📌 Core Information
🔹 Job Title: Marketing Associate, SMS
🔹 Company: Launch Potato
🔹 Location: Tallahassee, FL (remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 8, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: Remote (with on-site work required)
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing SMS and push messaging campaigns across high-impact brands
- Driving measurable results through performance-focused experimentation
- Collaborating with a highly collaborative team in a fast-paced, entrepreneurial environment
- Working on-site at the company's headquarters in Delray Beach, FL
ASSUMPTION: This role requires a balance of independent execution and team collaboration, with a strong emphasis on data-driven decision making and continuous learning.
📋 Key Responsibilities
✅ Manage end-to-end execution of SMS and push messaging campaigns, ensuring flawless QA and on-time delivery
✅ Audit and enhance onboarding flows to improve user engagement and conversion across SMS brands
✅ Grow performance metrics across all managed channels through data-backed experimentation and iteration
✅ Deliver clear, actionable performance reporting for campaigns and flows, including CTR, revenue, unsubscribe rate, and margin
✅ Contribute to knowledge-sharing and documentation of best practices across the Messaging team
ASSUMPTION: This role involves a mix of creative problem-solving, analytical thinking, and strong attention to detail, with a focus on driving results through experimentation.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum 1-2 years of experience in digital marketing, lifecycle marketing, or SMS campaign execution in a performance-driven or eCommerce setting
Required Skills:
- Proven experience in SMS marketing platforms such as Attentive, Postscript, or Klaviyo
- Strong understanding of key direct response metrics: CTR, conversion rate, ROI/margin
- Detail-oriented with strong execution and QA skills across multiple messages, offers, and flows
- Creative thinker with the ability to test, iterate, and learn from results quickly
- Strong verbal and written communication skills
Preferred Skills:
- Experience with push notification platforms
- Familiarity with eCommerce platforms (e.g., Shopify, Magento)
- Knowledge of SQL or other data analysis tools
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role.
💰 Compensation & Benefits
Salary Range: $60,000 to $70,000 per year, paid semi-monthly (based on provided information)
Benefits:
- Profit-sharing bonus
- Competitive benefits package
Working Hours: Full-time, with a strong sense of urgency required to manage time-sensitive direct response campaigns
ASSUMPTION: The salary range provided is based on market rates for the nearest major metro area, as stated in the job description. Future increases will be based on company and personal performance, not annual cost of living adjustments.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees
Founded: 2014
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- As The Discovery and Conversion Company, they connect advertisers to customers at all parts of the consumer journey
- The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- Paid search
Company Website: launchpotato.com
ASSUMPTION: Launch Potato's diverse and international team, along with its focus on performance-driven marketing, creates a dynamic and fast-paced work environment.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role, with opportunities for growth and development
Reporting Structure: This role reports directly to the Messaging Team Lead
Work Arrangement: Remote with on-site work required at the company's headquarters in Delray Beach, FL
Growth Opportunities:
- Learning and developing skills in SMS marketing and other direct response channels
- Expanding knowledge of the eCommerce and digital marketing industries
- Potential for career progression within the Messaging team or other departments
ASSUMPTION: Given the company's focus on performance and growth, there may be opportunities for career advancement based on strong performance and demonstrated skills.
🌍 Location & Work Environment
Office Type: Headquartered in a vibrant downtown area with a unique international team
Office Location(s): Delray Beach, FL (with remote work available)
Geographic Context:
- Delray Beach is a coastal city in South Florida, known for its beaches, arts, culture, and dining scene
- The city offers a mix of urban and suburban living, with easy access to major cities such as Miami and Fort Lauderdale
- Florida is a state with no state income tax, which may impact take-home pay
Work Schedule: Full-time, with a strong sense of urgency required to manage time-sensitive direct response campaigns
ASSUMPTION: While the role is remote-friendly, the requirement for on-site work at the company's headquarters in Delray Beach, FL, may impact the candidate's location and commute.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the Hiring Manager
- On-site or virtual interview with the Messaging Team Lead and other team members
- Final interview with the Director of Messaging or another senior leader
Key Assessment Areas:
- Understanding of SMS marketing and direct response metrics
- Problem-solving and analytical skills
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience with SMS marketing platforms and direct response campaigns
- Demonstrate a strong understanding of key direct response metrics and data-driven decision making
- Showcase creativity and problem-solving skills through examples of previous campaigns or projects
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
ATS Keywords: SMS marketing, direct response, CTR, conversion rate, ROI, margin, data-driven, execution, QA, collaboration, experimentation
ASSUMPTION: The interview process may include assessments or case studies to evaluate the candidate's skills and fit for the role.
