📌 Core Information
🔹 Job Title: Marketing Associate, SMS
🔹 Company: Launch Potato
🔹 Location: Pompano Beach (on-site)
🔹 Job Type: Full-time, On-site (Hybrid after 6-12 months)
🔹 Category: Marketing
🔹 Date Posted: August 8, 2025
🔹 Experience Level: 1-2 years
🔹 Remote Status: On-site for the first 6-12 months, then Hybrid
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing SMS and push messaging campaigns across high-impact brands
- Driving measurable results through performance-focused experimentation
- Collaborating with a highly collaborative team and supporting peers
- Working on-site at the company's headquarters in Delray Beach, FL
ASSUMPTION: This role requires a strong understanding of direct response metrics and a data-driven mindset. The on-site requirement for the first 6-12 months allows for better integration and collaboration with the team.
📋 Key Responsibilities
✅ Own end-to-end execution of SMS and push messaging campaigns across BlissXO, SmarterAuto, and Prizes & Games, ensuring flawless QA and on-time delivery
✅ Audit and enhance onboarding flows to improve user engagement and conversion across SMS brands
✅ Grow performance metrics across all managed channels through data-backed experimentation and iteration
✅ Deliver clear, actionable performance reporting for campaigns and flows, including CTR, revenue, unsubscribe rate, and margin
✅ Contribute to knowledge-sharing and documentation of best practices across the Messaging team
ASSUMPTION: This role requires a detail-oriented individual with strong execution skills and the ability to test, iterate, and learn from results quickly.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum 1-2 years of experience in digital marketing, lifecycle marketing, or SMS campaign execution in a performance-driven or eCommerce setting
Required Skills:
- Experience in SMS marketing platforms such as Attentive, Postscript, or Klaviyo
- Understanding of key direct response metrics: CTR, conversion rate, ROI/margin
- Detail-oriented with strong execution and QA skills
- Creative thinker with the ability to test, iterate, and learn from results quickly
- Strong verbal and written communication skills
Preferred Skills:
- Experience with push notification platforms
- Familiarity with A/B testing and audience segmentation
ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the need for strong communication skills and the nature of the work.
💰 Compensation & Benefits
Salary Range: $55,000 - $70,000 per year (based on market rates for the nearest major metro and Launch Potato’s Levels Framework)
Benefits:
- Profit-sharing bonus
- Competitive benefits package
Working Hours: Full-time, 40 hours per week. The role requires a strong sense of urgency and the ability to work quickly without sacrificing accuracy.
ASSUMPTION: The salary range provided is an estimate based on market rates for similar roles in the nearest major metro area. The actual salary may vary based on individual performance and company growth.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services. Launch Potato connects advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase.
Company Size: 51-200 employees. This size allows for a more intimate work environment with ample opportunities for growth and collaboration.
Founded: 2014. Launch Potato has been growing and expanding its portfolio of brands and technologies since its inception.
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries
- Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- Paid search
Company Website: launchpotato.com
ASSUMPTION: Launch Potato's diverse team and international presence foster a unique and dynamic work environment.
📊 Role Analysis
Career Level: Early Career. This role is well-suited for recent graduates or individuals with 1-2 years of experience in digital marketing or SMS campaign execution.
Reporting Structure: This role reports directly to the Messaging Team Lead.
Work Arrangement: Hybrid. After an initial on-site period of 6-12 months, the role transitions to a hybrid work arrangement, with the potential for more flexibility based on individual performance.
Growth Opportunities:
- Learning and developing skills in SMS marketing and push notification platforms
- Gaining experience in campaign management and optimization
- Contributing to knowledge-sharing and documentation of best practices
- Potential for career advancement within the Messaging team or other departments
ASSUMPTION: This role offers ample opportunities for growth and development within a dynamic and collaborative team environment.
🌍 Location & Work Environment
Office Type: On-site for the first 6-12 months, then Hybrid. The initial on-site requirement allows for better integration and collaboration with the team.
Office Location(s): Pompano Beach, FL (on-site), with the potential for hybrid work after the initial on-site period.
Geographic Context:
- Pompano Beach is located in Broward County, Florida, and is part of the Miami-Fort Lauderdale-West Palm Beach metropolitan area
- The area offers a diverse range of cultural attractions, beaches, and outdoor activities
- Launch Potato's headquarters in Delray Beach is approximately 45 minutes south of Pompano Beach
Work Schedule: Full-time, 40 hours per week. The role requires a strong sense of urgency and the ability to work quickly without sacrificing accuracy.
