📌 Core Information
🔹 Job Title: Marketing Associate, SMS
🔹 Company: Launch Potato
🔹 Location: Coconut Creek (on-site)
🔹 Job Type: Full-time, Hybrid (On-site for first 6-12 months, then potential hybrid)
🔹 Category: Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 1-2 years
🔹 Remote Status: On-site for the first 6-12 months, with potential for hybrid work later
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing SMS and push messaging campaigns across high-impact brands
- Driving measurable results through performance-focused experimentation
- Collaborating with a highly collaborative team and supporting peers
- Working on-site at the company's headquarters in Delray Beach, FL
ASSUMPTION: This role requires a balance of independent execution and team collaboration, with a strong emphasis on performance-driven results.
📋 Key Responsibilities
✅ Own end-to-end execution of SMS and push messaging campaigns across multiple brands, ensuring flawless QA and on-time delivery
✅ Audit and enhance onboarding flows to improve user engagement and conversion across SMS brands
✅ Grow performance metrics across all managed channels through data-backed experimentation and iteration
✅ Deliver clear, actionable performance reporting for campaigns and flows, including CTR, revenue, unsubscribe rate, and margin
✅ Contribute to knowledge-sharing and documentation of best practices across the Messaging team
ASSUMPTION: This role requires strong attention to detail, a data-driven mindset, and the ability to work quickly and accurately under tight deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum 1-2 years of experience in digital marketing, lifecycle marketing, or SMS campaign execution in a performance-driven or eCommerce setting
Required Skills:
- Proven experience in SMS marketing platforms such as Attentive, Postscript, or Klaviyo
- Strong understanding of key direct response metrics: CTR, conversion rate, ROI/margin
- Detail-oriented with strong execution and QA skills across multiple messages, offers, and flows
- Creative thinker with the ability to test, iterate, and learn from results quickly
- Strong verbal and written communication skills
Preferred Skills:
- Experience with additional marketing channels (email, social media, etc.)
- Familiarity with A/B testing and audience segmentation
ASSUMPTION: While not explicitly stated, proficiency in using marketing analytics tools and platforms is likely required for this role.
💰 Compensation & Benefits
Salary Range: $60,000 to $70,000 per year, paid semi-monthly
Benefits:
- Profit-sharing bonus
- Competitive benefits package
Working Hours: Full-time, with a sense of urgency required to meet tight deadlines
ASSUMPTION: The salary range provided is based on market rates for the nearest major metro area and varies based on Launch Potato’s Levels Framework.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees
Founded: 2014
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- As The Discovery and Conversion Company, they connect advertisers to customers at all parts of the consumer journey
- The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- And paid search
Company Website: launchpotato.com
ASSUMPTION: Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team, which may contribute to a fast-paced and dynamic work environment.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role, with opportunities for growth and development
Reporting Structure: This role reports directly to the Messaging team and collaborates with various departments across the company
Work Arrangement: Hybrid, with an initial on-site requirement for the first 6-12 months, followed by a potential transition to a hybrid schedule based on individual performance
Growth Opportunities:
- Expanding responsibilities based on performance and company growth
- Cross-functional collaboration and learning opportunities
- Potential for career progression within the marketing department or other areas of the company
ASSUMPTION: This role offers opportunities for professional growth and development, as well as the chance to make a significant impact on the company's success.
🌍 Location & Work Environment
Office Type: On-site, with a potential transition to hybrid work later on
Office Location(s): 111 E Atlantic Ave, Delray Beach, Florida 33444, US
Geographic Context:
- Delray Beach is a vibrant, coastal city in South Florida, offering a mix of urban and beach lifestyle
- The company's headquarters is located in the heart of downtown Delray Beach, providing easy access to various amenities and attractions
- The area is known for its diverse culture, arts scene, and outdoor recreation opportunities
Work Schedule: Full-time, with a sense of urgency required to meet tight deadlines
ASSUMPTION: The initial on-site requirement allows for better integration into the team and company culture, while the potential for hybrid work offers flexibility and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the team
- Final interview with the hiring manager or another senior team member
Key Assessment Areas:
- Technical skills and experience with SMS marketing platforms
- Data-driven mindset and analytical thinking
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in SMS marketing and data-driven decision-making
- Tailor your resume and cover letter to emphasize your fit for this specific role and company
- Prepare examples of successful SMS campaigns or projects you've worked on, focusing on results and impact
ATS Keywords: SMS marketing, direct response metrics, data-driven mindset, execution excellence, analytical thinking, collaboration, curiosity, growth, sense of urgency
ASSUMPTION: Launch Potato places a strong emphasis on cultural fit and performance-driven results, so applicants should be prepared to demonstrate their alignment with these aspects during the interview process.
🛠️ Tools & Technologies
- SMS marketing platforms: Attentive, Postscript, or Klaviyo
- Marketing analytics tools and platforms
- Project management and collaboration tools (e.g., Asana, Trello, Slack)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's current tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Performance-driven
- Collaborative
- Innovative
- Customer-focused
Work Style:
- Fast-paced and dynamic
- Data-driven and results-oriented
- Collaborative and supportive
Self-Assessment Questions:
- Do you thrive in a fast-paced, performance-driven environment?
- Are you comfortable working collaboratively and supporting your team members?
- Do you have a strong sense of urgency and the ability to work quickly and accurately under tight deadlines?
ASSUMPTION: Launch Potato values a diverse, inclusive team and culture, so applicants should be prepared to demonstrate their fit with the company's values and work style.
⚠️ Potential Challenges
- Meeting tight deadlines and maintaining a strong sense of urgency
- Adapting to a fast-paced, dynamic work environment
- Collaborating effectively with a diverse, international team
- Continuously learning and staying up-to-date with the latest trends and best practices in digital marketing
ASSUMPTION: These challenges are inherent to the role and the company's culture, and successful candidates will be able to navigate them effectively.
📈 Similar Roles Comparison
- This role focuses specifically on SMS and push messaging campaigns, unlike broader marketing roles that may cover multiple channels
- Launch Potato's unique international team and culture may offer a different work environment compared to other companies in the industry
- Career progression opportunities may vary depending on the company's growth and the individual's performance
ASSUMPTION: Applicants should research similar roles in the industry to better understand the unique aspects of this position and how it compares to other opportunities.
📝 Sample Projects
- Developing and executing a successful SMS campaign for a new product launch
- Optimizing onboarding flows to improve user engagement and conversion rates across multiple brands
- Analyzing campaign performance data to identify trends and opportunities for improvement
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, rather than representing specific projects the candidate may be required to complete.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other departments and teams within the company?
- What opportunities are there for professional growth and development within this role and the company?
- How does Launch Potato support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: These questions are designed to help applicants better understand the role, the company, and the work environment, as well as demonstrate their interest and preparation for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your fit for this specific role and company
- Prepare examples of successful SMS campaigns or projects you've worked on, focusing on results and impact
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