🛠️ Tools & Technologies
- SMS marketing platforms (e.g., Attentive, Postscript, Klaviyo)
- Push notification platforms (e.g., VWO Engage, Leanplum)
- eCommerce platforms (e.g., Shopify, Magento)
- Data analysis tools (e.g., SQL, Google Analytics)
ASSUMPTION: The specific tools and technologies used may vary depending on the brands and platforms managed by the candidate.
👔 Cultural Fit Considerations
Company Values:
- Performance-driven
- Collaborative
- Innovative
- Entrepreneurial
Work Style:
- Fast-paced and dynamic
- Data-driven and results-oriented
- Collaborative and team-focused
- Continuously learning and adapting
Self-Assessment Questions:
- Do you thrive in a fast-paced, performance-driven environment?
- Are you comfortable working collaboratively with a diverse, international team?
- Do you have a strong sense of urgency and the ability to manage time-sensitive campaigns?
ASSUMPTION: Launch Potato's entrepreneurial and performance-driven culture may appeal to candidates who are self-motivated, results-oriented, and comfortable working in a fast-paced environment.
⚠️ Potential Challenges
- Managing multiple campaigns and flows simultaneously, requiring strong organizational skills and attention to detail
- Working with a diverse, international team, which may present communication and cultural challenges
- Adapting to a fast-paced, dynamic work environment with shifting priorities and deadlines
- Dealing with the time-sensitive nature of direct response campaigns, which may require working outside of standard business hours
ASSUMPTION: These challenges can be mitigated by strong communication, time management, and organizational skills, as well as a willingness to adapt and learn in a fast-paced environment.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on SMS and push messaging campaigns, requiring a strong understanding of direct response metrics and data-driven decision making
- Compared to other entry-level marketing roles, this position offers the opportunity to manage campaigns end-to-end, with a high degree of autonomy and responsibility
- Career progression in this role may involve expanding into other direct response channels or taking on leadership responsibilities within the Messaging team
ASSUMPTION: This role may be well-suited for candidates with experience in SMS marketing or direct response campaigns looking to gain more responsibility and autonomy in their role.
📝 Sample Projects
- Optimizing onboarding flows for BlissXO, SmarterAuto, or Prizes & Games to improve user engagement and conversion
- Conducting A/B tests to compare the performance of different message content, timing, or offers for SMS campaigns
- Analyzing campaign performance data to identify trends, insights, and opportunities for optimization and growth
ASSUMPTION: These sample projects are based on the core responsibilities outlined in the job description and may vary depending on the specific brands and campaigns managed by the candidate.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for managing an SMS campaign from start to finish?
- How does the Messaging team collaborate and communicate with other departments, such as Product or Content?
- What are the most important qualities and skills for success in this role, according to the team lead or other team members?
- How does Launch Potato support the growth and development of its employees in this role?
- What are the most challenging aspects of working in a fast-paced, performance-driven environment, and how does the company support its employees in managing these challenges?
ASSUMPTION: These questions are designed to provide insight into the day-to-day responsibilities, team dynamics, and company culture, as well as opportunities for growth and support in this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience with SMS marketing, direct response campaigns, and data-driven decision making
- Prepare examples of previous campaigns or projects that demonstrate your creativity, problem-solving skills, and ability to drive results through experimentation
- Follow up with the Hiring Manager or Recruiting team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