ASSUMPTION: The initial on-site requirement allows for better integration and collaboration with the team, while the potential for a hybrid work arrangement offers flexibility for a better work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- In-person or virtual interview with the Messaging Team Lead and other team members
- Final interview with the Director of Marketing
Key Assessment Areas:
- Understanding of direct response metrics and data-driven mindset
- Detail-oriented execution and QA skills
- Creative thinking and ability to test, iterate, and learn from results quickly
- Strong verbal and written communication skills
- Collaboration and teamwork
Application Tips:
- Highlight relevant experience in digital marketing, lifecycle marketing, or SMS campaign execution
- Demonstrate a strong understanding of direct response metrics and a data-driven mindset
- Showcase your ability to work quickly and accurately under tight deadlines
- Tailor your resume and cover letter to emphasize your skills and experience in relation to the job requirements
ATS Keywords: SMS marketing, direct response metrics, campaign management, optimization, data-driven, execution, QA, collaboration, communication, performance marketing, customer acquisition, lead generation, push notifications, A/B testing, audience segmentation
ASSUMPTION: The interview process will focus on assessing the candidate's understanding of direct response metrics, data-driven mindset, and ability to work quickly and accurately under tight deadlines.
🛠️ Tools & Technologies
- SMS marketing platforms such as Attentive, Postscript, or Klaviyo
- Push notification platforms
- Data analysis and reporting tools
- Project management software
ASSUMPTION: The specific tools and technologies used may vary depending on the company's current tech stack and the candidate's prior experience.
👔 Cultural Fit Considerations
Company Values:
- Performance-driven
- Collaborative
- Innovative
- Entrepreneurial
Work Style:
- Fast-paced and dynamic
- Data-driven and results-oriented
- Collaborative and team-focused
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with data and using it to drive decision-making?
- Do you enjoy collaborating with a team and supporting your peers?
ASSUMPTION: Launch Potato values a performance-driven, collaborative, and innovative work environment. Candidates should be comfortable working in a fast-paced, dynamic setting and be able to thrive in a data-driven, results-oriented culture.
⚠️ Potential Challenges
- The initial on-site requirement may present challenges for candidates who prefer a fully remote or hybrid work arrangement
- The role requires a strong sense of urgency and the ability to work quickly without sacrificing accuracy, which may be challenging for candidates who prefer a more laid-back work environment
- The role may require working on weekends or evenings to ensure campaign delivery and performance optimization
- The role may involve managing multiple campaigns and flows simultaneously, which may be challenging for candidates who prefer a more focused workload
ASSUMPTION: While these challenges exist, the role offers ample opportunities for growth and development within a dynamic and collaborative team environment.
📈 Similar Roles Comparison
- This role is similar to other Marketing Associate or SMS Marketing Specialist positions, but with a focus on campaign management and optimization for high-impact brands
- The role requires a strong understanding of direct response metrics and a data-driven mindset, which is common in performance marketing roles
- The career path for this role may include advancement to Senior Marketing Associate, Marketing Manager, or other leadership positions within the Marketing department or other departments
ASSUMPTION: This role offers a unique opportunity to gain experience in SMS marketing and campaign management and optimization for high-impact brands.
📝 Sample Projects
- Optimizing onboarding flows for BlissXO, SmarterAuto, and Prizes & Games to improve user engagement and conversion
- Developing and executing A/B tests to improve campaign performance and ROI
- Analyzing campaign data to identify trends and opportunities for optimization
ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities associated with this role, but the specific projects may vary depending on the company's current priorities and the candidate's skills and experience.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for managing and optimizing SMS and push messaging campaigns?
- How does the Messaging team collaborate and support each other in achieving our goals?
- What opportunities are there for growth and development within the Messaging team and the company as a whole?
- How does the company support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion, and how does that manifest in the day-to-day work environment?
ASSUMPTION: These questions are designed to provide insight into the day-to-day responsibilities, team dynamics, growth opportunities, work-life balance, and company culture for this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your skills and experience in relation to the job requirements
- Prepare for your interview by researching Launch Potato's brands, technologies, and company culture
- Follow up with the Hiring Manager within 24 hours after your interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
