate the performance of different message content, timing, or offers
- Analyzing campaign performance data to identify trends, insights, and opportunities for improvement
ASSUMPTION: Applicants should be prepared to provide examples of relevant projects or experiences that demonstrate their skills and qualifications for this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for managing and optimizing SMS campaigns?
- How does this role collaborate with other teams, such as content, product, or analytics?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Launch Potato support the growth and development of its employees?
- What are the most challenging aspects of working in a hybrid environment, and how does the team address them?
ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and company, and show their ability to contribute to a collaborative and innovative work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral interview questions using the STAR method (Situation, Task, Action, Result)
- Research Launch Potato's company culture and values to demonstrate a strong fit
- Follow up with the hiring manager or team within 48 hours of your final interview to express your enthusiasm and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
