📌 Core Information
🔹 Job Title: Marketing Associate, SMS
🔹 Company: Launch Potato
🔹 Location: West Palm Beach, FL (hybrid)
🔹 Job Type: On-site (Hybrid)
🔹 Category: Marketing
🔹 Date Posted: July 8, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing SMS and push messaging campaigns across multiple brands
- Driving measurable results through performance-focused experimentation
- Ensuring flawless execution and on-time delivery of campaigns
- Collaborating with a highly collaborative team and supporting peers
ASSUMPTION: This role requires a strong understanding of SMS marketing platforms and direct response metrics. Candidates should be comfortable working in a fast-paced, data-driven environment.
📋 Key Responsibilities
✅ Manage and optimize SMS and push messaging campaigns across high-impact brands
✅ Ensure flawless execution and on-time delivery of campaigns
✅ Audit and enhance onboarding flows to improve user engagement and conversion
✅ Grow performance metrics through data-backed experimentation and iteration
✅ Deliver clear, actionable performance reporting for campaigns and flows
✅ Contribute to knowledge-sharing and documentation of best practices
ASSUMPTION: This role involves a high degree of detail-oriented work and requires strong execution skills. Candidates should be comfortable working with data and making data-driven decisions.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum 1-2 years of experience in digital marketing, lifecycle marketing, or SMS campaign execution
Required Skills:
- Proven ability to build, deploy, and optimize SMS campaigns using platforms such as Attentive, Postscript, or Klaviyo
- Strong understanding of key direct response metrics: CTR, conversion rate, ROI/margin
- Detail-oriented with strong execution and QA skills
- Creative thinker with the ability to test, iterate, and learn from results quickly
- Strong verbal and written communication skills
Preferred Skills:
- Experience with push notification platforms
- Familiarity with eCommerce platforms and marketing automation tools
ASSUMPTION: Candidates with experience in performance-driven or eCommerce settings may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $50,000 - $70,000 per year (based on market rates for the nearest major metro and Launch Potato’s Levels Framework)
Benefits:
- Profit-sharing bonus
- Competitive benefits package
Working Hours: Full-time (40 hours per week)
ASSUMPTION: Salary range is estimated based on market rates for similar roles in the nearest major metro area. Final salary will be determined based on Launch Potato’s Levels Framework.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees
Founded: 2014
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- As The Discovery and Conversion Company, Launch Potato connects advertisers to customers at all parts of the consumer journey
- The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- Paid search
Company Website: launchpotato.com
ASSUMPTION: Launch Potato's success comes from a diverse, energetic culture and a high-performing, entrepreneurial team.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role
Reporting Structure: This role reports directly to the Messaging Team Lead
Work Arrangement: Hybrid (on-site in Delray Beach, FL with remote flexibility)
Growth Opportunities:
- Potential to take on more responsibility and advance within the Messaging team
- Opportunities to learn and grow within a fast-paced, performance-driven company
ASSUMPTION: This role offers opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in downtown Delray Beach, FL
Office Location(s): 111 E Atlantic Ave, Delray Beach, Florida 33444, US
Geographic Context:
- Delray Beach is a vibrant, coastal city in South Florida with a mix of urban and beach lifestyle
- The office is located in the heart of downtown Delray Beach, close to shops, restaurants, and cultural attractions
- The area offers a diverse and multicultural environment with a strong sense of community
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for remote work)
ASSUMPTION: Candidates should be comfortable working in a hybrid environment and be able to commute to the office in Delray Beach, FL as needed.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen
- In-depth behavioral interview
- Skills assessment
- Final interview with the hiring manager
Key Assessment Areas:
- SMS marketing platform experience
- Data-driven mindset and analytical skills
- Communication and collaboration skills
- Problem-solving and execution skills
Application Tips:
- Highlight relevant experience with SMS marketing platforms and direct response metrics
- Tailor your resume and cover letter to emphasize your data-driven mindset and execution skills
- Be prepared to discuss specific examples of your experience with SMS campaign management and optimization
ATS Keywords: SMS marketing, direct response metrics, campaign management, optimization, data-driven, execution, QA, collaboration
ASSUMPTION: The application process may include assessments or tests to evaluate your skills and knowledge in SMS marketing.
🛠️ Tools & Technologies
- SMS marketing platforms (Attentive, Postscript, Klaviyo)
- Push notification platforms (if applicable)
- eCommerce platforms and marketing automation tools (if applicable)
- Data analysis and reporting tools
ASSUMPTION: Candidates should be comfortable learning and using new tools and technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Performance-driven
- Collaborative
- Innovative
- Entrepreneurial
- Diverse and inclusive
Work Style:
- Fast-paced and data-driven
- Collaborative and supportive
- Adaptable and flexible
Self-Assessment Questions:
- Do you thrive in a fast-paced, data-driven environment?
- Are you comfortable working collaboratively and supporting peers?
- Do you have a strong sense of urgency and attention to detail?
ASSUMPTION: Candidates should be comfortable working in a fast-paced, collaborative environment and be able to adapt to changes as needed.
⚠️ Potential Challenges
- Managing multiple campaigns and deadlines simultaneously
- Working with large datasets and making data-driven decisions
- Adapting to changes in campaign strategies and priorities
- Collaborating effectively with a remote team
ASSUMPTION: This role may present challenges related to time management, data analysis, and remote collaboration.
📈 Similar Roles Comparison
- This role is similar to other marketing associate positions but focuses specifically on SMS and push messaging campaigns
- Compared to other marketing roles, this position requires a strong understanding of direct response metrics and a data-driven mindset
- Career paths may include advancement within the Messaging team or transition to other marketing roles within the company
ASSUMPTION: Candidates should be aware of the unique focus on SMS marketing and data-driven decision-making in this role compared to other marketing positions.
📝 Sample Projects
- Optimizing SMS onboarding flows to improve user engagement and conversion
- Conducting A/B tests to evaluate the performance of different messaging strategies
- Analyzing campaign data to identify trends and make data-driven recommendations
ASSUMPTION: Sample projects may vary depending on the specific needs of the campaigns and brands managed by the Marketing Associate, SMS.
❓ Key Questions to Ask During Interview
- What are the most important priorities for this role in the first 30, 60, and 90 days?
- How does the Messaging team collaborate with other departments within the company?
- What opportunities are there for professional growth and development within the Messaging team?
- How does the company support work-life balance for employees working in a hybrid environment?
- What are the most challenging aspects of managing SMS and push messaging campaigns for this role?
ASSUMPTION: Candidates should ask questions that demonstrate their interest in the role and their understanding of the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience with SMS marketing platforms and direct response metrics
- Prepare for your interview by researching Launch Potato's company culture and values, and practicing your responses to behavioral interview questions
- Follow up with the hiring manager after your interview to express your appreciation for the opportunity and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
