📌 Core Information
🔹 Job Title: Marketing Associate, SMS
🔹 Company: Launch Potato
🔹 Location: Orlando, FL (remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 8, 2025
🔹 Experience Level: 1-2 years
🔹 Remote Status: Remote (with on-site requirements)
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing SMS and push messaging campaigns across multiple brands
- Driving measurable results through performance-focused experimentation
- Collaborating with a highly collaborative team and supporting peers
- Working in a fast-paced, performance-driven environment
ASSUMPTION: This role requires a strong understanding of SMS marketing platforms and direct response metrics. The ideal candidate will have experience in SMS campaign execution and a data-driven mindset.
📋 Key Responsibilities
✅ Own end-to-end execution of SMS and push messaging campaigns across multiple brands, ensuring flawless QA and on-time delivery
✅ Audit and enhance onboarding flows to improve user engagement and conversion across SMS brands
✅ Grow performance metrics across all managed channels through data-backed experimentation and iteration
✅ Deliver clear, actionable performance reporting for campaigns and flows, including CTR, revenue, unsubscribe rate, and margin
✅ Contribute to knowledge-sharing and documentation of best practices across the Messaging team
ASSUMPTION: This role requires strong attention to detail, a bias toward action, and the ability to work quickly without sacrificing accuracy.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum 1-2 years of experience in digital marketing, lifecycle marketing, or SMS campaign execution in a performance-driven or eCommerce setting
Required Skills:
- Experience in SMS marketing platforms such as Attentive, Postscript, or Klaviyo
- Understanding of key direct response metrics: CTR, conversion rate, ROI/margin
- Strong verbal and written communication skills
- Detail-oriented with strong execution and QA skills
- Creative thinker with the ability to test, iterate, and learn from results quickly
Preferred Skills:
- Experience with push notification platforms
- Familiarity with A/B testing and audience segmentation
- Knowledge of SQL or other data analysis tools
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role.
💰 Compensation & Benefits
Salary Range: $60,000 to $70,000 per year, paid semi-monthly
Benefits:
- Profit-sharing bonus
- Competitive benefits
Working Hours: Full-time (40 hours per week), with a flexible schedule and the ability to work remotely
ASSUMPTION: The salary range provided is based on market rates for the nearest major metro area and may vary based on Launch Potato’s Levels Framework.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees
Founded: 2014
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- As The Discovery and Conversion Company, Launch Potato connects advertisers to customers at all parts of the consumer journey
- The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- And paid search
Company Website: launchpotato.com
ASSUMPTION: Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team. The company is always looking for like-minded teammates and partners.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role
Reporting Structure: This role reports directly to the Messaging Manager
Work Arrangement: Remote with on-site requirements at the headquarters in Delray Beach, FL
Growth Opportunities:
- Potential to grow within the Messaging team or explore other opportunities within the company
- Chance to work on high-impact brands and drive measurable results
- Opportunity to learn and develop skills in SMS marketing, data analysis, and campaign optimization
ASSUMPTION: This role offers a unique opportunity to work in a fast-paced, performance-driven environment and make a significant impact on the company's success.
🌍 Location & Work Environment
Office Type: Headquartered in vibrant downtown Delray Beach, FL, with remote work options
Office Location(s): 111 E Atlantic Ave, Delray Beach, Florida 33444, US
Geographic Context:
- Delray Beach is a coastal city in Palm Beach County, Florida
- The city is known for its vibrant arts scene, beautiful beaches, and upscale dining options
- Delray Beach is located approximately 45 miles north of Miami and 15 miles south of Palm Beach
Work Schedule: Full-time (40 hours per week), with a flexible schedule and the ability to work remotely
ASSUMPTION: While the role is remote-friendly, there may be on-site requirements for team meetings, training, or other company events.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Technical assessment or case study presentation
- Final interview with the hiring manager and/or team members
Key Assessment Areas:
- SMS marketing platform experience and expertise
- Data-driven mindset and analytical skills
- Communication and collaboration skills
- Problem-solving and creativity
Application Tips:
- Highlight relevant experience and achievements in SMS marketing or related fields
- Tailor your resume and cover letter to emphasize your understanding of direct response metrics and data-driven decision-making
- Prepare for behavioral and situational interview questions that assess your problem-solving, communication, and collaboration skills
ATS Keywords: SMS marketing, direct response metrics, data-driven mindset, campaign optimization, A/B testing, user engagement, conversion rate, CTR, ROI, margin
ASSUMPTION: The application process may vary depending on the specific needs of the company and the hiring manager.
🛠️ Tools & Technologies
- SMS marketing platforms (e.g., Attentive, Postscript, Klaviyo)
- Push notification platforms (e.g., Urban Airship, VWO Engage)
- Data analysis tools (e.g., Google Analytics, SQL)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's needs and the role's requirements.
👔 Cultural Fit Considerations
Company Values:
- Performance-driven
- Collaborative
- Innovative
- Entrepreneurial
- Diverse and inclusive
Work Style:
- Fast-paced and dynamic
- Data-driven and results-oriented
- Collaborative and supportive
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, performance-driven environment?
- Are you comfortable working with data and using it to make decisions?
- Do you enjoy collaborating with others and supporting your team's success?
- Are you open to learning and adapting to new tools and technologies?
ASSUMPTION: Launch Potato values diversity, equity, and inclusion. They do not discriminate based on race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, disability, or other applicable legally protected characteristics.
⚠️ Potential Challenges
- Managing multiple campaigns and deadlines simultaneously
- Working with large datasets and complex analytics tools
- Adapting to a fast-paced, ever-changing work environment
- Balancing remote work and on-site requirements
ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive approach, and a willingness to learn and adapt.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position has a stronger focus on SMS marketing and campaign optimization
- This role may require more technical expertise in data analysis and A/B testing than other marketing positions
- Career progression may involve moving into a more senior marketing role or exploring other opportunities within the company
ASSUMPTION: This role offers a unique opportunity to work in a specific niche within the marketing industry and develop expertise in SMS marketing.
📝 Sample Projects
- Optimizing onboarding flows to improve user engagement and conversion rates
- Conducting A/B tests to evaluate the performance of different messaging strategies
- Analyzing campaign data to identify trends and make data-driven decisions
ASSUMPTION: These projects are intended to provide examples of the types of tasks and responsibilities associated with this role. The specific projects assigned may vary depending on the company's needs and the role's requirements.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the Messaging team, and how can this role help address them?
- How does this role fit into the overall marketing strategy for the company?
- What opportunities are there for professional development and growth within the Messaging team or the company as a whole?
- What is the company's approach to work-life balance, and how does that manifest in this role?
- How does the company support its employees in maintaining a healthy work environment and promoting well-being?
ASSUMPTION: These questions are intended to provide insight into the company's culture, values, and approach to employee development and support.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Launch Potato careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills in SMS marketing and data analysis
- Prepare for behavioral and situational interview questions that assess your problem-solving, communication, and collaboration skills
- Follow up with the hiring manager or HR team within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
